Statistics about HispanicTips and Hispanics
HispanicTips Statistical Notes – Outdated Data Here
- Year to date web stats for HispanicTips January 1st, 2007 to October 18th, 2007
- HispanicTips has 136 pages with a PageRank of 5 or 6.
- Some web stats from 2006
- 2000+ Newsletter Subscribers (100’s have received over 400 issues)
Best Source of Statistics (other than HispanicTips)
| HispanicTips Traffic for National Hispanic Heritage Month (9-16-2007 to 10-15-2007) |
|
| Visitors | 141,156 |
| Pageviews | 238,193 |
| Uniques | 127,033 |
| Average Time | 01:08 |
| Average Time Fractional | 1.13 |
| Total Time Minutes | 159506.28 |
| Total Time Hours | 2658.44 |
| New Visits % | 86.2 |
| Search Engine Data | |
| Traffic from search engines % | 89.30% |
| Traffic from search engines # | 126,056 |
| Average Time from Searchers | 01:00 |
| Total Time Minutes from Searchers | 126,056 |
| Total Time Hours from Searchers | 2,101 |
| # of search sources | 17 |
| # of keywords used at search engines | 103,164 |
General Hispanic Statistics
- 44.3 million Hispanics in the US 1
- 33.5 million (75%) of us speak only English or are bilingual 4+
- Of 28.2 million Hispanic adults (18+) 2
- 15.8 million (56%) use the internet. 5++
- 4.6 million (29%) get news from the internet 4++
- 3.5 million (75% of 4.6m) get all of their news on the internet in English 4++
- 64% of native-born Latinos get all their news in English. 4
- 78% of English-dominant Latinos use the internet, compared with 32% of Spanish-dominant Latinos. 5
- 51% think English media does a poor job of providing relevant news – this jumps to 65% for English-only Hispanics 4
- Of those expressing an interest in news
- 53% were English-only 4
- 40% were Bilingual 4
- 23% were Spanish-only 4
- Where do Hispanic voters get their news
- 53% get all their news in English 4
- 40% get their news from English and Spanish media 4
- 6% get their all their news in Spanish 4
- Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters4
- 54% of eligible voters registered in November 2006 3
- 5.6 million (60%) of these registered voters actually voted representing 13% of the total Hispanic population 3
- US Census – 7/1/2006 – PDF
- US Census – 7/1/2005 – Excel Spreadsheet
- Hispanics and the 2006 Election – 10/2/2006 – Pew Hispanic Center
- Changing Channels and Crisscrossing Cultures: A Survey of Latinos on the News Media – 4/19/2004 – Pew Hispanic Center
- Latinos Online – 3/14/2007 – Pew Hispanic Center
- + means that I calculated a number using statistics from 3,4 or 5 with Census data #1
- ++ means that I calculated a number using statistics from 3,4 or 5 with Census data #2
Niche Subject :: Smaller is Better
According to an eMarketer article entitled Bigger Sites May Not Be Better for Online Advertisers, “Consumers have gained control over the content they consume online and advertisers need to adjust their strategies to match,” said Josh Crandall of Media-Screen. “By advertising on smaller Websites, those that consumers are visiting based on their personal interests, companies can reach a highly engaged consumer with a message that relates to a subject that is important to them.” – So if HispanicTips doesn’t fit your needs consider some of the Hispanic blogs listed in the right hand column.
In English – Recently this came out of AdAge.com “Paul Mendieta, director of Hispanic marketing at Coors Brewing Co., said, “Hispanic media is not doing a great job. They depend upon the fact that Latinos like to communicate in Spanish. But more and more of the growth is coming from the U.S.-born Latino who is bilingual and chooses according to content [quality], not langauge.”
