News (Noticias) for Marketing & Advertising
Drill Down: Cross-categorical
Drill Down: Really only good for seeing subject specific news like Business in a specific state as few posts are categorized in more than 1 state
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November 20, 2009
La ‘éne•bé•a’ (NBA) campaign targeting Latinos is making big ‘esplashes’
Digital out-of-home (DOOH) Effectively Reaches Latinos On The Go – few marketers truly utilized digital media when reaching out to the Hispanic community.
November 19, 2009
Coca-Cola’s top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying that targeting “multicultural” Americans will be paramount for the company over the next decade. – no longer cooks up media plans targeting Hispanics around major events, but hopes to reach them all year.
This year’s HispanicBusiness magazine focuses its annual media report on Hispanic-owned ad agencies. – Ad Agencies Turn to New Media
November 18, 2009
Dieste breaks unique campaign to finish 2009 earlier: on November 30th.
Dr. G. C. Rapaille and Accentmarketing Collaborate to Uncover the US Hispanic Collective Unconscious
Hispanic Income Trends: Implications for Marketing
November 16, 2009
On Monday November 16, The Clorox Company will launch a new TV campaign for the Hispanic market created by Alma DDB in which Pine-Sol will put four traditional cleaning fragrances to really work, so that they do much more than just aromatize.
November 13, 2009
JCPenney Hires Patricia Romero to Lead Multicultural Marketing – Former Hyundai Exec Left Carmaker Amid Shrinking Ad Budget for Hispanic Market
November 12, 2009
Manuel Delgado: ‘Latino marketing more than just Spanish advertising’
November 11, 2009
Ethnic Insights Form Foundations of McDonald’s Marketing
November 10, 2009
HBO, Harley-Davidson, Rite Aid, Arby’s and Cheetos Use HipCricket’s Hispanic Mobile Marketing Network to Most Effectively Reach the Burgeoning, Highly Receptive Hispanic Market
AdClickMedia Now Offers Spanish Language Website Ad Placement
SKYPE appoints NewLink Communications PR AOR for Hispanic & LatAM
Is Eva’s Ad Too Racy? – (the new Calvin Klein billboard in NYC featuring Eva Mendes)
November 9, 2009
Stanley Works Launches Its Hispanic Marketing Campaign to Help Grow Skills and Build Knowledge Among Hispanics in the Trades
Republican Debra Medina says she’ll be the first candidate in the 2010 Texas governor’s race with Spanish-language TV ads.
November 6, 2009
Orange Advertising Network Launches in the US and Latin America
November 5, 2009
Ad Shop Wins Fifth Consecutive Creative, Innovation Award in 2009 – Adrenalina
New Lists Targeting Latin Consumers
Telemundo rolls out brand identity ‘Atrévete a Más’.
padma media and marketing, Inc. tapped to launch UNAM’s Los Angeles Satellite Campus.
Ikea Begins Creative Review to Integrate General Market With Hispanic – Retailer Says It Is Searching for Improved Communications Efficiency in U.S.
Build A Word-Of-Mouth Campaign
Nov. 11: MMC Presents Talk with Guy Garcia, Author of The New Mainstream – Marymount Manhattan College, NYC
Why we are not marketing to Hispanics effectively?
November 2, 2009
Brands focus on social media to target multicultural groups
P&G Adapts Its Web Fashion Show for Hispanic Women – Branded Program ‘De Moda’ Retooled With Latin Topics, Celebs
The Department of Homeland Security (DHS), U.S. Citizenship and Immigration Services (USCIS) has selected interactive agency Sensis to launch a targeted advertising campaign to increase participation in the E-Verify program
The Hispanic Market Is Set to Soar – The 2010 Census will radically alter the demographic map and the rules of engagement between Hispanic and general-market shops
October 30, 2009
Hispanics Respond to Cell Phone Ads 5-10 Times More Than On-line Ads
Top Media Integration Expert Joins Zubi – Xavier Mantilla to head agency’s media and direct marketing practices
HP Insider, a multicultural marketing program developed by Dieste Inc. for HP, was recognized with the Echo Award for Information Technology. Dieste was the only Hispanic agency to win an Echo award this year.
