http://www.hispanictips.com A Blogante News Service For, From & About Hispanics & Latinos Fri, 16 May 2008 15:43:29 +0000 http://wordpress.org/?v=2.5 en http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/ http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/#comments Fri, 16 May 2008 15:43:29 +0000 Tomas http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/ "Latino consumers in the U.S. will now find an online resource for topics ranging from personal finance and computers to parenting on the newly launched broadband Web site, Saber Hacer, accessible at http://www.SaberHacer.com. The two powerful verbs -- Saber and Hacer -- translate into know-how that engages the consumer in an interactive, educational and fun way. As of today, consumers will have expert-driven content, in both English and Spanish, at their fingertips that provides them with how-to tips and valuable advice on topics of interest to the community.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080515/LATH082)

According to the AOL/Roper Study conducted in 2005, Hispanics' online use of broadband connections is rapidly increasing. The survey found that Hispanics rely heavily on the Internet to learn about products, share opinions and improve their lives overall. However, it also pointed to the greater need for Spanish content and information relevant to the community. Given this trend, Saber Hacer is tapping into a space largely empty of significant, culturally relevant information, in both English and Spanish, for consumers looking for expert advice on various issues affecting their families' lives.

"We recognize that the Internet is becoming a more powerful tool that more Hispanics are utilizing. Through Saber Hacer, we are empowering Latinos hungry for information that is going to help them make important decisions on topics of relevance to them and to the community as a whole," said Michele Ruiz, president and Co-founder of Saber Hacer.

With more than 20 years of production experience, Saber Hacer is led by Emmy-Award-winning journalist Michele Ruiz, who served as KNBC-TV's 6pm News Anchor from 1998-2005. Michele conceived the idea of Saber Hacer with a keen eye on the importance of providing information, with journalistic standards, in language and relevant to the lives of Hispanics in the U.S. today. "Saber Hacer holds the key to valuable information that is often unavailable to Latino consumers for various reasons. We have partnered with experts in different fields to make culturally relevant information readily accessible at the click of a button," Ruiz adds.

Currently, the Saber Hacer broadband site contains original content -- not translated -- and continues to develop culturally pertinent topics such as health, education and careers among others. The Saber Hacer team has also given a great deal of attention to the many market segments that define the Latino community, which is why content is developed in both English and Spanish. With investment in focus groups, technology and video production, Saber Hacer continues to build its knowledge-based content, creating an intellectually exciting and emotionally engaging bilingual outlet for consumers. In addition, Saber Hacer provides a series of bilingual DVDs obtainable through the online store that offers more resources available to consumers.

For more information or for media inquiries, please contact Delia Lopez at 310.882.6844 ext. 52 or dlopez@saberhacer.com.

About Saber Hacer
Saber Hacer, LLC, a media company using the brand name Saber Hacer(TM), is dedicated to providing Latinos in the U.S. and Latin America with high-quality video content in a variety of digital formats. The Company was founded in April 2006 with its first content produced in September 2006. Saber Hacer was created to fill a significant void in the Hispanic community of expert-driven instructional, self-help, and educational information, in both Spanish and English, for the fastest growing population in the U.S." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/feed/ http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/ http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/#comments Fri, 16 May 2008 15:02:18 +0000 Tomas http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/ "Yahoo! Telemundo today launched Search Assist, the most advanced assistance technology available on the Web, as well as the integration of video and photos within the search results, making Web search an effortless task for U.S. Hispanic consumers. The new Yahoo! Telemundo Search was designed to better understand user intent and provide them with the results they are looking for in just one search.

Recent research conducted by Harris Interactive on behalf of Yahoo! on the state of the Web shows that consumers are suffering from "Web Search fatigue." The study revealed that 99 percent of online adults use a search engine to find information on the Internet, with a mere 15 percent of people finding what they're looking for with their first search and typically needing to conduct three to four searches.

"The new Yahoo! Telemundo Search was created to optimize user experience and get consumers what they want on the first search query," said Jose Rivera Font, vice president and general manager, Yahoo! Hispanic Americas. "Consumers want answers and they want them quickly, so the changes we've made are focused on getting people to the best answer - whether it be a Web link, photo, video or video clip - all in one search."

Search Assist goes beyond basic search "suggestions" and gives consumers real-time query suggestions as well as related topics and concepts, which is especially valuable when a person is searching for an unfamiliar topic.

Yahoo! Search Assist is there for consumers when they need it and can be turned off when they don't. As a user types in the search box, it predicts when the person needs help with their search and opens a drop down menu of suggestions and related concepts (see diagram 1*) that enable further exploration around their search topic.

In addition to the new Search Assist feature, Yahoo! Telemundo Search has also introduced multimedia integration including video and photos (see diagram 2*) directly in the search results -- allowing consumers to get their answer - whether it's a Web link, photo or video clip -- without leaving the page.

The Search Assist feature also includes YouTube and Metacafe videos indexed by Yahoo!. In addition, consumers can use shortcuts if they are only interested in accessing videos on these particular sites. To do this, they should type in the search word followed by the site they want to look in, like site:www.youtube.com or site:www.metacafe.com. For example: "caída de edgar site:www.youtube.com". When the consumer finds the video they are looking for, they will see a still photo of it and a direct link to play the video.

Similarly, Yahoo! Telemundo users can also integrate images in their search results by adding the word 'imágenes' after their keyword search. For example: "Shakira Imágenes". (see diagram #2*)

The Spanish-language versions of Search Assist, available in Yahoo! Telemundo, Yahoo! México and Yahoo! Argentina, are tailor-made to reflect local search behavior, language and tendencies. So when you search for 'Ricky Martin' on Yahoo! Telemundo Search, Search Assist won't suggest "photos, lyrics, songs, music" like it does in the U.S., instead, it will offer most suggestions in Spanish like "fotos, biografía, videos, conciertos".

