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April 29, 2008

State Farm Insurance(R) to Serve as an Official Sponsor for Fiesta Atlanta ‘08

Filed under [ Community ] [ Marketing ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“Lanza Group, LLC, one of Atlanta’s leading Hispanic market advertising and PR firms, today proudly announced that State Farm Insurance(R) is the official insurance sponsor of Fiesta Atlanta ‘08, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ‘08 takes place on Sunday, May 4, 2008 from 10:00 am to 7:00 pm at Centennial Olympic Park in downtown Atlanta. “We’re happy to have State Farm Insurance as our official insurance sponsor,” said Ralph E. Herrera, President of Lanza Group, LLC. “Their presence last year helped to educate and inform many of our attendees and we look forward to more of the same this year.”"*

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Lanza Group, LLC Announces Weeklong Schedule of Events Leading up to Fiesta Atlanta ‘08

Filed under [ Community ] [ Press Releases ] [ Georgia ] [ Atlanta ]

“Lanza Group, LLC, one of Atlanta’s leading Hispanic market advertising and PR firms, today announced a weeklong schedule of events leading up to Fiesta Atlanta ‘08, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ‘08 takes place on Sunday, May 4, 2008 from 10:00 am to 7:00 pm at Centennial Olympic Park in downtown Atlanta. Beginning on Monday, April 28th, local Atlanta clubs will be hosting special events to promote the outdoor festival. Participating venues include Kat’s Cafe, Sweet Devil Moon, Loca Luna, No Mas! Cantina, Django Gypsy Kitchen and Hard Rock Cafe.
“We wanted the festivities around Fiesta Atlanta ‘08 to last more than just one day,” said Ralph E. Herrera, President of Lanza Group, LLC when talking about the activities planned throughout the week. “We are happy to have these local restaurants and clubs participate and generating interest and excitement among their customers.”

The schedule of events for Fiesta Atlanta ‘08 is as follows: — Kat’s Cafe on Monday April 28th at 7:00 pm — Sweet Devil Moon is Tuesday, April 29th at 7:00 pm — Local Luna on Wednesday, April 30th at 7:00 pm — No Mas! Cantina on Thursday, May 1st at 6:00 pm — Django Gypsy Kitchen on Friday, May 2nd at 8:00 pm — Hard Rock Cafe on Saturday, May 3rd at 8:00 pm — Fiesta Atlanta on Sunday, May 4th at 10:00 am - 7:00 pm
Fiesta Atlanta ‘08 events include continuous live performances by national and local artists, an artist’s market, and vendor booths offering free product samples and authentic Latino foods. The event also features a Soccer Challenge, which will take place from 9:00 am to 5:00 pm.
For more information about Fiesta Atlanta ‘08, contact Caroline Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can also visit www.fiestaatlanta.com/ . Fiesta Atlanta is a Lanza Group, LLC production.
Lanza Group, LLC is Atlanta’s premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services.

MEDIA CONTACT: Caroline Elisabeth Peters (404) 350-0200

” title=”mailto:cpeters@lanzagroup.com\”

“>cpeters@lanzagroup.com”

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April 28, 2008

NAHP Conference on Digital Information Publishing Atlanta, Georgia

Filed under [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“The National Association of Hispanic Publications today announced that last week’s 23rd Annual Conference & Business Exposition held in Atlanta, Georgia was a major success delivering attendees and exhibitors a focused event that provided concrete lessons learned and best practices for Hispanic newspapers and information publishers, editors, journalists and media professionals. Now in its twenty-third year, the event produced strong attendance, attracting leading industry professionals from around the world.

The Conference, co-chaired by Judith Martinez-Sadri, Co-founder and Editor of Atlanta Latino Newspaper, and Lino Dominguez, former publisher of Mundo Hispanico featured many great forums for sharing and learning about the latest newspaper and information technologies, marketing strategies and web publishing concepts. Highlights of the event included the Publisher’s Best Practices Roundtable, a case study and analysis of industry innovation featuring Lupita Colmenero, publisher of El Hispano News Dallas; Hernan Guaracao, publisher of Al Dia Philadelphia; and Adan Guerrero of La Frontera McAllen, discussing the future of Hispanic news media, content strategies and technology; The Immigration Day Luncheon sponsored by Cox Newspaper and moderated by Anibal Torres, publisher of Mundo Hispanico in Atlanta; “Hispanic Print in a Digital World” a strategic briefing by Alicia Morga, Founder & CEO of Consorte Media; and “The New World of Hispanic Print: Thinking for Business Success” by Monica Lozano, publisher of La Opinion and senior vice president ImpreMedia LLC which explored the keys to success for professionals and leaders in the Hispanic media business.

