http://www.hispanictips.com A Blogante News Service For, From & About Hispanics & Latinos Fri, 16 May 2008 15:43:29 +0000 http://wordpress.org/?v=2.5 en http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/ http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/#comments Fri, 16 May 2008 15:16:11 +0000 Tomas http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/ "A few weeks ago, the U.S. Census Bureau released updated data on the size and makeup of the U.S. Hispanic population. The statistics show that this demographic now comprises more than 45 million consumers. The magnitude of the number speaks for itself, but what concerns me is the idea of falling short on the promise that is made to existing and prospective clients.

Obviously, the rationale behind targeting Hispanics is to tap into this treasure trove of 45 million consumers with incredible buying power. Yet, when one looks at the strategies and programs that are planned and executed against the segment, they fall short on their ability to reach all 45 million. It seems to me that this is because of how the market has always been perceived, thought about and, most important, sold. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/feed/ http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/ http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/#comments Fri, 16 May 2008 14:43:58 +0000 Tomas http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/ "One of my biggest gripes about the market is that it seems like we're always talking to ourselves. By we, I mean U.S. Hispanic ad agencies. Every Hispanic industry event it seems like we're preaching to the choir. We need an advocate that spreads the word down the client halls and throughout corporate America.

But that's just part of it. In my opinion, the true lack of voice in the market has to do with the work. Over the last few years, the Hispanic market has improved creatively. We are finally no longer just a blip on the screen at major award festivals. Latino agencies are consistently having a presence at Cannes, Clio and FIAP.

Yet with all this success, we have yet to create our own voice for the U.S. Hispanic market. Today, the voice of the U.S. Hispanic market is what I call borrowed interest. There is some great work, but the best spots tend to be very South American." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/feed/ http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/ http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/#comments Thu, 15 May 2008 19:35:13 +0000 Tomas http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/ "Total 2008 ad investment expected to reach $767.4 million in real dollars; ad execs blame politics for economic woes; few bright spots offer relief.

“Advertising in a Recession” was the title of a panel discussion held during the early 1980s, when oil prices drove interest rates to more than 20%." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/feed/ http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/ http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/#comments Thu, 15 May 2008 16:43:21 +0000 Tomas http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/ "Famous TV personality, Charytín, revealed her much anticipated milk mustache ad and announced got milk?'s Super Mamá contest on May 6th during the first stop of the famed Milk Mustache Mobile Tour at Bayside Marketplace in Miami, FL!

* * * * *

Caption 1:
Charytín unveiled her much anticipated got milk? ad, which features her with her 3 kids, in Miami on May 6th during the launch event of the Milk Mustache Mobile Tour. She was accompanied by nutritionist Su-Nui Escobar, Dr. Deborah Mulligan of the AAP, and Victor Zaborsky, Marketing Director of MilkPEP (Milk Processors Education Program).

* * * * *

Caption 2:
Charytín, the very popular TV personality and Super Mamá of the Hispanic got milk? campaign, took the time to meet her fans and sign autographs during the Milk Mustache Mobile Tour stop in Miami on May 6th at Bayside Marketplace.

* * * * *

Caption 3:
This smiling beauty was a local milk mustache celebrity for the day as she posed with the famous McArthur cow for her cover photo of Redbook Magazine during the first stop of the Milk Mustache Mobile Tour in Miami, FL.

* * * * *

Caption 4:
Ramon Gutierrez, Diana Cabrera, Elena Rodriguez and Ana Hendrix sported their milk mustaches during the first stop of the Milk Mustache Mobile Tour in Miami, FL. These four friends spent the day at Bayside Marketplace participating in all the free activities being sponsored by the national got milk? campaign.

* * * * *


About The Milk Processor Education Program
The Milk Processor Education Program (Milk PEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The Milk PEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/the-hispanic-got-milk-campaign-revealed-charytin-as-the-latest-milk-mustache-mom-in-miami-recognizing-her-as-a-super-mama/feed/ http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/ http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/#comments Thu, 15 May 2008 16:38:42 +0000 Tomas http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/ "Professionals interested in Hispanic marketing are starting their day with a fresh Cup O' Mambo (http://mercurymambo.com/blog/)from Mercury Mambo, the premier Hispanic event marketing (http://www.mercurymambo.com/mamboevents.html), sales promotion (http://www.mercurymambo.com/sales-promotions.html) and branding agency. With a track record (http://www.mercurymambo.com/services.html)of representing America's most prestigious retail products, Mercury Mambo publicly launches its way into the blog world with content that provides the public and marketing professionals with the latest trends in Hispanic marketing.

