News (Noticias) for Business

J. C. Penney Company, Inc. (NYSE: JCP) is proud to present “SOMOS JCPenney” for the third consecutive year, a program created exclusively with People en Español magazine that supports the Company’s Hispanic Heritage month initiatives by recognizing and celebrating the Company’s family: JCPenney Associates. This program is a testament of JCPenney’s commitment to the Hispanic community by recognizing their family traditions.

To participate in this year’s “SOMOS JCPenney”, a company-wide essay contest was held within the United States and Puerto Rico in which Associates shared the importance of family traditions and how these traditions reflect their Hispanic heritage. Four lucky JCPenney Associates and their families were treated to a VIP experience which included a trip to New York City to model in a photo-shoot wearing JCPenney signature brands and accessories. The “SOMOS JCPenney” special advertising insert is featured in the October 2008 issue of People en Español. Don’t forget to pick up your copy! “

HipCricket, a pioneering mobile marketing company, today announced the appointment of David Jones as general manager of the first comprehensive Hispanic Mobile Marketing Network. The network consists of a family of Hispanic media properties that brand managers can leverage with a single buy for targeted, interactive mobile campaigns to Hispanic consumers in leading U.S. markets that include Los Angeles, Miami, Chicago and New York, among others.

HipCricket’s Hispanic reach extends to 14 of the top 15 Hispanic markets and to more than nine million listeners and viewers.

Jones’ appointment is the latest development in HipCricket’s efforts with the burgeoning Hispanic market—one expected to have $1.2B in buying power by 2012—as the company has recently announced deals with leading broadcast companies including Spanish Broadcasting System (SBS).

Jones comes to HipCricket with extensive experience in the Hispanic marketplace as the former co-founder and CEO at CDK Media, a full-service multi-media company serving the U.S. Hispanic community. While at CDK Media, Jones oversaw the creation and execution of marketing, advertising, PR and sponsorship programs for national clients including, Volvo Cars of North America, Southwest Airlines, Colgate Palmolive, L’Oreal, American Express, Nissan, All State, General Motors, ExxonMobil and Wal*Mart, among others.

“For years, David has created meaningful brand opportunities for companies seeking to interact with Hispanics in the U.S.,” said Eric Harber, president and chief operating officer, HipCricket. “The Hispanic-American market has embraced mobile technology like no other demographic. HipCricket’s Hispanic Mobile Marketing Network gives brand marketers direct and measurable reach to a large, opted-in, highly engaged population of mobile-equipped Hispanic consumers. We’re fortunate to be able to add David’s knowledge, talent and relationships to our team.”

“With its impressive history with broadcasters and brands, and the Hispanic-American market’s predisposition to mobile, HipCricket is coming at this at absolutely the right time,” said Jones.

Besides his experience in the dynamic U.S. Hispanic marketplace, Jones also has a far-reaching background in the technology and sales industries. Prior to entering media, he was deeply entrenched in the IT industry in the U.S. and in Europe. He served as the U.S. director of sales for the web hosting giant Navisite, a CMGI company, living and working in San Francisco. Before Navisite, Jones was the European sales director for the U.S. CAD/CAM software company Parametric Technology Corporation, overseeing sales in the Netherlands, Belgium and Luxemburg.

Jones holds a degree in business administration from the University of Texas.

About HipCricket

HipCricket, Inc. drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and solutions company has delivered more than 17,000 successful campaigns for customers including Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey’s and Jameson. With its unique technology and experienced, customer-focused team, HipCricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands with audiences they desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network. The company is based in Kirkland, Wash. with additional operations in New York. More information can be found at www.hipcricket.com. “

The September 2008 issue of Hispanic Business magazine will feature the Diversity Elite 60, an annual list determined by more than 30 variables that measure companies’ commitments to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity.

Top companies on this year’s list went beyond workforce diversity initiatives and implemented strategies to reach more Hispanic consumers and increase their businesses with minority- and Hispanic-owned suppliers.

