http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Sat, 07 Nov 2009 19:29:47 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2009/11/06/orange-advertising-network-launches-in-the-us-and-latin-america/ http://www.hispanictips.com/2009/11/06/orange-advertising-network-launches-in-the-us-and-latin-america/#comments Fri, 06 Nov 2009 15:40:52 +0000 Tomas http://www.hispanictips.com/2009/11/06/orange-advertising-network-launches-in-the-us-and-latin-america/ Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66262 0 http://www.hispanictips.com/2009/11/05/ad-shop-wins-fifth-consecutive-creative-innovation-award-in-2009-adrenalina/ http://www.hispanictips.com/2009/11/05/ad-shop-wins-fifth-consecutive-creative-innovation-award-in-2009-adrenalina/#comments Thu, 05 Nov 2009 19:22:17 +0000 Tomas http://www.hispanictips.com/?p=66175 Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica Festival in Buenos Aires, Argentina.

Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part of Tecate brand's 2009 multimedia campaign rolled out in April.

The award was bestowed on Wednesday (Nov. 4), the final day of the international creative festival that was held Nov. 2-4 at the Hilton Buenos Aires, Puerto Madero.

El Ojo is the latest in a string of recognitions for the celebrated Tecate "Disclaimer" spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina's Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.

Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light "Papas" series and taking home a silver award in the TV category for Tecate Light's "Papas Medias de Seda" ("Papas Silk Stockings") spot.

"El Ojo is further recognition that our team's creative work resonates among our colleagues in the global advertising community," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.

As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands' distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010.

El Ojo de Iberoamerica is considered the Iberian Peninsula's most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal.

For more information about Adrenalina, send an email to: news@getadrenalina.com.

About Adrenalina

Like the Spanish word for adrenaline, a hormone generated in the human body when we experience emotions, Adrenalina, New York, creates ideas that provoke engagement, experience and emotion between brands and consumers. The agency specializes in media agnostic ideas, breakthrough advertising, digital innovation and grassroots, retail promotional and channel marketing. Adrenalina, a new kind of agency for a new America, is a minority-owned and managed business.