Music, film, culture and current trends (not chisme) are just a few of the topics that will be featured in the blog, Cup O' Mambo, which is being launched simultaneously with Mercury Mambo's new, social media friendly Web site.

As marketers turn their focus on the increasing Hispanic market, "Cup O' Mambo" will provide a daily dose for readers with regular posts relevant to the Hispanic community. Austin-based Mercury Mambo is kicking off their blog Mambo-style with a special music series beginning in May, Austin's Latino Music Month. The posts will include pictures, video clips and the latest trends in Austin's diverse Latino music scene, which is becoming nationally recognized. Mambo will be out in the field to provide their audience with up-to-the-minute information on a range of musical acts from different genres, including Norteño, Tejano, Latin Alternative and Salsa, amongst others.

Mercury Mambo's launch into the Web 2.0 world will include RSS news feeds and interactive features set to roll out in the summer. The updated features will enhance the company's conversations with its clients, consumers and extensive team of brand ambassadors in key Hispanic markets throughout the country.

The Web site also incorporates the agency's favorite color, verde, which is more than a color, it's a mission. The eco-friendly agency recently did a green renovation of a new office building to account for their expanding staff, a sign of growth that Mercury Mambo Agency Partner,Liz Arreaga (http://www.mercurymambo.com/people.html), says is a reflection of the marketplace.

"Hispanic consumers are not a 'one size fits all' demographic and they continue to be a significant group for the American economy. As a result, marketers are increasingly turning to agencies like ours who can provide expertise and strategy to effectively reach the Hispanic consumers from the bottom up," stated Liz Arreaga.

Mercury Mambo, whose motto is "Where Culture and Commerce Collide", is excited about the blogging possibilities. "Our agency has been reaching Hispanic consumers successfully since 1999. Having an online resource to share our expertise, as well as our 'Mambo Magic', is exciting for us," stated Becky Arreaga (http://www.mercurymambo.com/people.html), Agency Partner.

Mercury Mambo, who represents top retailers such as Cadbury Schweppes Americas Beverages plc, U.S. Cellular, The J.M. Smucker Company, Anheuser-Busch, and Diageo, provides marketers with expertise in event marketing programs and brand experiences that empower Hispanic consumers. Cup O' Mambo fans can expect consistent posts that are rich in experience and understanding of the Hispanic consumer and culture.

" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/feed/ http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/ http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/#comments Thu, 15 May 2008 16:36:19 +0000 Tomas http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/ "Consorte Media, a leading online marketing firm targeting the Hispanic market, was named a Finalist today in the Best New Company category in The 2008 American Business Awards. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories.

Hailed as "the business world's own Oscars" (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business. Stevie Award winners will be announced during the annual gala on Thursday, June 12 at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.

"It's an honor to be named a finalist for the Best New Company in the 2008 American Business Awards, and it's a testament to the entire Consorte Media team, who are committed to helping advertisers connect with Hispanics online," said Alicia Morga, CEO of Consorte Media. "With the Hispanic population growing faster than almost any other demographic in the U.S., brands are realizing the importance of engaging with this important and growing group, and Consorte Media is here to help them do that effectively."

Consorte Media is the leading provider of online marketing solutions targeting the Hispanic market. Through its Platinum Publishers, a Premium Placement Publisher Network with hundreds of Hispanic-focused quality sites, and high-impact, hosted Direct Marketing Services, Consorte Media provides brands with multiple, measurable ways to connect with the over 20 million U.S. Hispanic consumers online today.

"ABA entries grew more than 30% this year, so being named a Finalist is more of an accomplishment than ever before," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/feed/ http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/ http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/#comments Wed, 14 May 2008 15:28:38 +0000 Tomas http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/ "DIRECTV Más™, DIRECTV’s Spanish-language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media during upfront week in New York. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

The media event will take place Thursday, May 15 from 6:30-8:30 p.m. at New World Stages complex in the heart of Manhattan (340 West 50th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más™ offers the widest array of Spanish-and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45a Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).

a Includes English-Language broadcast channels with alternate Spanish audio.

