http://www.hispanictips.com A Blogante News Service For, From & About Hispanics & Latinos Fri, 16 May 2008 15:43:29 +0000 http://wordpress.org/?v=2.5 en http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/ http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/#comments Fri, 16 May 2008 15:43:29 +0000 Tomas http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/ "Latino consumers in the U.S. will now find an online resource for topics ranging from personal finance and computers to parenting on the newly launched broadband Web site, Saber Hacer, accessible at http://www.SaberHacer.com. The two powerful verbs -- Saber and Hacer -- translate into know-how that engages the consumer in an interactive, educational and fun way. As of today, consumers will have expert-driven content, in both English and Spanish, at their fingertips that provides them with how-to tips and valuable advice on topics of interest to the community.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080515/LATH082)

According to the AOL/Roper Study conducted in 2005, Hispanics' online use of broadband connections is rapidly increasing. The survey found that Hispanics rely heavily on the Internet to learn about products, share opinions and improve their lives overall. However, it also pointed to the greater need for Spanish content and information relevant to the community. Given this trend, Saber Hacer is tapping into a space largely empty of significant, culturally relevant information, in both English and Spanish, for consumers looking for expert advice on various issues affecting their families' lives.

"We recognize that the Internet is becoming a more powerful tool that more Hispanics are utilizing. Through Saber Hacer, we are empowering Latinos hungry for information that is going to help them make important decisions on topics of relevance to them and to the community as a whole," said Michele Ruiz, president and Co-founder of Saber Hacer.

With more than 20 years of production experience, Saber Hacer is led by Emmy-Award-winning journalist Michele Ruiz, who served as KNBC-TV's 6pm News Anchor from 1998-2005. Michele conceived the idea of Saber Hacer with a keen eye on the importance of providing information, with journalistic standards, in language and relevant to the lives of Hispanics in the U.S. today. "Saber Hacer holds the key to valuable information that is often unavailable to Latino consumers for various reasons. We have partnered with experts in different fields to make culturally relevant information readily accessible at the click of a button," Ruiz adds.

Currently, the Saber Hacer broadband site contains original content -- not translated -- and continues to develop culturally pertinent topics such as health, education and careers among others. The Saber Hacer team has also given a great deal of attention to the many market segments that define the Latino community, which is why content is developed in both English and Spanish. With investment in focus groups, technology and video production, Saber Hacer continues to build its knowledge-based content, creating an intellectually exciting and emotionally engaging bilingual outlet for consumers. In addition, Saber Hacer provides a series of bilingual DVDs obtainable through the online store that offers more resources available to consumers.

For more information or for media inquiries, please contact Delia Lopez at 310.882.6844 ext. 52 or dlopez@saberhacer.com.

About Saber Hacer
Saber Hacer, LLC, a media company using the brand name Saber Hacer(TM), is dedicated to providing Latinos in the U.S. and Latin America with high-quality video content in a variety of digital formats. The Company was founded in April 2006 with its first content produced in September 2006. Saber Hacer was created to fill a significant void in the Hispanic community of expert-driven instructional, self-help, and educational information, in both Spanish and English, for the fastest growing population in the U.S." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/feed/ http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/ http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/#comments Fri, 16 May 2008 15:19:02 +0000 Tomas http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/ "Five new channels join the exclusive Latin American network line-up, making LAETV the only media sales rep firm that covers 50 percent of available Hispanic channels in the country Miami, Florida (May 14, 2008) — Latinamerican Ethnic TV (LAETV) announced today the addition of five new networks to its portfolio, which makes it the largest Latin American television network sales rep firm in the United States, covering 50 percent of available U.S. Hispanic network options. "Without a doubt, we are the most qualified option for those advertisers seeking to establish brand recognition and to increase their products’ demand. We have definitely become the best connection between the media and the Hispanic communities originating from Mexico, Central and South America," said Kurt Pflucker, president of LAETV. Experience and knowledge of the market has allowed LAETV to provide Hispanic’s in the U.S. with excellent programming from their countries of origin. In addition to keeping them in touch with their roots, it allows advertisers to establish more emotional ties to this community and reinforces their brand loyalty. The networks represented by LAETV range from those specializing in sports and news, with direct broadcasts from Latin American countries to those specializing in entertainment and general information, these channels include CANAL SUR, SUR Perú, TV Venezuela, SUR México, TV Colombia, Telefe, Ecuavisa, TV Chile, CentroaméricaTV, 22 México, Once México, AYM Sports, Televisa Michoacán and MI CINE México. It’s important to emphasize that the increase in the number of networks represented implies potential access to almost 100 percent of all the diverse nationalities that comprise the Hispanic market in the United States. Businesses oriented towards the Hispanic market seek to maximize the awareness already gained in Latin America of their brands. By having networks with original content from these countries and offering a portfolio with so many options, LAETV responds to the needs of these companies. "We know very well each of the idiosyncrasies of the different groups that comprise the Hispanic community. We know what they watch, what attracts them and what they buy. Thanks to our varied and extensive portfolio, we offer our clients the possibility of a real closeness with these groups," stated Pflucker. "Although our signals are not yet measured by Nielsen, our clients continue to buy our networks because of the reaction of their audiences to the brand and during direct response campaigns that have proven to be successful," concluded Pflucker. LAETV offers its services to clients from diverse industries, from airlines to car dealerships, phone card and remittance companies. The current portfolio of clients, include LAN Airlines, Spirit Airlines, Toyota, Lexus, Americatel and Western Union among others. About LAETV LAETV, the largest U.S. Hispanic cable/satellite television sales rep firm in the United States, offering new alternatives focused specifically on attracting this lucrative market. With headquarters in Miami and offices in New York and Los Angeles, the company provides specific local programming, an opportunity that allows advertisers to establish closer emotional ties with consumers from these Hispanic communities. LAETV represents 14 of the principal Latin American networks that reflect the views and diversity of the Hispanic segments that live in the United States, proving to be highly efficient in brand positioning and in generation of direct responses. For more information visit www.latinoethnictv.com " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/feed/ http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/ http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/#comments Fri, 16 May 2008 15:02:18 +0000 Tomas http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/ "Yahoo! Telemundo today launched Search Assist, the most advanced assistance technology available on the Web, as well as the integration of video and photos within the search results, making Web search an effortless task for U.S. Hispanic consumers. The new Yahoo! Telemundo Search was designed to better understand user intent and provide them with the results they are looking for in just one search.

Recent research conducted by Harris Interactive on behalf of Yahoo! on the state of the Web shows that consumers are suffering from "Web Search fatigue." The study revealed that 99 percent of online adults use a search engine to find information on the Internet, with a mere 15 percent of people finding what they're looking for with their first search and typically needing to conduct three to four searches.

"The new Yahoo! Telemundo Search was created to optimize user experience and get consumers what they want on the first search query," said Jose Rivera Font, vice president and general manager, Yahoo! Hispanic Americas. "Consumers want answers and they want them quickly, so the changes we've made are focused on getting people to the best answer - whether it be a Web link, photo, video or video clip - all in one search."

Search Assist goes beyond basic search "suggestions" and gives consumers real-time query suggestions as well as related topics and concepts, which is especially valuable when a person is searching for an unfamiliar topic.

Yahoo! Search Assist is there for consumers when they need it and can be turned off when they don't. As a user types in the search box, it predicts when the person needs help with their search and opens a drop down menu of suggestions and related concepts (see diagram 1*) that enable further exploration around their search topic.

In addition to the new Search Assist feature, Yahoo! Telemundo Search has also introduced multimedia integration including video and photos (see diagram 2*) directly in the search results -- allowing consumers to get their answer - whether it's a Web link, photo or video clip -- without leaving the page.

The Search Assist feature also includes YouTube and Metacafe videos indexed by Yahoo!. In addition, consumers can use shortcuts if they are only interested in accessing videos on these particular sites. To do this, they should type in the search word followed by the site they want to look in, like site:www.youtube.com or site:www.metacafe.com. For example: "caída de edgar site:www.youtube.com". When the consumer finds the video they are looking for, they will see a still photo of it and a direct link to play the video.

Similarly, Yahoo! Telemundo users can also integrate images in their search results by adding the word 'imágenes' after their keyword search. For example: "Shakira Imágenes". (see diagram #2*)

The Spanish-language versions of Search Assist, available in Yahoo! Telemundo, Yahoo! México and Yahoo! Argentina, are tailor-made to reflect local search behavior, language and tendencies. So when you search for 'Ricky Martin' on Yahoo! Telemundo Search, Search Assist won't suggest "photos, lyrics, songs, music" like it does in the U.S., instead, it will offer most suggestions in Spanish like "fotos, biografía, videos, conciertos".

As part of the new Yahoo! Telemundo Search, consumers will also see new Yahoo! Search Shortcuts, with the most useful information found on the Web, including information contributed by other online users. The new shortcuts were designed to help consumers save time when searching for popular categories such as images, news, weather, maps, and directions (see diagrams 3-6*).