“NAHP helps me keep my focus. With the many downward trends in the general newspaper market, it is easy to lose sight of the fact that the Hispanic newspaper market is different. We are growing in readership and circulation,” said Fanny Miller, of El Latino Newspaper in San Diego. Robert Bard, publisher of LatinaStyle Magazine, thought the Publisher’s Best Practices Roundtable was best. “The presenters were very knowledgeable and did a great job of sparking ideas. Also, it was great to network with other participants and see what they were doing in the way of marketing and new products,” he said.

The conference featured numerous networking events, including a welcome reception hosted by Atlanta Latino Newspaper and sponsored by Chivas at the historic Fox Theatre, a special evening at the New World of Coca-Cola Museum at Pemberton Place sponsored by the Coca-Cola Company, the 23rd Annual Gala Reception sponsored by Miller Brewing Company, and the Gala Dinner sponsored by Wal-Mart Stores, Inc. The closing Fiesta was sponsored by Anheuser Busch. Education session sponsors included the U.S. Army, Univision, General Motors, Georgia Hispanic Chamber of Commerce, and Cox Newspapers. Continental Airlines served as the official airline of the 23rd Annual NAHP Conference and Business Exposition.

“This year’s conference was outstanding. Our presenters offered dozens of new, innovative ideas and this year’s exhibitors showcased truly great products and services,” said NAHP National President Clara Padilla Andrews, who is also publisher of El Hispanic News in Portland, Oregon. She added “The 24th Annual Conference planning committee will be led by Jose Luis B. Garza of El Periodico USA of McAllen, Texas and we are now looking for speakers for the 2009 event.” Speaker recommendations or proposals may be sent via e-mail to memberservices@nahp.org

“We recognize that Hispanic newspaper and information publishers have their own unique set of marketing challenges and content requirements,” said Martinez-Sadri. “With that in mind, we built this year’s event to provide newspapers and their publishers with solid, hard-hitting discussions, roundtables and networking sessions around real-world best practices.”

The association honored Jose Zepeda, publisher of El Aviso Newspaper of Huntington Beach, California, by selecting him for the prestigious NAHP Lifetime Achievement Award. NAHP also recognized Eddie Escobedo, founder and publisher of El Mundo Nevada with a Presidential Award and Wal-Mart Stores was named Corporation of the Year in recognition of their longstanding support of Hispanic media and the communities they serve. The NAHP Presidential Award honorees are recognized for their outstanding service to the Hispanic and Spanish-Language publishing industry and to the association. Zepeda had served on the association’s board of directors and been an active contributor to many of the association’s initiatives and events.

Two NAHP member firms received the 2008 NAHP Technology Award sponsored by The Home Depot and the Miller Brewing Company. The award comes as a grant and provides $5,000 in funding for the acquisition of publishing and advertising sales technology. The 2008 Miller Brewing Company Technology Award went to Luis Eduardo Baron, publisher of the weekly newspaper 7 Dias, of Tampa, Florida. The Home Depot Technology Award went to Martha Gonzalez, publisher of the weekly newspaper La Prensa de Chicago, Chicago, Illinois.

NAHP also elected new Regional Directors including Filiberto Fernandez of Casa Y Hogar, Larchmont, New York for Region 1; Adan Guerrero of La Frontera, McAllen, Texas, for Region 4; and Fanny Miller of El Latino in San Diego, California for Region 7. They join re-elected Regional Directors Judith Martinez-Sadri, Atlanta Latino Newspaper, Atlanta, Georgia for Region 2; Dolores Sanchez of El Central Newspaper, Detroit, Michigan for Region 3; Fernando Aceves of Viva Spanish Newspaper, Toppenish, Washington for Region 5; and Jaime Larios of El Observador in San Jose, California for Region 6. “*

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April 25, 2008

TuContacto-Atl.Com launches in Atlanta

Filed under [ Internet ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“Hispanic Interactive and Media Services announced the launch of TuContacto-Atl.com, Atlanta’s newest entertainment website geared towards the Latino community, on April 14, 2008. Led by eleven-year television and radio sales veteran, Jose Villafane, TuContacto-Atl.com is a new alternative media vehicle reaching the Atlanta Hispanic community. “*

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Sheriff wants $700K for jailing illegal immigrants - Gwinnett County, Georgia

Filed under [ Immigration ] [ Eye Openers ] [ Georgia ]

“Gwinnett County Sheriff Butch Conway says his office is entitled to $694,839 in reimbursements from the federal government to cover the climbing cost of jailing illegal immigrants who have been convicted of crimes.