Members of the media who would like to attend the May 15 event should contact Cristina Del Cueto 305-669-6789 / cristinadc@dmgsolutions.net

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/directv-mas-officially-launches-expanded-channel-offering-and-new-creative-campaign-during-upfront-week/feed/ http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/ http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/#comments Wed, 14 May 2008 15:03:50 +0000 Tomas http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/ "Cultiva Entertainment announced today it has entered into an exclusive marketing agreement with the Colombian League of Professional Baseball and its teams. Cultiva Entertainment will manage and distribute worldwide, the League's media, interactive, marketing and merchandise licensing rights.

The agreement with Team Renteria Inc, founder and manager of the Colombian League of Professional Baseball, allows Cultiva Entertainment to create a greater presence and visibility for the professional baseball league, and its teams, in the U.S. media market and the worldwide sports entertainment industry.

"This agreement is a great accomplishment for our League," said Edinson Renteria, President of the Colombian League of Professional Baseball, "Cultiva is well recognized in the baseball world and we are confident this agreement will help us to continue the growth of our league. We believe our league is a viable training ground for future Colombian Major League players. Cultiva will assist us in internationalizing Colombian baseball and creating greater recognition for our teams and its players with baseball fans throughout the world."

"We are extremely proud to represent the Colombian League, its teams and players. They are a welcomed addition to our Alianza Latina de Beisbol(TM) brand," said Sara Loarte, Principal, Cultiva Entertainment. "Colombian baseball has an abundance of professional talent that deservingly needs to be showcased to the U.S. Hispanic audience and baseball fans worldwide. We look forward to providing that opportunity through our marketing relationship."

About CULTIVA ENTERTAINMENT
Cultiva Entertainment is the producer of Alianza Latina de Beisbol(TM) whose mission is to entertain the 55+ million Latino baseball fans and salute professional Latino players. Cultiva Entertainment also holds the exclusive licensing rights for the Caribbean Confederation of Professional Baseball and the Serie del Caribe Tournament. It's website, www.ebeisbol.com is the official website of the Serie del Caribe. Cultiva also develops, produces and markets Latino Entertainment. For more information on Cultiva log onto www.cultivaentertainment.com.

About COLOMBIAN LEAGUE OF PROFESSIONAL BASEBALL
The Colombian League of Professional Baseball was founded by Team Renteria Inc. and began play during the 1999-2000 Winter League season. It is comprised of four teams - Tigres de Cartagena, Caimanes de Barranquilla, Toros de Sincelo and Cardenales de Monteria. The League is sanctioned by Major League Baseball for professional player participation and has been granted membership in the Caribbean Confederation of Professional Baseball Leagues, manager of the Serie Del Caribe Tournament.