Since its initial launch in October of 2007, Yahoo! Search Assist is now available in 15 countries, including Argentina and Mexico, and in seven languages.
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/feed/ http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/ http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/#comments Thu, 15 May 2008 19:09:31 +0000 Tomas http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/ "Bidz.com (NASDAQ:BIDZ), a leading online auctioneer of jewelry, announced today the launch of a complete Spanish-language version of its online auction site, Bidz.com. This version of the Web site can be accessed by clicking the "En Espanol" ("In Spanish") link on the Company’s homepage, www.bidz.com. The Company has also hired Spanish speaking customer service personnel to better assist their new clientele.

The Spanish-Language site is geared to Spanish-speakers, whether they are in the U.S. or other countries. Bidz.com already derives 24% of its revenue from outside the U.S., and international revenue grew 60% in the first quarter of 2008. The Spanish-language site will be the first in a series of non-English sites, which will seek to tap into the auction site’s attractiveness around the world. The company, which grew revenues 38.5% in the first quarter of 2008, sells on average over 12,000 items a day, making it one of the most visited jewelry sites on the Web. Bidz.com recently launched an online retail store with fixed prices, Buyz.com.

“Our exciting auction format delivers unsurpassed value to consumers, and we believe that by making the site available in other languages, beginning with Spanish, we’ll bring our service to new audiences around the world,” said David Zinberg, Chief Executive Officer of Bidz.com. “We believe that these sites can be a tremendous growth opportunity for the Company.”

" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/feed/ http://www.hispanictips.com/2008/05/15/fiesta-atlanta-08-is-a-tremendous-success/ http://www.hispanictips.com/2008/05/15/fiesta-atlanta-08-is-a-tremendous-success/#comments Thu, 15 May 2008 17:45:58 +0000 Tomas http://www.hispanictips.com/2008/05/15/fiesta-atlanta-08-is-a-tremendous-success/ "Gorgeous weather, large crowds and a fun-filled day of activities greeted attendees of Fiesta Atlanta '08, Atlanta's largest outdoor Cinco de Mayo celebration held on Sunday, May 4th in the heart of downtown Atlanta. The approximately 45,000 attendees enjoyed Hispanic food, live music by national and local artists, arts and crafts, a live soccer tournament, and various sampling booths, making it one of the largest crowds assembled at Centennial Olympic Park since the 1996 Summer Olympics.

"Fiesta Atlanta '08 was a tremendous success," said Ralph E. Herrera, President of Lanza Group, LLC. "An event like this isn't possible without our many sponsors; our thanks go out to Bud Light, AT&T, State Farm, McDonald's, Coca-Cola, Viva and El Patron Radio, Monster Energy Drink, Atlanta Latino, Hyatt Hotels of Atlanta, MARTA and the many others who supported Fiesta Atlanta. We also want to thank all the musical artists who participated and all of the many people who joined us celebrating Cinco de Mayo in the heart of Atlanta... this year's attendance was diverse and a true reflection of present-day Atlanta! I was proud to see how many volunteers and supporters were present throughout our week long series of events. We are looking forward to expanding our successful track record of events with the inaugural Fiesta Georgia in September and again with Fiesta Atlanta '09!"

In addition to the food, art and music, this year's event also featured a Soccer Challenge with 16 teams competing. The winning team, Alianza Soccer Club, defeated Boca Juniors with a final score of 6-1. The Soccer Challenge was sponsored by: Mundo Hispanico, El Pollo Loco, Azteca America TV, O'Reilly Auto Parts, and POWERade.

"Fiesta Atlanta, only in its second year, is amazing," said Teresa Callava, Director Sales & Marketing for the Kiwanis Club of Little Havana. "It was truly impressive to see the organization, the large attendance, the mix of attendees including a large percentage of non-Hispanic festival-goers, the well-balanced flow of activities and the large amount of sponsors that participated in your event."

For more information about Fiesta Atlanta '08 and '09, contact Caroline Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can also visit www.fiestaatlanta.com. Fiesta Atlanta is a Lanza Group, LLC production.

Lanza Group, LLC is Atlanta's premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services.

MEDIA CONTACT:
Caroline Elisabeth Peters
(404) 350-0200
cpeters@lanzagroup.com" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/fiesta-atlanta-08-is-a-tremendous-success/feed/ http://www.hispanictips.com/2008/05/15/univision-to-present-first-annual-tecate-premios-deportes-awards-celebrating-hispanic-athletic-accomplishments/ http://www.hispanictips.com/2008/05/15/univision-to-present-first-annual-tecate-premios-deportes-awards-celebrating-hispanic-athletic-accomplishments/#comments Thu, 15 May 2008 16:46:39 +0000 Tomas http://www.hispanictips.com/2008/05/15/univision-to-present-first-annual-tecate-premios-deportes-awards-celebrating-hispanic-athletic-accomplishments/ "Univision, the most-watched Spanish-language television network in the country, announced plans to broadcast the “Tecate Premios Deportes” Sports Awards, with this country’s leading imported Mexican cerveza as the show’s title sponsor. A star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers and other luminaries will honor the character and sportsmanship of Hispanic athletes and is scheduled to air on July 20, 2008.

As the Spanish-language broadcast home to the top Hispanic sports tournaments in the world, including the FIFA World Cup, Univision will be broadcasting a world-class production celebrating top Hispanic athletes that will take place in front of a live audience from the historic Pasadena Auditorium in Pasadena, California.

This gala red carpet event will feature ten award categories and tributes to some of the most important athletes of our time. Categories include the North American Soccer (Mexican and American Leagues) Best 11; the North American Soccer Player of the Year; Best Hispanic Boxer; Baseball Hispanic All-Star Team; Baseball Hispanic Player of the Year; Basketball Hispanic Player of the Year; American Football Hispanic Player of the Year; the Legends Award; and the Tecate Athlete of the Year award, which will be given to the Male athlete that rose to the top of his sport in 2007. Consumers will also have the opportunity to vote online through Unvision.com for Best Hispanic Female, Best Hispanic Male Athlete of the Year, All-Star Soccer Team of the Year, and All-Star Baseball Team of the Year.

“No one is more passionate about their sports heroes than Hispanic sports fans,” said David Downs, president of Univision Sports. “And as this country’s #1 destination for Hispanic sports fans, Univision is proud to team up with Tecate to recognize the monumental accomplishments of our favorite athletes.”

“We are proud to be the title sponsor for the inaugural Tecate Premios Deportes, which will recognize and celebrate the exceptional talent and accomplishments of Hispanic athletes,” said Carlos Boughton, brand director of Tecate Brand Equity for Heineken USA. “These individuals possess the qualities of our target audience; they embody the character and perseverance needed to succeed in this country. The Tecate Premios Deportes gives us yet another opportunity to strengthen our connection with our consumers through their passion for sports and celebration of Hispanic role models.”

An academy of professional and ex-professional athletes and sports writers, including famed boxer Oscar de la Hoya, popular Mexican ex-soccer goalie Jorge Campos, ex-football great Tony Casillas, NFL Hall of Fame Recipient Anthony Muñoz, former Mexican soccer coach Jesus Bracamontes, and President of the UANL Tigres Enrique Borja, will nominate and select the most accomplished active Hispanic athletes in the various sports categories. In order to be eligible for these awards, athletes must have participated in a televised professional sport in the U.S. during 2007. Judging criteria will be based on the athlete’s statistical excellence; cumulative impact on their team and in the sport; and their reputation as a role model for the Hispanic community.

In an effort to bring sports aficionados even closer to their heroes, cerveza Tecate and Univision will open the doors to the Pasadena Auditorium and invite them to attend the live show. Fourteen hundred seats will be made available to the public, with ticket sale details to be announced at a later date.

For production or talent inquiries, contact David Chavez at dchavez@premiosdeportes.com." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/univision-to-present-first-annual-tecate-premios-deportes-awards-celebrating-hispanic-athletic-accomplishments/feed/ http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/ http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/#comments Thu, 15 May 2008 16:43:21 +0000 Tomas http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/ "Famous TV personality, Charytín, revealed her much anticipated milk mustache ad and announced got milk?'s Super Mamá contest on May 6th during the first stop of the famed Milk Mustache Mobile Tour at Bayside Marketplace in Miami, FL!

* * * * *

Caption 1:
Charytín unveiled her much anticipated got milk? ad, which features her with her 3 kids, in Miami on May 6th during the launch event of the Milk Mustache Mobile Tour. She was accompanied by nutritionist Su-Nui Escobar, Dr. Deborah Mulligan of the AAP, and Victor Zaborsky, Marketing Director of MilkPEP (Milk Processors Education Program).

* * * * *

Caption 2:
Charytín, the very popular TV personality and Super Mamá of the Hispanic got milk? campaign, took the time to meet her fans and sign autographs during the Milk Mustache Mobile Tour stop in Miami on May 6th at Bayside Marketplace.

* * * * *

Caption 3:
This smiling beauty was a local milk mustache celebrity for the day as she posed with the famous McArthur cow for her cover photo of Redbook Magazine during the first stop of the Milk Mustache Mobile Tour in Miami, FL.