He has filed for reimbursement through the State Criminal Alien Assistance Program to cover expenditures from July 2006 through last June. SCAAP is a federally-funded program designed to help local law enforcement agencies recoup officer salary costs associated with housing undocumented criminal aliens.”*

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April 24, 2008

National Latina Business Women Association (NLBWA) — Atlanta Chapter To Host Patricia Janiot, Senior Anchor For CNN En Español, April 28th At The Grand Hyatt Atlanta

Filed under [ Business ] [ Latinas ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“Atlanta Latinas that are looking for a new career, attempting to navigate the politics of corporate America, or those interested in starting their own business now have an association to support them. Not quite a year a year old, the NLBWA - Atlanta Chapter has as its mission to promote, develop, and support the rapid growth of Latina business owners and professionals through education and networking.

The Board of Directors invites members and the interested public to meet and hear Patricia Janiot, Senior Anchor for CNN En Español speak on “Femininity and Success” at a breakfast seminar, from 7:30 AM to 9:00 AM on Monday, April 28th at the Grand Hyatt Atlanta - Buckhead. Registration may be found on the recently launched NLBWA - Atlanta website at www.nlbwaatlanta.com.

Patricia Janiot is a senior anchor for CNN En Español and serves as the advisor to the senior vice president of the network. Janiot joined CNN in 1992 and presents “Panorama Mundial con Patricia Janiot,” the day’s most important headlines and stock market activity; and “Las Noticias,” a dynamic and comprehensive review of world events.

A strong, highly credible, successful, professional woman, Janiot was quick to accept the invitation to speak to the NLBWA - Atlanta Chapter. “I congratulate the NLBWA for the good work they are doing,” commented Janiot.

Janiot has received numerous journalism accolades, among them a Golden Mike Award in 1990 for best newscast by the Radio & Television News Association of Southern California, an Emmy Award nomination, and Colombia’s Simon Bolivar award for investigative journalism. Janiot was also named to the Hispanic Media 100 in 2001, an annual recognition of 100 of the most influential Spanish-language journalists and news media executives in the United States, and was most recently awarded a 2002 Spanish-language Television Industry Award (INTE) for “Best Female News Personality.”

The National Latina Business Women Association is a non-profit organization. Mailing address: 860 Johnson Ferry Road, Suite 140-207 Atlanta, GA 30342. For more information please check out our website at:

” title=”http://www.nlbwaatlanta.com\”*

” class=”autohyperlink” target=”_blank”>www.nlbwaatlanta.com”*

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Sheriff: Word is out there about new immigration program - Hall County, Georgia

Filed under [ Community ] [ Immigration ] [ Georgia ]

“The message, authorities say, is apparently getting out.

In the nearly three weeks since Hall County sheriff’s officials began a new partnership with federal authorities to identify accused lawbreakers who are in the country illegally, there has been a marked decrease in the number of foreign-born arrestees, officials said.

Meanwhile, 139 people booked into the jail have been interviewed in connection with the 287(g) program, 111 had immigration holds placed on them, and 45 have been picked up by Immigration and Customs Enforcement agents for possible deportation.”*

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Bud Light Is the Official Beer Sponsor for Fiesta Atlanta ‘08

Filed under [ Community ] [ Marketing ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“Lanza Group, LLC, one of Atlanta’s leading Hispanic market advertising and PR firms, today proudly announced that Bud Light is the official beer sponsor of Fiesta Atlanta ‘08, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ‘08 takes place on Sunday, May 4, 2008 from 10 am to 7:00 pm at Centennial Olympic Park in downtown Atlanta.

“We’re excited to have Anheuser-Bush sponsor Fiesta Atlanta again this year,” said Ralph E. Herrera, President of Lanza Group, LLC. “We thank them for their strong commitment to the Hispanic community here in Atlanta.”