About TEAM RENTERIA INC.
Team Renteria Inc. was founded in 1998 by the Renteria Brothers, Colombian Major League shortstop Edgar Renteria and current Colombian League president Edinson Renteria. Team Renteria's mission is to grow the sport of baseball in Colombia by supporting amateur youth league clinics and providing continuing professional instruction to professional Colombian baseball players." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/cultiva-entertainment-announces-exclusive-marketing-agent-relationship-with-the-colombian-league-of-professional-baseball/feed/ http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/ http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/#comments Wed, 14 May 2008 13:49:52 +0000 Tomas http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/ ""Fueled by the unstoppable growth of Hispanics 12-34, the insights of a panel of Latino youth trendsetters and the youth expertise of the MTV brand, MTV Tr3s announced today that it has doubled its distribution in the less than two years since it launched, doubled its Hispanic TV viewing shares among persons 12-24 since it became Nielsen rated last October, and doubled its ratings and impressions among persons 12-24, also since last October. The bilingual network's momentum has given it widespread distribution of 6.3 million Hispanic TV households and 33.3 million total households and the highest concentration of Hispanics 12-34 (67.5% according to Nielsen), making MTV Tr3s a dominant, multiplatform brand that is an integral part of young Latinos' unique lifestyle. Advertisers gathered at the MTV Tr3s upfront held in New York City to learn more about tapping into the growing and increasingly influential Latino youth segment by learning how to "speak Tr3s," the language of young Latinos that is very different from their non-Latino counterparts. "Latino youth are leading Hispanic and overall 12-34 growth while the general market is shrinking," said Lucia Ballas-Traynor, Senior Vice President and General Manager of MTV Tr3s. "They are shaking America's political, economic and cultural foundation because beyond their sheer size, their role as trailblazers, communicators and gatekeepers all add up to unprecedented clout and influence that you can't ignore in order to grow any business." The MTV Tr3s Cooltura panelists are a group of Latino trendsetters and trendspreaders in key U.S. markets. MTV Tr3s taps into the Cooltura panel regularly to help the network stay ahead of cultural trends so that it can immediately respond with the right content for its audience. Jesus Lara, Senior Vice President of Music and Talent, MTV Tr3s and MTV/VH1 Latin America, said Cooltura has been influential in refining the channel's three music pillars: to bring viewers the biggest names in music, provide an opportunity for viewers to participate in the channel's music programming process and offer a continuous music discovery experience. "Cooltura helped us understand that although our audience is curious about general market pop artists, they turn to MTV Tr3s to showcase the Latin artists that define their identity and that they won't find anywhere else," Lara explained. "Therefore, the majority of our music mix is Latin, irrespective of language, with artists such as Don Omar, Camila, and Belinda, and includes some of the general market hitmakers they are interested in, artists such as Justin Timberlake, Fergie, and Usher." Also in response to audience feedback, Lara announced the launch of Fresh Music Mondays, a new music block that gives young Latinos the bragging rights they crave by being the first to know about a hot new video or a cool new artists. Music My Guey, where fans can go online, create their own playlist, post a few photos and potentially be selected to air will return for a second season, said Lara. "The show has been a hit, with over 10,000 registered users and 8,500 playlists submitted in a short four months," he said. Music discovery is also a top priority for young Latinos and is therefore woven within the fabric of the MTV Tr3s brand. Lara also announced that the network's marquee multiplatform music discovery initiative, Descubre & Download, will return in 2009. The program not only profiles new artists in innovative ways through on-air vignettes and branded video rotation, but also offers exclusive free music downloads of the artist from the mtvtres.com site. It has been hailed by music label executives as "critical" to new artist development. Last year MTV Tr3s was the first to showcase some of the hottest new Latin artists, including Jesse and Joy, a brother and sister duo from Mexico, who went on to win a Latin Grammy award for Best New Artist; Kat de Luna, who has since sold over 500,000 downloads of her Descubre & Download single "Whine Up"; and Colby O'Donis who recorded a Spanish-language version of his hit single "What You Got" especially for the Descubre & Download campaign. MTV Tr3s will take the music discovery process to a whole new level as it seeks the best unsigned Latino artist in Dame Un Break, set to launch on June 3rd. MTV Tr3s programming also reflects the world of young Latinos in a way that no mainstream media can. As explained by Lily Neumeyer, MTV Tr3s Vice President of Programming and Production, "MTV Tr3s is the one place where young Latino viewers don't have to choose between their two identities or compromise their cultural values. They can, and do, invest their whole selves in our shows' mind, heart and spirit." Among the returning programs MTV Tr3s viewers can expect channel defining shows such as Mi TRL, Karlifornia, Sucker Free Latino, and Pimpeando, along with new comers Bust-a-Ritmo and Rock Dinner. Neumeyer announced that the third season of Quiero Mis Quinces, the hugely popular series that celebrates the Latina rite of passage into adulthood, quinceaneras, will expand production into U.S. Hispanic communities starting in 2009. A companion Quiero Mis Quinces digital extension of the series simultaneously will capture all the new social behavior around the show's content. Neumeyer also announced an expanded slate of MTV Tr3s Weekend Stunts, designed to capitalize on the network's popularity among young Latinos during the weekends. MTV Tr3s Weekend Stunts will be programmed around events and holidays such as Father's Day, MTV Movie Awards, National Puerto Rican Day Parade, Fashion Weekend, Mexican Independence, Dia de Los Muertos, and Thanksgiving, amongst others. MTV Tr3s will add its first short-form animation series, Lugar Heights, as part of its 2009 upfront offerings. The series follows the adventures of a number of friends living in Lugar Heights, USA. Combining satire, dark humor, and pop culture in a parody of mass entertainment, the show is refreshingly innovative in its style, subject matter, and language, making it a milestone of urban entertainment. The network will continue addressing the issues that are dear to young Latinos in a new production, The Yearbook Chronicles, a documentary project about the challenges that some Latinos face to graduate from high school. "Their size, fast growth, influence and age make young Latinos a must for any marketer looking to establish brand loyalties and grow their business. To emotionally connect brands to them and engage them with messages, content and experiences that are authentic and resonate with them, advertisers need to have a deep understanding of the hot, cultural passion points that shape their identity. We call that Speaking Tr3s," concluded Ballas-Traynor. MTV Tr3s (http://www.mtvtr3s.com) is the most widely-distributed TV network dedicated to superserving today's bicultural Latino youth and is currently seen in 6.3 million Hispanic TV households and 33.3 million total TV households. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos and celebrate their hybrid identity and culture. In addition to music programming, the MTV Tr3s programming slate features lifestyle series, news, documentaries and other long-form programs. Website: http://mtvtres.com/ HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/feed/ http://www.hispanictips.com/2008/05/13/bilingual-fire-prevention-campaign-launches-california/ http://www.hispanictips.com/2008/05/13/bilingual-fire-prevention-campaign-launches-california/#comments Tue, 13 May 2008 16:43:37 +0000 Tomas http://www.hispanictips.com/2008/05/13/bilingual-fire-prevention-campaign-launches-california/ "The California Fire Foundation and California Professional Firefighters have joined forces to launch a statewide Spanish-language campaign aimed at educating Latino families in California on the importance of having and practicing a fire escape plan.