* * * * *

Caption 4:
Ramon Gutierrez, Diana Cabrera, Elena Rodriguez and Ana Hendrix sported their milk mustaches during the first stop of the Milk Mustache Mobile Tour in Miami, FL. These four friends spent the day at Bayside Marketplace participating in all the free activities being sponsored by the national got milk? campaign.

* * * * *


About The Milk Processor Education Program
The Milk Processor Education Program (Milk PEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The Milk PEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/feed/ http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/ http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/#comments Thu, 15 May 2008 16:38:42 +0000 Tomas http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/ "Professionals interested in Hispanic marketing are starting their day with a fresh Cup O' Mambo (http://mercurymambo.com/blog/)from Mercury Mambo, the premier Hispanic event marketing (http://www.mercurymambo.com/mamboevents.html), sales promotion (http://www.mercurymambo.com/sales-promotions.html) and branding agency. With a track record (http://www.mercurymambo.com/services.html)of representing America's most prestigious retail products, Mercury Mambo publicly launches its way into the blog world with content that provides the public and marketing professionals with the latest trends in Hispanic marketing.

Music, film, culture and current trends (not chisme) are just a few of the topics that will be featured in the blog, Cup O' Mambo, which is being launched simultaneously with Mercury Mambo's new, social media friendly Web site.

As marketers turn their focus on the increasing Hispanic market, "Cup O' Mambo" will provide a daily dose for readers with regular posts relevant to the Hispanic community. Austin-based Mercury Mambo is kicking off their blog Mambo-style with a special music series beginning in May, Austin's Latino Music Month. The posts will include pictures, video clips and the latest trends in Austin's diverse Latino music scene, which is becoming nationally recognized. Mambo will be out in the field to provide their audience with up-to-the-minute information on a range of musical acts from different genres, including Norteño, Tejano, Latin Alternative and Salsa, amongst others.

Mercury Mambo's launch into the Web 2.0 world will include RSS news feeds and interactive features set to roll out in the summer. The updated features will enhance the company's conversations with its clients, consumers and extensive team of brand ambassadors in key Hispanic markets throughout the country.

The Web site also incorporates the agency's favorite color, verde, which is more than a color, it's a mission. The eco-friendly agency recently did a green renovation of a new office building to account for their expanding staff, a sign of growth that Mercury Mambo Agency Partner,Liz Arreaga (http://www.mercurymambo.com/people.html), says is a reflection of the marketplace.

"Hispanic consumers are not a 'one size fits all' demographic and they continue to be a significant group for the American economy. As a result, marketers are increasingly turning to agencies like ours who can provide expertise and strategy to effectively reach the Hispanic consumers from the bottom up," stated Liz Arreaga.

Mercury Mambo, whose motto is "Where Culture and Commerce Collide", is excited about the blogging possibilities. "Our agency has been reaching Hispanic consumers successfully since 1999. Having an online resource to share our expertise, as well as our 'Mambo Magic', is exciting for us," stated Becky Arreaga (http://www.mercurymambo.com/people.html), Agency Partner.

Mercury Mambo, who represents top retailers such as Cadbury Schweppes Americas Beverages plc, U.S. Cellular, The J.M. Smucker Company, Anheuser-Busch, and Diageo, provides marketers with expertise in event marketing programs and brand experiences that empower Hispanic consumers. Cup O' Mambo fans can expect consistent posts that are rich in experience and understanding of the Hispanic consumer and culture.

" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/feed/ http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/ http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/#comments Thu, 15 May 2008 16:36:19 +0000 Tomas http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/ "Consorte Media, a leading online marketing firm targeting the Hispanic market, was named a Finalist today in the Best New Company category in The 2008 American Business Awards. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories.

Hailed as "the business world's own Oscars" (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business. Stevie Award winners will be announced during the annual gala on Thursday, June 12 at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.

"It's an honor to be named a finalist for the Best New Company in the 2008 American Business Awards, and it's a testament to the entire Consorte Media team, who are committed to helping advertisers connect with Hispanics online," said Alicia Morga, CEO of Consorte Media. "With the Hispanic population growing faster than almost any other demographic in the U.S., brands are realizing the importance of engaging with this important and growing group, and Consorte Media is here to help them do that effectively."

Consorte Media is the leading provider of online marketing solutions targeting the Hispanic market. Through its Platinum Publishers, a Premium Placement Publisher Network with hundreds of Hispanic-focused quality sites, and high-impact, hosted Direct Marketing Services, Consorte Media provides brands with multiple, measurable ways to connect with the over 20 million U.S. Hispanic consumers online today.

"ABA entries grew more than 30% this year, so being named a Finalist is more of an accomplishment than ever before," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/feed/ http://www.hispanictips.com/2008/05/14/discovery-en-espanols-santo-milagro-explores-hispanics-and-their-faith/ http://www.hispanictips.com/2008/05/14/discovery-en-espanols-santo-milagro-explores-hispanics-and-their-faith/#comments Wed, 14 May 2008 16:45:48 +0000 Tomas http://www.hispanictips.com/2008/05/14/discovery-en-espanols-santo-milagro-explores-hispanics-and-their-faith/ "This May, Discovery en Espanol, the leading provider of high-quality, nonfiction Spanish-language programming, will take viewers on a religious pilgrimage and bring them face to face with the pageantry, color, and rituals that make-up how some Hispanics practice their faith. At times conventional, other times unconventional, "Santo Milagro", an original production airing on Discovery en Espanol Sunday, May 25 at 10:00 pm ET/PT, explores the diverse and even unexpected ways in which Hispanics look for miracles.

Much unites Hispanics. Yet when it comes to religious customs, they are far from being monolithic. The ways Hispanics practice their faith are as varied as the lands from which they hail. "Santo Milagro" will offer Discovery en Espanol viewers an entree into the private sanctuaries of Hispanics via the poignant stories of everyday individuals who bear witness to miracles and tell us how their devotion changed their lives.


"It is difficult to capture the passion and heart of a people. How can you possibly illustrate a miracle? The truth is, as you will see, that miracles mean different things to different people. We thought the best way to capture this and bring it to life was via testimonials. This documentary does not look to pass judgment on any practice or belief. It simply weaves a story told by the main protagonists, the faithful," said Sol Colom, Executive Producer Discovery Networks U.S. Hispanic Group.

Throughout the centuries, ceremonies and rituals have formed an integral part of human existence. Passed on generation to generation, they represent, for many Hispanics, a way to find a deeper meaning in life. As evidenced by the personal testimonials featured throughout this special, faith has many manifestations, some which are vividly portrayed during the five separate segments of this one-hour original production by Discovery en Espanol.

About Discovery en Espanol

The premier Spanish-language network dedicated to offering the finest in quality programming in the areas of science & technology, world culture & history, nature & wildlife and nonfiction dramas. With original shows made specifically for U.S. Hispanics and the best programming from Latin America, Discovery en Espanol is entertainment that stimulates, informs and empowers, giving viewers a fascinating look at the incredible, varied and always surprising real world." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/discovery-en-espanols-santo-milagro-explores-hispanics-and-their-faith/feed/ http://www.hispanictips.com/2008/05/14/mensajetv-is-ready-to-roll-out-as-the-first-internet-television-network-created-especially-for-latinas-in-the-united-states/ http://www.hispanictips.com/2008/05/14/mensajetv-is-ready-to-roll-out-as-the-first-internet-television-network-created-especially-for-latinas-in-the-united-states/#comments Wed, 14 May 2008 16:44:54 +0000 Tomas http://www.hispanictips.com/2008/05/14/mensajetv-is-ready-to-roll-out-as-the-first-internet-television-network-created-especially-for-latinas-in-the-united-states/ "MensajeTV, the nation’s first provider of interactive Internet television expressly for Latina women, is gearing up to launch a broadband channel and social networking site in July 2008. MensajeTV will provide today’s aspiring Latina woman with endless hours of video, audio and textual information designed to enhance her busy life. Programming includes scheduled and on-demand Christian and Catholic-based content as well as shows about family, health, nutrition, exercise, beauty, parenting, cooking, heritage and much more.

“The Latino population is increasingly large and diverse, and the media directed to Hispanics can no longer be one size/offering fits all. MensajeTV is a major leap forward in the diversity of options available to Latina audiences,” says Dr. Federico Subervi, member of MensajeTV’s Advisory Council and leading expert in Latinos and the media in the United States. In a recent Latino study published by AOL, Spanish respondents stated that they consume two-thirds of their on-line content in English due to the lack of Spanish-language options. Additionally, the study confirmed that on-line U.S. Hispanics regularly combine TV and Internet to enrich their media experience and would like to see more on-line options in Spanish.

“MensajeTV caters to specific interests previously not easily or at all available via the small screen. The topics and issues covered by MensajeTV reflect the values of this population, which will no longer have to compromise its core culture as it seeks how to best modernize and adapt to the American society at large,” he says. Today, MensajeTV is comprised of three different channels that focus on different areas of the viewer’s life: Mensaje Divino, Mensaje Cocina y Cultura and Mensaje Salud. Each channel is geared towards filling a void for the availability of Spanish-language content on the web and focuses on elements which are the bedrocks of a Latina woman’s influence: faith, lifestyle and well-being.

