Media

Univision Communications Inc., the leading Spanish-language media company in the United States, today announced financial results for the first quarter ended March 31, 2008. For the first quarter, net revenue increased 5.8% to $458.8 million in 2008 from $433.7 million in 2007. Adjusted operating income before depreciation and amortization² increased 2.8% to $150.9 million in 2008 from $146.8 million in 2007. The company’s music recording and publishing business³ as well as certain non-core assets have been reported as discontinued operations for all periods presented and are not included in the above results.

Joe Uva, Chief Executive Officer, said, “I am pleased that Univision achieved another period of positive results with both our Television and Radio businesses substantially outperforming the broadcast industry. The Univision Network attracted more young adults than CBS to rank as the #4 network for the entire quarter among young adults, Univision Radio continues to deliver exceptional audience share growth and improvement in rank in key markets, and Univision Online forged important partnerships with CNET, the NFL and Verizon Wireless to leverage and build on its unmatched popularity among U.S. Hispanics.”

Uva continued, “Looking to the 2008-2009 Upfront, we feel confident in our competitive position. We are excited to bring the new ROI tool developed with Nielsen to the market, which will provide marketers with valuable television viewing data fused with purchase information to help accurately target consumers, maximize their advertising spending and grow their businesses.”

Andrew W. Hobson, Chief Financial Officer, said, “Our Television and Radio businesses continued to grow in the first quarter with our revenue growth significantly outperforming the overall broadcast industry.”

The following tables set forth the Company’s unaudited financial performance for the three months ended March 31, 2008:

Unaudited In millions		Three Months Ended March 31,
		Net Revenues				OIBDA4
		2008		2007		2008		2007
Television		$365.2		$340.9		$129.6		$119.4
Radio		85.8		83.4		22.0		26.4
Internet		7.8		9.4		(0.7)		1.0
Consolidated		$458.8		$433.7		$150.9		$146.8
2007 amounts represent a predecessor basis of accounting.

TELEVISION HIGHLIGHTS

Univision Network

The following table sets forth the total primetime audience and ranking of the country’s leading broadcast and cable television networks for the first quarter 2008, as measured by Nielsen’s National Television Index (NTI):

		Total U.S. Primetime Network Audience
		1st Quarter 2008
Rank*		Network		Adult 18-34 Avg. Audience (000)		Adult 18-49 Avg. Audience (000)
1		FOX		3,232		7,161
2		ABC		1,336		3,308
3		NBC		1,284		3,339
4		UNIVISION		1,163		1,990
5		CBS		1,147		3,274
6		TBS		692		1,176
7		CW		639		1,153
8		USA		556		1,229
9		MTV		490		630
10		CMDY		475		707
Source: Nielsen Media Research, NTI, 12/31/07-03/30/08 Live+SD data. Primetime defined as M-Sa 8-11p, Su 7-11p. *By Adults 18-34

The Univision Network out delivered CBS to rank as the #4 network in the country in primetime among Adults 18-34 in the first quarter, as measured by Nielsen’s NTI. In the first quarter, Univision delivered more viewers than either ABC, CBS, NBC or FOX on nine out of every 10 nights – or more than 90% of the time – in primetime among Adults 18-34. Among Adults 18-49, Univision ranked as the #5 network in the country in primetime and delivered more 18-49 year old viewers than either ABC, CBS, NBC or FOX on one out of every three nights in the first quarter. Univision maintained its strong results on Friday nights in the first quarter, ranking as the #1 network for the entire night on more than 75% of the Fridays in the quarter among Adults 18-34.

During the first quarter, Univision’s blockbuster novela “Al Diablo con Los Guapos” (“Down With the Beautiful”) propelled the network to the #2 spot among all networks in the country during the highly competitive 8:00 p.m. – 9:00 p.m. weeknight hour among Adults 18-34. Univision also broadcast the most-watched “Premio Lo Nuestro” awards show in its history during the quarter, reaching 12 million total viewers and increasing Adult 18-34 viewership 11% over last year. In addition, underscoring the importance of Univision’s weeknight network news to Hispanic Americans, “Noticiero Univision” achieved a record-breaking audience level of 1.3 million Adults 18-49, representing a viewership increase of 5% over first quarter last year while the other major network evening news programs experienced an average decline in viewership of 7%.

Locally, during the 2008 first quarter, Univision stations were ranked as the #1 station in any language in primetime among Adults 18-34 in Los Angeles, Houston, Fresno and Bakersfield. Univision’s primetime novela block outdelivered the competition among Adults 18-49 in Los Angeles, Houston, Fresno and Bakersfield. In total day, Univision stations were ranked as the #1 station in any language in Los Angeles, Houston, Dallas, Fresno, Austin and Bakersfield among Adults 18-34 and in Los Angeles, Houston, Fresno and Bakersfield among Adults 18-49.