This year AT&T heads the 2008 Hispanic Business Diversity Elite. The San Antonio-based telecommunications giant once again showed its dedication to the diversity strategy. “Diversity is a part of our value system, part of our strategy and part of our corporate culture. It provides us with a real competitive edge,” states Angiolina Wiskocil, senior vice-president of consumer information technology.

The top 10 companies this year include AT&T Inc.; Southern California Edison; Comerica Inc.; Wal-Mart Stores Inc.; PNM Resources; Washington Mutual Inc.; Hyatt Hotels Corporation; JPMorgan Chase; Sempra Energy and Bank of America.

The September Diversity issue also includes the 2008 Best Schools for Hispanics with top 10 lists in four categories: law, business, engineering and medicine. Extended and exclusive content on the Diversity Elite 60 and Top Schools will be available online beginning in September at www.hispanicbusiness.com/rankings.

About Hispanic Business Inc.
For almost thirty years Hispanic Business Inc. has been the source for the latest trends, research and reporting on the growth of the U.S. Hispanic consumer market and the Hispanic enterprise and professional sectors.

Hispanic Business Media properties provide innovative branding and targeted marketing solutions across multiple platforms:

– Award-winning print editorial via Hispanic Business(R) magazine, which
provides readers in the United States and around the world with the most relevant and data-driven news on the U.S. Hispanic economy.

– Fresh, real-time online content and interaction via HispanicBusiness.com(R).

– Hispanic Business Events, which feature and draw the nation’s most affluent and influential Hispanic leaders. Examples include the Hispanic Business magazine EOY(R) Awards for entrepreneurial excellence; the CEO Capital Markets Roundtable; and the Woman of the Year (WOY) Awards.

– Unique data reports on the U.S. Hispanic sector developed by HispanTelligence(R), the research arm of Hispanic Business Media.

– Diversity recruiting and development services from HireDiversity.com(R).

Hispanic Business(R) magazine, HispanicBusiness.com(R), Hispanic Business magazine EOY(R), HireDiversity.com(R) and HispanTelligence(R) are registered trademarks of Hispanic Business Inc. 2008 Hispanic Business Inc. All rights reserved. “

BuscaPe.com Group ( www.buscape.com ), which is owner of the largest Comparison Shopping Network in Latin America, and Microsoft MSN (Nasdaq: MFST) announce a partnership in Mexico that will benefit more than 12 million users who visit the Prodigy/MSN site. Starting now, they will be able to research and compare prices for products and services at more than 400 stores, as well as access a database of nearly two million products.

According to Romero Rodrigues, CEO and Founder of BuscaPe.com Inc. ( www.buscape.com ), the agreement should ensure 50% growth in Mexico. “We will offer a safe, fast way to make an intelligent purchase through the Internet, while the ability to compare prices will provide the user the assurance of making a good purchase,” he points out.

Data from comScore Media Metrix (March 2008), a global leader in Internet audience monitoring, rank BuscaPe the second largest portal among Latin American e-commerce sites, while the MSN site in Mexico has a more than 94% market penetration and 12 million unique users. “The partnership will bring both partners more exposure, and guarantee greater brand strength in the Mexican market, one of today’s main markets in the Americas,” said Jaime Kalb, commercial director for Prodigy MSN Mexico.

Access to the comparison system is available through the main Mexican MSN site: ( prodigy.msn.com/ ) or directly via: ( prodigymsn.buscape.com.mx/ ).

About BuscaPe
Creator of the Comparison Shopping service at www.buscape.com.br in June 1999, BuscaPe.com Group ( www.buscape.com ) is made up of media properties focused on the purchase decision process in Latin American e- commerce. With more than 30 million visits each month and available in 28 countries, BuscaPe is an absolute leader in purchase decisions in Latin America.

Its main properties are:

BuscaPe ( www.buscape.com.br ): A leader in price comparison with a presence in Brazil, Mexico, Argentina, Chile and Colombia, BuscaPe compares prices of more than 7,000,000 products sold by 60,000 companies. It is also responsible for shopping at more than 100 portals, including Microsoft MSN, Yahoo, Abril, Globo and Terra.