The focus of the campaign is for everyone to have an escape plan and to realize that fires can happen to anyone, said Sacramento Fire Capt. Jim Doucette. No one is immune to fires, and everyone should be prepared, he said." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/13/bilingual-fire-prevention-campaign-launches-california/feed/ http://www.hispanictips.com/2008/05/13/fundacion-azteca-america-partners-with-the-ad-council-for-health-awareness-campaign/ http://www.hispanictips.com/2008/05/13/fundacion-azteca-america-partners-with-the-ad-council-for-health-awareness-campaign/#comments Tue, 13 May 2008 16:19:26 +0000 Tomas http://www.hispanictips.com/2008/05/13/fundacion-azteca-america-partners-with-the-ad-council-for-health-awareness-campaign/ "Fundacion Azteca America, the non-profit arm of Spanish-language television network Azteca America, announced today the launch of a nationwide health awareness campaign in collaboration with the Ad Council. The campaign includes informational brochures on prevention and treatment for the most prevalent diseases among Hispanics, using information provided by the U.S. Department of Health and Human Services and the U.S. Environmental Protection Agency. Heart disease, diabetes, obesity, and asthma are on the rise, as well as being some of the leading causes of death in the Latino community. The goal is to inform about the causes of these diseases and their treatment, with the aim of early detection and prevention. The brochures will be distributed through Azteca America's local affiliate stations as well as through other prominent Hispanic non-profit organizations." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/13/fundacion-azteca-america-partners-with-the-ad-council-for-health-awareness-campaign/feed/ http://www.hispanictips.com/2008/05/13/goltv-recruits-bob-gold-associates-to-lead-public-relations-efforts/ http://www.hispanictips.com/2008/05/13/goltv-recruits-bob-gold-associates-to-lead-public-relations-efforts/#comments Tue, 13 May 2008 15:10:11 +0000 Tomas http://www.hispanictips.com/2008/05/13/goltv-recruits-bob-gold-associates-to-lead-public-relations-efforts/ "Bob Gold & Associates, Inc., a Southern California boutique public relations and marketing agency, announced today a new addition to its client roster, GolTV, the only live bilingual channel delivering 24/7 soccer. Recently ranked one of the top three Hispanic cable networks, GolTV selected Bob Gold & Associates for the agency's vast experience in the cable and telecommunications industry. "Bob Gold & Associates is uniquely qualified to maximize our value to distributors and further our reputation among viewers of continuously bringing the highest-quality teams and the best soccer action in the world," commented Rodrigo Lombello, COO of GolTV. "The agency has a proven track record of successfully positioning independent networks in front of distribution and consumer audiences. We feel confident that Bob Gold & Associates will be a key partner in furthering our growth in North America." " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/13/goltv-recruits-bob-gold-associates-to-lead-public-relations-efforts/feed/ http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-the-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference-announces-conference-agenda/ http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-the-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference-announces-conference-agenda/#comments Mon, 12 May 2008 17:09:07 +0000 Tomas http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-the-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference-announces-conference-agenda/ "As the exclusive commercial wire service for Radio Ink's Hispanic Radio Conference, Hispanic PR Wire is pleased to announce the full conference agenda, featuring leading Hispanic media professionals including Jeff Hinson of BMP Radio; Jeffery Liberman of Entravision Communications and Marko Radlovic of Spanish Broadcasting System.