TeleFutura Network

TeleFutura continued its viewership growth in the 2008 first quarter, increasing its primetime audience 6% among Adults 18-34 and 3% among Adults 18-49, and its total day audience 13% among Adults 18-34 and 5% among Adults 18-49, compared to first quarter last year. During the first quarter, TeleFutura was the #2 Spanish-language network, behind only Univision, in weekday daytime, weekend daytime, early morning and late fringe among Adults 18-34, Adults 18-49 and Persons 2+. Additionally, TeleFutura’s primetime movie block increased its popularity, growing its audience 11% among Adults 18-34 and 10% among Adults 18-49, compared to first quarter last year.

Locally, during the 2008 first quarter, TeleFutura stations were ranked as the #2 Spanish-language stations in primetime among Adults 18-34 in Chicago, Houston, San Antonio and Sacramento, and among Adults 18-49 in Los Angeles (tie), Chicago, Houston, San Antonio, Sacramento and Tucson (tie). In total day, TeleFutura stations were ranked as the #2 Spanish-language station among Adults 18-34 in Los Angeles, Chicago, Houston, Dallas, San Antonio, Sacramento, Fresno (tie), Austin (tie), Tucson (tie) and Bakersfield, and among Adults 18-49 in Los Angeles, Chicago, Houston, Dallas, San Antonio, Phoenix (tie), Sacramento, Austin (tie), Tucson (tie) and Bakersfield (tie).

Galavisión Network

The Galavisión Network delivered its strongest ever first quarter performance in primetime and total day, achieving audience increases of 14% in primetime and 17% in total day among Adults 18-49 compared to first quarter last year. Galavisión remained the #1 Spanish-language cable network among U.S. Hispanics during the quarter, attracting nearly double the Adult 18-49 audience of its closest competitor among the other individually rated Spanish-language cable networks in primetime.

RADIO HIGHLIGHTS

Univision Radio’s net revenue grew 2.9% in the first quarter of 2008, compared to an average decline of 4.8% in the markets we operate in according to Miller Kaplan. In the Arbitron Winter 2008 book, Univision Radio’s outstanding programming and effective cross promotion with Univision’s local television stations resulted in audience share growth and improvement in rank among Adults 18-34 and Adults 25-54 in key markets. In Los Angeles, Univision Radio maintained its leadership position with KLVE and KSCA ranking as the #1 and #2 stations in the market respectively, among Adults 25-54. Univision Radio’s New York station cluster posted notable audience share increases of 14% among Adults 18-34 and 38% among Adults 25-54, compared to the same period last year. In San Francisco, KSOL maintained its #1 ranking in the market among Adults 18-34. Additionally, Univision Radio had the #1 station among Adults 18-34 and Adults 25-54 in Dallas, Phoenix, and Puerto Rico.

INTERNET HIGHLIGHTS

Univision Online unique visits increased by 16% compared to the first quarter last year. In addition, video streams increased 68% in the quarter compared to a year ago, driven by streamlined usage features and the recent launch of the site’s new video portal. During the first quarter, Univision.com announced a partnership with CNET to provide Univision.com users with access to a special mini-site for product reviews, breaking news about technology and original videos to help Spanish-speakers navigate and learn about today’s digital world. Additionally, Univision Online announced a partnership with the National Football League to jointly manage and operate NFLatino.com, powered by Univision.com, the official Spanish-language website of the NFL.

“*

Five new channels join the exclusive Latin American network line-up, making LAETV the only media sales rep firm that covers 50 percent of available

Hispanic channels in the country

Miami, Florida (May 14, 2008) — Latinamerican Ethnic TV (LAETV) announced today the addition of five new networks to its portfolio, which makes it the largest Latin American television network sales rep firm in the United States, covering 50 percent of available U.S. Hispanic network options.

“Without a doubt, we are the most qualified option for those advertisers seeking to establish brand recognition and to increase their products’ demand.  We have definitely become the best connection between the media and the Hispanic communities originating from Mexico, Central and South America,” said Kurt Pflucker, president of LAETV.

Experience and knowledge of the market has allowed LAETV to provide Hispanic’s in the U.S. with excellent programming from their countries of origin. In addition to keeping them in touch with their roots, it allows advertisers to establish more emotional ties to this community and reinforces their brand loyalty.

The networks represented by LAETV range from those specializing in sports and news, with direct broadcasts from Latin American countries to those specializing in entertainment and general information, these channels include CANAL SUR, SUR Perú, TV Venezuela, SUR México, TV Colombia, Telefe, Ecuavisa, TV Chile, CentroaméricaTV, 22 México, Once México, AYM Sports, Televisa Michoacán and MI CINE México.

It’s important to emphasize that the increase in the number of networks represented implies potential access to almost 100 percent of all the diverse nationalities that comprise the Hispanic market in the United States.

Businesses oriented towards the Hispanic market seek to maximize the awareness already gained in Latin America of their brands.  By having networks with original content from these countries and offering a portfolio with so many options, LAETV responds to the needs of these companies.

“We know very well each of the idiosyncrasies of the different groups that comprise the Hispanic community.  We know what they watch, what attracts them and what they buy.  Thanks to our varied and extensive portfolio, we offer our clients the possibility of a real closeness with these groups,” stated Pflucker.  “Although our signals are not yet measured by Nielsen, our clients continue to buy our networks because of the reaction of their audiences to the brand and during direct response campaigns that have proven to be successful,” concluded Pflucker.