Bondfaro ( www.bondfaro.com.br ): A leader in product research and information, Bondfaro helps consumers decide which product is the right one to buy. With its main focus on products, the site offers videos and advice by its own specialists, as well as users themselves.

e-bit ( www.ebit.com.br ): e-bit won a name for itself in the development of e-commerce in Brazil as the most respected source of information on e-commerce with more than 6 million respondents of on line shopping experience compiled since 2000 in more than 1,800 affiliated online stores. Starting in 2008, its activities are undergoing expansion in the following Latin American countries: Argentina, Chile, Colombia and Mexico.

QueBarato! ( www.quebarato.com.br ): An absolute leader in free classifieds, the recently launched QueBarato is available in 28 countries, all Spanish- or Portuguese-speaking, allowing people to advertise their products, services, vehicles and real estate quickly, efficiently and free of charge.

BuscaPe Viagens ( www.buscapeviagens.com.br ): The only one to offer price comparisons of airline tickets in the Brazilian domestic market for more than 700 domestic and international carriers, as well as on-line and off-line travel agencies from all over the country. With a simple, intuitive interface, BuscaPe Viagens is accessible to Internet users of all types — all this so it can offer the best airfare options in the market.

Corta Contas ( www.cortacontas.com.br ): Website for research and comparison of financial products and services.

Wiki2Buy ( www.wiki2buy.com ): A collaborative buyer’s guide in wiki format containing information about products, services and stores.

Pagamento Digital ( www.pagamentodigital.com.br ): The safest online payment management platform on the Internet. A simple, fast, low-cost method, it is designed especially for online merchants and buyers to buy the best the Internet has to offer with the security they need.

FControl ( www.fcontrol.com.br ): Has been providing fraud risk management solutions for remote transactions since 2003. With services ranging from analysis of remote transactions and consulting and operational oversight of fraud management processes, to complete outsourcing of internal fraud risk management teams, FControl has distinguished itself for its precision in differentiating between legitimate and fraudulent transactions in companies throughout Brazil.

Compra Comigo ( www.compracomigo.com.br ): Orkut’s most popular buy and sell application. A practical, effective way for friends to do business. Available to Orkut, and soon to other social networks, it allows buying, selling and exchanges among friends. “

AT&T Inc. (NYSE: T) today announced that the company has received the top rankings on diversity lists published by two Hispanic magazines for the company’s commitment to diversity and inclusion and, more specifically, the Hispanic community.

AT&T ranks No. 1 among Hispanic Business magazine’s Diversity Elite, which will be included in the September 2008 issue of the magazine. This recognition is based on the company’s commitment to reach out to Hispanics in the areas of recruitment and retention, procurement, philanthropy and marketing. AT&T has been included among the Diversity Elite in past years.

AT&T was also named Company of the Year by LATINA Style magazine, the highest recognition for a company included among the publication’s 50 Best Companies for Latinas to Work For in the United States, also known as the LATINA Style 50. The 50 Best Companies list appeared in the August 2008 issue of the magazine.

For the 2008 LATINA Style 50 list, more than 1,000 U.S. corporations were surveyed on items deemed most important by the publication’s Hispanic female readers, including mentoring programs, Latina executives and board members, educational opportunities, alternative work policies, dependent/child care support and employee benefits. AT&T has been included among the magazine’s 50 Best Companies for 11 consecutive years and was ranked among the top 12 companies in 2007.

In addition to the accolades from Hispanic Business and LATINA Style, AT&T has been selected for Latin Business magazine’s Corporate Diversity Honor Roll, which will appear in the Fall 2008 issue of the magazine.

“Diversity and inclusion are woven into the fabric of AT&T’s culture, and these attributes permeate every aspect of our business,” said Cindy Brinkley, chief diversity officer and senior vice president-Talent Development, AT&T. “We are proud of these recognitions, as they reflect our philosophy and validate our efforts.”

This year, AT&T also ranked No. 1 among DiversityBusiness.com’s Top Organizations for Multicultural Business Opportunities because of the consistency and quality of business opportunities that the company grants to minority- and women-owned companies, and AT&T was included among DiversityInc’s Top 50 Companies for Diversity.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com .