The Hispanic Radio Conference, scheduled for May 19-20, 2008 at the Biltmore Hotel in Coral Gables-Miami, Florida, will cover demographic trends, issues facing Hispanic radio broadcasters, as well as management and programming issues.

By 2011, nearly one person out of every six living in the United States will be of Hispanic origin and will account for 9.5 percent of all US buying power, up from only 5 percent in 1990. In sheer dollar power, Hispanics' economic clout will rise to almost $1.2 trillion in 2011, according to the Selig Center for Economic Growth. Likewise, Arbitron's Hispanic Radio Today 2007 reports that the number of stations programming to Hispanic audiences increased 4% between the Spring of 2005 and 2006, from 701 to 730 -- a new record, confirming that radio is a primary media platform for this ethnic group.

"We've planned an exciting line up for the 2nd annual Radio Ink Hispanic Radio Conference," said Deborah Parenti, VP/General Manager Radio Ink. We're honored to have Geraldo Rivera as the keynote speaker. We also have eight jam-packed sessions on important issues such as 'Selling Hispanic Radio in a Recession' and 'The New Face of the Hispanic Market' as well as sales training, immigration, programming and legal matters. Our panelists include notables such as Dr. Joachim de Posada, Isabel Valdes, Jose Cancela, David Burgos, Jane Mago and Gloria Tristani. And we are especially pleased to present again a 'Group Heads' Super Session' moderated by Eric Rhoads, Radio Ink's chairman and publisher, that will include participation by the leadership of Hispanic radio's top companies."

Conference sessions include:

May 19

2:00-3:30 pm Times Are Tight: Selling Hispanic Radio in a Recession - Dr. Joachim de Posada, International Motivational Speaker and Author

3:30-4:15pm Keynote Speaker: Geraldo Rivera

5-5:50pm Inside the Minds of Hispanic Radio's Top Programmers: From Format Forecasts to Competitive Clutter

Pio Ferro, VP/Programming, Spanish Broadcasting System

Jose Santos, VP/Spanish Language Programming, BMP Radio & President, Santos Latin Media

May 20
10-10:40am The Great Immigration Debate: The Impact on Hispanic Radio, Its Listeners, and Advertisers.

Moderated by Rosemary Scott, Corporate Communications/Research Director, BMP Radio

Hope Andrade, Chairwoman, Texas Department of Transportation & Executive Director, Matt.org

Pieter D. Speyer, immigration attorney and Radio Hispana talk show host

10:40-11:30am The New Face of the Hispanic Market: Is Your Radio Station Tuning Them In?

Moderated by Jose Cancela, Principal, Hispanic USA Inc.

Darryl Brown, Darryl Brown Radio Consulting

David Burgos, head of Millward Brown's Multicultural Practice

Robin Flynn, Senior Analyst, SNL Kagan

Isabel Valdes, Principal, Isabel Valdes Consulting

1:45-2:45pm Medallas de Cortez Award Ceremony

2:45-4pm Second Annual SUPER SESSION Group Head Roundtable

Moderated by B. Eric Rhoads

Jeff Hinson, President/CEO, BMP Radio

Jeffery Liberman, President/Radio Division, Entravision Communications

Marko Radlovic, Executive Vice President/COO, Spanish Broadcasting System

Full conference agenda available at: http://www.radioink.com/hispanicconference/agenda.asp
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-the-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference-announces-conference-agenda/feed/ http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-named-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference/ http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-named-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference/#comments Mon, 12 May 2008 17:08:42 +0000 Tomas http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-named-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference/ "Radio Ink has named Hispanic PR Wire, a service of PR Newswire Association LLC, the exclusive commercial wire service of its Hispanic Radio Conference slated for May 19-20, 2008 at the Biltmore Hotel in Coral Gables-Miami, Florida.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"Radio Ink has created an unparalleled event that brings together all stakeholders in the Hispanic radio industry to discuss strategic initiatives, growth opportunities and business in general," said Manny Ruiz, president, Multicultural Markets & Hispanic PR Wire. "Hispanic PR Wire and PR Newswire are proud to assist Radio Ink in reaching mass and targeted audiences with the important messages from this prestigious event. Our commitment to Hispanic radio is to provide them with quality editorial content and technological Web tools like Hispanic Digital Network so stations can continue to grow their offline as well as their online businesses."