As part of the new Yahoo! Telemundo Search, consumers will also see new Yahoo! Search Shortcuts, with the most useful information found on the Web, including information contributed by other online users. The new shortcuts were designed to help consumers save time when searching for popular categories such as images, news, weather, maps, and directions (see diagrams 3-6*).

Since its initial launch in October of 2007, Yahoo! Search Assist is now available in 15 countries, including Argentina and Mexico, and in seven languages.
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/feed/ http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/ http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/#comments Thu, 15 May 2008 19:09:31 +0000 Tomas http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/ "Bidz.com (NASDAQ:BIDZ), a leading online auctioneer of jewelry, announced today the launch of a complete Spanish-language version of its online auction site, Bidz.com. This version of the Web site can be accessed by clicking the "En Espanol" ("In Spanish") link on the Company’s homepage, www.bidz.com. The Company has also hired Spanish speaking customer service personnel to better assist their new clientele.

The Spanish-Language site is geared to Spanish-speakers, whether they are in the U.S. or other countries. Bidz.com already derives 24% of its revenue from outside the U.S., and international revenue grew 60% in the first quarter of 2008. The Spanish-language site will be the first in a series of non-English sites, which will seek to tap into the auction site’s attractiveness around the world. The company, which grew revenues 38.5% in the first quarter of 2008, sells on average over 12,000 items a day, making it one of the most visited jewelry sites on the Web. Bidz.com recently launched an online retail store with fixed prices, Buyz.com.

“Our exciting auction format delivers unsurpassed value to consumers, and we believe that by making the site available in other languages, beginning with Spanish, we’ll bring our service to new audiences around the world,” said David Zinberg, Chief Executive Officer of Bidz.com. “We believe that these sites can be a tremendous growth opportunity for the Company.”

" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/bidzcom-inc-launches-spanish-language-version-of-its-popular-online-auction-site/feed/ http://www.hispanictips.com/2008/05/15/did-you-know-every-day-more-than-half-56-of-hispanic-americans-surveyed-said-they-spent-at-least-an-hour-online-which-was-slightly-more-than-the-50-who-spent-an-hour-or-more-watching-tv/ http://www.hispanictips.com/2008/05/15/did-you-know-every-day-more-than-half-56-of-hispanic-americans-surveyed-said-they-spent-at-least-an-hour-online-which-was-slightly-more-than-the-50-who-spent-an-hour-or-more-watching-tv/#comments Thu, 15 May 2008 16:40:34 +0000 Tomas http://www.hispanictips.com/2008/05/15/did-you-know-every-day-more-than-half-56-of-hispanic-americans-surveyed-said-they-spent-at-least-an-hour-online-which-was-slightly-more-than-the-50-who-spent-an-hour-or-more-watching-tv/ "Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/did-you-know-every-day-more-than-half-56-of-hispanic-americans-surveyed-said-they-spent-at-least-an-hour-online-which-was-slightly-more-than-the-50-who-spent-an-hour-or-more-watching-tv/feed/ http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/ http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/#comments Thu, 15 May 2008 16:38:42 +0000 Tomas http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/ "Professionals interested in Hispanic marketing are starting their day with a fresh Cup O' Mambo (http://mercurymambo.com/blog/)from Mercury Mambo, the premier Hispanic event marketing (http://www.mercurymambo.com/mamboevents.html), sales promotion (http://www.mercurymambo.com/sales-promotions.html) and branding agency. With a track record (http://www.mercurymambo.com/services.html)of representing America's most prestigious retail products, Mercury Mambo publicly launches its way into the blog world with content that provides the public and marketing professionals with the latest trends in Hispanic marketing.

Music, film, culture and current trends (not chisme) are just a few of the topics that will be featured in the blog, Cup O' Mambo, which is being launched simultaneously with Mercury Mambo's new, social media friendly Web site.

As marketers turn their focus on the increasing Hispanic market, "Cup O' Mambo" will provide a daily dose for readers with regular posts relevant to the Hispanic community. Austin-based Mercury Mambo is kicking off their blog Mambo-style with a special music series beginning in May, Austin's Latino Music Month. The posts will include pictures, video clips and the latest trends in Austin's diverse Latino music scene, which is becoming nationally recognized. Mambo will be out in the field to provide their audience with up-to-the-minute information on a range of musical acts from different genres, including Norteño, Tejano, Latin Alternative and Salsa, amongst others.

Mercury Mambo's launch into the Web 2.0 world will include RSS news feeds and interactive features set to roll out in the summer. The updated features will enhance the company's conversations with its clients, consumers and extensive team of brand ambassadors in key Hispanic markets throughout the country.

The Web site also incorporates the agency's favorite color, verde, which is more than a color, it's a mission. The eco-friendly agency recently did a green renovation of a new office building to account for their expanding staff, a sign of growth that Mercury Mambo Agency Partner,Liz Arreaga (http://www.mercurymambo.com/people.html), says is a reflection of the marketplace.

"Hispanic consumers are not a 'one size fits all' demographic and they continue to be a significant group for the American economy. As a result, marketers are increasingly turning to agencies like ours who can provide expertise and strategy to effectively reach the Hispanic consumers from the bottom up," stated Liz Arreaga.

Mercury Mambo, whose motto is "Where Culture and Commerce Collide", is excited about the blogging possibilities. "Our agency has been reaching Hispanic consumers successfully since 1999. Having an online resource to share our expertise, as well as our 'Mambo Magic', is exciting for us," stated Becky Arreaga (http://www.mercurymambo.com/people.html), Agency Partner.

Mercury Mambo, who represents top retailers such as Cadbury Schweppes Americas Beverages plc, U.S. Cellular, The J.M. Smucker Company, Anheuser-Busch, and Diageo, provides marketers with expertise in event marketing programs and brand experiences that empower Hispanic consumers. Cup O' Mambo fans can expect consistent posts that are rich in experience and understanding of the Hispanic consumer and culture.

" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/cup-o-mambo-gives-social-media-a-latin-buzz-mercury-mambo-launches-blog-on-hispanic-marketing-trends/feed/ http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/ http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/#comments Thu, 15 May 2008 16:36:19 +0000 Tomas http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/ "Consorte Media, a leading online marketing firm targeting the Hispanic market, was named a Finalist today in the Best New Company category in The 2008 American Business Awards. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories.

Hailed as "the business world's own Oscars" (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business. Stevie Award winners will be announced during the annual gala on Thursday, June 12 at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.

"It's an honor to be named a finalist for the Best New Company in the 2008 American Business Awards, and it's a testament to the entire Consorte Media team, who are committed to helping advertisers connect with Hispanics online," said Alicia Morga, CEO of Consorte Media. "With the Hispanic population growing faster than almost any other demographic in the U.S., brands are realizing the importance of engaging with this important and growing group, and Consorte Media is here to help them do that effectively."

Consorte Media is the leading provider of online marketing solutions targeting the Hispanic market. Through its Platinum Publishers, a Premium Placement Publisher Network with hundreds of Hispanic-focused quality sites, and high-impact, hosted Direct Marketing Services, Consorte Media provides brands with multiple, measurable ways to connect with the over 20 million U.S. Hispanic consumers online today.

"ABA entries grew more than 30% this year, so being named a Finalist is more of an accomplishment than ever before," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/consorte-media-named-finalist-in-2008-american-business-awards/feed/ http://www.hispanictips.com/2008/05/15/quepasa-moves-its-headquarters-from-scottsdale-to-florida/ http://www.hispanictips.com/2008/05/15/quepasa-moves-its-headquarters-from-scottsdale-to-florida/#comments Thu, 15 May 2008 16:35:12 +0000 Tomas http://www.hispanictips.com/2008/05/15/quepasa-moves-its-headquarters-from-scottsdale-to-florida/ "Quepasa Corp., once one of the Valley's highest-flying dot-coms that sought to be the Internet portal for a booming Hispanic market, has moved its headquarters to Florida.

Quepasa, now a former dot-com, terminated its lease on its Scottsdale Airpark headquarters effective May 1 and moved its offices to West Palm Beach, executives said in an update conference call with investors last week.

The company has sublet the Scottsdale offices, Chief Financial Officer Mike Matte said. He did not respond to phone calls for more details on the move. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/quepasa-moves-its-headquarters-from-scottsdale-to-florida/feed/ http://www.hispanictips.com/2008/05/14/hacker-gets-into-chilean-government-files-leaks-personal-data-to-internet-6-million-of-them/ http://www.hispanictips.com/2008/05/14/hacker-gets-into-chilean-government-files-leaks-personal-data-to-internet-6-million-of-them/#comments Wed, 14 May 2008 15:39:19 +0000 Tomas http://www.hispanictips.com/2008/05/14/hacker-gets-into-chilean-government-files-leaks-personal-data-to-internet-6-million-of-them/ "A hacker who identified himself as "Anonymous Coward" stole personal data of 6 million Chileans — reportedly including a daughter of the president — and posted it briefly on the Internet, authorities said Sunday.

"This is a serious and delicate issue," said presidential spokesman Francisco Vidal.

Police Chief Jaime Jara confirmed that authorities were investigating the theft of the leaked data, which he said included identity card numbers, addresses, telephone numbers, e-mails and academic background." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/hacker-gets-into-chilean-government-files-leaks-personal-data-to-internet-6-million-of-them/feed/ http://www.hispanictips.com/2008/05/13/spanglish-magazines-marriage-of-latin-cultures-celebration-event/ http://www.hispanictips.com/2008/05/13/spanglish-magazines-marriage-of-latin-cultures-celebration-event/#comments Tue, 13 May 2008 16:14:24 +0000 Tomas http://www.hispanictips.com/2008/05/13/spanglish-magazines-marriage-of-latin-cultures-celebration-event/ "On May 17, 2008 Spanglish Magazine will be holding an event celebrating the launch of www.SpanglishMagazine.com and our upcoming 27 Market Music and Fashion Tour, including Puerto Rico and the Dominican Republic.

The event, which is sponsored by Halcyon Jets (www.halcyonjets.com) and Lexus of Manhattan (www.LexusOfManhattan.com), will show the fusion of Latin Culture and American Culture.

The event is scheduled to start at 7pm at *BLVD* in NYC with a red carpet walk. The show will feature 4 great designers and music performances.

*DESIGNERS*
DUROSEAu
Kosmetiks
CHILA FOR FUN
By Any Means Necessary

With their ties and influences within the Fashion, Music, and Film industry many notable guests will be in attendance.

Spanglish Magazine

Spanglish Magazine has been established to serve as an informative and invigorating channel of various media (Online, WebTV and WebRado) catering mainly to the ever-rising Hispanic population of the United States. Simultaneously, the magazine will feature a plethora of broad subject matter designed for the interest of the non-Hispanic reader as well. Having recognized the need for a magazine featuring news-breaking and alluring articles in English and Spanish, Spanglish Magazine will not only provide entertainment, but also serve as a household guide. The magazine's one-of-a-kind position in the online media market will allow readers to experience stimulating interviews with today's top artists, the hottest fashions, beauty tips, stories and articles about the struggles and triumphs in life.