LAETV offers its services to clients from diverse industries, from airlines to car dealerships, phone card and remittance companies.  The current portfolio of clients, include LAN Airlines, Spirit Airlines, Toyota, Lexus, Americatel and Western Union among others.

About LAETV

LAETV, the largest U.S. Hispanic cable/satellite television sales rep firm in the United States, offering new alternatives focused specifically on attracting this lucrative market.  With headquarters in Miami and offices in New York and Los Angeles, the company provides specific local programming, an opportunity that allows advertisers to establish closer emotional ties with consumers from these Hispanic communities.  LAETV represents 14 of the principal Latin American networks that reflect the views and diversity of the Hispanic segments that live in the United States, proving to be highly efficient in brand positioning and in generation of direct responses.

For more information visit www.latinoethnictv.com

Spanish-language channel V-me–distributed partly via digital multicast in partnership with PBS stations–held its first upfront this week. It made programming announcements covering an original preschool production, several new reality series and continued content from the Food Network.

The 14-month-old network offers 30-second spots, but also PBS-style underwriting and sponsorship opportunities.”*

The winter quarter ratings book from The Arbitron Co. was a good one for Spanish-language radio in the Seattle-Tacoma market. Three such stations placed in the top 31 among all listeners.

Which adds an element of curiosity to Salem Communications Inc.’s recent decision to sell KKMO-AM/1360, marketed as Radio Sol.

According to a filing with the Federal Communications Commission, Salem has agreed to sell KKMO, one of five AM stations it owns in this market, to Intelli LLC of San Jose, Calif., for $3.69 million.”*

Univision’s long-running variety series “Sábado Gigante” will get a face-lift next season, network officials revealed Wednesday.

What they wouldn’t say, though, is what exactly they’ll do to it.

Don Francisco (whose real name is Mario Kreutzberger) presides over the old-fashioned variety series jammed with over-the-top sketches, silly jokes and a bevy of beautiful women.”*

Gol TV continues to put more programming in its net.

The 24-7 soccer service announced four new shows during its upfront presentation to advertisers here Wednesday morning, while continuing to add 2010 World Cup qualifying matches from European sides to its roster.

Gol TV COO Rodrigo Lombello told media buyers that next month ithe network will kick off Kings of Clubs, a 10-episode documentary-style show assessing the history, structure, traditions and highlights of top teams on five continents. The clubs that will be examined: Italy’s AC Milan; Spain’s Real Madrid and FC Barcelona; England’s Manchester United and Chelsea; Germany’s Bayern Munich; Argentina’s Boca Juniors; Egypt’s Al-Ahly; The Netherlands’ AX Amsterdam; and Japan’s Urawa Red Diamonds.”*

Univision Communications Wednesday kicked off its upfront presentation to advertisers with an opening number from Broadway’s In the Heights and closed with an energized mini-concert by Colombian superstar Shakira.”*

Lightworks Program Distribution has reached an international programming distribution agreement with CaribeVisión, and will offer up original fare from the U.S. Hispanic network at the L.A. Screenings.

Under the new deal, programming initially available for sale includes Hollywood Café, a 30-minute show covering entertainment news, celebrity interviews and lifestyle segments on the latest trends in travel, health and design; In Fraganti, a one-hour magazine-style news program featuring a wide range of topics from around the world; and Margarita Te Voy a Contar, an hour-long investigative journalistic-style talk show hosted by Margarita Pasos.”*

The media landscape is changing. Target audiences are young, fragmented and enter into increased out of home activities, said David Lawenda, advertising sales director of Univision to a packed auditorium in New York City’s Time Warner Center this past Wednesday. “If you are working in downtown Chicago or downtown New York City, it is difficult to realize that the next big cities are going to be like Sacramento, CA, and other cities like Phoenix and Nevada.”
“*

“In the last 12 months, our distribution has been growing tremendously,” ESPN Deportes General Manager Lino Garcia told Portada in an exclusive interview, which preceded the network’s 2008 upfront at The Gotham in NYC on Wednesday.

“One huge step for us is the Nielsen ratings we received two weeks ago, which showed us leading the pack in some key areas, most notably in the news and information category. One reason that this is so important is because our news and information reporting is produced daily. If you’re relying solely on live events, you are going to have your good days and your not-so-good days. But if you can consistently put up strong numbers on daily programming, you’re in good shape,” said Garcia.”*

Portada’s editorial team tried to answer some of the most important questions driving financing, funding and valuation of Hispanic media properties by answering the following questions:

Why is there such an overwhelming interest in Hispanic media properties?”*

Univision, the most-watched Spanish-language television network in the country, announced plans to broadcast the “Tecate Premios Deportes” Sports Awards, with this country’s leading imported Mexican cerveza as the show’s title sponsor. A star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers and other luminaries will honor the character and sportsmanship of Hispanic athletes and is scheduled to air on July 20, 2008.

As the Spanish-language broadcast home to the top Hispanic sports tournaments in the world, including the FIFA World Cup, Univision will be broadcasting a world-class production celebrating top Hispanic athletes that will take place in front of a live audience from the historic Pasadena Auditorium in Pasadena, California.