A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion, a 6.3 percent decline over the previous 12 months
October 29, 2009
Lou Dobbs Ad to Air in Markets across the U.S. – (since CNN wouldn’t air it)
October 27, 2009
The Corzine campaign is airing a television ad unveiled over the weekend that features President Obama telling viewers in Spanish that the future of New Jersey is in their hands — “El futuro de Nueva Jersey esta en tus manos,” the president says.
Baby Abuelita & P&G launch national promotion.
Ideaz Media connects with Latinos’s digital lifestyle
Latina’s ‘Viva Mexico’ Special Issue Debuts Custom Covers and Generates Additional Revenue, Advertisers
Pulpo Media announced that Tiffany Terrazzano has joined the company as Vice President of Sales.
October 26, 2009
The NBA this month launched Éne-bé-a, a multichannel marketing campaign.
RNC unveils Spanish ad questioning Obama, Biden trips to Florida
Hispanic ad spending is down in all media but online and out-of-home – The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%.
U.S. Census Allots $145 Million to Reach Out to Minorities – about $28 million to Hispanic media
October 17, 2009
Ford, NFL Stick with Hispanic-Aimed Campaigns Despite Modest Results
October 15, 2009
TV commercial calling on CNN to retire Lou Dobbs and his ugly, race-based rhetoric to Air on CNN! – watch it here – (update: CNN rejected ad – are we surprised?)
October 14, 2009
ERNEST BROMLEY INDUCTED INTO ADVERTISING HALL OF FAME
October 13, 2009
How Do You Say ‘Madison Avenue’ in Spanish? – event, called “Spanish Cooked Up Ideas,” was held on Tuesday morning at the Instituto Cervantes (Cervantes Institute) in Midtown Manhattan
October 12, 2009
Lopez Negrete Communications Ranks Among the Leading Hispanic Companies in the United States
October 9, 2009
REVOLUCION WINS HISPANIC PUBLIC RELATIONS ASSOCIATION’S CAMPAIGN OF THE YEAR FOR AMERICAN HEART ASSOCIATION PROGRAM
The Boy Scouts are making their debut “en espanol,” with an advertising campaign and a soon-to-come Spanish-language Scout Handbook intended to draw Latinos to the ranks of the nearly century-old organization.
October 7, 2009
Latincast a part of Dallas based Dieste & Partners interviewed the winners that were honored at the 2nd Adcolors Awards during the 11th ANA Multicultural Conference in Phoenix this week.
Bromley Communications Promotes Key Leadership in Account Planning – Paul Bryan to the position of VP, Director of Account Planning and Research
October 2, 2009
Marketing water treatment to Hispanics
September 30, 2009
Blue Cross Blue Shield of Florida re-assigned to Draft FCB Multicultural
Adrenalina announced staff promotions Zeiris, Bendesky and Argueta
Calle 13 Shoots Adidas Commercial
American Pet Products Association (APPA) Launches Pets Add Life PSA Campaign in Spanish
September 29, 2009
One More Hispanic Online Ad Network: Aqua Media Direct
Hispanic TV Summit: Spanish-Language Marketing Is Sensitive – To Go Bilingual Or Not Is One Question Facing TV Marketers
Hispanic TV Summit: Growing Hispanic Market Awaits “Cultural Mind-Shift” – Marketing and sales executives say mainstream advertisers need better understanding of Hispanic consumers.
Hispanic TV Summit: Promotions Execs Build Brand Awareness Through Experiential Marketing – Events-based campaigns, experiential marketing prove successful among Hispanic consumers
September 28, 2009
Hispanic TV Summit: Spanish-Language Marketing is Sensitive – Cable-operator, satellite-TV marketers discuss whether to go Spanish-only or bilingual in messages
At Last, Advertising That Delivers a Relevant Message… and Will Actually Move Product – a Corona magazine ad
September 24, 2009
Hispanic TV Summit: Growing Hispanic Market Awaits “Cultural Mind-Shift” – Marketing and sales executives say mainstream advertisers need better understanding of Hispanic consumers.