*Halcyon Jets represents a refreshing, new approach to luxury private jet charter services.*

Halcyon is the brainchild of an elite group of specialists and pioneers in the private jet services industry. We are an industry dream team (notable board of directors and others): Academy and Emmy-Award Nominated Director Shelton "Spike" Lee (Board of Directors), Coinmach Service Corp. CEO Mitchell Blatt (Board of Directors), NFL Superstar Reggie Bush, and NBA Superstar Shaquille O'Neal, joining forces and experience to fulfill a shared vision of what a true leader in the jet charter services industry can be -- one dedicated to a luxury private flight experience that is based on superior safety and exceptional customer care. www.halcyonjets.com

*Lexus*

Established in the early 1980s and launched in 1989, the Lexus name soon became associated with quality, luxury and superior customer satisfaction. The brand reputation grew quickly until, barely a dozen years after its founding, Lexus became America's best-selling line of luxury motor vehicles. www.lexusofmanhattan.com

*BLVD*

Located at 199 Bowery, adjacent to the termination of Spring Street, BLVD features a world-class restaurant, café, nightclub, event space, live music venue and recording studio, all within one bi-level complex. Noted for its stunning high-tech computer controlled creative lighting and state-of-the-art sound installations that bring both warmth and excitement to the spaces inside, each area of the complex is crafted to support the best in dining, events and entertainment. http://www.blvdnyc.com

To RSVP visit link: www.spanglishmagazine.com/index.php/Celebration-Event-Press-and-VIP-RSVP.html" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/13/spanglish-magazines-marriage-of-latin-cultures-celebration-event/feed/ http://www.hispanictips.com/2008/05/13/think-online-hispanics-think-gizmos/ http://www.hispanictips.com/2008/05/13/think-online-hispanics-think-gizmos/#comments Tue, 13 May 2008 15:17:57 +0000 Tomas http://www.hispanictips.com/2008/05/13/think-online-hispanics-think-gizmos/ "When we think of heavy technology users, we tend to imagine young white males. Perhaps instead we should be thinking of Hispanics. A new study from Terra Networks USA, the Miami-based digital content producer aimed at Hispanics, finds that the online Hispanic population is highly engaged with new technology, often moreso than with traditional media. Fifty-six percent of respondents said they spend at least an hour per day online compared with 50 percent for TV. Ninety-four percent of online Hispanics own cell phones, and 86 percent text-message. Sixty percent own at least four new media electronic devices, including 68 percent with a Palm Pilot or Blackberry. Interestingly, the most heavily engaged online Hispanics tend to be young males who speak Spanish at home and were born abroad, while the lightest internet users are more likely to speak English at home and have the lowest level of Hispanic pride. Fernando Rodriguez, CEO of Terra Networks USA, talks to Media Life about Hispanics’ usage of TV versus internet, how Latinos’ online time compares with the rest of the U.S. population, and what this demographic does when it's not online. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/13/think-online-hispanics-think-gizmos/feed/ http://www.hispanictips.com/2008/05/12/univisioncom-named-1-most-visited-spanish-language-website-among-us-hispanics1-for-the-7th-year-in-a-row2/ http://www.hispanictips.com/2008/05/12/univisioncom-named-1-most-visited-spanish-language-website-among-us-hispanics1-for-the-7th-year-in-a-row2/#comments Mon, 12 May 2008 17:13:43 +0000 Tomas http://www.hispanictips.com/2008/05/12/univisioncom-named-1-most-visited-spanish-language-website-among-us-hispanics1-for-the-7th-year-in-a-row2/ "Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., the nation's leading Spanish-language media company, today announced the results from a custom nationwide study conducted by Forrester Consulting, Inc. (Nasdaq: FORR), an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. The study found that Univision.com was the most-visited Spanish-language website in the U.S. among Hispanics who used the Internet at least once in the 30 days prior to taking the survey.(1) According to Univision.com's Media Rating Council Accredited traffic measurements, the website delivered an average of 16.5 million monthly unique browsers, 36.5 million monthly visits and 12.5 million monthly video streams in 1st quarter 2008.(3)

"Hispanics are the fastest growing online group. The loyal community that Univision.com has developed is a testament to the compelling content and service offerings we provide," said Cesar Conde, Executive Vice President, chief strategy officer of Univision Communications Inc. "A remarkable 62 percent of Univision.com's users have not visited our closest website competitor in the last 30 days.(1) And as our digital platforms expand, we will continue to connect with a unique and growing audience that is open to advertising and new technologies."

In addition to demonstrating Univision.com's leadership position, the study shows the dramatic potential of mobile advertising with this community. Univision.com users are 11.5 times more likely than non-Hispanics online to be interested in accepting advertising on their mobile device in exchange for free content or offers. Univision's users are also more open to downloading mobile video than non-Hispanics. In fact, they are seven times more likely to be interested in paying for TV or event highlights on their mobile phones. 1

"We are proud to have the #1 Spanish-language television network, cable network and radio properties," added Conde. "The fact that we've also had the #1 Spanish-language website for the past seven years, demonstrates Univision's commitment to delivering quality content and a unique experience to our audience."

Sources:
(1) 2008 - Forrester Research Custom Study. Results are based on a national telephone survey conducted by Forrester Research among non-Hispanic and Hispanic internet users age 16+. Based on: 150 Non-Hispanics, 402 Hispanics; 269 Spanish-dominant/Bilingual Hispanics and 133 English-dominant Hispanics; field dates of 11/27-12/16/07

(2) Simmons Custom Study, 2006; Nielsen Custom Studies, 2001-2005

(3) Univision.com Worldwide Traffic Analytics, MRC Accredited, Q1 2008
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/univisioncom-named-1-most-visited-spanish-language-website-among-us-hispanics1-for-the-7th-year-in-a-row2/feed/ http://www.hispanictips.com/2008/05/12/vidshadow-partners-with-julio-cesar-chavez-to-syndicate-content-across-their-fast-growing-online-video-network/ http://www.hispanictips.com/2008/05/12/vidshadow-partners-with-julio-cesar-chavez-to-syndicate-content-across-their-fast-growing-online-video-network/#comments Mon, 12 May 2008 16:08:41 +0000 Tomas http://www.hispanictips.com/2008/05/12/vidshadow-partners-with-julio-cesar-chavez-to-syndicate-content-across-their-fast-growing-online-video-network/ "Vidshadow, Inc. (Pink Sheets:VSDW) (www.Vidshadow.com), one of the Web’s fastest-growing online video networks, today announced an agreement with Mexican national icon and five-time boxing world champion Julio César Chávez, to syndicate content and other programming across the Vidshadow network as well as their online video portal – www.vidshadow.tv. Content will include fight clips, interviews and exclusive documentary footage recorded throughout the retired professional boxer’s prolific 22-year career. Additionally, Chavez’s official website – www.juliocesarchavez.net – has embedded Vidshadow’s new media player to broadcast rare, behind-the-scenes footage of the boxer for his vast audience of fans.