Mensaje Divino is a tapestry of spiritually based organizations, offering charismatic sermons, daily devotionals, inspirational messages, Spanish Christian music, family forums and youth ministry activities. Mensaje Cocina y Cultura features a veritable feast of Latino chefs who provide thoughtful instruction, expert tips and easy-to-download recipes and ingredient lists to IPTV set top boxes, PC’s and mobile phones as well as the vibrancy of Latino culture by offering engaging programming on parenting, home and decorating, crafts, gardening, holiday ideas, travel and more.

Hispanic viewers have a keen interest in health issues, and Mensaje Salud provides a portal for U.S. Hispanic audiences that gives them access the latest news concerning their health and nutrition. Through a special partnership with UnBuenDoctor.com, Mensaje Salud allows users to access thousands of articles that pertain to their well being and is available in Spanish whenever they need it. “We realize how important is to have access to useful information regarding health and nutrition. Our community is lagging behind when it comes to these services. UnBuenDoctor.com is proud to partner with MensajeTV to expand the reach of this information which will, hopefully, help to mitigate the health information gap in a culturally sensitive environment,” says Founder of UnBuenDoctor.com, Carlos Mauricio Olea.

About MensajeTV

MensajeTV is an on-line television network serving the U.S. Latina community, delivering high-quality, bilingual video content for a burgeoning Spanish-speaking audience. A beta site was launched in December 2007. Under its flagship network MensajeTV is developing four channels — Mensaje Cocina, Mensaje Cultura, Mensaje Divino and Mensaje Salud. Today we combine Cocina and Cultura as one. MensajeTV is a subsidiary of Corporate Broadcast Company, Inc.

