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March 19, 2010

Master Schedule With Times and Dates of Presentations for Hispanic PR & Social Marketing Conference, May 10-12 Released

DiRienzo: The Community Has Grown Up; Shouldn’t Spanish TV and the Hispanic Market Media Spend?

Antoinette Zel, President of La Comunidad announced the appointment of Darren Himebrook as Director of Interactive Production and Carla Poumian-Ruiz as Senior Account Director for the agency.

March 18, 2010

The World Cup is less than 3 months away, but Univision has sold more than 90% of the available spots.

March 17, 2010

Generation Equis Media Launches Hispanic Marketing Forum to Help Marketing Professionals Shine.

Hispanic Youth Marketing Takes Center Stage on Newly Expanded Agenda of Hispanic PR & Social Marketing Conference, May 10-12 in Dallas

March 16, 2010

La comunidad & Converse second series of videos that promote the creative spirit of the brand.

Seccion Amarilla USA and SeccionAmarilla.com Launch Their 2010 Advertising Campaign With the Staging of ‘La Mejor Jugada’

March 15, 2010

Marketers Miss Hispanics on Social Sites – Only two in 10 engage Hispanics on the social Web

U.S. Demographics are Changing… Are Your Marketing Plans Ready?

IKEA awards account to Ogilvy & Mather and *S,C,P,F , Ogilvy’s Hispanic agency partner

How Advertisers Can Reach Hispanic Consumers – Sales-Fax News Reports on the Growing Trend of Brands Utilizing Hispanic Marketing

Watch video – Fox targets Latino, black markets with new film

Multicultural Ad Spending Outpaced Market – Spanish-language and African-American media expenditures sagged, but still outperformed other segments

March 12, 2010

Brands to be organically integrated into Univision’s Nuestra Belleza Latina.

Eighth Annual Hispanic Television Summit To Be Part of Advertising Week NY 2010

‘El Magic’ Reach Out To Latino Community – Orlando

March 11, 2010

Zubi Advertising, shined at last week’s 2010 Addy Awards, securing a grand total of 23 Golds, 14 Silvers, and a Best of Show in English print for its Ford Focus “Legs” campaign.

Bromley Communications announced the recent appointment of Maria Cecilia Pinto as account supervisor for Payless ShoeSource.

Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool

Iraqi Shoe Thrower Pitching Detergent To Colombians – Video

March 10, 2010

Update: Census Bureau Launches ‘Children Count Too’ Awareness Campaign Featuring Nickelodeon’s Dora the Explorer

MexInsurance.com Taps Hispanic Agency, DiálogoPR, For Representation

Jorge Cantú has passed away. He worked in Hispanic marketing for almost 30 years, a pioneer

March 9, 2010

Q&A with Saskia Sorrosa, Sr. Director for Hispanic marketing for NBA

Radio SPOT TEN – Hispanic 3.1.2010 – 3.7.2010 – commercials

Radio SPOT TEN – Hispanic for 2009 – Commercials

Census 2010, P&G, L’Oreal: New Campaigns for Hispanic Magazines

March 8, 2010

Cents and Sensibility: Why Marketing to Multicultural Consumers requires a subtle Touch.

Puerto Rican Day Parade giving boot to Captain Morgan Rum

Attention Wise Latinas: NYWICI Needs You

How Targeted Online Ads Helped Sink Lou Dobbs at CNN

National Puerto Rican Day Parade Gives Captain Morgan the Boot

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci.

March 5, 2010

Changing World Of Hispanic Direct Response

Aaron Sanchez and Las Palmas Spice Up Kitchens Across America

Brands Perceptions in 2009 vs. 2005: Among U.S. Hispanics.

Bromley Communications, LLC announced that Irene Monzon has rejoined the agency as a senior broadcast producer.

New Lists Targeting Latin Consumers

Gonzalo Alonso who is the VP of Operations with Globant and was General Manager for Spanish-Speaking Latin America at Google. On his blog he rants about the way ad agencies do business and how clients are not receiving the ROI they are seeking

LatinVision Media to Launch New “Marketing to Latinos” Conference Series

New Survey Finds American Advertisers Acknowledge Hispanics’ Impact on U.S. Culture but Half Don’t Market to Nation’s Largest Minority

T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled “El Llamado del Futbol” — “The Call of Soccer” in English

Despite Growing Social Media Activity, U.S. Latinos Ignored by Big Brands

March 4, 2010

Dave Navarro Naked PETA Ad: Gets Nude To Protest Fur (PHOTO)

Tostitos Ad Makes Me Want to Move to Seville and Eat Lots of Fake Mexican Food

No Comprende Hispanic Marketing? – Many advertisers still have a Latino blind-spot.

Aaron Sanchez Shills for Las Palmas Enchilada Sauces on Telemundo

March 3, 2010

More Hispanic marketing and media dollars? You’ll be doing it — soon – Graciela Eleta, senior vp of Univision notes 54% of people under 18 in major cities are Hispanic-Americans

Marlene Coulis, 1st Hispanic/Latina to ascend to the top brand-marketing post at Anheuser-Busch, is leaving the brewer after 18 years there.

As of this month, Mexican avocados will be promoted in North America via a fully-integrated spring campaign

‘Got milk?’ creator boosts focus on Latino market

March 2, 2010

Lapiz Sharpens Offerings With Addition of Digital and Shopper Marketing Practices

Spanglish Only – A handful of thoughts on the future of Spanish in the United States and the role advertising plays in preserving it.

