http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Mon, 23 Nov 2009 16:53:34 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2009/11/23/billboards-in-new-brunswick-hispanic-district-give-info-for-help-on-domestic-violence-new-jersey/ http://www.hispanictips.com/2009/11/23/billboards-in-new-brunswick-hispanic-district-give-info-for-help-on-domestic-violence-new-jersey/#comments Mon, 23 Nov 2009 15:05:36 +0000 Tomas http://www.hispanictips.com/?p=68227 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=68227 0 http://www.hispanictips.com/2009/11/20/la-ene%e2%80%a2be%e2%80%a2a-nba-campaign-targeting-latinos-is-making-big-esplashes/ http://www.hispanictips.com/2009/11/20/la-ene%e2%80%a2be%e2%80%a2a-nba-campaign-targeting-latinos-is-making-big-esplashes/#comments Fri, 20 Nov 2009 17:15:30 +0000 Tomas http://www.hispanictips.com/?p=68108 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=68108 0 http://www.hispanictips.com/2009/11/20/digital-out-of-home-dooh-effectively-reaches-latinos-on-the-go-few-marketers-truly-utilized-digital-media-when-reaching-out-to-the-hispanic-community/ http://www.hispanictips.com/2009/11/20/digital-out-of-home-dooh-effectively-reaches-latinos-on-the-go-few-marketers-truly-utilized-digital-media-when-reaching-out-to-the-hispanic-community/#comments Fri, 20 Nov 2009 15:58:57 +0000 Tomas http://www.hispanictips.com/?p=68040 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=68040 0 http://www.hispanictips.com/2009/11/19/coca-colas-top-stateside-marketing-executive-delivered-some-auspicious-words-for-univision-and-bet-this-week-saying-that-targeting-multicultural-americans-will-be-paramount-for-the-company-over/ http://www.hispanictips.com/2009/11/19/coca-colas-top-stateside-marketing-executive-delivered-some-auspicious-words-for-univision-and-bet-this-week-saying-that-targeting-multicultural-americans-will-be-paramount-for-the-company-over/#comments Thu, 19 Nov 2009 17:34:35 +0000 Tomas http://www.hispanictips.com/?p=67966 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67966 0 http://www.hispanictips.com/2009/11/19/this-years-hispanicbusiness-magazine-focuses-its-annual-media-report-on-hispanic-owned-ad-agencies-ad-agencies-turn-to-new-media/ http://www.hispanictips.com/2009/11/19/this-years-hispanicbusiness-magazine-focuses-its-annual-media-report-on-hispanic-owned-ad-agencies-ad-agencies-turn-to-new-media/#comments Thu, 19 Nov 2009 16:05:04 +0000 Tomas http://www.hispanictips.com/?p=67848 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67848 0 http://www.hispanictips.com/2009/11/18/dieste-breaks-unique-campaign-to-finish-2009-earlier-on-november-30th/ http://www.hispanictips.com/2009/11/18/dieste-breaks-unique-campaign-to-finish-2009-earlier-on-november-30th/#comments Wed, 18 Nov 2009 18:38:58 +0000 Tomas http://www.hispanictips.com/2009/11/18/dieste-breaks-unique-campaign-to-finish-2009-earlier-on-november-30th/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67768 0 http://www.hispanictips.com/2009/11/18/dr-g-c-rapaille-and-accentmarketing-collaborate-to-uncover-the-us-hispanic-collective-unconscious/ http://www.hispanictips.com/2009/11/18/dr-g-c-rapaille-and-accentmarketing-collaborate-to-uncover-the-us-hispanic-collective-unconscious/#comments Wed, 18 Nov 2009 17:21:06 +0000 Tomas http://www.hispanictips.com/?p=67700 Accentmarketing has partnered with internationally renowned psychiatrist and cultural anthropologist Dr. G. C. Rapaille, of Archetype Discoveries Worldwide (ADW), for his most profound Hispanic initiative to date - The Syndicated Discovery Study on Hispanic Culture in the US: Understanding the US Hispanic Community at a Core Cultural Level. This joint venture aims to provide marketers with an in-depth knowledge of the motivating emotional triggers behind the Hispanic community's media choices, its behavioral attitudes, and the meaningful cultural tendencies that will influence how the industry markets (communicates) to Latinos in the US.

To uncover the collective unconscious, this initiative will not employ traditional qualitative research methods. Instead, a unique blend of archetype analysis, cultural anthropology, psychology, and learning theories will uncover the hidden cultural forces that pre-organize the way Latinos behave toward a product, service or concept.