Media Contact:
Sonia Diaz
Chispa Communications
Sonia.Diaz@chispa-communications.com
305-457-8404" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/mensajetv-is-ready-to-roll-out-as-the-first-internet-television-network-created-especially-for-latinas-in-the-united-states/feed/ http://www.hispanictips.com/2008/05/14/eureka-marketings-next-big-thing-revealed-at-univision-upfront/ http://www.hispanictips.com/2008/05/14/eureka-marketings-next-big-thing-revealed-at-univision-upfront/#comments Wed, 14 May 2008 16:39:36 +0000 Tomas http://www.hispanictips.com/2008/05/14/eureka-marketings-next-big-thing-revealed-at-univision-upfront/ "Univision Communications Inc., the leading Spanish-language media company in the U.S., today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success. The presentation included a heart-stopping performance by music superstar Shakira and the opening number of “In the Heights,” the hit Broadway musical about the Hispanic experience in the U.S. which was just nominated for 13 Tony Awards®. The Upfront event was held this morning at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York City and was hosted by Univision CEO, Joe Uva, Univision president and COO, Ray Rodriguez, and president of advertising sales and marketing, David Lawenda. “This year’s Upfront is not about marketing to Hispanics, but about marketing itself,” said Uva. “It’s about the gap between the true power of the Hispanic consumer to grow brands and those advertisers who have yet to realize that a marketing strategy that is not fully committed to the Hispanic consumer, is hardly a winning strategy.” “Univision is delivering innovative, quality programming that has performed very well year after year,” said Rodriguez. “The strength of our programming, combined with the unique connection with our audiences, allows marketers to build cross-platform initiatives that can help build market share.” “Marketing to Hispanics grows brands today and builds loyalty for tomorrow, and only Univision offers advertisers innovative and results-driven marketing solutions via the most powerful, cross-platform vehicles in Spanish-language media,” commented Lawenda. “Every dollar spent with Univision is truly a dollar invested in growth.” While only a small percentage of viewers are unique to the top English-language networks, 60% of Univision’s Adult 18-49 audience are unduplicated viewers who are not exposed to advertisers’ messages anywhere else. In addition, during the last five years while the English-language networks have lost audience, Univision has been growing. In just the last year, Univision was the #1 network in America in the highly coveted Adult 18-34 demographic on 55 nights, beating ABC, CBS, NBC, and FOX. Univision Communications includes the #1 Spanish-language television network, the #1 Spanish-language cable network, the #1 Spanish-language radio properties and the #1 Spanish-language online portal. Upfront Presentation Highlights The company presented client testimonials attesting to the positive results it has achieved. Representatives from leading brands such as AT&T, Ford, General Motors, and Miller Lite shared their success stories about how Univision helped grow their business. The presentation also outlined the benefits of the recently introduced Fusion research tool, created in partnership with Nielsen Media Research. Measuring the viewing habits of product purchasers against the purchasing habits of TV viewers, the Fusion research tool is designed to help clients target consumers more efficiently and quantify their return on investment. Building on its more than 40 years of community involvement, Univision unveiled its new environmental initiative, “Piensa Verde, Actúa Verde” (Think Green, Act Green), a company-wide effort to educate viewers on the importance of protecting the environment that includes a variety of specials and 50+ energy conservation tips. A number of popular programs will have “green” content, including “Premios Juventud,” “Primer Impacto” and Galavisión’s most popular entertainment, lifestyle and news programs such as “Acceso Máximo,” “Moda al Rescate,” “Decorando Contigo,” “Tu Salud,” “Delicioso,” and “En Profundidad.” Univision Network News, anchored by Jorge Ramos and María Elena Salinas, will continue to provide the most complete Spanish-language coverage of the 2008 presidential elections, including the Democratic and Republican National Conventions, in “Decisión 2008” (Decision 2008). With the most in-depth, relevant coverage and special editions of “Al Punto” (To the Point), Univision undoubtedly is the source of information for Hispanic voters in November as they flock to the polls to make U.S. election history. In addition, Univision awarded its 2nd annual Corazón (Heart) Awards, which pay tribute to commercials that best connect with Hispanic consumers, as judged by viewers. Advertisers submitted dozens of entries, which were posted on Univision.com, and users voted for those they found particularly meaningful. This year’s winners were Ford and Pampers. Photographs of new programs and pictures of the Upfront event and stars are available for download at the following Internet address: ftp://ftp.univision.net. USERNAME: press, PASSWORD: upfront2008 2008/2009 Programming Highlights for Univision, TeleFutura and Galavisión PRIMETIME Novelas Univision’s 2008/2009 novelas will continue to capture Hispanic hearts and set the standard for Spanish-language television’s favorite programming genre. The network’s lineup of stellar productions includes: “Las Tontas No Van al Cielo”(Dumb Girls Don’t Go to Heaven), a light-hearted look at how love can often make us do foolish things we wish we hadn’t, starring Jacqueline Bracamontes, Valentino Lanús, and Jaime Camil; “Tormenta en el Paraíso”(Storm Over Paradise), a novela that raises awareness about green issues and tells a timeless love story in which two young lovers fight to break a 1,000 year-old Mayan curse, with Sara Maldonado, Eric Elias and, in her long-awaited return to novelas, the immensely popular singer/actress, Mariana Seoane; “Querida Enemiga” (My Dearest Enemy), a tale of intense betrayal and deep dark secrets unfolds between an unlikely couple of young lovers, starring Ana Layevska, Gabriel Soto, Carmen Becerra, Mike Biagio and the legendary actress, María Rubio; and “Alma de Hierro”(Soul of Steel), the story of an unconventional family who will have to learn to live together and overcome the trials and tribulations that confront them, starring renowned Mexican actor, Alejandro Camacho, and a stellar cast that includes Blanca Guerra, Jorge Poza and Adamari López. For the very first time, TeleFutura will premiere two primetime novelas: an original production of the epic story, “Doña Bella” (Lady Bella) which will capture audiences with its sensual and passionate love story; and “Azúcar” (Sugar), the story of forbidden love that unfolds amidst the sugar cane plantations of a wealthy family hiding a deep, dark secret, and provides advertisers with organic product integration. Series Coming to Univision is “La Rosa de Guadalupe” (The Rose of Guadalupe), a dramatic TV series that reconstructs real-life events, dreams and unexplained events in stories full of hope and inspiration. Later in the year, the network will also premiere “Central de Abasto” (Farmer’s Market), a unique series that takes place within one of Mexico City’s most important markets and business centers. Full of bodegas (grocery stores), beauty salons, restaurants, jewelry stores, and other shops, this bustling market is the perfect setting for tales about the unique characters and personalities one can only find in such a colorful place. Galavisión brings viewers a show that explores the complexities of the American judicial system through the eyes of the dedicated men and women who serve it, “Fiscales” (District Attorneys). Through compelling reenactments and actual archival footage, the show features the high drama of some of the most infamous crimes and trials in U.S. history. Reality Competition and Game Shows Continuing its tradition of offering emotionally charged reality and entertaining game shows, Univision, TeleFutura and Galavisión introduce three new programs that are sure to become instant audience favorites. Coming next year to Univision is “¡Viva el Sueño!” (Live the Dream!), a 13-week competition that showcases some of this country’s most talented, but struggling professional Hispanic performers who have recording contracts, but need just one big break to make it to stardom. This mega production will air live across the U.S. and Puerto Rico, and feature a panel of renowned music-industry experts. In the end, viewers will vote and ultimately choose Latin music’s next superstar. TeleFutura introduces a unique game show for the entire family, “Dame la Pista” (Give Me a Clue). As kids give clues, adults try to guess the “secret word” to win the grand prize. But since kids often speak in their own language, the adults are often clueless. Take a man, his wife, his mother, and a kitchen, and what do you get? Galavisión’s new, innovative game show, “¡Yo Cocino Mejor que mi Suegra!”(I Cook Better than My Mother in Law!). More than just a cooking show, this entertaining and hilarious competition pits wives against their mother-in-laws to see who knows their favorite man the best. Then, they meet on the ultimate battleground, the kitchen, to whip him up something special. When the husband/son picks his favorite dish in a blind taste test, one thing’s clear; no matter who wins, he loses! Variety Primetime’s “Queen of Talk,” Cristina Saralegui, marks her 20th anniversary this year, and it’s going to take a whole year for a celebration this big. With retrospective vignettes, surprise guests and special editions of “Soñando Contigo” (Making Dreams Come True), it’s going to be an unforgettable celebration. And if that weren’t enough, Cristina will continue to cover the topics, issues, and people that viewers won’t see anywhere else, making “El Show de Cristina” (The Cristina Show) the only ‘talk-show’ on Spanish-language television that is guaranteed to have everyone talking. Movies Next year, Univision brings U.S. Hispanic viewers two of this year’s biggest Spanish-language box office hits. “Ladrón Que Roba a Ladrón”(How to Rob a Thief) is the story of two clever con-men who join forces to rob the biggest thief they know, starring a well-known cast of novela actors including Fernando Colunga, Gabriel Soto, Miguel Varoni and Ivonne Montero. The critically acclaimed film “La Misma Luna” (Under the Same Moon), will make its television debut on Univision. This heartwarming story of a mother and son who are separated by geography, but connected by love, stars Kate del Castillo, Eugenio Derbez, Carmen Salinas, and Adrián Alonso. TeleFutura gives a new meaning to movie night with “Fiesta de Película” (Movie Party), a fun-filled, interactive party set in an urban/city loft. Hosted by a lively group of friends, they are joined by family, neighbors, and special guests to watch and chat about the night’s hit Hollywood movie. DAYTIME Novelas Univision introduces a captivating novela for daytime fans with “Valeria,” an intense and passionate story about two soul-mates fighting to keep their love alive. WEEKEND PRIMETIME Variety It’s a whole new Sábado…and it’s more Gigante than ever! The Spanish-speaking world’s most popular Saturday night tradition is dialing up the fun and surprises with an extraordinary makeover. Hosted by everyone’s beloved Don Francisco, “El Nuevo Sábado Gigante” (The New Giant Saturday) is three fun-filled hours of all new comedy skits, more challenging amateur talent contests, even more intensely emotional family reunions, more spectacular performances by the biggest Latin music stars in the world, and for the first time viewer interaction via mobile phone and the Internet. Reality Univision expands its hit reality beauty competition “Nuestra Belleza Latina” (Our Latin Beauty) to two full hours on Sunday nights to bring viewers even more thrills and glamour, hosted by the ever popular Giselle Blondet. With more content than ever before and increased viewer participation, this show goes behind the traditional trappings of TV beauty pageants as some of Hispanic America’s most beautiful and talented women face-off in a fierce, competition that goes beyond looks alone. Nature Program Proudly partnering with global documentary giant National Geographic, Galavisión brings nature lovers a one-of-a-kind show the whole family can enjoy, “Expedición Global” (Global Expedition). With amazing journeys to incredible landscapes and gripping wildlife stories, the program offers a spectacular window into our majestic planet. WEEKEND DAYTIME Kids Block An educational and informative (E/I) programming block to appeal to kids of all ages, “Planeta U” (Planet U) is a safe zone for all young viewers airing on Saturday mornings with an exciting line-up of shows including “Dora the Explorer” and “Go Diego, Go!” Family Shows Univision proudly presents “¡Viva la Familia de Todobebé!,” a new weekend show that mixes humor, entertainment, “reality” segments, interactivity, and lots of important information of special interest to young families. The show also marks the return to television of Mexican megastar, and recent new mom, Aracely Arámbula. Do-it-Yourself The ultimate program for today’s do-it-yourself fans, “Como Nuevo” (Like New), arrives on Galavisión. Through expert advice and useful tips, viewers will find the tools they’ll need to tackle their remodeling projects and give new life to their own home improvement. Sports Reality TV gets kicked into full gear with Univision’s new action-packed series “El Juego Supremo” (The Ultimate Match). Five soccer legends from Mexico and five from the U.S. and Latin America, will mentor two amateur soccer teams. These gifted amateurs will compete for the one-of-a-kind opportunity to play alongside their idols in an ultimate match at the end of “boot camp.” Each week, a player gets eliminated until only five remain on each team. The survivors will join the legends and face-off in what promises to be one of the most exciting fútbol matches on Spanish-language TV. In addition, Univision will debut the first annual “Tecate Premios Deportes” (Sports Awards), a star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers as well as other luminaries who will come together to honor the character and sportsmanship of Hispanic athletes. Returning this season are some of the most popular tournaments in Spanish-language television, including “Camino al Mundial” (On the Way to the World Cup) featuring the qualifying games for the 2010 World Cup, “Copa Confederaciones Sud África 2009” (Confederations Cup South Africa 2009) and “Copa Oro 2009” (Gold Cup 2009), as well as the yearly MLS and FIFA tournaments. In addition, Univision’s highly-rated “República Deportiva” (Sports Republic) celebrates 10 years of great entertainment, and brings viewers more sporting highlights, interviews, and commentaries with popular hosts Fernando Fiore, Roxana Franco and Félix Fernández. SPECIALS Univision Network’s blockbuster specials have made it the home of the mega-events. With more specials than any other U.S. Spanish-language network, Univision airs the premier musical events, award ceremonies and festivals in the Spanish-speaking world including: “The Latin GRAMMY® Awards,” celebrating its historic 10th edition in 2009; “Premio Lo Nuestro a la Música Latina,” the longest-running and most-watched awards show on Spanish-language TV honoring the best in Latin music; “Premios Juventud,” Spanish-language TV’s first and only awards show honoring idols of Hispanic youth in the areas of film, music, sports, fashion and pop culture. TeleFutura also offers star-studded celebrations all year long. Building on the success of its “Reventón” (Party) franchise, TeleFutura adds more star-studded parties to its line up in celebration of some of our nation’s most popular holidays. “Escándalo TV” (Showbiz TV) presents the new “Reventón del Verano” (a kick-off to the summer on Memorial Day), and bigger and better editions of “Reventón del 4 de Julio” (a 4th of July celebration), “Reventón del Día Del Trabajo” (a farewell to the summer on Labor Day), and the “Reventón De Las Estrellas” (an all-star special celebrating the Latin GRAMMYs to be broadcast from Houston this year). All shows air live and are full of music, dancing, comedy sketches, celebrity guests, live performances, and more. Galavisión also brings a roster of high-quality specials this season, including new programs like “Al Corriente” (The Latest), a primetime special airing once per quarter that gives viewers a comprehensive download on all the latest movies, video games, fashion trends, technologies, vacation getaways, and much more. Univision Communications Inc. Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/eureka-marketings-next-big-thing-revealed-at-univision-upfront/feed/ http://www.hispanictips.com/2008/05/14/discovery-en-espanol-premieres-original-series-what-happened-when-with-debut-of-the-story-of-elian-gonzalez-2/ http://www.hispanictips.com/2008/05/14/discovery-en-espanol-premieres-original-series-what-happened-when-with-debut-of-the-story-of-elian-gonzalez-2/#comments Wed, 14 May 2008 16:22:50 +0000 Tomas http://www.hispanictips.com/2008/05/14/discovery-en-espanol-premieres-original-series-what-happened-when-with-debut-of-the-story-of-elian-gonzalez-2/ "Starting this April, Discovery en Espanol, the leading provider of high-quality, real-world Spanish-language programming, will take viewers on a journey back in time to revisit pivotal moments in history. The riveting documentary series, entitled, "What Happened When", begins with a special presentation on Sunday, April 27 at 10:00 PM ET/PT of "The Story of Elian Gonzalez".

Elian's story is explored in this insightful documentary, from his dramatic survival at sea and miraculous arrival on our shores on Thanksgiving Day, to the subsequent drama that unfolded in the community and internationally which culminated with his controversial return to Cuba on Easter Sunday by the United States Government. The documentary, as others in the series, delves deep, bringing viewers into the realities of the situation including events and happenings previously not known, via impactful reenactments and firsthand accounts.

"The Story of Elian Gonzalez" poignantly captures, unlike no other, an event that divided a family and a nation and became the focal point in the largest conflict between Cuba and the United States since the Cuban Missile crisis.