For Anheuser-Bush, the partnership represents an excellent opportunity to strengthen its presence within the Latino community. Last year’s event had over 30,000 attendees. “For generations, Anheuser-Busch has been active in the Latino community as part of our tradition of giving back to the communities where we live and work,” said Cassandra Clouser, Manager of Field Media Services for Anheuser-Busch. “We’re proud to partner with Fiesta Atlanta ‘08 and look forward to enjoying a fun-filled day of activities.”

Fiesta Atlanta ‘08 events include continuous live performances by national and local artists, an artist’s market, and vendor booths offering free product samples and authentic Latino foods. The event also features a Soccer Challenge, which will take place from 9:00 am to 5:00 pm.

For more information about Fiesta Atlanta ‘08, contact Caroline Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can also visit www.fiestaatlanta.com. Fiesta Atlanta is a Lanza Group, LLC production.

Anheuser-Busch’s support of the Latino community dates back more than a century and currently includes sponsorships of the Mexican National Soccer Team and Chivas. In addition to marketing programs, the company supports approximately 400 community-based, local and national Latino organizations with contributions totaling nearly $50 million during the past two decades. To learn more about these efforts, please visit www.Latinobud.com.

Lanza Group, LLC is Atlanta’s premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services.

MEDIA CONTACT:

Caroline Elisabeth Peters (404) 350-0200

” title=”mailto:cpeters@lanzagroup.com\”

“>cpeters@lanzagroup.com”

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April 21, 2008

Hyatt Hotels of Atlanta Signs on as the Official Hotel Sponsor of Fiesta Atlanta ‘08

Filed under [ Business ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“Lanza Group, LLC, one of Atlanta’s leading Hispanic market advertising and PR firms, today proudly announced that Hyatt Hotels of Atlanta will serve as the official host hotel of Fiesta Atlanta ‘08, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ‘08 takes place on Sunday, May 4, 2008 from 10:00 am to 7:00 pm at Centennial Olympic Park in downtown Atlanta.
“In addition to being one of the premiere hotels in Atlanta, Hyatt Hotels & Resorts is a demonstrated leader in the business community,” said Ralph E. Herrera, President of Lanza Group, LLC. “It’s an honor to once again have them partner with us for Fiesta Atlanta.”
For Hyatt Hotels & Resorts, the partnership represents an excellent opportunity to reach out to the Hispanic community. Last year’s event had over 30,000 attendees. “The influence of the Hispanic community on the city of Atlanta is strong and growing stronger,” said Joe Hindsley, General Manager of Hyatt Regency Atlanta. “For Hyatt, participating in this event gives us an opportunity to become part of this very tight-knit community.”
Fiesta Atlanta ‘08 events include continuous live performances by national and local artists, an artist’s market, and vendor booths offering free product samples and authentic Latino foods. This year’s event also features a soccer tournament that runs from 9:00 am to 5:00 pm.
For more information about Fiesta Atlanta ‘08, contact Caroline Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can also visit www.fiestaatlanta.com/. Fiesta Atlanta is a Lanza Group, LLC production.
Hyatt Regency Atlanta is the official hotel of Fiesta Atlanta. Located on Peachtree Street just three blocks from Centennial Olympic Park, the hotel is connected to Peachtree Center MARTA station, making transportation to and from the airport quick and easy. With 1,260 luxurious guestrooms, state-of-the-art amenities and world-class customer service, Hyatt Regency Atlanta is downtown Atlanta’s premier hotel. For reservations, call 800 233-1234.
Lanza Group, LLC is Atlanta’s premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services.

MEDIA CONTACT: Caroline Elisabeth Peters (404) 350-0200 cpeters@lanzagroup.com

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April 14, 2008

University of Georgia encourages Hispanic enrollment

Filed under [ Hispanic News ] [ Higher Education ] [ Georgia ]

“University students took recruitment efforts for college-bound Hispanic students into their own hands over the weekend.

Movimiento Latino, a new initiative started by the Office of the Institutional Diversity, enlisted more than 25 Hispanic students from seven organizations to host a group of Hispanic students accepted to the University.

Hosts offered their dormitories and free time to show participants “a day in the life of a college student,” a host said.”*

*From: http://media.www.redandblack.com
Traducido: usando Google o Altavista/Babel Fish

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April 10, 2008

Local residents learn specifics of immigration law - Georgia

Filed under [ Community ] [ Hispanic News ] [ Immigration ] [ Georgia ]

“A group of about 30 residents asked questions Wednesday evening about specific immigration cases and learned at a workshop about local, county and state proposals that could affect immigrants.