“Julio César Chávez is a national hero to the entire country of Mexico,” said Vidshadow CEO Jordan D. Hudgens. “The Julio César Chávez organization sees the potential of reaching millions of online viewers through the JulioCesarChavez.net website, and because of this partnership, we are now actively extending our efforts in order to reach the fast-growing US Latino online market, particularly among Mexicans – the largest national origin group living in the US.”

There were 15.7 million Hispanic Internet users in the US in 2005, according to eMarketer. This total rose to 16.7 million in 2006. Increasing at a rate of 25%, nearly 21 million Latinos will be online by 2010. This means that by 2010 the number of Hispanic Internet users will approach the number of African-American users, making Latinos the fastest-growing minority group in the US to adopt internet use. According to a Pew Study, second generation Latinos or acculturated Latinos adopt internet use even faster.

Julio commented, “I am very excited by this development. I always wanted a website so that all the fans who honored me with their support for so many years could watch my greatest fights and follow my sons. Thanks to Vidshadow, they can watch different videos all the time. I am glad they are our partner.”

“Younger generations of US Latinos as well as second-generation Latinos coming of age currently in the US have not been exposed to some of professional boxing’s true legends,” said Brian Weymouth, President of Julio César Chávez Enterprises. “With an all-time winning streak of 90-0, Julio César Chávez is indeed one of those legends that will inspire Mexicans and all Latinos in the US and abroad. And now, thanks to Vidshadow, his millions of fans worldwide can relive his most triumphant moments in the ring again and again, even as they follow the budding careers of his sons, Julio, Jr. and Omar. La leyenda sigue – the Legend continues!”

Why Vidshadow? Vidshadow.tv possesses best-in-class technology and content, giving it a competitive advantage over other players in the digital distribution space.

This deal comes on the heels of Vidshadow’s recent partnership announcements with National Lampoon, FullTurn media and Planet X.

To learn more about Vidshadow and the company’s agreement with Julio César Chávez, please contact Carlos Moreno at cmoreno@5wpr.com." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/vidshadow-partners-with-julio-cesar-chavez-to-syndicate-content-across-their-fast-growing-online-video-network/feed/ http://www.hispanictips.com/2008/05/12/fiorana-launches-on-line-denim-boutique-for-latinas/ http://www.hispanictips.com/2008/05/12/fiorana-launches-on-line-denim-boutique-for-latinas/#comments Mon, 12 May 2008 15:06:23 +0000 Tomas http://www.hispanictips.com/2008/05/12/fiorana-launches-on-line-denim-boutique-for-latinas/ "After much success at the WWD MAGIC Fashion and Apparel Expo in February, Colombian jean manufacturers, Michael Braden and Juliana Ramirez of Fiorana Inc., have finally launched fiorana.com. The bilingual e-commerce site is the exclusive home of Fiorana's denim collection for Latinas, and it couldn't come at a better time.

Research done by the Pew Hispanic Center earlier this year indicates that 78 percent of English-dominant Hispanics and 76 percent of bilingual Hispanics are currently surfing the web, which makes Fiorana.com the perfect one-stop shop for today's fashionable Latina. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/12/fiorana-launches-on-line-denim-boutique-for-latinas/feed/ http://www.hispanictips.com/2008/05/08/adtech-miami-digital-media-among-hispanic-latam-consumers/ http://www.hispanictips.com/2008/05/08/adtech-miami-digital-media-among-hispanic-latam-consumers/#comments Thu, 08 May 2008 18:12:29 +0000 Tomas http://www.hispanictips.com/2008/05/08/adtech-miami-digital-media-among-hispanic-latam-consumers/ "ad:tech expositions, LLC announced its second annual show in Miami, the only digital marketing show with a Hispanic focus. The event will take place from June 3 - 4 at the Miami Beach Convention Center. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/08/adtech-miami-digital-media-among-hispanic-latam-consumers/feed/ http://www.hispanictips.com/2008/05/08/online-hispanic-americans-heavy-multitaskers-emarketer/ http://www.hispanictips.com/2008/05/08/online-hispanic-americans-heavy-multitaskers-emarketer/#comments Thu, 08 May 2008 15:46:32 +0000 Tomas http://www.hispanictips.com/2008/05/08/online-hispanic-americans-heavy-multitaskers-emarketer/ "US Hispanic-American Internet users are more likely to spend time online than watching TV, according to a February 2008 comScore Media Metrix survey conducted on behalf of Terra Networks USA.

While 50% of the Hispanic-American Internet users surveyed said they spent at least one hour per day watching television, 56% said they spend at least one hour per day online.

In addition, 72% of respondents said they had a computer and a television in the same room." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/08/online-hispanic-americans-heavy-multitaskers-emarketer/feed/ http://www.hispanictips.com/2008/05/07/intelligence-the-hispanic-market%e2%80%99s-digital-evolution-hispanics-are-spending-more-time-online-than-watching-tv/ http://www.hispanictips.com/2008/05/07/intelligence-the-hispanic-market%e2%80%99s-digital-evolution-hispanics-are-spending-more-time-online-than-watching-tv/#comments Wed, 07 May 2008 17:23:23 +0000 Tomas http://www.hispanictips.com/2008/05/07/intelligence-the-hispanic-market%e2%80%99s-digital-evolution-hispanics-are-spending-more-time-online-than-watching-tv/ "“This is a much deeper data mining than has previously taken place,” says Michelle Azan, VP of digital innovation at Terra Networks. “While there have been many studies examining online behavior, this goes much further by identifying these segments and the attributes particular to each.”