This gala red carpet event will feature ten award categories and tributes to some of the most important athletes of our time. Categories include the North American Soccer (Mexican and American Leagues) Best 11; the North American Soccer Player of the Year; Best Hispanic Boxer; Baseball Hispanic All-Star Team; Baseball Hispanic Player of the Year; Basketball Hispanic Player of the Year; American Football Hispanic Player of the Year; the Legends Award; and the Tecate Athlete of the Year award, which will be given to the Male athlete that rose to the top of his sport in 2007. Consumers will also have the opportunity to vote online through Unvision.com for Best Hispanic Female, Best Hispanic Male Athlete of the Year, All-Star Soccer Team of the Year, and All-Star Baseball Team of the Year.

“No one is more passionate about their sports heroes than Hispanic sports fans,” said David Downs, president of Univision Sports. “And as this country’s #1 destination for Hispanic sports fans, Univision is proud to team up with Tecate to recognize the monumental accomplishments of our favorite athletes.”

“We are proud to be the title sponsor for the inaugural Tecate Premios Deportes, which will recognize and celebrate the exceptional talent and accomplishments of Hispanic athletes,” said Carlos Boughton, brand director of Tecate Brand Equity for Heineken USA. “These individuals possess the qualities of our target audience; they embody the character and perseverance needed to succeed in this country. The Tecate Premios Deportes gives us yet another opportunity to strengthen our connection with our consumers through their passion for sports and celebration of Hispanic role models.”

An academy of professional and ex-professional athletes and sports writers, including famed boxer Oscar de la Hoya, popular Mexican ex-soccer goalie Jorge Campos, ex-football great Tony Casillas, NFL Hall of Fame Recipient Anthony Muñoz, former Mexican soccer coach Jesus Bracamontes, and President of the UANL Tigres Enrique Borja, will nominate and select the most accomplished active Hispanic athletes in the various sports categories. In order to be eligible for these awards, athletes must have participated in a televised professional sport in the U.S. during 2007. Judging criteria will be based on the athlete’s statistical excellence; cumulative impact on their team and in the sport; and their reputation as a role model for the Hispanic community.

In an effort to bring sports aficionados even closer to their heroes, cerveza Tecate and Univision will open the doors to the Pasadena Auditorium and invite them to attend the live show. Fourteen hundred seats will be made available to the public, with ticket sale details to be announced at a later date.

For production or talent inquiries, contact David Chavez at dchavez@premiosdeportes.com.”*

Univision tried a new tactic Wednesday in its ongoing quest to persuade advertisers to spend more on Spanish-language TV–a metaphor.

At its upfront event, the network suggested that it’s in the position that both country music and NASCAR were before they took off as cultural touchstones. In that vein, it advanced the argument that advertisers should lead a trend, not lag it.

The metaphor allowed it to put a new spin on its pitch: With the Hispanic population reaching 15% of the U.S. (and growing) and its buying power surging, Spanish-language TV is an essential part of a media plan.”*

Marketers who want to reach today’s young Latinos must know and speak the language of this often elusive 12 to 34 demo. That means delivering messaging that’s authentic and culturally relevant.

“We call that speaking Tr3s,” Ballas-Traynor said in a message that she and other MTV Tr3s executives and talent delivered Tuesday night, talking up the bilingual network’s theme for this year’s upfront “Speak Tr3s.”

It was an opportunity for the not yet two-year-old network to provide marketers and media buyers with key insights for speaking and connecting with the culture and language of young Hispanics.”*

George de Lama, the Chicago Tribune managing editor for news and the first Latino ever to appear on the newspaper’s masthead, announced today he is leaving the paper after 30 years.

His successor will be Hanke Gratteau, who in March was elevated to deputy managing editor for news from associate managing editor for metropolitian news.

“His wisdom, humor and passion have been the source of great inspiration for me and this newsroom,” Chicago Tribune Editor Ann Marie Lipinski said in a note to the newsroom. “He remains my dear friend but I will miss him, and not just a little.”*

This May, Discovery en Espanol, the leading provider of high-quality, nonfiction Spanish-language programming, will take viewers on a religious pilgrimage and bring them face to face with the pageantry, color, and rituals that make-up how some Hispanics practice their faith. At times conventional, other times unconventional, “Santo Milagro”, an original production airing on Discovery en Espanol Sunday, May 25 at 10:00 pm ET/PT, explores the diverse and even unexpected ways in which Hispanics look for miracles.

Much unites Hispanics. Yet when it comes to religious customs, they are far from being monolithic. The ways Hispanics practice their faith are as varied as the lands from which they hail. “Santo Milagro” will offer Discovery en Espanol viewers an entree into the private sanctuaries of Hispanics via the poignant stories of everyday individuals who bear witness to miracles and tell us how their devotion changed their lives.

“It is difficult to capture the passion and heart of a people. How can you possibly illustrate a miracle? The truth is, as you will see, that miracles mean different things to different people. We thought the best way to capture this and bring it to life was via testimonials. This documentary does not look to pass judgment on any practice or belief. It simply weaves a story told by the main protagonists, the faithful,” said Sol Colom, Executive Producer Discovery Networks U.S. Hispanic Group.

