Press Releases - target a Hispanic and Latino audience for $25!!!

Promoting to Hispanics & Latinos with Press Releases

After personally posting 5000+ press releases targeting this audience/demographic, I have some very simple advise if you want to get your release noticed:

• Relevancy especially in the title. Why would anyone click to read your release if the title doesn’t intrigue or call to them. Boring and non-relevant titles are next to useless. If you want people to read your release make your title as Hispanic/Latino relevant as possible. Why would anyone want to click through to read your release if it doesn’t call to their ‘Hispanic-ness’ - their ‘Latino-ness.’
• Spell Check: I can’t tell you how many errors I have seen in releases. It blows my mind - so have someone proof your release.
• It is the internet! Utilize what it offers. If you have video put it up on YouTube and include the embed code. If you have audio use it. If you have images use them. There is no extra charge here like other services.

HispanicTips’ Premium Press Releases - Unique Well-Placed Exposure for only $25

First off, at $25 you are not going to find a better option to target Hispanics on a national level. I recommend you take a look at HispanicTips’ Media Kit (PDF) for information about the site’s audience, reach, etc.

Basically if you want your release to stand out, it is a matter of exposure and relevancy. You could either have your release hidden amoung all the other releases or get prominent exposure with a premium release here on HispanicTips.

HispanicTips has a unique audience made up of the general public (Hispanic y Latinos) plus many journalists, marketers, media types and business people.

I know there are a lot of wonderful products, events, services etc. that have a hard time reaching an audience such as mine especially if you are on a budget. So in this spirit, I came up with Premium Releases. You get all of this for only $25:

• AUDIENCE TYPE:
  • You can choose to have your release either associated with Essentials, Entertainment or Business
• EXPOSURE:
  • On the homepage - Your release’s title with link will appear on the homepage grouped with either with Essentials, Entertainment or Business
  • Inclusion in Newsletter On the day I post your release, I will include your release’s title & link to it in the daily newsletter that goes out to 2500+ people - again grouped with Essentials, Entertainment or Business
  • ****PLUS for basically the same price as a press release on other service why not really juice up your release by advertising on HispanicTips. For only $750 for a week you could have 3 of the largest size ads availabe on every page (visible to every visitor) all above the fold. Please consider this option if you really want your release to stand out - it actually turns out to be just a little more than a paid release with other services.
• DETAILS :
  
  • Guaranteed Placement
    If you pay and for some reason I don’t post your release (probably do to the lack of relevance) I will refund your money (minus any fees that Google charges)
  • Images
    I will not resize any image- images must be at 72dpi and have a maximum width of 3 inches or 216 pixels - limit 2 images please - if you have a video say on youtube that can be included as well just send the embed code with the release.
  • Video If you want to include video just include the embed code.
  • Audio Include mp3s etc if you want (please have the rights to them)
  • Language Have your release in English and/or Spanish, no problem both can appear on the same page.
  • Only $25
  • Just an FYI
    I have posted around 5,000 press releases (or about 12% of HispanicTips’ content) all are indexed by Google. Meaning you can find them via searches. So a press release on HispanicTips isn’t only about immediate exposure but exposure over an extended period of time.

Please note that the posting schedule varies 4 or 5 times a week - Sun-Thurs or Mon-Fri usually

You can pay here using most major credit cards. Once you have paid just send the release (no PDFs) to tomas at hispanictips.com and I will take care of the rest. Any questions leave me a voicemail at 310-439-9150. Many Thanks!