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom . “

In celebration of Hispanic Heritage Month, which begins on September 15, Payless ShoeSource(R) has launched the Payless Inspiring Possibilities Program and will join together with its shoppers to raise money to support the future of Hispanic youth.

Through the new program, Payless will sell a limited-edition Trilogy necklace for only $4 in more than 650 stores nationwide and Payless.com(R), while supplies last, and will donate 100 percent of the net profits of necklace sales, with a minimum donation of $35,000, to a newly developed scholarship established with the Hispanic Scholarship Fund (HSF). Payless said it expects to distribute a minimum of a dozen $2,500 scholarships through the new HSF program as a result of the new initiative.

The necklace goes on sale September 1. The unique design features a black corded necklace with three hoops featuring inspirational words in English and Spanish: Believe/Creer, Dream/Sonar, and Inspire/Inspirar.

“Youth and education are critical to the future of our nation,” said LuAnn Via, president and CEO of Payless. “Our efforts in September are focused on supporting Hispanic youth with our Payless Inspiring Possibilities program. The unique, limited-edition Trilogy necklace is available for only $4 — a price point accessible to so many. Together, we are truly celebrating Hispanic Heritage Month and benefiting young Hispanics with strong opportunities for higher education and to help them achieve their goals and make their dreams come true.”

Payless is the nation’s largest specialty footwear retailer with the on-going mission to democratize fashion and design in footwear and accessories. Since 2004, Payless has established formal programs to support important causes by selling unique, on-trend items and making them accessible with affordable price points and then partnering with shoppers by donating 100 percent of the net profits from the sales of the item to the cause.

“We are pleased that Payless has taken a leadership role in providing resources and opportunities to support our future leaders,” said Gary Jimenez, Regional Vice President of the Hispanic Scholarship Fund.

“HSF provides the Hispanic community with more college scholarships than any other organization,” said Gaby Alban, Hispanic spokesperson for Payless. “We at Payless are proud and honored to partner with the HSF in supporting their mission to double the rate of U.S. Hispanics earning college degrees.”

For more information on the Trilogy necklace and/or the Payless Inspiring Possibilities program, please visit www.payless.com/hhm .

About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of first quarter 2008, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com .

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaeté for Payless, Lela Rose for Payless and alice + olivia for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R), LTD(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), and Skate Attack(R). Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com .

About HSF
Founded in 1975 as a not-for-profit, the Hispanic Scholarship Fund (HSF) is the nation’s preeminent Latino scholarship organization, providing the Latino community more college scholarships and educational outreach support than any other organization in the country. During the 2007-2008 academic year, HSF awarded almost 4,100 scholarships exceeding $26.7 million. In its 33-year history, HSF has awarded in excess of 86,000 scholarships, worth more than $247 million, to Latinos attending nearly 2,000 colleges and universities in all 50 states, Puerto Rico, Guam and the U.S. Virgin Islands. For more information about HSF, please visit: www.hsf.net . “

McDonald’s announced today it is working with the Hispanic Scholarship Fund (HSF) for the second consecutive year to conduct a series of workshops designed to help encourage greater Hispanic college enrollment. The free workshops will provide parents and students with extensive information regarding the college application process, including financial aid and how to apply for scholarships.

To view the Multimedia News Release, go to: www.prnewswire.com/mnr/mcdonalds/34751/

“We understand how challenging the college application process can be and we want students and parents to know we are here to help,” said Cristina Vilella, Director of Marketing, McDonald’s USA. “These workshops offer the necessary tools and information needed to make that college dream a reality, and it is also a great way for students and their parents to become aware of all the available resources out there for them, such as the RMHC(R)/HACER(R) Scholarship Program that McDonald’s created and supports.”