Throughout the centuries, ceremonies and rituals have formed an integral part of human existence. Passed on generation to generation, they represent, for many Hispanics, a way to find a deeper meaning in life. As evidenced by the personal testimonials featured throughout this special, faith has many manifestations, some which are vividly portrayed during the five separate segments of this one-hour original production by Discovery en Espanol.

About Discovery en Espanol

The premier Spanish-language network dedicated to offering the finest in quality programming in the areas of science & technology, world culture & history, nature & wildlife and nonfiction dramas. With original shows made specifically for U.S. Hispanics and the best programming from Latin America, Discovery en Espanol is entertainment that stimulates, informs and empowers, giving viewers a fascinating look at the incredible, varied and always surprising real world.”*

MensajeTV, the nation’s first provider of interactive Internet television expressly for Latina women, is gearing up to launch a broadband channel and social networking site in July 2008. MensajeTV will provide today’s aspiring Latina woman with endless hours of video, audio and textual information designed to enhance her busy life. Programming includes scheduled and on-demand Christian and Catholic-based content as well as shows about family, health, nutrition, exercise, beauty, parenting, cooking, heritage and much more.

“The Latino population is increasingly large and diverse, and the media directed to Hispanics can no longer be one size/offering fits all. MensajeTV is a major leap forward in the diversity of options available to Latina audiences,” says Dr. Federico Subervi, member of MensajeTV’s Advisory Council and leading expert in Latinos and the media in the United States. In a recent Latino study published by AOL, Spanish respondents stated that they consume two-thirds of their on-line content in English due to the lack of Spanish-language options. Additionally, the study confirmed that on-line U.S. Hispanics regularly combine TV and Internet to enrich their media experience and would like to see more on-line options in Spanish.

“MensajeTV caters to specific interests previously not easily or at all available via the small screen. The topics and issues covered by MensajeTV reflect the values of this population, which will no longer have to compromise its core culture as it seeks how to best modernize and adapt to the American society at large,” he says. Today, MensajeTV is comprised of three different channels that focus on different areas of the viewer’s life: Mensaje Divino, Mensaje Cocina y Cultura and Mensaje Salud. Each channel is geared towards filling a void for the availability of Spanish-language content on the web and focuses on elements which are the bedrocks of a Latina woman’s influence: faith, lifestyle and well-being.

Mensaje Divino is a tapestry of spiritually based organizations, offering charismatic sermons, daily devotionals, inspirational messages, Spanish Christian music, family forums and youth ministry activities. Mensaje Cocina y Cultura features a veritable feast of Latino chefs who provide thoughtful instruction, expert tips and easy-to-download recipes and ingredient lists to IPTV set top boxes, PC’s and mobile phones as well as the vibrancy of Latino culture by offering engaging programming on parenting, home and decorating, crafts, gardening, holiday ideas, travel and more.

Hispanic viewers have a keen interest in health issues, and Mensaje Salud provides a portal for U.S. Hispanic audiences that gives them access the latest news concerning their health and nutrition. Through a special partnership with UnBuenDoctor.com, Mensaje Salud allows users to access thousands of articles that pertain to their well being and is available in Spanish whenever they need it. “We realize how important is to have access to useful information regarding health and nutrition. Our community is lagging behind when it comes to these services. UnBuenDoctor.com is proud to partner with MensajeTV to expand the reach of this information which will, hopefully, help to mitigate the health information gap in a culturally sensitive environment,” says Founder of UnBuenDoctor.com, Carlos Mauricio Olea.

About MensajeTV

MensajeTV is an on-line television network serving the U.S. Latina community, delivering high-quality, bilingual video content for a burgeoning Spanish-speaking audience. A beta site was launched in December 2007. Under its flagship network MensajeTV is developing four channels — Mensaje Cocina, Mensaje Cultura, Mensaje Divino and Mensaje Salud. Today we combine Cocina and Cultura as one. MensajeTV is a subsidiary of Corporate Broadcast Company, Inc.

Media Contact:
Sonia Diaz
Chispa Communications
Sonia.Diaz@chispa-communications.com
305-457-8404″*

Univision Communications Inc., the leading Spanish-language media company in the U.S., today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360^o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success. The presentation included a heart-stopping performance by music superstar Shakira and the opening number of “In the Heights,” the hit Broadway musical about the Hispanic experience in the U.S. which was just nominated for 13 Tony Awards®. The Upfront event was held this morning at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York City and was hosted by Univision CEO, Joe Uva, Univision president and COO, Ray Rodriguez, and president of advertising sales and marketing, David Lawenda.

“This year’s Upfront is not about marketing to Hispanics, but about marketing itself,” said Uva. “It’s about the gap between the true power of the Hispanic consumer to grow brands and those advertisers who have yet to realize that a marketing strategy that is not fully committed to the Hispanic consumer, is hardly a winning strategy.”

“Univision is delivering innovative, quality programming that has performed very well year after year,” said Rodriguez. “The strength of our programming, combined with the unique connection with our audiences, allows marketers to build cross-platform initiatives that can help build market share.”