“There’s a lot of fear within the community, and they call us constantly with immigration questions,” said America Gruner, president of the Coalition of Latino Leaders that sponsored the event.

“There are a lot of rumors out there, (including) that they are going to start stopping everyone who drives,” Ms. Gruner said, “so we want to give them an opportunity to clear all their doubts and ask all the questions they need.””*

*From: http://timesfreepress.com
Traducido: usando Google o Altavista/Babel Fish

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April 8, 2008

Braves launch Spanish website, BravesBeisbol.com

Filed under [ Hispanic News ] [ Internet ] [ Sports ] [ Language Issues ] [ Georgia ] [ Atlanta ]

“The Atlanta Braves have launched a full-service, Spanish-language website in conjunction with Major League Baseball Advanced Media (MLBAM). Bravesbeisbol.com will provide fans with up-to-date news and team information including the 2008 Braves game schedule and promotional calendar, league standings, game recaps and stories in Spanish, as well as photo and video galleries.

“As a native of Venezuela and lifelong baseball player and fan of the sport, I think it’s great that we’re launching BravesBeisbol.com,” said Braves bullpen coach Eddie Perez. “Now Spanish-speaking Braves fans from Atlanta and anywhere in the world can keep up with their favorite team.”"*

*From: http://atlanta.braves.mlb.com
Traducido: usando Google o Altavista/Babel Fish

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March 20, 2008

Marketers Eye Atlanta’s Growing Hispanic Community

Filed under [ Hispanic News ] [ Marketing ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, recently profiled Atlanta, labeling it a key market to watch as competition heats up for one of the country’s fastest-growing Latino markets.
“When you grow 71 percent since the last census and break the 10 percent population mark, people sit up and take notice,” says publisher Arturo Villar, whose publication caters to corporate marketers, advertising agencies and media.
2008 Numbers
Highlights of Hispanic Market Weekly’s Enhanced Market Profile, which draws from just-released data from the Geoscape(R) American Marketscape Data Stream(TM): 2008, include:

– 10 percent of the market is now Hispanic — up from 9.3 percent just one year ago — The median income for Atlanta-area Hispanics is $42,777 — 67.5% percent of Latinos in the market have a high school education or higher — The largest segment: adults 25-34 followed by children ages 9 and under
“The Atlanta market is one of the most exciting markets, and the information provided in our Enhanced Market Profiles is essential reading for anyone looking for opportunities to connect with Hispanics in the South, says Lanette Cueto, Hispanic Market Weekly’s national sales manager.
Local Spanish TV Battle
Hispanic Market Weekly points to an interesting battle taking shape in Atlanta between Univision’s owned-and-operated WUVG-Channel 34, which debuted in January 2002, and Azteca America affiliate WUVM-Channel 4, which launched in June 2006. WUVG benefits from being the lone full-power television station in the Atlanta market offering Spanish-language programming, but WUVM has taken the lead with local news.
“The rapid development of local news in Atlanta gives advertisers an opportunity to reach a growing and vibrant community in ways that national advertising cannot,” says Cynthia Corzo, editor of Hispanic Market Weekly.
The entire Enhanced Market Profile can be found at www.hispanicmarketweekly.com/featureArticle.cms?id=927
About Hispanic Market Weekly
Coral Gables, Florida-based Hispanic Market Weekly (www.hispanicmarketweekly.com/ ) is the leading authority on news and events shaping Hispanic marketing, providing in-depth coverage of the media, companies and trends that impact the U.S. Latino market. Founded in 1997, Hispanic Market Weekly is the publication of choice for corporate marketers, agencies and media professionals seeking breaking news, research, insight and analysis.

Contact: Tammie Caton JTS Communications tcaton@jtscom.com (251) 327-7826 “

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March 18, 2008

Contemporary Latin American and Latino Art can be seen at Atlanta’s High Museum through May 4

Filed under [ Art y Culture ] [ Hispanic News ] [ Georgia ] [ Atlanta ]

“he High Museum of Art in Atlanta is showcasing “Transactions: Contemporary Latin American and Latino Art” through May 4. The exhibition highlights how this group of artists has commonly explored the question of identity through their own cultures and life experiences.