The workshop series dates and locations are:
– September 6, 2008: Firebaugh High School, Lynwood, CA
– September 18, 2008: Campbell High School, Smyrna, GA
– September 18, 2008: Gateway High School, Aurora, CO
– October 16, 2008: Phoenix Union High School District, Phoenix, AZ
– October 18, 2008: New Jersey Institute of Technology, Newark, NJ
– October 29, 2008: Arsenal Technical High School, Indianapolis, IN
– November 8, 2008: Valencia Community West Campus, Orlando, FL
– November 15, 2008: National Hispanic University, San Jose, CA
– November 18, 2008: Ysleta Independent School District, El Paso, TX
– November 22, 2008: Benito Juarez High School, Chicago, IL
– November TBD: TBD, Boston, MA

“Many of these children will be the first in their families to go to college,” said Frank D. Alvarez, HSF President & CEO. “Our goal is to provide parents and students with the essential tools to help guide them through the college admission process.”
The workshop will introduce students and parents to scholarship programs, such as RMHC/HACER, a program of Ronald McDonald House Charities(R) and its local U.S. chapters. Launched in 1985, RMHC/HACER is one of the largest educational scholarship programs in the country, having provided more than $17.9 million in scholarships to nearly 13,000 students since its inception. In the latest expansion of the program, four RMHC/HACER national scholarships of $100,000 each were awarded to deserving high school graduates this year.
More information regarding RMHC/HACER and the Steps for Success College Workshops(TM) can be found at www.MeEncanta.com.

About McDonald’s
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald’s visit www.mcdonalds.com.

About RMHC
Ronald McDonald House Charities(R), a non-profit, 501 (c)(3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Through its three core programs, Ronald McDonald House(R), Ronald McDonald Family Room(R), and Ronald McDonald Care Mobile(R) program, RMHC is making a global impact on the most pressing problems facing children today. RMHC and its network of local U.S. Chapters also provide scholarships for high school seniors who want to continue their education. For more information about Ronald McDonald House Charities visit www.rmhc.org.

About Hispanic Scholarship Fund
Founded in 1975 as a not-for-profit, the Hispanic Scholarship Fund (HSF) is the nation’s preeminent Latino scholarship organization, providing the Latino community more college scholarships and educational outreach support than any other organization in the country. During the 2006-2007 academic year, HSF awarded nearly 4,200 scholarships exceeding $26.5 million. In its 32-year history, HSF has awarded in excess of 82,000 scholarships worth more than $221 million to Latinos attending nearly 2,000 colleges and universities in all 50 states, Puerto Rico, Guam and the U.S. Virgin Islands. For more information about HSF, please visit: www.hsf.net. “

Fox Sports en Español announced the launch of its first-ever weekly NFL football show, Fox Impacto NFL, premiering tonight at 9PM ET/6PM PT. The magazine-style show, hosted by Adrian Garcia with analysis by acclaimed sports commentator Eduardo Blancas, will give a unique insider look at the world of the NFL by evaluating the upcoming games and reviewing the past week’s action with a special focus on the NFL’s key teams and players.

The Fox Impacto NFL duo, Adrian and Eduardo, further the show’s Hispanic flavor and will help satisfy the growing demand amongst Hispanics for America’s greatest sport. This one-of-a-kind dynamic delivers the best highlights from around the league, inside analysis, statistics, and interviews with regards to the NFL’s top players and coaches.

“We are very excited to offer our audience an exclusive show such as Fox Impacto NFL,” said Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Español. “It only strengthens our existing programming footprint as we again take the lead in bringing our audience the most relevant programming they want.”

Since it is the first and only football program on Fox Sports en Español, the network has high hopes about Fox Impacto NFL and is very pleased with what they will be offering their viewers. Fox Impacto NFL will launch this week and will kick-off its debut featuring interviews with players and coaches from the Dallas Cowboys and San Francisco 49ers. The show will also include a one-on-one special interview segment, Primero y Diez, with NFL players; beginning with Luis Castillo of the San Diego Chargers.

Fox Sports en Español has a track record of attracting the best talent for its programs and this is no exception. With his work as a commentator, anchor and presenter throughout his twenty years of experience in television and radio broadcast, Blancas has continuously proven his passion for football and was the natural choice for the network to launch this program.

“It is exciting to be part of this pioneering program which will be a great success,” said Eduardo Blancas, anchor of Fox Impacto NFL. “It is like no other program out there as Fox Impacto NFL offers sports fans an in depth analysis of the games in a modern, fun, and intense manner.”