"Our aim was to take viewers into the moment to experience it as if for the first time via re-enactments and firsthand accounts that capture instances not showcased in the media. The production team spent hours talking to those who were there and over 1,000 hours selecting footage which tells the full story that captures the drama, the emotions and the controversy on both sides as never before," said Bilai Joa Silar, VP and Channel Director for Discovery en Espanol.

Some riveting quotes from the documentary "What Happened When - The Story of Elian Gonzalez":

"I wept for a child and a family caught up in politics... so unnecessary. What could have been solved in love ended up with hate," from Sister Jeanne O'Laughlin who provided a neutral meeting place for Elian and his grandmothers during the height of the conflict.

"I truly believe that the reason they asked me to wake-up the family at 4 o'clock was because they wanted everybody awake when they came in with machine guns;" Mayor Manny Diaz, City of Miami and legal counsel for the Gonzalez family at the time of the incident.

"This case has been heartbreaking for everybody involved, but we believe the law is clear," former U.S. Attorney General Janet Reno.

"Fidel Castro in the wake of the end of the Cold War was desperate to be relevant again. And in that sense Elian was just as much a political blessing for him as it was for the exiles," from Tim Padgett Time Magazine Correspondent who helped bring the issue to national prominence.

*These quotes are taken directly from statements made by the parties featured in the documentary.

The full documentary series "What Happened When" continues through June 12th with different episodes airing every Thursday night on Discovery en Espanol at 9:00 PM ET/PT. Each episode explores, blow-by-blow, what exactly happened in those moments that changed the world and shaped our culture.

The "What Happened When" series offers viewers a compelling yet objective view of our world that is meant to inspire thoughtful debate and introspection," said Luis Silberwasser, Senior Vice President and General Manager of Discovery Networks U.S. Hispanic Group.

WHAT HAPPENED WHEN FULL PROGRAMMING LINE-UP:

What Happened When - First Arab Israeli Plane Hijacking
Premieres, Thursday May 1st, 9 PM ET/PT

What Happened When - First Test Tube Baby
Premieres, Thursday May 8th, 9 PM ET/PT

What Happened When - Dolly: The First Cloned Sheep
Premieres, Thursday May 15th, 9 PM ET/PT

What Happened When - Separating Conjoined Twins
Premieres, Thursday May 22nd, 9 PM ET/PT

What Happened When- Sago Mine Disaster. On the Other Side
Premieres, Thursday May 29th, 9 PM ET/PT

What Happened When - Saving Ronald Reagan
Premieres, Thursday June 5th, 9 PM ET/PT

What Happened When - Attack on the USS Cole
Premieres, Thursday June 12th, 9 PM ET/PT
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/discovery-en-espanol-premieres-original-series-what-happened-when-with-debut-of-the-story-of-elian-gonzalez-2/feed/ http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/ http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/#comments Wed, 14 May 2008 15:28:38 +0000 Tomas http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/ "DIRECTV Más™, DIRECTV’s Spanish-language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media during upfront week in New York. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

The media event will take place Thursday, May 15 from 6:30-8:30 p.m. at New World Stages complex in the heart of Manhattan (340 West 50th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más™ offers the widest array of Spanish-and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45a Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).

a Includes English-Language broadcast channels with alternate Spanish audio.

Members of the media who would like to attend the May 15 event should contact Cristina Del Cueto 305-669-6789 / cristinadc@dmgsolutions.net

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/feed/ http://www.hispanictips.com/2008/05/14/several-food-and-drink-firms-from-latin-america-are-starting-to-make-acquisitions-in-the-us/ http://www.hispanictips.com/2008/05/14/several-food-and-drink-firms-from-latin-america-are-starting-to-make-acquisitions-in-the-us/#comments Wed, 14 May 2008 15:15:31 +0000 Tomas http://www.hispanictips.com/2008/05/14/several-food-and-drink-firms-from-latin-america-are-starting-to-make-acquisitions-in-the-us/ "Research and Markets (http://www.researchandmarkets.com/reports/c91735) has announced the addition of "United States Food and Drink Report Q2 2008" to their offering.

The United States Food Drink Report provides independent forecasts and competitive intelligence on United States food and drink industry.

Executive Summary

In a sign of the ongoing economic advancements in Latin America, several food and drink firms from this region are starting to make acquisitions in the US as discussed in BMIs newly published Q208 US Food & Drink Report. With the US dollar currently very weak compared to several Latin American currencies, including the Brazilian Real, the country’s assets are looking increasingly affordable to firms from this region. So far the rate of investment has been fairly slow; however with the US representing a massive market with significant buying power, BMI expects that this trickle of takeovers may eventually turn into a flood. However, with some of the country’s politicians expressing concern about this increase in foreign takeovers, especially in the sensitive area of agriculture, further large scale acquisitions may start to come under greater scrutiny.

Some of the largest deals so far involve Brazilian beef processor JBS, which began its conquest of the US in May 2007 with the acquisition beef and pork processor Swift. The firm now looks set to go on to become the US’s largest beef processor through the acquisitions of National Beef for US$565mn and the beef operations of US meat group Smithfield Foods for US$560mn. These moves, if approved by the country’s antitrust authorities, will give the firm control of around 32% of the US market, dwarfing the current largest operators Cargill Meat Solutions and Tyson Foods, which both control around 22% of the market. Surprisingly, despite the food production being a politically sensitive issue, these moves have not attracted too much criticism from the country’s protectionist politicians. However this is likely to be because the US beef processing industry is currently experiencing significant problems, with excess processing capacity and slowing sales due to the economic downturn, and any form of investment is therefore greeted positively.

A second firm looking to target high spending US consumers is Colombia’s third largest dairy firm Alpina. In December 2007 the firm announced plans to make its first foray into the US market with the purchase of a yoghurt company on the US east coast. Alpina outlined that it plans to target the east coast areas large Hispanic community, which is familiar with its products and has a high purchasing power compared to much of Colombias population. The growing US Latino population is another key reason why Latin American firms may soon start taking a much greater interest in expanding into the US. So far most of Latin America’s largest food firms, such as Colombia’s Grupo Nacional de Chocolates and Venezuela’s Empresas Polar have steered clear of the US, preferring to concentrate on expanding in

neighbouring countries in Latin America. However, if JBS goes on to prove that a Latin American food firm can successfully take on the US players in their own back yard, Latin American acquisitions of US food and drink firms may start becoming a much more regular occurrence.

Companies Mentioned Include:

Kellogg Company

General Mills Inc

Tyson Inc

Pepsi Bottling Group

Anheuser-Busch

Wal-Mart Stores

Grupo Nacional de Chocolates

Empresas Polar

Alpina

Swift,

etc

For more information visit http://www.researchandmarkets.com/reports/c91735" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/several-food-and-drink-firms-from-latin-america-are-starting-to-make-acquisitions-in-the-us/feed/ http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/ http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/#comments Wed, 14 May 2008 15:03:50 +0000 Tomas http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/ "Cultiva Entertainment announced today it has entered into an exclusive marketing agreement with the Colombian League of Professional Baseball and its teams. Cultiva Entertainment will manage and distribute worldwide, the League's media, interactive, marketing and merchandise licensing rights.

The agreement with Team Renteria Inc, founder and manager of the Colombian League of Professional Baseball, allows Cultiva Entertainment to create a greater presence and visibility for the professional baseball league, and its teams, in the U.S. media market and the worldwide sports entertainment industry.

"This agreement is a great accomplishment for our League," said Edinson Renteria, President of the Colombian League of Professional Baseball, "Cultiva is well recognized in the baseball world and we are confident this agreement will help us to continue the growth of our league. We believe our league is a viable training ground for future Colombian Major League players. Cultiva will assist us in internationalizing Colombian baseball and creating greater recognition for our teams and its players with baseball fans throughout the world."

"We are extremely proud to represent the Colombian League, its teams and players. They are a welcomed addition to our Alianza Latina de Beisbol(TM) brand," said Sara Loarte, Principal, Cultiva Entertainment. "Colombian baseball has an abundance of professional talent that deservingly needs to be showcased to the U.S. Hispanic audience and baseball fans worldwide. We look forward to providing that opportunity through our marketing relationship."

About CULTIVA ENTERTAINMENT
Cultiva Entertainment is the producer of Alianza Latina de Beisbol(TM) whose mission is to entertain the 55+ million Latino baseball fans and salute professional Latino players. Cultiva Entertainment also holds the exclusive licensing rights for the Caribbean Confederation of Professional Baseball and the Serie del Caribe Tournament. It's website, www.ebeisbol.com is the official website of the Serie del Caribe. Cultiva also develops, produces and markets Latino Entertainment. For more information on Cultiva log onto www.cultivaentertainment.com.

About COLOMBIAN LEAGUE OF PROFESSIONAL BASEBALL
The Colombian League of Professional Baseball was founded by Team Renteria Inc. and began play during the 1999-2000 Winter League season. It is comprised of four teams - Tigres de Cartagena, Caimanes de Barranquilla, Toros de Sincelo and Cardenales de Monteria. The League is sanctioned by Major League Baseball for professional player participation and has been granted membership in the Caribbean Confederation of Professional Baseball Leagues, manager of the Serie Del Caribe Tournament.