The show features artists whose work crosses all media and disciplines.”*

*From: http://timesfreepress.com
Traducido: usando Google o Altavista/Babel Fish

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March 13, 2008

On the job: Cristina Richards

Filed under [ Community ] [ Hispanic News ] [ Latinas ] [ People ] [ Georgia ]

“Cristina Richards didn’t want to leave her native Panama for the United States in 1989, considering she had a good accounting job at the upscale Marriott hotel in Panama City and spoke virtually no English.

But then the political situation fast began to turn ugly, with Gen. Manuel Noriega being implicated in drug trafficking and falling out of favor with the U.S. government.

Six months before 27,000 U.S. troops invaded Panama and captured the dictator in December 1989, Richards, at age 28, left for the U.S. — Columbus specifically — to join her mother and sister.”*

*From: http://www.ledger-enquirer.com
Traducido: usando Google o Altavista/Babel Fish

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March 6, 2008

Did You Know? Georgia’s Latino population has grown about seven-fold in the last 18 years, from 100,000 in 1990 to 700,000 in 2006

Filed under [ Community ] [ Did You Know? ] [ Hispanic News ] [ Georgia ] [ Atlanta ]

So did you know this? If you didn’t, perhaps you could send it to someone you know to help spread the knowledge and please tell them about HispanicTips.

View more “Did You Know?” facts in our “Did You Know?” section

From: http://www.ajc.com
Traducido: usando Google o Altavista/Babel Fish

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4 key organizations that cater to Atlanta’s Hispanic community will have to search for new leaders this year.

Filed under [ Community ] [ Hispanic News ] [ People ] [ Top Stories ] [ Georgia ] [ Atlanta ]

“Maritza Pichon, head of the Latin American Association, will step down in May after five years at the helm of the nonprofit on Buford Highway.

In addition, the Georgia Hispanic Chamber of Commerce lost its president with the death of Sara González last month. She had planned to retire in May.

The boards of both organizations will hire firms to conduct searches for replacements.

“*

*From: http://www.ajc.com
Traducido: usando Google o Altavista/Babel Fish

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March 5, 2008

NAHP 23rd Annual Conference Heads to Atlanta, April 16-19, 2008

Filed under [ Hispanic News ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“This year, the National Association of Hispanic Publications’(NAHP) Annual Conference and Business Exposition themed, Achieving Breakthrough Growth; Strategies for Publishing in the Digital Age focuses on the impact of digital technology and citizen journalism on the newspaper and magazine publishing business in the Hispanic marketplace. The conference will showcase the different approaches, strategies and risks sure to affect publishers, editors and journalists in the years ahead.

Always a forum for various perspectives and differing points of view, NAHP Atlanta will feature dynamic workshops, roundtables and keynotes including:

OPENING SESSION: The Hispanic Publisher’s Roundtable features four publishers sharing case studies exploring their latest innovations and money-making ideas with participants. Four publishers will illuminate the best ideas for what’s hot, what’s new, what’s working and what’s not.

KEYNOTES:

– Consorte Media Founder, Chairman & CEO Alicia Morgan will address the new reality of a digital world and how to best take advantage of the burgeoning power of Hispanics online. In this keynote presentation, Ms. Morgan will give insightful tips and practical advice to publishers looking to implement a digital strategy.

– Frank Sharry, executive director of the National Immigration Forum will share his thoughts, experiences and reflections on the national debate on immigration reform and the politics and policies that influence and inform the debate in the upcoming presidential elections and at the state and local levels as well.

– Washington Post Deputy Managing Editor Milton Coleman will address the conference on the coming shifts in newspaper publishing as they impact the Hispanic marketplace and community.

WORKSHOPS: Continuing to build on the success of the Workshops held at
NAHP Phoenix 2007, twelve workshop sessions taking place on Thursday, Friday and Saturday will focus on editorial issues, revenue generation, and marketing and sales strategies. There will be a variety of workshops to choose from each day. The workshop format will include brief presentation followed by ample time for discussion and questions. Workshops topics include:

– Going Digital
– The Payback for Being Audited
– Hispanic Customers for Life
– Building Revenue with National Advertising
– Succeeding in the 8(a) Environment
– The High Value of High Quality Print
– What’s In a Name: Branding Concepts for the 21st Century

NAHP has also organized two special roundtable tracks including the popular “Editors Roundtable” and “National Advertising Roundtable”. All of the workshops scheduled during the workshop time slots are part of three tracks focused on revenues, sales and marketing and editorial services.