About Fox Sports en Español
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLiga(TM), the Copa Santander Libertadores, the Copa Nissan Sudamericana, and the FIFA Club World Cup soccer tournaments; the Major League Baseball regular season, divisional playoffs, All-Star Game and World Series; and premier combat sports including championship boxing from Mexico and the U.S, Ultimate Fighting Championship(R)(R) and kickboxing. The channel reaches more than 14.4 million cable and satellite households in the country, of which 4.6 million are U.S. Hispanic households.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com. “

Effective August 29th at 11:59pm,  KTXZ AM 1560 will change it’s format to reintroduce to the Austin market a new music format that will feature Tejano Music. The format change will once again provide a venue for the promotion of the live Tejano music scene in the state capital.

In the coming weeks, due to changes in FCC rules and regulations, KTXZ will commence simulcasting the format in stereo on 95.1 FM here in Austin. The new format will feature Tejano, Norteno “Tejano Style” and Grupero Music.

Encino Broadcasting, LLC was founded this year for the specific purpose of acquiring KOKE. KTXZ and KELG by members of the Garcia family that previously owned KELG, KKLB, KTXZ and KFON. Those stations were sold to Border Media Partners in August of 2004 for 19 million dollars.

Dynamic Radio Broadcasting Corporation, owner of stations KELG, KKLB, KTXZ and KFON from 1985 through 2004, was founded by Austin Spanish Language broadcasting pioneer Jose Jaime Garcia. Sr. in October of 1985. Garcia Sr. first started his career in radio broadcasting in Austin in September of 1952 at KTXN 1370 AM, he would subsequently become the founder and principal owner of Austin’s first full-time Spanish Language radio station KMXX 102.3 FM that was established in August of 1976.

Garcia died on September 6, 1986 after a career of 34 years in broadcasting.

KELG continues today as Austin’s longest running Heritage Spanish Language radio station in Austin, Texas.

For further information contact:
Jose Jaime Garcia, Jr
512-789-3265
512 453-1491″

Liberty Power, one of the fastest-growing, independent retail electric providers in the United States, today announced that it has been named the number four company on the 2008 Hispanic Business 100 Fastest-Growing Companies(R) list, compiled annually by Hispanic Business magazine. While the list ranks companies according to percentage of revenue growth over the last four years, and does not consider the companies’ size, Liberty Power is the largest in terms of gross revenue among the top 40.

As the competitive retail electric industry matures, Liberty Power has remained in hyper-growth mode, increasing revenues more than 2380% when comparing 2007 to 2003. This level of growth has allowed the company to maintain a top five position this year after earning the title of the number one fastest-growing company on last year’s list. This honor marks only the fourth time in the 25-year history of the Hispanic Business 100 Fastest-Growing Companies list that the number one fastest-growing company was ranked within the top five the following year.

The ranking highlights Liberty Power’s rapid growth through 2007, which was driven by an expansion of sales and marketing efforts. The company continues to engage additional sales channel partners, while also broadening its product portfolio, in order to meet the wide-ranging needs of its diversified customer base. Liberty Power was also able to capitalize on newly established markets, taking advantage of the national footprint it created in 2007 when the company received licenses to sell electricity in 11 additional states.

“Liberty Power is honored to be recognized as the fourth fastest-growing company on this distinguished list. We appreciate the trust that more and more customers place in us every day and view our growth as a result of that trust,” said David Hernandez, CEO of Liberty Power. “By actively listening to our customers, we have been able to significantly build both the number and quality of products and services we offer. We are committed to our business plan and our mission to be the leading provider of low-cost, reliable electricity while providing an unparalleled level of customer service.”

Headquartered in Fort Lauderdale, Florida, Liberty Power is one of only four national retail electric providers licensed in 16 or more states and is the only certified, minority-owned, independent retail electric provider with a national presence. Currently serving tens of thousands of customers in New York, Texas, Maryland, New Jersey, Massachusetts, Connecticut, Illinois, Delaware, Maine, and Washington, D.C., Liberty Power provides large and small businesses, as well as residential customers, with low-cost electricity and outstanding customer service. National customers include JCPenney, Bausch & Lomb, and New York Life.

