Posts in Marketing & Advertising
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February 15, 2012
PR: Award-winning Hispanic PR Case Studies and the Nation’s Most Renowned Multicultural PR Leaders Prepare to Present at Hispanicize 2012
:: Tagged Hispanicize
‘The Numbers’ (Listen like the NBA: ¡Con Emoción! Part 2)
from socialmediaspanish.com :: Tagged basketball, nba
February 14, 2012
4 simple Marketing Lesson from Bachata King Romeo Santos. – By Lili Gil
from hispaniccmo.com :: Tagged Lili Gil, ROMEO SANTOS
February 11, 2012
Super Bowl XLVI Ads: Hispanics Are Talking
from socialmediaspanish.com :: Tagged commercial, super bowl, television
February 10, 2012
Sounding Off: Tony D’Andrea “Online Shopping Trends among Latinos” – Director of Planning and Research at The San Jose Group
from portada-online.com :: Tagged hispanic consumer, online, San Jose Group, web
February 9, 2012
How To WIN! The Hispanic Market – Book Review by Lee Vann – M. Isabel Valdés’ 5th book, “WIN! The Hispanic Market; Strategies for Business Growth”
from mediapost.com :: Tagged book, Book Review, Lee Vann
February 8, 2012
Quebradita on Prime Time – How Wendy’s is Doing it Right! – Wendy’s La Tía Lupe Commercial – video
from juanofwords.com :: Tagged commercial, video
Tucson Padres Hire Director of Hispanic Marketing – Francisco Gamez – baseball
from oursportscentral.com :: Tagged Arizona, Baseball, Tucson
Video en Español: No Manches! – Observa como la nano-química de No Manches! evita un desastre en estas situaciones comunes y corrientes – (borderline NSFW)
:: Tagged comedy, video
February 7, 2012
Targeting Latinos: The Right Segmentation Approach – Gustavo Razzetti
from clickz.com :: Tagged Gustavo Razzetti
A digital campaign helps Jarritos expand its offline reach
from internetretailer.com :: Tagged Jarritos, retail
Video: CASA DE MI PADRE – Scorpion Beer Commercial – The Official Beer of Armando Alvarez and Casa de mi Padre–in theaters March 16th! (Starring Will Ferrell and Efren Ramirez)
from youtube.com :: Tagged beer, commercial, video
February 6, 2012
Did 2012 Superbowl Advertisers ignore the Hispanic Demo?
from portada-online.com :: Tagged football, super bowl
Denny’s Wants you to Think of Dogs When You Eat a Delectable Sizzling Skillet – Laura Martinez
from lauramartinez.wordpress.com :: Tagged Laura Martinez
Adriana Lima Is the New Super Bowl It-Girl – Following Her Blockbuster 2008 In-Game Debut, Model Stars in Ads for Kia and Telefora This Year
from adage.com :: Tagged Adriana Lima, super bowl
Joe Kutchera: How to Friend 100,000 Latinas on Facebook
from latino.foxnews.com :: Tagged facebook, Joe Kutchera, latina
Multicultural Marketing and the Super Bowl 2012 – Dr. Felipe Korzenny take
from felipekorzenny.blogspot.com :: Tagged Felipe Korzenny, multicultural, super bowl
February 5, 2012
Hispanic Youth May Be Overlooked Segment – “It’s a big opportunity, and I think credit unions are missing out,” said Miriam De Dios, vice president at Coopera. “The average age of Hispanics in general is 25, so serving the Hispanic audience is a way to lower that average member age.”
from cutimes.com :: Tagged credit union
February 4, 2012
Lili Gil: Top 5 Reasons Why Latinos Must be on Your Advertising Agenda
from huffingtonpost.com :: Tagged Lili Gil
Digital Hispanics Are Best Multitaskers
from mediapost.com ::
Meet the Genius Who Created the Immigration and Migrant Worker Meme That Set Facebook on Fire – interview
from latinorebels.com :: Tagged agriculture, facebook, farm worker, interview, migrant
February 3, 2012
Five years after igniting controversy with the launch of its Pizza por Pesos promotion, Pizza Patron announced that it is planning three new campaigns for 2012 designed to celebrate the brand’s Latino roots.
from pizzamarketplace.com :: Tagged Pizza Patron
February 2, 2012
Univision’s ‘El Talismán’ brings Drama, Ratings and a Product Placement Roulette – by Laura Martinez
from portada-online.com :: Tagged Laura Martinez, novela, Product Placement, telenovela, television, Univision
Generation 1.5 Hispanics – Marketing segmentation based on language preference – by Jose Villa
from thinkmulticultural.com :: Tagged Jose Villa
Hispanic Marketing Boom: The Numbers Tell The Story + Denny’s English Video – Hispanic population in the U.S. is growing at three times the rate of the overall population
from forbes.com ::
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