Among the more interesting findings was that online Hispanics are spending more time online than watching TV. The study reports that 56% of participants spend an hour or more online per day, compared with 50% who said they spend an hour or more of each day watching TV." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/07/intelligence-the-hispanic-market%e2%80%99s-digital-evolution-hispanics-are-spending-more-time-online-than-watching-tv/feed/ http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/ http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/#comments Wed, 07 May 2008 14:44:21 +0000 Tomas http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/ "DirectoryM, one of the fastest-growing local advertising platforms on the Web, today announced new services targeted squarely at the fast-growing, U.S. Hispanic and Latin American markets. With this initiative DirectoryM now offers content partners and advertisers a vehicle to engage with more diverse and local online audiences in Spanish and Portuguese speaking markets in the U.S. and Latin America.

In the United States alone, the Latino population presents a huge marketing opportunity for local advertisers. With an estimated purchasing power of more than $680 billion, according to Kalorama Information, Latinos are the most rapidly-expanding market in the United States. However, even as the market for local online advertising expands, the Hispanic/Latino market remains vastly underserved. According to Hispanic Business, 48 percent of Hispanic American Internet users prefer Spanish language destinations.

“We’ve achieved tremendous success in testing our solutions with different languages, priming us for a strong entry and leadership position within the Spanish speaking market. In some instances, we’ve seen 30 percent week over week growth.” said Hans Orejuela, VP of content, DirectoryM. “With three of our company founders being of Latin descent, this was a natural progression for our business.”

DirectoryM currently reaches visitors at more than 200 regional media sites and garners more than 2 million unique visitors each month. With this expansion, DirectoryM can now offer content publishers and advertisers the benefits of wide distribution and a more diverse audience.

“This is an opportune time to pursue the local advertising market in Latin America, starting with Mexico and expanding to Brazil and Argentina,” said William Pasos, VP of expansion, DirectoryM. “As the first to penetrate these markets, we believe in the power and strengths of these economies.”

About DirectoryM

Based in Cambridge, Mass., DirectoryM provides one of the fastest-growing local advertising platforms on the Web. The DirectoryM network is the first technology solution for online publishers to monetize their traffic and their content. Publishers on the DirectoryM network provide their readers with a highly-integrated directory that marries hyper-local advertisements with unbiased content from trusted sources such as PC World and NHIOndemand (Natural Health Information).

Founded in 2002, the company was purchased by its employees and relaunched in January, 2008. More information can be found at www.DirectoryM.com." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/07/directorym-offers-us-hispanic-and-latin-american-publishers-and-advertisers-a-local-online-solution/feed/ http://www.hispanictips.com/2008/05/06/2008-terra-comscore-hispanic-digital-study-provides-new-insights-into-the-diverse-hispanic-online-community/ http://www.hispanictips.com/2008/05/06/2008-terra-comscore-hispanic-digital-study-provides-new-insights-into-the-diverse-hispanic-online-community/#comments Tue, 06 May 2008 17:04:02 +0000 Tomas http://www.hispanictips.com/2008/05/06/2008-terra-comscore-hispanic-digital-study-provides-new-insights-into-the-diverse-hispanic-online-community/ "Terra, the largest original digital content producer for U.S. Hispanics, released today the top line results of a new research study conducted by comScore for Terra, revealing important information about the diverse Hispanic digital market. The study was conducted between January 31 and February 28 of 2008 and a total of 3,513 consumers 12+ completed the survey, making it the most comprehensive to date with 1.65% margin of error.

"We are committed to helping our clients and marketers better understand the fast growing, fast changing Hispanic online market. This study provides key information that will allow them to target specific segments and thus improve their return on online advertising investment," said Fernando Rodríguez CEO of Terra Networks U.S.A.

Online Hispanics embrace technology. Internet usage outpaces television.

In general, online Hispanics, independent of their language preferences and acculturation levels, are heavily engaged in technology with 66% reporting that they keep up with the latest developments and influence family members and friends in their purchase decisions for new technology. Internet usage now outpaces television with 56% reporting to spend at least one hour per day online vs. 50% that reported spending one hour per day watching television. 72% have computers and televisions in the same room and 75% of these multi-task use the Internet and television together always or very frequently. Of the multi-taskers, 44% send e-mail or instant messages about the show they are watching and 40% report researching for products advertised on television, while 35% go to the website about the show being watched.

94% of online Hispanics own a cell phone and use it as their primary line. 93% use the voice mail feature and 86% report sending text messages. 6 in 10 online Hispanics own four or more electronic devices with 68% of these owning a Palm Pilot or Blackberry and 12% owning a portable PC.

Offline Activities
Online Hispanics are actively engaged in their community with
40% saying they have voted in an election, 34% saying they attend church regularly, 24% have participated in fundraising efforts and 13% have participated in environmental causes.

Dinning Out, shopping and movies top the list of preferred leisure activities by Online Hispanics with 55% percent saying they have participated in these at least 10 times in the last six months and 86% reporting to have participated at least 5 times.

-- 77% Went out to dinner
-- 76% Went to the movies
-- 73% Went shopping
-- 44% Cooked
-- 43% Visited a bar or a club
-- 39% Went to a concert
-- 33% Played the lottery
-- 32% Went/belong to a gym or health club
-- 27% Went dancing or to a dance club

When asked about technology and entertainment 73% regularly rent movies, 69% bought CD's, 68% purchased a movie, 40% downloaded music and 35% a ring tone.