“Marketing to Hispanics grows brands today and builds loyalty for tomorrow, and only Univision offers advertisers innovative and results-driven marketing solutions via the most powerful, cross-platform vehicles in Spanish-language media,” commented Lawenda. “Every dollar spent with Univision is truly a dollar invested in growth.”

While only a small percentage of viewers are unique to the top English-language networks, 60% of Univision’s Adult 18-49 audience are unduplicated viewers who are not exposed to advertisers’ messages anywhere else. In addition, during the last five years while the English-language networks have lost audience, Univision has been growing. In just the last year, Univision was the #1 network in America in the highly coveted Adult 18-34 demographic on 55 nights, beating ABC, CBS, NBC, and FOX.

Univision Communications includes the #1 Spanish-language television network, the #1 Spanish-language cable network, the #1 Spanish-language radio properties and the #1 Spanish-language online portal.

Upfront Presentation Highlights

The company presented client testimonials attesting to the positive results it has achieved. Representatives from leading brands such as AT&T, Ford, General Motors, and Miller Lite shared their success stories about how Univision helped grow their business.

The presentation also outlined the benefits of the recently introduced Fusion research tool, created in partnership with Nielsen Media Research. Measuring the viewing habits of product purchasers against the purchasing habits of TV viewers, the Fusion research tool is designed to help clients target consumers more efficiently and quantify their return on investment.

Building on its more than 40 years of community involvement, Univision unveiled its new environmental initiative, “Piensa Verde, Actúa Verde” (Think Green, Act Green), a company-wide effort to educate viewers on the importance of protecting the environment that includes a variety of specials and 50+ energy conservation tips. A number of popular programs will have “green” content, including “Premios Juventud,” “Primer Impacto” and Galavisión’s most popular entertainment, lifestyle and news programs such as “Acceso Máximo,” “Moda al Rescate,” “Decorando Contigo,” “Tu Salud,” “Delicioso,” and “En Profundidad.”

Univision Network News, anchored by Jorge Ramos and María Elena Salinas, will continue to provide the most complete Spanish-language coverage of the 2008 presidential elections, including the Democratic and Republican National Conventions, in “Decisión 2008” (Decision 2008). With the most in-depth, relevant coverage and special editions of “Al Punto” (To the Point), Univision undoubtedly is the source of information for Hispanic voters in November as they flock to the polls to make U.S. election history.

In addition, Univision awarded its 2^nd annual Corazón (Heart) Awards, which pay tribute to commercials that best connect with Hispanic consumers, as judged by viewers. Advertisers submitted dozens of entries, which were posted on Univision.com, and users voted for those they found particularly meaningful. This year’s winners were Ford and Pampers.

Photographs of new programs and pictures of the Upfront event and stars are available for download at the following Internet address: ftp://ftp.univision.net. USERNAME: press, PASSWORD: upfront2008

2008/2009 Programming Highlights for Univision, TeleFutura and Galavisión

PRIMETIME

Novelas

Univision’s 2008/2009 novelas will continue to capture Hispanic hearts and set the standard for Spanish-language television’s favorite programming genre. The network’s lineup of stellar productions includes: “Las Tontas No Van al Cielo”(Dumb Girls Don’t Go to Heaven), a light-hearted look at how love can often make us do foolish things we wish we hadn’t, starring Jacqueline Bracamontes, Valentino Lanús, and Jaime Camil; “Tormenta en el Paraíso”(Storm Over Paradise), a novela that raises awareness about green issues and tells a timeless love story in which two young lovers fight to break a 1,000 year-old Mayan curse, with Sara Maldonado, Eric Elias and, in her long-awaited return to novelas, the immensely popular singer/actress, Mariana Seoane; “Querida Enemiga” (My Dearest Enemy), a tale of intense betrayal and deep dark secrets unfolds between an unlikely couple of young lovers, starring Ana Layevska, Gabriel Soto, Carmen Becerra, Mike Biagio and the legendary actress, María Rubio; and “Alma de Hierro”(Soul of Steel), the story of an unconventional family who will have to learn to live together and overcome the trials and tribulations that confront them, starring renowned Mexican actor, Alejandro Camacho, and a stellar cast that includes Blanca Guerra, Jorge Poza and Adamari López.

For the very first time, TeleFutura will premiere two primetime novelas: an original production of the epic story, “Doña Bella” (Lady Bella) which will capture audiences with its sensual and passionate love story; and “Azúcar” (Sugar), the story of forbidden love that unfolds amidst the sugar cane plantations of a wealthy family hiding a deep, dark secret, and provides advertisers with organic product integration.

Series

Coming to Univision is “La Rosa de Guadalupe” (The Rose of Guadalupe), a dramatic TV series that reconstructs real-life events, dreams and unexplained events in stories full of hope and inspiration. Later in the year, the network will also premiere “Central de Abasto” (Farmer’s Market), a unique series that takes place within one of Mexico City’s most important markets and business centers. Full of bodegas (grocery stores), beauty salons, restaurants, jewelry stores, and other shops, this bustling market is the perfect setting for tales about the unique characters and personalities one can only find in such a colorful place.