About TEAM RENTERIA INC.
Team Renteria Inc. was founded in 1998 by the Renteria Brothers, Colombian Major League shortstop Edgar Renteria and current Colombian League president Edinson Renteria. Team Renteria's mission is to grow the sport of baseball in Colombia by supporting amateur youth league clinics and providing continuing professional instruction to professional Colombian baseball players." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/feed/ http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/ http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/#comments Wed, 14 May 2008 13:49:52 +0000 Tomas http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/ ""Fueled by the unstoppable growth of Hispanics 12-34, the insights of a panel of Latino youth trendsetters and the youth expertise of the MTV brand, MTV Tr3s announced today that it has doubled its distribution in the less than two years since it launched, doubled its Hispanic TV viewing shares among persons 12-24 since it became Nielsen rated last October, and doubled its ratings and impressions among persons 12-24, also since last October. The bilingual network's momentum has given it widespread distribution of 6.3 million Hispanic TV households and 33.3 million total households and the highest concentration of Hispanics 12-34 (67.5% according to Nielsen), making MTV Tr3s a dominant, multiplatform brand that is an integral part of young Latinos' unique lifestyle. Advertisers gathered at the MTV Tr3s upfront held in New York City to learn more about tapping into the growing and increasingly influential Latino youth segment by learning how to "speak Tr3s," the language of young Latinos that is very different from their non-Latino counterparts. "Latino youth are leading Hispanic and overall 12-34 growth while the general market is shrinking," said Lucia Ballas-Traynor, Senior Vice President and General Manager of MTV Tr3s. "They are shaking America's political, economic and cultural foundation because beyond their sheer size, their role as trailblazers, communicators and gatekeepers all add up to unprecedented clout and influence that you can't ignore in order to grow any business." The MTV Tr3s Cooltura panelists are a group of Latino trendsetters and trendspreaders in key U.S. markets. MTV Tr3s taps into the Cooltura panel regularly to help the network stay ahead of cultural trends so that it can immediately respond with the right content for its audience. Jesus Lara, Senior Vice President of Music and Talent, MTV Tr3s and MTV/VH1 Latin America, said Cooltura has been influential in refining the channel's three music pillars: to bring viewers the biggest names in music, provide an opportunity for viewers to participate in the channel's music programming process and offer a continuous music discovery experience. "Cooltura helped us understand that although our audience is curious about general market pop artists, they turn to MTV Tr3s to showcase the Latin artists that define their identity and that they won't find anywhere else," Lara explained. "Therefore, the majority of our music mix is Latin, irrespective of language, with artists such as Don Omar, Camila, and Belinda, and includes some of the general market hitmakers they are interested in, artists such as Justin Timberlake, Fergie, and Usher." Also in response to audience feedback, Lara announced the launch of Fresh Music Mondays, a new music block that gives young Latinos the bragging rights they crave by being the first to know about a hot new video or a cool new artists. Music My Guey, where fans can go online, create their own playlist, post a few photos and potentially be selected to air will return for a second season, said Lara. "The show has been a hit, with over 10,000 registered users and 8,500 playlists submitted in a short four months," he said. Music discovery is also a top priority for young Latinos and is therefore woven within the fabric of the MTV Tr3s brand. Lara also announced that the network's marquee multiplatform music discovery initiative, Descubre & Download, will return in 2009. The program not only profiles new artists in innovative ways through on-air vignettes and branded video rotation, but also offers exclusive free music downloads of the artist from the mtvtres.com site. It has been hailed by music label executives as "critical" to new artist development. Last year MTV Tr3s was the first to showcase some of the hottest new Latin artists, including Jesse and Joy, a brother and sister duo from Mexico, who went on to win a Latin Grammy award for Best New Artist; Kat de Luna, who has since sold over 500,000 downloads of her Descubre & Download single "Whine Up"; and Colby O'Donis who recorded a Spanish-language version of his hit single "What You Got" especially for the Descubre & Download campaign. MTV Tr3s will take the music discovery process to a whole new level as it seeks the best unsigned Latino artist in Dame Un Break, set to launch on June 3rd. MTV Tr3s programming also reflects the world of young Latinos in a way that no mainstream media can. As explained by Lily Neumeyer, MTV Tr3s Vice President of Programming and Production, "MTV Tr3s is the one place where young Latino viewers don't have to choose between their two identities or compromise their cultural values. They can, and do, invest their whole selves in our shows' mind, heart and spirit." Among the returning programs MTV Tr3s viewers can expect channel defining shows such as Mi TRL, Karlifornia, Sucker Free Latino, and Pimpeando, along with new comers Bust-a-Ritmo and Rock Dinner. Neumeyer announced that the third season of Quiero Mis Quinces, the hugely popular series that celebrates the Latina rite of passage into adulthood, quinceaneras, will expand production into U.S. Hispanic communities starting in 2009. A companion Quiero Mis Quinces digital extension of the series simultaneously will capture all the new social behavior around the show's content. Neumeyer also announced an expanded slate of MTV Tr3s Weekend Stunts, designed to capitalize on the network's popularity among young Latinos during the weekends. MTV Tr3s Weekend Stunts will be programmed around events and holidays such as Father's Day, MTV Movie Awards, National Puerto Rican Day Parade, Fashion Weekend, Mexican Independence, Dia de Los Muertos, and Thanksgiving, amongst others. MTV Tr3s will add its first short-form animation series, Lugar Heights, as part of its 2009 upfront offerings. The series follows the adventures of a number of friends living in Lugar Heights, USA. Combining satire, dark humor, and pop culture in a parody of mass entertainment, the show is refreshingly innovative in its style, subject matter, and language, making it a milestone of urban entertainment. The network will continue addressing the issues that are dear to young Latinos in a new production, The Yearbook Chronicles, a documentary project about the challenges that some Latinos face to graduate from high school. "Their size, fast growth, influence and age make young Latinos a must for any marketer looking to establish brand loyalties and grow their business. To emotionally connect brands to them and engage them with messages, content and experiences that are authentic and resonate with them, advertisers need to have a deep understanding of the hot, cultural passion points that shape their identity. We call that Speaking Tr3s," concluded Ballas-Traynor. MTV Tr3s (http://www.mtvtr3s.com) is the most widely-distributed TV network dedicated to superserving today's bicultural Latino youth and is currently seen in 6.3 million Hispanic TV households and 33.3 million total TV households. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos and celebrate their hybrid identity and culture. In addition to music programming, the MTV Tr3s programming slate features lifestyle series, news, documentaries and other long-form programs. Website: http://mtvtres.com/ HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/feed/ http://www.hispanictips.com/2008/05/14/latinos-sidelining-dairy-in-their-diets-are-at-risk-for-low-calcium-intake/ http://www.hispanictips.com/2008/05/14/latinos-sidelining-dairy-in-their-diets-are-at-risk-for-low-calcium-intake/#comments Wed, 14 May 2008 13:28:51 +0000 Tomas http://www.hispanictips.com/2008/05/14/latinos-sidelining-dairy-in-their-diets-are-at-risk-for-low-calcium-intake/ "Integrating milk and dairy products into one's daily diet is important in maintaining a healthy lifestyle. But for the roughly 75% of Latinos who experience stomach discomfort, diarrhea, and bloating from dairy products, incorporating milk into their diets couldn't be further from their minds. In fact, a recent survey found that 63% of Hispanics who experience stomach discomfort or other symptoms of lactose intolerance as a result of consuming dairy products reduce or stop integrating dairy into their diets altogether. But that worries doctors and nutritionists because eliminating dairy could increase the risk for inadequate calcium and vitamin D intake. Additionally, consuming proper levels of calcium and vitamin D can help reduce the risk of osteoporosis later in life and calcium plays an important role in helping with blood clotting, nerve signaling, and muscle contraction and relaxation. Therefore, to help educate lactose intolerant Hispanics about easy solutions for their symptoms that won't leave them at risk for inadequate calcium, actress Angelica Vale shares her story.

"My cafe con leche provided the first clue that I was lactose intolerant -- I would feel bloated and uncomfortable after my first cup. A friend suggested I may be lactose intolerant and asked me to consider trying lactose-free milk," said Vale. "The switch made a tremendous difference. Now I can enjoy my cafe con leche, my favorite cheeses and all of the foods I love without worrying about stomach discomfort. LACTAID(R) Milk and LACTAID(R) Fast Act Dietary Supplements brought the foods that were formerly 'off limits' back to my table."

What is Lactose Intolerance? How Can I Get Relief?
Lactose intolerance is a condition where the body is deficient in the lactase enzyme, which breaks down lactose, the milk sugar in dairy foods and beverages. The inability to break down lactose contributes to the physical symptoms of stomach irritability. People who suffer from lactose intolerance may have trouble enjoying those favorite dishes and beverages, such as enchiladas suizas or even a simple cafe con leche, so much so that they may skip them entirely.

However, simply switching regular milk to lactose-free milk or taking supplements can help lactose intolerance sufferers bring their favorite foods back to their table without eliminating dairy from their diet. LACTAID(R) Milk is real milk that is 100% lactose-free and can be used in any recipe that calls for milk. LACTAID(R) Dietary Supplements contain a natural lactase enzyme to break lactose down and make it easier to digest, when taken with the first bite of dairy.