Online Engagement Segments
The study also breaks new ground in helping understand online Hispanics by dividing them according to online engagement segments (OES), ethnic pride and language usage and providing specific data about the New York, Miami, Los Angeles, Houston and Chicago markets. The results indicate that Heavy OES tend to be male, young and live in large cities. They tend to speak Spanish at home, be foreign born and report a high level of ethnic pride. Medium OES respondents are also skewed towards the younger age groups, but have an even gender split. They are more likely to live in Los Angeles or New York vs. Miami, were born in the US, and speak a mix of English and Spanish at home. Light OES respondents are skewed female and are the oldest of the three segments with a median age of 33 years. Compared with the other two groups, they are more likely to speak English exclusively at home, to live outside the five urban Hispanic markets, and have the lowest level of Hispanic pride. They also report the lowest median household income levels.

The study further reveals strong ethnic pride and conservative family values with 84% saying they respect their elders, 73% saying they are very family oriented and 40% saying that religion plays a big role in their families.

"Terra commissioned comScore to conduct data mining and segmentations with respect to the engagement, language preference, and cultural identity of the US online Latino population. The study revealed previously unknown correlations involving relationships between Latino identity and Internet use. Neither one of us knew what would emerge, but the results speak for themselves," added Josh Chasin, Chief Research Officer for comScore.

Methodology:

-- Survey responses were collected online in English and Spanish by comScore. A total of 3,513 surveys were completed between January 31 and February 28, 2008.

-- The margin of error for a sample of this size is +/- 1.65 percentage points (19 times out of 20).

-- All participants reside in the USA, are aged 12+ years, and are Hispanic.

-- The sample was designed to be nationally representative, yet ensuring the ability to focus on 5 specific DMAs: New York, Los Angeles, Miami, Chicago, and Houston.

About Terra
Terra is the largest original digital content producer for U.S. Hispanics. Its portal Terra.com includes 29 channels in Spanish featuring News, Music, Entertainment, Sports and Terra TV, as well as community areas, blogs and services, reaching the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra is part of Terra Networks S.A., a leading global Internet group operating portals in the U.S., Latin America and Spain and the #1 Internet access provider in Latin America and Spain." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/06/2008-terra-comscore-hispanic-digital-study-provides-new-insights-into-the-diverse-hispanic-online-community/feed/ http://www.hispanictips.com/2008/05/06/weshowcom-launches-video-focused-social-network-in-spanish/ http://www.hispanictips.com/2008/05/06/weshowcom-launches-video-focused-social-network-in-spanish/#comments Tue, 06 May 2008 16:07:33 +0000 Tomas http://www.hispanictips.com/2008/05/06/weshowcom-launches-video-focused-social-network-in-spanish/ "WeShow.com ( http://www.weshow.es ), the human-powered guide to the online video universe, today launched My WeShow, a powerful video-focused social network that enhances Internet users' online video experience. My WeShow combines the best of video entertainment with social interaction on the web, enabling users to find video, create personalized video communities and share opinions and content, while also potentially making money. My WeShow gives users the power to easily become an editor and aggregator of their own video portal with interface and content indexation in Spanish. Besides being able to find videos from more than 100 video sites, users can immediately add them to their own My WeShow portal under new titles and descriptions that they have written themselves, notwithstanding what language the video was originally posted in. Launched today, My WeShow can be found at http://www.weshow.es/my .

Since its launch five months ago, WeShow has seen tremendous growth. Today, approximately five million users visit WeShow on a monthly basis. In December 2007, WeShow was already among the 2,000 most visited sites in the world, according to Alexa (a recognized traffic ranking that analyzes Web usage around the globe). WeShow's success builds off the explosion of online video and the popularity of sites such as YouTube, Metacafe, Google Video and Dailymotion, consolidating the highest quality and most popular content from across the Internet into a simple and personalized view of all the top quality videos from around the world. WeShow has video portals specially dedicated to Spain, U.S., UK, Brazil, Germany, France, Japan and China.

In launching My WeShow, WeShow is leading the industry by fully combining video content and social networking into an entertainment guide that provides a personalized view of the top quality videos from around the world. Key features of My WeShow include:

-- Create a Video Community - My WeShow enables anyone to create their own compelling video portals on any subject and customize them with fresh video content, discussions, sharp design, and interactive tools. My WeShow provides its users with templates and tools needed to find, publish, manage and track their video content so that it can be viewed and discussed across the social network.

-- Boundless Video Search - My WeShow provides two different approaches to simultaneously browsing and finding videos, a focused search of the previously selected quality videos WeShow editors have labeled and organized in seven languages and an extensive search of video content from more than 100 video sites, including YouTube, Metacafe, Google Video, Spike, Vimeo, Break.com and Dailymotion.

-- Socialize and Share Video Content - Once your profile or video community has been created, My WeShow enables its users to build and grow groups of interest surrounding their video community or profile. User-friendly tools enable users to build the visibility for their pages, invite people to submit their videos, share opinions and grow a social network of video enthusiasts.

-- Make Money from Video Content - My WeShow allows users a simple way to profit from their videos' and communities' popularity. Utilizing tools from Google Adsense, My WeShow enables any of its users to share in a 50 percent split of the profits from Google ads on all of their video pages, profile pages and communities. As users submit more videos, create more groups, discussions and video communities, they increase their potential for making money. My WeShow projects that by the year of 2012, the company will have distributed $10 million amongst its users if traffic continues to grow as expected.

"Bringing together powerful customization, social networking and the most robust gateway to the world of online videos, My WeShow could do for the online video universe what Flickr has accomplished for photography," said Marcos Wettreich, CEO and founder of WeShow. "My WeShow will make it simple and easy for anyone to use online video to express themselves, create a community of interest around a single topic and even profit from their popularity."