"I don't believe what people say," shared Dr. Rapaille. "People's opinions can change in a minute. Through the code discovery we will dig under U.S. Latinos' 'rational' reasoning to uncover the true emotional and cultural roots of Latinos' opinions and behaviors. Understanding this unconscious foundation gives us the tools to better motivate consumers and improve communications strategies."

"We at Accentmarketing feel that learnings from this study will allow brands to change the paradigm in their favor and connect with Latinos at a profound, gut level to ensure success in the US Hispanic marketplace," stated Maria Romero, President, Accentmarketing. "Together with ADW, we will deliver an actionable code that will outline for participating clients the entry to their Latino target's emotional 'blue-print.'"

Research will be fielded starting December 2009 across the US. For more information, visit www.accentmarketing.com or contact Scott Tonneberger or Maria Romero at Accentmarketing (305.461.1112) or Missy de Bellis at ADW (917.902.2871).

About Dr. G.C. Rapaille

Dr. G. C. Rapaille, of Archetype Discoveries Worldwide (ADW - www.rapailleinstitute.com), authored The Culture Code and has pioneered investigations, whose incisive understanding and coding of the cultural collective unconscious has demonstrated the decisive role culture plays in how people feel about, buy and fall in love with brands. Dr. Rapaille's work has laid the foundation for the brand architecture for an extensive roster of prestigious advertisers such as General Electric, Procter & Gamble, Boeing, L'Oreal and many others.

About Accentmarketing

Established in 1994, Accentmarketing (accentmarketing.com) is a full-service Hispanic marketing communications agency with offices in Miami, Los Angeles and Detroit. A certified minority owned business and member of The Interpublic Group of Companies, Accentmarketing employs a multinational and multicultural staff. The agency's client partners include the American Heart Association, Farmers Insurance, GobiernoUSA.gov, Alltel Wireless, Chevrolet, the California Association of Realtors, Kaiser Permanente, Brown-Forman and the US Navy. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67700 0 http://www.hispanictips.com/2009/11/18/hispanic-income-trends-implications-for-marketing/ http://www.hispanictips.com/2009/11/18/hispanic-income-trends-implications-for-marketing/#comments Wed, 18 Nov 2009 16:23:36 +0000 Tomas http://www.hispanictips.com/?p=67626 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67626 0 http://www.hispanictips.com/2009/11/16/on-monday-november-16-the-clorox-company-will-launch-a-new-tv-campaign-for-the-hispanic-market-created-by-alma-ddb-in-which-pine-sol-will-put-four-traditional-cleaning-fragrances-to-really-work-so-t/ http://www.hispanictips.com/2009/11/16/on-monday-november-16-the-clorox-company-will-launch-a-new-tv-campaign-for-the-hispanic-market-created-by-alma-ddb-in-which-pine-sol-will-put-four-traditional-cleaning-fragrances-to-really-work-so-t/#comments Mon, 16 Nov 2009 17:48:09 +0000 Tomas http://www.hispanictips.com/2009/11/16/on-monday-november-16-the-clorox-company-will-launch-a-new-tv-campaign-for-the-hispanic-market-created-by-alma-ddb-in-which-pine-sol-will-put-four-traditional-cleaning-fragrances-to-really-work-so-t/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67496 0 http://www.hispanictips.com/2009/11/13/jcpenney-hires-patricia-romero-to-lead-multicultural-marketing-former-hyundai-exec-left-carmaker-amid-shrinking-ad-budget-for-hispanic-market/ http://www.hispanictips.com/2009/11/13/jcpenney-hires-patricia-romero-to-lead-multicultural-marketing-former-hyundai-exec-left-carmaker-amid-shrinking-ad-budget-for-hispanic-market/#comments Fri, 13 Nov 2009 16:03:12 +0000 Tomas http://www.hispanictips.com/?p=67223 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67223 0 http://www.hispanictips.com/2009/11/12/manuel-delgado-latino-marketing-more-than-just-spanish-advertising/ http://www.hispanictips.com/2009/11/12/manuel-delgado-latino-marketing-more-than-just-spanish-advertising/#comments Thu, 12 Nov 2009 16:25:53 +0000 Tomas http://www.hispanictips.com/2009/11/12/manuel-delgado-latino-marketing-more-than-just-spanish-advertising/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67046 0 http://www.hispanictips.com/2009/11/11/ethnic-insights-form-foundations-of-mcdonalds-marketing/ http://www.hispanictips.com/2009/11/11/ethnic-insights-form-foundations-of-mcdonalds-marketing/#comments Wed, 11 Nov 2009 15:49:41 +0000 Tomas http://www.hispanictips.com/2009/11/11/ethnic-insights-form-foundations-of-mcdonalds-marketing/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66826 0 http://www.hispanictips.com/2009/11/10/hbo-harley-davidson-rite-aid-arby%e2%80%99s-and-cheetos-use-hipcricket%e2%80%99s-hispanic-mobile-marketing-network-to-most-effectively-reach-the-burgeoning-highly-receptive-hispanic-market/ http://www.hispanictips.com/2009/11/10/hbo-harley-davidson-rite-aid-arby%e2%80%99s-and-cheetos-use-hipcricket%e2%80%99s-hispanic-mobile-marketing-network-to-most-effectively-reach-the-burgeoning-highly-receptive-hispanic-market/#comments Tue, 10 Nov 2009 17:54:37 +0000 Tomas http://www.hispanictips.com/?p=66741 Working with mobile marketing leader HipCricket, major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Rite Aid, Arby’s, Cheetos and others are reaching a market that is overweighted with mobile phones, has a desire to interact with brands, and has buying power that is projected to exceed $1 trillion in 2010.