"There's no longer any excuse for lactose-intolerant individuals to avoid dairy products," explained Vale.

"And, because of the importance of adequate calcium intake, there's never been a better time to increase milk and dairy consumption."

For recipes and to take a free dairy digestion test, visit http://www.lactaidenespanol.com.

1) American Gastroenterological Association. Lactose Intolerance. February 27, 2008. http://www.gastro.org/wmspage.cfm?parm1=854

2) The lactose intolerance survey was conducted by Yankelovich, Inc. on behalf of McNeil Nutritionals from February 28 - March 3, 2008 using online interviews among a sample of 200 African American adults 18 years of age or older." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/latinos-sidelining-dairy-in-their-diets-are-at-risk-for-low-calcium-intake/feed/ http://www.hispanictips.com/2008/05/14/jose-luis-rodriguez-to-star-in-gabriel-el-puma-joins-cast-of-highly-anticipated-miniseries-on-sbs/ http://www.hispanictips.com/2008/05/14/jose-luis-rodriguez-to-star-in-gabriel-el-puma-joins-cast-of-highly-anticipated-miniseries-on-sbs/#comments Wed, 14 May 2008 13:28:10 +0000 Tomas http://www.hispanictips.com/2008/05/14/jose-luis-rodriguez-to-star-in-gabriel-el-puma-joins-cast-of-highly-anticipated-miniseries-on-sbs/ "Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) announced today that José Luis Rodriguez, or "El Puma" as he is commonly known, has joined the cast of "Gabriel," the highly anticipated vampire-themed miniseries produced by MegaTV that will begin airing in September of this year.

In "Gabriel", the renowned Venezuelan actor and singer will play Pizarro, the bloodthirsty Spanish conquistador-turned-nightstalker. In the storyline, Pizarro is cursed by an Incan priestess as revenge for destroying her village. Gabriel (played by international superstar Chayanne) is a modern day vampire and a tortured soul whose only hope of salvation lies in reuniting with his reincarnated soulmate, Eva (played by Mexican starlet Angelica Celaya), who was herself murdered by Pizarro over 300 years ago. Upon learning of her reincarnation, Pizarro sets out once again to rob Gabriel of his long-lost love.

An accomplished actor and singer, Jose Luis Rodriguez has played the lead role in most of the 18 soap operas in which he's appeared. Rodriguez earned the nickname "El Puma" due to his characteristic "wildcat" performance on stage during a singing career that has spanned three decades.

"Jose Luis Rodriguez is truly a rare, once-in-a-lifetime talent," said Cynthia Hudson, Chief Creative Officer and Executive Vice President of Spanish Broadcasting System. "We are proud and honored to have 'El Puma' play a leading role in the miniseries and we are equally confident that he and Chayanne will make 'Gabriel' a winner!"

Mega TV has achieved unprecedented ratings with entertainment-based reality programming since its launch in 2006. "Gabriel" is the first originally scripted miniseries for Mega TV and Megafilms, the new film entertainment division of Spanish Broadcasting System.

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Más. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com .

" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/jose-luis-rodriguez-to-star-in-gabriel-el-puma-joins-cast-of-highly-anticipated-miniseries-on-sbs/feed/ http://www.hispanictips.com/2008/05/14/sin-city-salseros-in-conjunction-with-david-nieto-present-a-fourth-of-july-holiday-weekend-salsa-dancing-extrvaganza-at-tropicana-hotel-%e2%80%93-las-vegas/ http://www.hispanictips.com/2008/05/14/sin-city-salseros-in-conjunction-with-david-nieto-present-a-fourth-of-july-holiday-weekend-salsa-dancing-extrvaganza-at-tropicana-hotel-%e2%80%93-las-vegas/#comments Wed, 14 May 2008 12:50:01 +0000 Tomas http://www.hispanictips.com/2008/05/14/sin-city-salseros-in-conjunction-with-david-nieto-present-a-fourth-of-july-holiday-weekend-salsa-dancing-extrvaganza-at-tropicana-hotel-%e2%80%93-las-vegas/ "SIN CITY SALSEROS, in conjunction with David Nieto, proudly present the 5th Annual Las Vegas Salsa Congress, running throughout the Independence Day weekend, Friday, July 4th through Sunday, July 7th 2008, at the Tropicana Hotel & Casino. As a qualifying event for the International Salsa Congress Finals, The Las Vegas Salsa Congress brings together the best Salsa dancers, instructors, and enthusiasts from around the world. The first four events have been spectacular; the fifth promises to be the best yet. Headlining the dance group category is Milan, Italy, based Tropical Gem. Led by founders Fernando Sosa and Rafael Gonzalez, Tropical Gem took the Salsa world by storm with their “Rumba” style, impeccably clean footwork and extraordinary routines. In the instructor category, Cristian Oviedo reins. Known as one of the best choreographers in the world, Cristian choreographed “Miami Vice” starring Colin Farrell and Jaime Fox, and the film “Mano,” an independent film documenting the life of a Salsero. For years, dancing has always been a way for people to relax, unwind, and work up a sweat if need be. Today, dancing is much more than fun, games, and exercise. Indeed, many dancing – themed television shows vividly showcase dancers from around the globe ‘strutting their stuff’ for huge cash prizes. Dancing has become so popular, that professionals from other sports have ‘crossed over’ to show off their dancing prowess. If you love dancing, love to watch others dance, or just enjoy the Latin rhythms; you cannot afford to miss this fabulous event. Initially, Salsa began as a form of dance among African slaves in Cuba during the Colonial period. Salsa, in those early days, was known as ‘Rumba.’ ‘Rumba’ not only symbolized rhythms and dance, it served as a form of recreation, and unity amongst African (black) slaves, and later became an integral part of Latin culture and dance. Rumba, was performed primarily with the use of any instrument that could produce percussion, for example, wooden boxes, chairs, tabletops, spoons, jars, etc. From here, Salsa as it is now known, was born. The kickoff festivities begin promptly on Friday, July 4th, at 8:00 am with event registration. From there, several Salsa dancing workshops will be held throughout the day. At 7pm, the doors will then open to the public. The initial public event, the World Salsa competitions will begin. Don’t miss awesome performances as Salsa dance compete for the title of world’s best. Band performances will then follow. Dance fans will also be treated to awesome performances from select Salsa bands around the world. More of the same will follow Saturday, July 5th, with registration starting promptly at 9:00am. More Salsa workshops will follow, along with stage rehearsals for performing artists. Once again, the World Salsa competition will highlight the evening, with cabaret and team performances. The second evening will also feature three separate D.J. performances, along with great shows highlighting the distinct and varying forms of Salsa dancing. The 5th Annual Las Vegas Salsa Congress will conclude with a spectacular pool party. From 11am to 3pm, enjoy the desert sun, and fine Salsa dancing entertainment. If you are looking forward to attending this event, there are prime ticket packages available. With four distinct ticket packages, one is sure to work for you and your guests. The packages, depending upon your level of participation, allow for exclusive entry towards special workshops, performances, and late night social dances. The 5th Annual Las Vegas Salsa Congress is a wonderful opportunity to experience the best of Latin culture, and dance, while celebrating the freedom of expression that makes this country so great. No matter what stage of dancer you are, from beginner, to so – so, to great, the 5th Annual Las Vegas Salsa Congress gives everyone the chance to become the best. Don’t miss out on the opportunity of a lifetime. Learn the art of Salsa dancing from the best dance companies and instructors in the world. For a full schedule of events, hotel rates, event passes and more, log onto www.lasvegassalsacongress.com. For media and sponsorship inquires contact Pochteca Media at (213) 745-7717. # # # ABOUT SIN CITY SALSEROS Oscar Coronado and Nathan Strager founded Las Vegas based Sin City Salseros 1999. The award winning Dance Company is known world wide as one of the best due to their flashy tricks, fast clean routines, and unique style. Sin City Salseros won first place in the Mayan Salsa Team competition in 2006 and were finalist in the 2006 World Salsa Championships. This company continues to grow and make Las Vegas one of the best-known Salsa capitols in the world. For more information, visit: www.sincitysalseros.com ABOUT POCHTECA MEDIA Pochteca Media LLC, established in 1997, is an integrated multicultural communications agency. Under the leadership of CEO/Creative Director, Mario Cobian, Pochteca Media’s multi-discipline services include advertising, public relations, direct marketing, online, research, media planning/buying, event marketing, community/diversity outreach, public affairs, promotions and consulting services. Clients include IKEA, Latino Literacy Now/Edward James Olmos, Cox Communications, Diego “The Nightmare” Sanchez, American Cancer Society, Latin Grammy’s and Nevada Hispanic Services, among others. For more information, visit: www.pochtecamedia.com " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/sin-city-salseros-in-conjunction-with-david-nieto-present-a-fourth-of-july-holiday-weekend-salsa-dancing-extrvaganza-at-tropicana-hotel-%e2%80%93-las-vegas/feed/