Coca-Cola targets local Hispanic market, features Mexican soccer player on outdoor ads – Phoenix
America’s Voice Launches Campaign to Air New Ad on “Lou Dobbs Tonight” – watch it here
September 22, 2009
Top Honors for Best of Show Were Awarded to Lapiz and LatinWorks at the 11th Annual Advertising Age Hispanic Creative Advertising Awards
Hispanic Creatives Just Want to Be Revered for Creative Ability
Kingsford® Launches Hispanic Campaign Targeting Soccer Fans on ESPN Deportes
2009 HispanicAd.com Account Planning Excelencia Winners
Lapiz takes Best of Show at 11th Ad Age Hispanic Creative Awards
Ingrid Otero-Smart – - HispanicAd.com 2009 ‘Agency Executive Of The Year’
José Molla – HispanicAd.com 2009 ‘Creative Director Of The Year’
HOLA Networks shines at AHAA Conference in Miami
Hispanic Creative Advertising Awards 2009 – P&G, Cine Las Americas, Comcast and Their Hispanic Agencies Lapiz, Latinworks and Grupo Gallegos Are the Biggest Winners, With Deep but Entertaining Insights Into Latino Culture
September 17, 2009
Horacio Gavilán Executive Director of AHAA Honored for 10 years of Service
General Mills Hispanic Marketing Platform Que Rica Vida Renews Successful Partnership with Univision
Learn Why and How General Mills is Doubling its Hispanic Advertising Budget
Razorfish Reaffirms Latin American Commitment, Expands Team
In an attempt to extend its Hispanic marketing platform Que Rica Vida (What a Good Life), General Mills announced Tuesday the renewal and expansion of its existing partnership with Univision Communications.
Hispanic Cable 2010: Marketers Explore Ways to Drive Dollars to Booming Demo – Adequate data is needed to track growing Hispanic viewership in order to attract the big ad dollars
Hispanic Cable 2010: State Farm Ad Chief — Market Still Needs To Grow – As Viewership On Hispanic Cablers Grow, Advertisers Will Follow
September 15, 2009
WingLatino Rebrands as Wing – Shortened Name Reflects Convergence of Multicultural and General Market
September 9, 2009
Novamex, Sigma Foods Join Abasto(TM) Magazine Advertisers
Howard, Merrell & Partners Forms Hispanic Marketing Group
Latino Creatives on the WWF Crisis: Bad Ad, Worse PR, Touchy Americans – Agency Bigs Criticize DDB but Think the Ads Need to Be Viewed in Context
September 8, 2009
Hispanic-Media Spending Posts Biggest Decline Yet – Autos, Retailers Down, While Telcos, Satellite TV Are Bright Spots
September 5, 2009
Meet the Most Powerful Latino in the Media-Agency Business -
In His New Post at Initiative, Colombian Mauricio Sabogal Gets a Worldwide Role
September 3, 2009
Danilo Alvarez has been named Creative Director of d exposito & Partners, LLC
Miami International Fashion Week selects Silva+Pardo Advertising
Howard, Merrell & Partners in Raleigh, NC, formed a Hispanic Marketing Group
September 2, 2009
Will the Mexico Bicentennial draw U.S. attention?
September 1, 2009
LatinWorks’ winning strategy – Riding a creative high, ad agency is hungry for another Super Bowl appearance.
Seattle Sounders launch Web site in Spanish
Test Your Hispanic Marketing Skills: Which Brand of Soft Drink Sponsors Univision’s New Reality Show?
August 27, 2009
Latin-Pak Celebrates 14 Years of Marketing
Curro Chozas – Associate Creative Director at Grupo Gallegos has been named the new President of the Círculo Creativo del Mercado Hispano.
Revolucion finalist in PR News Competition for HBO Latino
August 26, 2009
Univision to Launch Musical Talent Competition of Its Own – ‘Viva el Sueno!’ Will Integrate Advertisers Such as AT&T, Coke Directly Into Program
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