Since creating the network in 2008, HipCricket can point to significant successes seen by major brands and retailers, including:

* HBO PPV used HipCricket to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club. Consumers were asked to text “PELEA” (“FIGHT”) to a shortcode for a chance to win a signed boxing glove and received an SMS message back inviting them to join the VIP club. An impressive 12.9 percent clicked through, and of them, nearly 70 percent opted into the club, giving HBO a valuable database for re-marketing purposes.
* Rite Aid saw a significant increase in store traffic by providing coupon offers when consumers texted “MARCA” (“BRAND ”) to a specific shortcode: a coupon for $3 off a purchase of $15 or more produced a 7.6 percent click-through rate; 2.5 percent clicked on an offer for a $25 gift card given to those who transferred their prescriptions to Rite Aid.

“Without HipCricket, we would not have reached these Hispanic customers,” said Angela Poe, online marketing, promotions and social media manager for The Gary Group, the agency behind the HBO campaign. “We’ve seen firsthand the tremendous benefits of this network, and the large database of opted-in consumers means that we have a valuable asset for remarketing purposes as we look to increasingly reach the important Hispanic market.”

The domestic Hispanic market is fast-growing—four times the rate of the general population, according to the U.S. Census Bureau—and highly lucrative. Like most populations, however, it has increasingly eluded mainstream advertisers using traditional, broad-brush media to reach its members with culturally-relevant messages. The answer has been mobile. Key indicators show mobile, and in particular, SMS, to be the ideal medium for marketing to Hispanics: 32 percent of Hispanic mobile subscribers are interested or highly interested in receiving offers (Mobile Marketing Association); 87 percent of Hispanic households have multiple mobile phones (Mobile Marketing Association), more than half regularly text (Mobile Marketing Association), and text messaging has increased nearly 60 percent year-over-year (comScore).

HipCricket tapped into this market when it launched the first Hispanic Mobile Marketing Network in 2008, and expanded its operations through HipCricket de Mexico, in Mexico City, earlier this year. The network involves more than 70 radio and television stations and brand distribution partners. It reaches Hispanic Americans in more than 40 markets, including 14 of the top 15 Hispanic markets.

The company offers a quick-to-implement, easy-to-measure turnkey solution that empowers marketers with reply-based SMS ads, click-to-call messages, click-through-to-mobile-Web messages, brand messages, and 40-character ad injections into existing content delivery. Unique to the market is HipCricket’s 140-character push messages, which provide 3 ½ times additional creative real estate for marketers to provide compelling mobile messages. Real-time key-performance indicators allow marketers to test, measure and optimize their campaigns on the fly to achieve optimal performance objectives.

“Since we launched the Hispanic Mobile Marketing Network last year, it has delivered tremendous value to our brand as well as retail and broadcast partners, by providing them with a conduit to reach very valuable, loyal customers who are ready to engage,” said Eric Harber, HipCricket President and Chief Operating Officer. “These results represent just the beginning of the capabilities of the network which will continue its rapid growth in the weeks and months to come.” Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66741 0 http://www.hispanictips.com/2009/11/10/adclickmedia-now-offers-spanish-language-website-ad-placement/ http://www.hispanictips.com/2009/11/10/adclickmedia-now-offers-spanish-language-website-ad-placement/#comments Tue, 10 Nov 2009 16:48:37 +0000 Tomas http://www.hispanictips.com/?p=66641 AdClickMedia, a leader in pay-per-click advertising programs, is now accepting Spanish language websites for placement of Spanish-language advertisements, tapping into a growing global market.

AdClickMedia places relevant ads on client’s web pages that visitors will find value in, increasing the website owner’s revenue. Website owners get competitive rates on each click the websites provide its advertisers. And now Spanish-language sites can increase their impact by placing Spanish language advertisements specifically targeting their audience.