Hispanic PR Wire distributes thousands of press releases each year and reaches more than 1,000 Hispanic radio station hosts and producers across the US and Puerto Rico.

"Hispanic PR Wire offers unrivaled channels to target messages to Hispanic media and consumers," said Deborah Parenti, VP/General Manager Radio Ink. "Their professionalism, experience and knowledge of Hispanic media made them an obvious choice to be the exclusive wire service of this event. We are confident that by working with Hispanic PR Wire, we will significantly expand the conference's coverage and reach."

Hispanic PR Wire welcomes both media and marketers to its booth for highlights of the resources provided for radio stations, including its free advertising online platform Hispanic Digital Network.

For more information on Radio Ink's Hispanic Radio Conference, visit http://www.radioink.com/hispanicconference/ " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/hispanic-pr-wire-named-exclusive-commercial-wire-service-of-radio-inks-hispanic-radio-conference/feed/ http://www.hispanictips.com/2008/05/12/gigante-supermarkets-to-accept-political-advertising-in-store/ http://www.hispanictips.com/2008/05/12/gigante-supermarkets-to-accept-political-advertising-in-store/#comments Mon, 12 May 2008 17:06:52 +0000 Tomas http://www.hispanictips.com/2008/05/12/gigante-supermarkets-to-accept-political-advertising-in-store/ "Urban Tiger Marketing (UTM), a recently founded marketing company and Gigante USA, a Mexico-based supermarket chain have announced an agreement to place advertisements on grocery carts inside Gigante’s 9 North American stores. The agreement will allow UTM to accept and place political advertisements. Gigante USA is widely believed to be the first retailer willing to accept this type of advertising. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/gigante-supermarkets-to-accept-political-advertising-in-store/feed/ http://www.hispanictips.com/2008/05/12/think-progress-%c2%bb-mccain-ad-contains-dubious-spanish-translation-on-new-immigration-policies/ http://www.hispanictips.com/2008/05/12/think-progress-%c2%bb-mccain-ad-contains-dubious-spanish-translation-on-new-immigration-policies/#comments Mon, 12 May 2008 16:24:56 +0000 Tomas http://www.hispanictips.com/2008/05/12/think-progress-%c2%bb-mccain-ad-contains-dubious-spanish-translation-on-new-immigration-policies/ "Sen. John McCain’s (R-AZ) latest effort to have it both ways on immgration is illustrated in a new English narrated Spanish-language ad. In the ad, McCain touts “pro-innovation immigration policies” in English (a move to seemingly appease the right wing base), but the Spanish text that appears simultaneous to that declaration trumpets “Immigration Policy Innovation,” a term that makes it sound like he supports comprehensive immigration reform." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/think-progress-%c2%bb-mccain-ad-contains-dubious-spanish-translation-on-new-immigration-policies/feed/ http://www.hispanictips.com/2008/05/12/banker-eyes-roberto-clemente-jr-for-ads/ http://www.hispanictips.com/2008/05/12/banker-eyes-roberto-clemente-jr-for-ads/#comments Mon, 12 May 2008 16:10:11 +0000 Tomas http://www.hispanictips.com/2008/05/12/banker-eyes-roberto-clemente-jr-for-ads/ "The next voice you'll hear from Continental Home Loans in Melville may have a familiar Latino accent.

The mortgage banker has been talking to Roberto Clemente Jr., an ESPN commentator and former pro baseball player, about being the spokesman on ads aimed at the Latino community. The company wants a respected Latino figure who would "promote fairness and education" about mortgages amongst Latinos in print and radio ads and possibly Spanish cable television.

