Hispanic and Latino Ad Networks – updated

An ad network is a business that acts as a sort of middle man between publishing websites (like this one) and advertising agencies or organizations to get ads online. Over the past 6 years, I have worked with or had dealings with over 10 ad networks.  Several of the companies do more than just act as an ad network, however.  Most offer other services and/or are into publishing as well.

List of the Hispanic and Latino Ad Networks that I know.  I have worked with all but Batanga’s ad network and that is for very good reason. I can only say that I haven’t had a bad experience with only 2 of them: Alcance and Pulpo – plus Google’s Adsense but it is not a ‘Hispanic net.’ I must admit I doubt I would work with the others ever again for a variety of reasons.

• Alcance Media Group based in San Francisco
• Hola Networks based in Miami area
• Hispanic Digital Network based in Miami now owned by PR Newswire
• Pulpo Media based in Berkeley
• Latina Lounge affiliated with Latina Magazine based in NYC but also have their own website?
• Batanga Network formerly HispanoClick based in Miami area

This list does not include Google AdSense although I have used it and it is frequently seen on many Hispanic and Latino websites.

• Other Ad Networks that target this demographic
  • Consorte Media now part of AudienceScience based in San Francisco (since it was bought it really isn’t a hispanic net now)
  • Adify – I worked with
  • Gorilla Nation – I haven’t worked with
  • Univision Partner Group – I haven’t worked with – partner with Adify
  • Terra with EZTarget – I haven’t worked with
  • I am probably going to try advertising.com will report back

If you know of others (and I am sure there are smaller ones out there as well has channels within bigger ones) please send me a link tomas@hispanictips.com

Coming up “My Experiences with Hispanic and Latino Ad Networks.”  As I said after 6 years as a small web publisher, I have worked with most of the above and had dealings with the rest and I am going to share the good and the ugly in my next post about Hispanic Ad Networks. (I never did write this maybe some day)

If any of my readers have any comments/quotes (I can keep anonymous) or would like to share their stories about these companies again just send me an e-mail tomas@hispanictips.com.