About MDC Partners

MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. "MDC Partners is the Place Where Great Talent Lives." MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZA." Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66175 0 http://www.hispanictips.com/2009/11/05/new-lists-targeting-latin-consumers/ http://www.hispanictips.com/2009/11/05/new-lists-targeting-latin-consumers/#comments Thu, 05 Nov 2009 19:05:11 +0000 Tomas http://www.hispanictips.com/2009/11/05/new-lists-targeting-latin-consumers/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66157 0 http://www.hispanictips.com/2009/11/05/telemundo-rolls-out-brand-identity-%e2%80%98atrevete-a-mas%e2%80%99/ http://www.hispanictips.com/2009/11/05/telemundo-rolls-out-brand-identity-%e2%80%98atrevete-a-mas%e2%80%99/#comments Thu, 05 Nov 2009 19:02:34 +0000 Tomas http://www.hispanictips.com/?p=66152 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66152 0 http://www.hispanictips.com/2009/11/05/padma-media-and-marketing-inc-tapped-to-launch-unams-los-angeles-satellite-campus/ http://www.hispanictips.com/2009/11/05/padma-media-and-marketing-inc-tapped-to-launch-unams-los-angeles-satellite-campus/#comments Thu, 05 Nov 2009 19:02:21 +0000 Tomas http://www.hispanictips.com/2009/11/05/padma-media-and-marketing-inc-tapped-to-launch-unams-los-angeles-satellite-campus/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66151 0 http://www.hispanictips.com/2009/11/05/ikea-begins-creative-review-to-integrate-general-market-with-hispanic-retailer-says-it-is-searching-for-improved-communications-efficiency-in-u-s/ http://www.hispanictips.com/2009/11/05/ikea-begins-creative-review-to-integrate-general-market-with-hispanic-retailer-says-it-is-searching-for-improved-communications-efficiency-in-u-s/#comments Thu, 05 Nov 2009 18:10:45 +0000 Tomas http://www.hispanictips.com/?p=66063 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66063 0 http://www.hispanictips.com/2009/11/05/build-a-word-of-mouth-campaign/ http://www.hispanictips.com/2009/11/05/build-a-word-of-mouth-campaign/#comments Thu, 05 Nov 2009 18:10:23 +0000 Tomas http://www.hispanictips.com/2009/11/05/build-a-word-of-mouth-campaign/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66062 0 http://www.hispanictips.com/2009/11/05/nov-11-mmc-presents-talk-with-guy-garcia-author-of-the-new-mainstream-marymount-manhattan-college-nyc/ http://www.hispanictips.com/2009/11/05/nov-11-mmc-presents-talk-with-guy-garcia-author-of-the-new-mainstream-marymount-manhattan-college-nyc/#comments Thu, 05 Nov 2009 18:02:59 +0000 Tomas http://www.hispanictips.com/?p=66045 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66045 0 http://www.hispanictips.com/2009/11/05/why-we-are-not-marketing-to-hispanics-effectively/ http://www.hispanictips.com/2009/11/05/why-we-are-not-marketing-to-hispanics-effectively/#comments Thu, 05 Nov 2009 16:58:30 +0000 Tomas http://www.hispanictips.com/?p=66013 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66013 0 http://www.hispanictips.com/2009/11/02/brands-focus-on-social-media-to-target-multicultural-groups/ http://www.hispanictips.com/2009/11/02/brands-focus-on-social-media-to-target-multicultural-groups/#comments Mon, 02 Nov 2009 17:49:01 +0000 Tomas http://www.hispanictips.com/?p=65765 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65765 0 http://www.hispanictips.com/2009/11/02/pg-adapts-its-web-fashion-show-for-hispanic-women-branded-program-de-moda-retooled-with-latin-topics-celebs/ http://www.hispanictips.com/2009/11/02/pg-adapts-its-web-fashion-show-for-hispanic-women-branded-program-de-moda-retooled-with-latin-topics-celebs/#comments Mon, 02 Nov 2009 17:48:43 +0000 Tomas http://www.hispanictips.com/?p=65764 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65764 0 http://www.hispanictips.com/2009/11/02/the-department-of-homeland-security-dhs-u-s-citizenship-and-immigration-services-uscis-has-selected-interactive-agency-sensis-to-launch-a-targeted-advertising-campaign-to-increase-participation/ http://www.hispanictips.com/2009/11/02/the-department-of-homeland-security-dhs-u-s-citizenship-and-immigration-services-uscis-has-selected-interactive-agency-sensis-to-launch-a-targeted-advertising-campaign-to-increase-participation/#comments Mon, 02 Nov 2009 17:12:47 +0000 Tomas http://www.hispanictips.com/?p=65742 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65742 0 http://www.hispanictips.com/2009/11/02/the-hispanic-market-is-set-to-soar-the-2010-census-will-radically-alter-the-demographic-map-and-the-rules-of-engagement-between-hispanic-and-general-market-shops/ http://www.hispanictips.com/2009/11/02/the-hispanic-market-is-set-to-soar-the-2010-census-will-radically-alter-the-demographic-map-and-the-rules-of-engagement-between-hispanic-and-general-market-shops/#comments Mon, 02 Nov 2009 15:20:28 +0000 Tomas http://www.hispanictips.com/?p=65606 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65606 0 http://www.hispanictips.com/2009/10/30/hispanics-respond-to-cell-phone-ads-5-10-times-more-than-on-line-ads/ http://www.hispanictips.com/2009/10/30/hispanics-respond-to-cell-phone-ads-5-10-times-more-than-on-line-ads/#comments Fri, 30 Oct 2009 17:38:31 +0000 Tomas http://www.hispanictips.com/?p=65564 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65564 0 http://www.hispanictips.com/2009/10/30/top-media-integration-expert-joins-zubi-xavier-mantilla-to-head-agencys-media-and-direct-marketing-practices/ http://www.hispanictips.com/2009/10/30/top-media-integration-expert-joins-zubi-xavier-mantilla-to-head-agencys-media-and-direct-marketing-practices/#comments Fri, 30 Oct 2009 17:38:13 +0000 Tomas http://www.hispanictips.com/?p=65561 Leading US Hispanic agency Zubi Advertising has announced today that Xavier Mantilla has joined the agency as VP of Media Integration. He will lead the full integration of media, direct and digital disciplines at the agency. "Xavier's remarkable expertise in leading 360 degree media efforts for major brands made him a standout candidate for heading up all our integration activities," said COO Joe Zubi. "Our clients will also greatly benefit from his unparalleled experience with the digital space in the US Hispanic market that few, if any, know as well as him." Mantilla comes to Zubi from Starcom Media Vest, part of the Publicis Groupe Group, where he served as Regional Director, managing all multiplatform initiatives throughout Latin America for such brands as Samsung, Diageo, Marriott and Avaya. A recognized industry expert in such digital touchpoints as search and social media, Mantilla's aim is to bring a "platform neutral" approach to leading Zubi's integration efforts. "My belief is that the advertising needs to be where the target lives and breathes, both online and offline--ever present," Mantilla said. "But I will admit that digital is definitely in my DNA." Prior to Starcom, Mantilla was Regional Director at Ogilvy and Mather's digital and direct media agency Neo @ Ogilvy, where he led strategic planning and buying for Cisco, IBM and American Express, among other major accounts. Born in Ecuador and raised in Brazil, Mantilla speaks fluent Spanish and Portuguese, and is a frequent speaker at media and technology conferences throughout the US and Latin America. About Zubi Advertising Zubi Advertising Services, Inc. is a full-service and independent, minority-owned Hispanic agency in the U.S. with a proven 30-year track record of award-winning U.S. Hispanic Market branding campaigns. Headquartered in Miami with offices in Detroit, Los Angeles and Dallas, Zubi Advertising has projected billings of $175 million in 2009. Zubi Advertising is proud to serve its extensive client list, which includes American Airlines, Ford Motor Company, Lincoln Mercury, Olive Garden, JP Morgan Chase, SC Johnson, and Winn-Dixie among others. Zubi Advertising has grown organically to 118 employees who are dedicated to enhancing the image of the Hispanic culture and the advertising profession through their actions and work. For more information, please visit www.zubiad.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65561 0 http://www.hispanictips.com/2009/10/30/hp-insider-a-multicultural-marketing-program-developed-by-dieste-inc-for-hp-was-recognized-with-the-echo-award-for-information-technology-dieste-was-the-only-hispanic-agency-to-win-an-echo-award-t/ http://www.hispanictips.com/2009/10/30/hp-insider-a-multicultural-marketing-program-developed-by-dieste-inc-for-hp-was-recognized-with-the-echo-award-for-information-technology-dieste-was-the-only-hispanic-agency-to-win-an-echo-award-t/#comments Fri, 30 Oct 2009 17:15:06 +0000 Tomas http://www.hispanictips.com/2009/10/30/hp-insider-a-multicultural-marketing-program-developed-by-dieste-inc-for-hp-was-recognized-with-the-echo-award-for-information-technology-dieste-was-the-only-hispanic-agency-to-win-an-echo-award-t/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65536 0 http://www.hispanictips.com/2009/10/30/a-new-analysis-of-multi-cultural-advertising-indicates-that-ad-spending-in-spanish-language-media-for-the-12-month-period-of-july-2008-to-june-2009-was-over-5-5-billion-a-6-3-percent-decline-over-th/ http://www.hispanictips.com/2009/10/30/a-new-analysis-of-multi-cultural-advertising-indicates-that-ad-spending-in-spanish-language-media-for-the-12-month-period-of-july-2008-to-june-2009-was-over-5-5-billion-a-6-3-percent-decline-over-th/#comments Fri, 30 Oct 2009 17:13:23 +0000 Tomas http://www.hispanictips.com/2009/10/30/a-new-analysis-of-multi-cultural-advertising-indicates-that-ad-spending-in-spanish-language-media-for-the-12-month-period-of-july-2008-to-june-2009-was-over-5-5-billion-a-6-3-percent-decline-over-th/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65532 0 http://www.hispanictips.com/2009/10/29/lou-dobbs-ad-to-air-in-markets-across-the-u-s/ http://www.hispanictips.com/2009/10/29/lou-dobbs-ad-to-air-in-markets-across-the-u-s/#comments Thu, 29 Oct 2009 17:13:23 +0000 Tomas http://www.hispanictips.com/?p=65450 Today, America’s Voice and Media Matters secured broadcast time to air their “Drop Dobbs” ad in several media markets across the country. The ad buy, scheduled to being Thursday, October 29th, challenges CNN for providing Lou Dobbs with a prestigious platform to practice his unique brand of dog whistle demagoguery. The initial plan was to air the ad during the Latino in America CNN special last week. Unfortunately, CNN refused to air the ad without giving a specific reason.