Hispanic Public Relations Association Introduces New Programs and Initiatives with New Leadership Board

New Ads Encourage Latinos To Participate In Census

Literanista: Tostitos Salsa & the Carmen Miranda/Chiquita Banana/Sexy Señorita Image – commentary on Frito Lay Salsa commercial

March 1, 2010

Quepasa Announces Initial Results of Its Acapulco Revealed DSM Campaign

The Tennessee attorney general has filed a lawsuit against a business alleging misleading advertising for driver’s licenses and other services targeting Hispanic immigrants.

Our ‘Must-Attend List’ of US Hispanic Advertising, Marketing & Media events in 2010.

Lopez Negrete Communications Launches Hispanic CRM/DM Unit, Appoints Director

February 25, 2010

The Phelps Group Acquires Anita Santiago

Dallas-based Dieste Inc. has named Elizabeth Fauerso as the new Executive Director of Planning.

February 22, 2010

LatinWorks: Multicultural AOY ‘09 – Insightful creative gave this Hispanic agency a year to remember

Do white women fear wise Latinas? – For the second year in a row, Women in Communications has no Latina honorees in its annual Matrix Awards.

Lopez Negrete Communications, Inc. Takes Top Gold At Annual AAF-Houston ADDY Award Show

Bromley Takes Ten at Local ADDY® Awards

Dawson, Valderrama Cut Census PSAs For MTV Tr3s, Voto Latino

Telemundo Develops Upfront Strategy – Will Meet With Clients At Miami Studios, Latin Music Billboard Awards In Puerto Rico

February 18, 2010

Tecate has renewed its sponsorship of the 36th Annual Toyota Grand Prix of Long Beach

Univision Gets Multiplatform Support – Signs new sponsors for Latin music extravaganza – Premio lo Nuestro a la Musica Latina

February 17, 2010

General Mills to Increase Hispanic Advertising Again

Adrenalina and Partnership for a Drug-Free America team up for Hispanic Outreach.

The New York International Latino Film Festival Calls for Submissions and Announces a Contest to Produce the Commercial for the 11th Installment of the Festival, Which Runs From August 03 to August 08 – The Festival also announces the hire of Tanya Bravo, in the new position of Managing Director

February 16, 2010

Leading Brands Converge to Discuss Outreach to U.S. Hispanics – Fastest Growing Consumer Market in America

The New Generation Latino Consortium hosting the ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club of NYC on Monday April 5, 2010.

Miami based la comunidad has named Sol Martín as their Strategic Planning Director

Hispanic Market Overview – 2010 Report Now Available to Marketers, Advertisers for free

February 15, 2010

The PR Blog: Working with the Founders of Hispanic Marketing

Spanish Language Ads Get Message Across For Smoking Quit Lines – A study of usage of the Colorado QuitLine before and during a Spanish-language media campaign found that more Latinos called during and after the campaign and a greater percentage of those who called successfully quit smoking.

February 11, 2010

After a successful 2009 Blue Ribbon rice, a brand of American Rice Inc., is launching a fully integrated effort via agency of record alPunto Advertising.

The Latin Interactive World: How Camper Shoes Markets to U.S. Hispanics

Hispanics Go Online for Trusted Info – Ratings and reviews trump real-world friends

Introducing the new Portada-online.com

February 10, 2010

PACO Communications Expands Services to AeroMexico

Nation’s Brightest Hispanic PR and Social Marketing Stars Highlight Roster of Speakers for the Hispanic – 20-member advisory board of top pros from corporate, non-profit, media, and PR agencies create ambitious agenda of presenters and case studies – Top sponsors include Fleishman Hillard, Southwest Airlines, Telenoticias and RL Public Relations

Marketing to Hispanics: Marcelo Salup on Best Practices in DR Advertising

AMA HONORS LAS MADRINAS – The Visionary Women of US Hispanic Advertising in Texas.

February 9, 2010

Savvy University College of Business – Features Felipe Korzenny, Ph.D. – Why In-Culture Marketing is Critical to the Long-Term Success of any American Enterprise, Thursday, February 11th @ 1:00 p.m. EST

Hispanic PR & Social Marketing Conference, May 10-12 in Dallas: Agenda (fyi, I will be there as a speaker)

Snapshot: Top Hispanic Online Ad Categories in 2009

New Hispanic Online campaigns from AXE, Chrysler, DishLatino, Ikea, McDonald’s, Subway, and many more…

February 8, 2010

IBOPE Media Puerto Rico release Media Research, Analysis & Planning Software.

Lapiz Answers U.S. Cellular’s Call for New Hispanic Agency of Record

U.S. Colleges Court Hispanic Families Using Espanol

February 4, 2010

Chicago White Sox select the San Jose Group/Chicago as its first Hispanic ad agency of record.

Firms Launch “Buy Puerto Rican” Ad Campaign

Steven Wolfe Pereira was named SVP, Managing Director of MV42°, a multicultural marketing unit within MediaVest USA

Former print reporter Jazmín Ortega is now Communications Director for the Mayor’s Office of the Census 2010 in Los Angeles.

February 2, 2010

PACO Communications Wins V&V Supremo Foods Account

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