JOSE MARTI AWARDS: Throughout the conference publishers will be recognized for outstanding work in a variety of areas and focus points of their publications through the Jose Marti Awards Program. Award recipients will be recognized in categories including:

– The Written Word
– Marketing & Design
– Photography & Cartoon
– Outstanding Sections
– Overall Excellence

AND MORE — There will also be outstanding networking and social events including:

– 23rd Annual Gala Awards Reception, Dinner & Dance
– Fiesta Atlanta Closing Celebration
– The New World of Coke & World Premiere Reception

EXHIBITIONS: Tools and services are the building blocks used to
Create dynamic, focused and well-read Hispanic newspapers and magazines and the exhibitors’ gallery provides a perfect opportunity for publishers and providers to meet to discuss the latest ideas, new products and content. The exhibition area will be open Thursday & Friday and all breaks and receptions will be held in the exhibit area giving participants ample opportunity to visit with exhibitors and witness demonstrations.

NAHP ANNUAL GENERAL MEETING: The Annual Meeting of the NAHP Membership will be held on Friday, April 18, 2008 to elect regional directors and conduct other business.

VENUE: The 23rd NAHP Annual Conference & Business Exposition takes place at the Hyatt Regency Hotel, 265 Peachtree Street NE, in Atlanta, Georgia. Atlanta is accessible by plane, train or automobile. Local rail, shuttles, taxi, and rental cars are available from the airport to the hotel.

REGISTRATION FEES: The registration fee includes: three breakfasts, two lunches, the Gala Dinner; receptions; refreshment breaks; conference materials; and exhibits.

NAHP Member - $ 499
Nonmember - $ 699
Companion/ Spouse - $ 350

Members can save $100 by registering before March 16, 2008 and team discounts are available as well. All registration fees must be paid at time of registration. All fees in US dollars.

HOTEL ACCOMMODATIONS: All hotel accommodations must be made individually. To assure best availability make your reservations before March 17, 2008. There is direct access to the Hyatt reservations system through the NAHP website at www.nahp.org/Annual_Convention or you may contact Hyatt Reservations directly at 800-233-1234. Be sure to mention NAHP to obtain the best rate.

FOR A FULL BROCHURE:
National Association of Hispanic Publications
8201 Greensboro Drive, Suite 300
McLean, VA 22102 USA
Phone: +1 703 610 0205 - Fax: +1 703 610 9005
memberservices@nahp.org
“*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

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February 26, 2008

National Society of Hispanic MBAs Celebrates 20th Anniversary and Announces 2008 Conference in Atlanta

Filed under [ Business ] [ Hispanic News ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]

“The National Society of Hispanic MBAs (NSHMBA) recently held a special celebration at Atlanta’s One Ninety One Club marking the organization’s 20th Anniversary. Organized to coincide with NSHMBA’s announcement of Atlanta as the host city for its 2008 Conference and Career Expo, the celebration included presentations highlighting the organization’s progress over the last two decades and a keynote speech by NSHMBA CEO, Lourdes Hassler announcing Deloitte Consulting LLP as the lead sponsor of this year’s conference. Reception attendees included members of NSHMBA’s Atlanta Chapter and national office staff, as well as members of the organization’s Corporate Advisory Board who represent thirty-eight of the nation’s leading corporations and education-focused organizations.

NSHMBA’s 2008 Conference and Career Expo will be held October 9-11 at the Georgia World Congress Center. “We are very excited to be coming to Atlanta and especially proud to be partnering with Deloitte Consulting LLP,” said NSHMBA’s CEO, Ms. Lourdes Hassler. “Our organizations share a strong commitment to the Hispanic community and a dedication to the recruitment of diverse talent. We are delighted to have them as our lead sponsor for this year’s conference.”

The National Society of Hispanic MBAs’ Annual Conference and Career Expo is the largest gathering of Hispanic MBAs in the country. An estimated 8,000 people are expected to attend including NSHMBA’s 300+ corporate and academic sponsors. Participating corporations will have the opportunity to recruit well-educated, diverse students and professionals and conference attendees will have numerous opportunities to attend professional development and networking sessions with top Hispanic leaders from across the nation.

For more information, please contact Regina Cuellar-Lee, on location, at 317-442-4435. Venue is the One Ninety One Club at One Ninety One Peachtree Tower on 191 Peachtree Street, NE Suite 400 at the Atrium Room, Atlanta, GA.