"His family has a legacy within the Latino community," said Dean Hartman, Continental's chief planning officer. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/banker-eyes-roberto-clemente-jr-for-ads/feed/ http://www.hispanictips.com/2008/05/12/young-globalhue-latino-creatives-animal-education-wins-a-spot-at-cannes/ http://www.hispanictips.com/2008/05/12/young-globalhue-latino-creatives-animal-education-wins-a-spot-at-cannes/#comments Mon, 12 May 2008 14:50:51 +0000 Tomas http://www.hispanictips.com/2008/05/12/young-globalhue-latino-creatives-animal-education-wins-a-spot-at-cannes/ "Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the "Not So Young Creatives" national competition conducted by Circulo Creativo, an international organization that promotes Hispanic advertising in the United States and Latin America. Led by GlobalHue Latino Creative Director, Amany Mroueh, creative team members Felipe Godinez, Assistant Creative Director, and Gerard Garoler, Senior Copywriter, will showcase their award-winning piece at the Cannes International Advertising Festival, June 15-21 in Cannes, France" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/young-globalhue-latino-creatives-animal-education-wins-a-spot-at-cannes/feed/ http://www.hispanictips.com/2008/05/09/muy-bueno-creative-alliances-efforts-to-reach-hispanic-population-pay-off-with-new-kfc-account/ http://www.hispanictips.com/2008/05/09/muy-bueno-creative-alliances-efforts-to-reach-hispanic-population-pay-off-with-new-kfc-account/#comments Fri, 09 May 2008 13:09:13 +0000 Tomas http://www.hispanictips.com/2008/05/09/muy-bueno-creative-alliances-efforts-to-reach-hispanic-population-pay-off-with-new-kfc-account/ "Creative Alliance Inc. is starting 2008 with a major new piece of longtime client KFC's Hispanic marketing business and three other new accounts, adding a total of $17.7 million in capitalized billings.

The new accounts, including KFC's U.S. Hispanic account, represent "a pretty good peak in today's economic times" for her 20-year-old firm, said Debbie Scoppechio, Creative Alliance founder, chairwoman and CEO. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/09/muy-bueno-creative-alliances-efforts-to-reach-hispanic-population-pay-off-with-new-kfc-account/feed/ http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/ http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/#comments Wed, 07 May 2008 14:44:21 +0000 Tomas http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/ "DirectoryM, one of the fastest-growing local advertising platforms on the Web, today announced new services targeted squarely at the fast-growing, U.S. Hispanic and Latin American markets. With this initiative DirectoryM now offers content partners and advertisers a vehicle to engage with more diverse and local online audiences in Spanish and Portuguese speaking markets in the U.S. and Latin America.

In the United States alone, the Latino population presents a huge marketing opportunity for local advertisers. With an estimated purchasing power of more than $680 billion, according to Kalorama Information, Latinos are the most rapidly-expanding market in the United States. However, even as the market for local online advertising expands, the Hispanic/Latino market remains vastly underserved. According to Hispanic Business, 48 percent of Hispanic American Internet users prefer Spanish language destinations.

“We’ve achieved tremendous success in testing our solutions with different languages, priming us for a strong entry and leadership position within the Spanish speaking market. In some instances, we’ve seen 30 percent week over week growth.” said Hans Orejuela, VP of content, DirectoryM. “With three of our company founders being of Latin descent, this was a natural progression for our business.”

DirectoryM currently reaches visitors at more than 200 regional media sites and garners more than 2 million unique visitors each month. With this expansion, DirectoryM can now offer content publishers and advertisers the benefits of wide distribution and a more diverse audience.

“This is an opportune time to pursue the local advertising market in Latin America, starting with Mexico and expanding to Brazil and Argentina,” said William Pasos, VP of expansion, DirectoryM. “As the first to penetrate these markets, we believe in the power and strengths of these economies.”

About DirectoryM

Based in Cambridge, Mass., DirectoryM provides one of the fastest-growing local advertising platforms on the Web. The DirectoryM network is the first technology solution for online publishers to monetize their traffic and their content. Publishers on the DirectoryM network provide their readers with a highly-integrated directory that marries hyper-local advertisements with unbiased content from trusted sources such as PC World and NHIOndemand (Natural Health Information).

Founded in 2002, the company was purchased by its employees and relaunched in January, 2008. More information can be found at www.DirectoryM.com." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/feed/