AdClickMedia allows users to customize the ads so that they match the color scheme of the website. And, AdClickMedia is the only program that allows users to get paid by referring new customers. Users receive a 10 percent recurring commission each month for those referrals.

Most ad networks allow only English language websites as a publisher network, but with this new program, AdClickMedia has opened an entirely new revenue source for Spanish-language website owners.

AdClick offers transparent reporting, high payouts, customized ad panels and host of other services that can turn any blog, website, or social networking page into an income source.

Clients can choose between three different types of ads, including photo text ads, interstitial ads (full page ads that show up between website pages), and banner ads.

For more information, go to:
www.adclickmedia.com/m/pub.cgi/adclickmedia Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66641 0 http://www.hispanictips.com/2009/11/10/skype-appoints-newlink-communications-pr-aor-for-hispanic-latam/ http://www.hispanictips.com/2009/11/10/skype-appoints-newlink-communications-pr-aor-for-hispanic-latam/#comments Tue, 10 Nov 2009 16:45:54 +0000 Tomas http://www.hispanictips.com/?p=66632 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66632 0 http://www.hispanictips.com/2009/11/10/is-eva%e2%80%99s-ad-too-racy-the-new-calvin-klein-billboard-in-nyc-featuring-eva-mendes/ http://www.hispanictips.com/2009/11/10/is-eva%e2%80%99s-ad-too-racy-the-new-calvin-klein-billboard-in-nyc-featuring-eva-mendes/#comments Tue, 10 Nov 2009 15:24:23 +0000 Tomas http://www.hispanictips.com/?p=66519 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66519 0 http://www.hispanictips.com/2009/11/09/stanley-works-launches-its-hispanic-marketing-campaign-to-help-grow-skills-and-build-knowledge-among-hispanics-in-the-trades/ http://www.hispanictips.com/2009/11/09/stanley-works-launches-its-hispanic-marketing-campaign-to-help-grow-skills-and-build-knowledge-among-hispanics-in-the-trades/#comments Mon, 09 Nov 2009 20:53:04 +0000 Tomas http://www.hispanictips.com/?p=66469 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66469 0 http://www.hispanictips.com/2009/11/09/republican-debra-medina-says-shell-be-the-first-candidate-in-the-2010-texas-governors-race-with-spanish-language-tv-ads/ http://www.hispanictips.com/2009/11/09/republican-debra-medina-says-shell-be-the-first-candidate-in-the-2010-texas-governors-race-with-spanish-language-tv-ads/#comments Mon, 09 Nov 2009 16:24:53 +0000 Tomas http://www.hispanictips.com/?p=66378 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66378 0 http://www.hispanictips.com/2009/11/06/orange-advertising-network-launches-in-the-us-and-latin-america/ http://www.hispanictips.com/2009/11/06/orange-advertising-network-launches-in-the-us-and-latin-america/#comments Fri, 06 Nov 2009 15:40:52 +0000 Tomas http://www.hispanictips.com/2009/11/06/orange-advertising-network-launches-in-the-us-and-latin-america/ Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66262 0 http://www.hispanictips.com/2009/11/05/ad-shop-wins-fifth-consecutive-creative-innovation-award-in-2009-adrenalina/ http://www.hispanictips.com/2009/11/05/ad-shop-wins-fifth-consecutive-creative-innovation-award-in-2009-adrenalina/#comments Thu, 05 Nov 2009 19:22:17 +0000 Tomas http://www.hispanictips.com/?p=66175 Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica Festival in Buenos Aires, Argentina.

Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part of Tecate brand's 2009 multimedia campaign rolled out in April.

The award was bestowed on Wednesday (Nov. 4), the final day of the international creative festival that was held Nov. 2-4 at the Hilton Buenos Aires, Puerto Madero.

El Ojo is the latest in a string of recognitions for the celebrated Tecate "Disclaimer" spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina's Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.

Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light "Papas" series and taking home a silver award in the TV category for Tecate Light's "Papas Medias de Seda" ("Papas Silk Stockings") spot.

"El Ojo is further recognition that our team's creative work resonates among our colleagues in the global advertising community," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.

As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands' distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010.

El Ojo de Iberoamerica is considered the Iberian Peninsula's most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal.

For more information about Adrenalina, send an email to: news@getadrenalina.com.

About Adrenalina

Like the Spanish word for adrenaline, a hormone generated in the human body when we experience emotions, Adrenalina, New York, creates ideas that provoke engagement, experience and emotion between brands and consumers. The agency specializes in media agnostic ideas, breakthrough advertising, digital innovation and grassroots, retail promotional and channel marketing. Adrenalina, a new kind of agency for a new America, is a minority-owned and managed business.

About MDC Partners

MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. "MDC Partners is the Place Where Great Talent Lives." MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZA." Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66175 0