The ad, which can be seen here, is funded by thousands of online donations from Americans fed up with CNN’s coddling of a primetime anchor notorious for demonizing immigrants and distorting the immigration debate. The ad will air during the Rachel Maddow Show on MSNBC starting this Thursday in several markets through a cable television buy.

According to Frank Sharry, Executive Director of America’s Voice, “It seems that CNN’s President Jonathan Klein actually believes CNN can perform a sleight of hand and no one will notice: court Latinos with one hand, while spreading misinformation and vilifying them with the other. They can’t. The shadow cast by Dobbs undermines the network’s credibility every day he remains on the air. Now it’s up to CNN to choose between standing up for Dobbs or living up to its slogan as ‘the most trusted name in news.’”

For more information on the controversy surrounding Dobbs and CNN, please visit: www.AmericasVoiceOnline.org and www.DropDobbs.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65450 0 http://www.hispanictips.com/2009/10/27/corzine-presses-courtship-of-hispanic-voters-new-jersey/ http://www.hispanictips.com/2009/10/27/corzine-presses-courtship-of-hispanic-voters-new-jersey/#comments Tue, 27 Oct 2009 17:15:42 +0000 Tomas http://www.hispanictips.com/?p=65175 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65175 0 http://www.hispanictips.com/2009/10/27/baby-abuelita-pg-launch-national-promotion/ http://www.hispanictips.com/2009/10/27/baby-abuelita-pg-launch-national-promotion/#comments Tue, 27 Oct 2009 16:45:08 +0000 Tomas http://www.hispanictips.com/?p=65121 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65121 0