About NSHMBA

The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C: 24.85, +0.11, +0.44%)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and 7,000 members in the U.S. and Puerto Rico. It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S., so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce.”

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Latin American Council Breaks With Day Laborers - Lowcountry, Georgia

Filed under [ Community ] [ Hispanic News ] [ Georgia ]

“Members of the Lowcountry’s Hispanic community are concerned. That’s because the Latin American Council announced they are cutting ties with the dozens of day laborers who meet there every morning. It’s a decision the council thinks will ultimately help them serve the people better.

Many ride their bikes miles every day, just to wait at The Latin American Council for someone to stop and offer work. Because they know once they’re at that building, their odds of making money increase.”*

*From: http://www.wsav.com
Traducido: usando Google o Altavista/Babel Fish

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February 21, 2008

Georgia Lawmakers Work To Make English The State’s Official Language

Filed under [ Hispanic News ] [ Politics ] [ Language Issues ] [ Eye Openers ] [ Georgia ]

“Phil Kent, Pro English group member: “Ninety percent of the American people; black, white, Liberal, Conservative, Anglo, Latino, believe that English ought to be the official language of government.”

The question is: should Georgia’s Constitution be amended to say just that?

D.A. King, Dustin Inman Society: “Right now, we have a law quite weak that makes English the official language.”"*

*From: http://www.wjbf.com
Traducido: usando Google o Altavista/Babel Fish

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February 20, 2008

Longtime head of Hispanic chamber dies - Sara González, oversaw Hispanic chamber’s growth

Filed under [ Business ] [ Hispanic News ] [ Latinas ] [ People ] [ Georgia ]

“When it came to efforts to help Atlanta’s Hispanic and business communities, Sara González was usually in the middle of it.

The president and CEO of the Georgia Hispanic Chamber of Commerce was an outspoken advocate for Hispanic entrepreneurs and grew the Hispanic chamber from 172 members in 1996 — when she took over as president — to about 1,500 last year.

Ms. González moved to Atlanta in 1975, having fled Cuba and Fidel Castro’s regime in 1960. She died of a heart attack Monday night. She was 72.“*

*From: http://www.ajc.com
Traducido: usando Google o Altavista/Babel Fish

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Georgia Hispanic Chamber CEO Sara González dies

Filed under [ Business ] [ Hispanic News ] [ Latinas ] [ People ] [ Top Stories ] [ Blogante Business ] [ Georgia ]

“Georgia Hispanic Chamber of Commerce (GHCC) President and CEO Sara González, 72, died of a heart attack late Feb. 18, the organization reported Tuesday.

Under González’ leadership, GHCC said it grew in endowment and membership, from 172 members in 1996 to nearly 1,500 members in 2007. González started the Hispanic American Center for Economic Development, Argentine-American Chamber of Commerce, the Dominican-American Chamber of Commerce and the Ecuadorian-American Chamber of Commerce.”*

*From: http://www.bizjournals.com
Traducido: usando Google o Altavista/Babel Fish

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February 19, 2008

Bill would let police seize vehicles driven by illegal immigrants - Georgia

Filed under [ Hispanic News ] [ Immigration ] [ Politics ] [ Georgia ]

“A proposal to allow police to seize cars from illegal immigrants prompted an emotional public hearing before a legislative committee Monday.

The bill, sponsored by Rep. James Mills (R-Gainesville), would allow police to seize any vehicle involved in a traffic violation or accident if it’s driven by an illegal immigrant. That includes rented and leased vehicles if the owner should have known the driver was an illegal immigrant”*

*From: http://www.ajc.com
Traducido: usando Google o Altavista/Babel Fish

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February 18, 2008

Deputies Learning Spanish - Georgia

Filed under [ Community ] [ Hispanic News ] [ Language Issues ] [ Georgia ]

“
When the bodies of three Mexican brothers were found in Rocky Creek in South Bibb County last January, it took authorities days to identify them.

“Not only did we realize we didn’t speak the language,” Bibb County Sheriff Jerry Modena said. “But also there were some cultural differences that we weren’t aware of either.”

After the incident, Modena took action to prepare his deputies for growth in the Hispanic community.”*

*From: http://www.13wmaz.com
Traducido: usando Google o Altavista/Babel Fish

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