Galavisión brings viewers a show that explores the complexities of the American judicial system through the eyes of the dedicated men and women who serve it, “Fiscales” (District Attorneys). Through compelling reenactments and actual archival footage, the show features the high drama of some of the most infamous crimes and trials in U.S. history.

Reality Competition and Game Shows

Continuing its tradition of offering emotionally charged reality and entertaining game shows, Univision, TeleFutura and Galavisión introduce three new programs that are sure to become instant audience favorites.

Coming next year to Univision is “¡Viva el Sueño!” (Live the Dream!), a 13-week competition that showcases some of this country’s most talented, but struggling professional Hispanic performers who have recording contracts, but need just one big break to make it to stardom. This mega production will air live across the U.S. and Puerto Rico, and feature a panel of renowned music-industry experts. In the end, viewers will vote and ultimately choose Latin music’s next superstar.

TeleFutura introduces a unique game show for the entire family, “Dame la Pista” (Give Me a Clue). As kids give clues, adults try to guess the “secret word” to win the grand prize. But since kids often speak in their own language, the adults are often clueless.

Take a man, his wife, his mother, and a kitchen, and what do you get? Galavisión’s new, innovative game show, “¡Yo Cocino Mejor que mi Suegra!”(I Cook Better than My Mother in Law!). More than just a cooking show, this entertaining and hilarious competition pits wives against their mother-in-laws to see who knows their favorite man the best. Then, they meet on the ultimate battleground, the kitchen, to whip him up something special. When the husband/son picks his favorite dish in a blind taste test, one thing’s clear; no matter who wins, he loses!

Variety

Primetime’s “Queen of Talk,” Cristina Saralegui, marks her 20^th anniversary this year, and it’s going to take a whole year for a celebration this big. With retrospective vignettes, surprise guests and special editions of “Soñando Contigo” (Making Dreams Come True), it’s going to be an unforgettable celebration. And if that weren’t enough, Cristina will continue to cover the topics, issues, and people that viewers won’t see anywhere else, making “El Show de Cristina” (The Cristina Show) the only ‘talk-show’ on Spanish-language television that is guaranteed to have everyone talking.

Movies

Next year, Univision brings U.S. Hispanic viewers two of this year’s biggest Spanish-language box office hits. “Ladrón Que Roba a Ladrón”(How to Rob a Thief) is the story of two clever con-men who join forces to rob the biggest thief they know, starring a well-known cast of novela actors including Fernando Colunga, Gabriel Soto, Miguel Varoni and Ivonne Montero. The critically acclaimed film “La Misma Luna” (Under the Same Moon), will make its television debut on Univision. This heartwarming story of a mother and son who are separated by geography, but connected by love, stars Kate del Castillo, Eugenio Derbez, Carmen Salinas, and Adrián Alonso.

TeleFutura gives a new meaning to movie night with “Fiesta de Película” (Movie Party), a fun-filled, interactive party set in an urban/city loft. Hosted by a lively group of friends, they are joined by family, neighbors, and special guests to watch and chat about the night’s hit Hollywood movie.

DAYTIME

Novelas

Univision introduces a captivating novela for daytime fans with “Valeria,” an intense and passionate story about two soul-mates fighting to keep their love alive.

WEEKEND PRIMETIME

Variety

It’s a whole new Sábado…and it’s more Gigante than ever! The Spanish-speaking world’s most popular Saturday night tradition is dialing up the fun and surprises with an extraordinary makeover. Hosted by everyone’s beloved Don Francisco, “El Nuevo Sábado Gigante” (The New Giant Saturday) is three fun-filled hours of all new comedy skits, more challenging amateur talent contests, even more intensely emotional family reunions, more spectacular performances by the biggest Latin music stars in the world, and for the first time viewer interaction via mobile phone and the Internet.

Reality

Univision expands its hit reality beauty competition “Nuestra Belleza Latina” (Our Latin Beauty) to two full hours on Sunday nights to bring viewers even more thrills and glamour, hosted by the ever popular Giselle Blondet. With more content than ever before and increased viewer participation, this show goes behind the traditional trappings of TV beauty pageants as some of Hispanic America’s most beautiful and talented women face-off in a fierce, competition that goes beyond looks alone.

Nature Program

Proudly partnering with global documentary giant National Geographic, Galavisión brings nature lovers a one-of-a-kind show the whole family can enjoy, “Expedición Global” (Global Expedition). With amazing journeys to incredible landscapes and gripping wildlife stories, the program offers a spectacular window into our majestic planet.

WEEKEND DAYTIME

Kids Block

An educational and informative (E/I) programming block to appeal to kids of all ages, “Planeta U” (Planet U) is a safe zone for all young viewers airing on Saturday mornings with an exciting line-up of shows including “Dora the Explorer” and “Go Diego, Go!”

Family Shows

Univision proudly presents “¡Viva la Familia de Todobebé!,” a new weekend show that mixes humor, entertainment, “reality” segments, interactivity, and lots of important information of special interest to young families. The show also marks the return to television of Mexican megastar, and recent new mom, Aracely Arámbula.