My WeShow will be different from other media-specific social networking sites such as Flickr (photos), deviantArt (graphic art) and LastFM (music) in that it is focused exclusively on video content. Because My WeShow will be built collaboratively by people around the world, users will contribute to the content, internationalization and descriptions of videos on the site. Visitors will not need specialized qualifications to contribute since their primary role is to add videos, write descriptions and provide their personal opinions. People of all ages and cultural and social backgrounds can contribute to WeShow's growing video community. WeShow's content descriptions and tags will continue to be translated into seven languages, making it possible for video enthusiasts to find, experience and discuss the best videos from around the globe.

To experience how easy it is to build a video community, demonstrations are available at http://www.weshow.es/my .
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/06/weshowcom-launches-video-focused-social-network-in-spanish/feed/ http://www.hispanictips.com/2008/05/06/yahoo-telemundo-reveals-buzz-worthy-searches-for-april-highlights-top-10-searches-in-three-popular-search-categories/ http://www.hispanictips.com/2008/05/06/yahoo-telemundo-reveals-buzz-worthy-searches-for-april-highlights-top-10-searches-in-three-popular-search-categories/#comments Tue, 06 May 2008 15:57:41 +0000 Tomas http://www.hispanictips.com/2008/05/06/yahoo-telemundo-reveals-buzz-worthy-searches-for-april-highlights-top-10-searches-in-three-popular-search-categories/ "Yahoo! Telemundo today announced its Top 10 Searches for the month ending April 30 (http://yahootelemundo.com/lomasbuscado), which include the Top 10 overall searches, image searches and health searches for the month, as established by the millions of Yahoo! Telemundo users.

Top Trends in Search for April include:

Top 10 Overall Searches
1) Scarlett Johansson
2) Megan Fox
3) Comedians
4) 2008 Latin Billboard Awards
5) Valeria Mazza
6) Cuba
7) Juanes
8) Foreign baby names
9) Jackie Guerrido y Don Omar
10) Environment

Big screen bombshells topped the list of the most searched for on Yahoo! Telemundo with Scarlett Johansson and Megan Fox earning the top two spots in April. Johansson who recently starred in The Other Boleyn Girl, famous for her curvaceous figure and sultry voice, was the No. 1 search. Coming in at second place was Megan Fox of Transformers fame, who was just voted as the number one, sexiest woman in the world by readers of FHM magazine. Comedians came in third place on this April Fool's month and the 2008 Latin Billboard Awards also garnered a hot spot on the list with Yahoo! Telemundo's official web page dedicated to the event. The site offered music fans behind-the-scenes videos of rehearsals and interviews, plus a recap of the entire show, featuring the best/worst of the red carpet and show feedback from performers, guests and fans.

Argentine supermodel, Valeria Mazza and her husband, businessman Alejandro Gravier, welcomed their fourth child (and first daughter) Taina, on April 22 in Buenos Aires, earning her the number five slot. Many searched for news on Cuba's lift of the decades-long ban on consumer electronics such as cell phones, DVD players and microwave ovens, etc. After years of being denied these modern day luxuries, Cuban citizens are now allowed to purchase these consumer goods -- despite extremely high prices.

Latin rock star Juanes, with his often sold out concert tour, continues as one of the most searched for personalities on Yahoo! Telemundo. Searches for foreign baby names were popular this month as many expectant parents look for unique names to moniker their little ones. There was also much buzz about Jackie Guerrido and Don Omar's April wedding -- the Reggaeton star and TV weather forecaster reportedly tied the knot in their native Puerto Rico with over 300 family and friends. Rounding off the top ten is a topic that should interest people the world over -- the environment and climate change have become current and definitive topics and many are searching the web for more in depth and up to the minute news on how we can make a significant change to save our planet.

Top 10 Image Searches
1) Screensavers
2) Jessica Alba
3) Tatoos
4) Carmen Electra
5) Adriana Lima
6) Adamari Lopez
7) Naruto
8) Rihanna
9) Lindsay Lohan
10) Maria Sharapova

Screensavers nabbed the number one slot for the most searched image category in April; but overall, famous beauties continue to rule this category with celebrities such as mom-to-be, Jessica Alba, Brazilian supermodel Adriana Lima, tennis star Maria Sharapova, as well as R&B singer Rihanna. Lindsay Lohan is back as a most searched term this month as the long-troubled actress continues to get her life back on track. Images of newly engaged Carmen Electra were also quite popular perhaps due to her surprising black diamond engagement ring from musician Rob Patterson. Hanging on strong to the list are images of the popular Japanese anime character Naruto due to its enormous popularity with kids around the world.

Top 10 Health Searches
1) Anemia
2) Erectile dysfunction
3) Medicinal plants
4) Autism
5) Contraceptives
6) Quit smoking
7) Diabetes
8) Premature ejaculation
9) Anorexia
10) Home remedies

Anemia tops the list of the most searched term in the Health category and other diseases such as diabetes, which touches many in the U.S. Hispanic community, and anorexia did not fall far behind. Also, many mothers, including celebrities, continue to be more outspoken on autism issues, including the supposed risks that certain vaccinations may pose on babies -- possibly causing a spike in these searches. Sexual related issues including erectile dysfunction and premature ejaculation also made the list, while quitting smoking was also a top query. Finally, there was curiosity for more natural approaches like using medicinal plants and home remedies.

Every month the Yahoo! Telemundo Top 10 Searches showcases the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. The monthly list includes a recap of the Top 10 Overall Searches, Top 10 Image Searches and Top 10 Searches in a revolving category, which changes monthly. To come up with the Yahoo! Top Searches list, Yahoo! scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. For more information on Yahoo! Telemundo's Top 10 Searches, visit http://www.yahootelemundo.com/lomasbuscado . " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/06/yahoo-telemundo-reveals-buzz-worthy-searches-for-april-highlights-top-10-searches-in-three-popular-search-categories/feed/