Do-it-Yourself

The ultimate program for today’s do-it-yourself fans, “Como Nuevo” (Like New), arrives on Galavisión. Through expert advice and useful tips, viewers will find the tools they’ll need to tackle their remodeling projects and give new life to their own home improvement.

Sports

Reality TV gets kicked into full gear with Univision’s new action-packed series “El Juego Supremo” (The Ultimate Match). Five soccer legends from Mexico and five from the U.S. and Latin America, will mentor two amateur soccer teams. These gifted amateurs will compete for the one-of-a-kind opportunity to play alongside their idols in an ultimate match at the end of “boot camp.” Each week, a player gets eliminated until only five remain on each team. The survivors will join the legends and face-off in what promises to be one of the most exciting fútbol matches on Spanish-language TV. In addition, Univision will debut the first annual “Tecate Premios Deportes” (Sports Awards), a star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers as well as other luminaries who will come together to honor the character and sportsmanship of Hispanic athletes.

Returning this season are some of the most popular tournaments in Spanish-language television, including “Camino al Mundial” (On the Way to the World Cup) featuring the qualifying games for the 2010 World Cup, “Copa Confederaciones Sud África 2009” (Confederations Cup South Africa 2009) and “Copa Oro 2009” (Gold Cup 2009), as well as the yearly MLS and FIFA tournaments. In addition, Univision’s highly-rated “República Deportiva” (Sports Republic) celebrates 10 years of great entertainment, and brings viewers more sporting highlights, interviews, and commentaries with popular hosts Fernando Fiore, Roxana Franco and Félix Fernández.

SPECIALS

Univision Network’s blockbuster specials have made it the home of the mega-events. With more specials than any other U.S. Spanish-language network, Univision airs the premier musical events, award ceremonies and festivals in the Spanish-speaking world including: “The Latin GRAMMY® Awards,” celebrating its historic 10th edition in 2009; “Premio Lo Nuestro a la Música Latina,” the longest-running and most-watched awards show on Spanish-language TV honoring the best in Latin music; “Premios Juventud,” Spanish-language TV’s first and only awards show honoring idols of Hispanic youth in the areas of film, music, sports, fashion and pop culture.

TeleFutura also offers star-studded celebrations all year long. Building on the success of its “Reventón” (Party) franchise, TeleFutura adds more star-studded parties to its line up in celebration of some of our nation’s most popular holidays. “Escándalo TV” (Showbiz TV) presents the new “Reventón del Verano” (a kick-off to the summer on Memorial Day), and bigger and better editions of “Reventón del 4 de Julio” (a 4^th of July celebration), “Reventón del Día Del Trabajo” (a farewell to the summer on Labor Day), and the “Reventón De Las Estrellas” (an all-star special celebrating the Latin GRAMMYs to be broadcast from Houston this year). All shows air live and are full of music, dancing, comedy sketches, celebrity guests, live performances, and more.

Galavisión also brings a roster of high-quality specials this season, including new programs like “Al Corriente” (The Latest), a primetime special airing once per quarter that gives viewers a comprehensive download on all the latest movies, video games, fashion trends, technologies, vacation getaways, and much more.

Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

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The Committee to Protect Journalists condemns the murder of Jorge Mérida Pérez, a correspondent in Quetzatenango province for the national Guatemalan daily Prensa Libre. Mérida was shot to death in his home on Saturday afternoon. CPJ calls on the Guatemalan authorities to begin an immediate, thorough investigation into this brutal killing.

While a motive has yet to be confirmed, early indications are that the killing may have been linked to Mérida’s journalism.

At 4 p.m. on Saturday, at least one unidentified individual stormed into the journalist’s home in Coatepeque, 130 miles (210 kilometers) southwest of Guatemala City, according to press reports and CPJ interviews. Mérida, 40, who was working at his computer at the time of the attack, was shot four times in the head, Prensa Libre reported. His 14-year-old son was in the house but was not injured.”*

The New York Times got a lesson in checking sources when a port security guard in Chile claimed he was the port’s director, according to an editor’s note published Tuesday that revealed the error.

In a March 27 Times story about an infectious virus that is killing salmon in Chile’s salmon farming industry, reporter Alexei Barrionuevo quoted Adolfo Flores, who said he was the director of the Port of Castro, Chile, the note stated. It added that he was “describing bags of fish food stored at the facility by Marine Harvest, a Norwegian company, as containing antibiotics, pigments and hormones.”"*

Televisa Publishing is expanding its Partnership with BIG Research to produce research about consumer behavior and media consumption in Latin American countries.”*

DIRECTV Más™, DIRECTV’s Spanish-language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media during upfront week in New York. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

The media event will take place Thursday, May 15 from 6:30-8:30 p.m. at New World Stages complex in the heart of Manhattan (340 West 50th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más™ offers the widest array of Spanish-and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45a Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).

a Includes English-Language broadcast channels with alternate Spanish audio.

Members of the media who would like to attend the May 15 event should contact Cristina Del Cueto 305-669-6789 / cristinadc@dmgsolutions.net

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.”*