For more information on Liberty Power, please visit www.libertypowercorp.com/

Liberty Power - encompassing Liberty Power Holdings LLC, Liberty Power Maryland LLC, Liberty Power District of Columbia LLC, Liberty Power New York LLC, and LPT, LLC - is certified and licensed by the Public Utilities/Service Commissions of the following states: California, Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas, and Virginia. We are also licensed and certified in the District of Columbia, and by the Federal Energy Regulatory Commission. Additionally the company is GSA, SBA, and SBA-8A certified.”

Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) announced today strong ratings results for WSBS Mega TV Channel 22 as measured by the July 2008 Nielsen Hispanic Station Index (NHSI). The results continue to demonstrate Mega TV’s success and leadership among key demographics.

Mega TV’s prime-time programs have demonstrated impressive growth over the last year, often doubling and tripling the time period ratings among viewers in the 18-49 demographic and the 25-54 demographic. This massive growth in viewership has propelled the station to levels alongside market heavyweights WLTV Univision 23 and WSCV Telemundo.

Mega TV’s prime-time Monday through Sunday from 7:00 to 11:00 P.M. schedule has proven to be Mega TV’s most distinguished time period. According to the NHSI, Mega TV ranked second in the top stations in the market among Men 18-49 and 25-54, out-delivering both WSCV and WJAN. Additionally, Mega TV ranked third among Adults 18-49, Adults 25-54, Women 18-49, and Women 25-54.

Mega TV Programs experiencing rapid prime-time growth include:

*
“Paparazzi TV” (Monday through Friday from 7:00 to 8:00 P.M.) ranked third in the time period among Women 25-54 and tied for third among Adults 18-49 and 25-54.

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“Maria Elvira Live” (Monday through Friday from 8:00 to 9:00 P.M.) ranked second among Adults 18-49 and Men 18-49, out-delivering market oldies such as WSCV and WJAN’s “A Mano Limpia.” In addition, the program ranked third among Adults 25-54, Men 25-54 and Women 25-54.

*
“Esta Noche Tu Night” (Monday through Friday from 9:00 to10:00 P.M.) ranked second in the time period among Men 18-49 and 25-54, out-delivering both WSCV and WJAN’s “Pelíizcame Que Estoy Soñando.” The program delivered a third place ranking among Adults 18-49, Adults 25-54, Women 18-49 and Women 25-54 again out-delivering WJAN’s “Pellízcame Que Estoy Soñando.”

*
“Bayly” (Monday through Friday from 10:00 to 11:00 P.M.) ranked first in the time period among Men 25-54, out-delivering every other station in the market. The program’s strength continued to show among other key demographics, placing them second among Men 18-49 and third among Adults 18-49, Women 18-49 and Women 25-54.

*
“El Circulo” (Sunday/7:00pm - 8:00pm) has delivered an impressive increase in audience over the last year which has delivered a third place tie with WLTV among Men 18-49 in the time period.

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In only its second sweeps period, “La Descarga con Albita” (Every Sunday from 8:00 to 9:00 P.M.) moves up the ranks, out-delivering WLTV to place second in the time period among Adults 18-49, Adults 25-54, Men 18-49, Men 25-54 and Women 18-49.

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“Raices y Recuerdos” (Every Sunday at 10:00 P.M.) once again proves its ability to deliver, ranking second in the time period among Adults 18-49 and Men 18-49. In addition, the program ranked third among Adults 25-54, Men 25-54, Women 18-49 and Women 25-54.

Do not miss any of these rapidly growing prime-time programs only on your favorite station, WSBS Mega TV Channel 22. MEGA TV can also be seen nationally via DirecTV Más, Channel 405, and through various affiliates: WBWP, Channel 57 in West Palm Beach, FL; WSJU, Channel 30; DirecTV Channel 169, and Channel 161 in Puerto Rico.”

Eddie Batiz of Vista, California, serial entrepreneur and founder of Inbound Clicks (www.inboundclicks.com/inbound-clicks-products.html) and Batiz.com (batiz.com/home/), has been named 2008 Business Man of the Year by the California Hispanic Chambers of Commerce (www.cahcc.com/) (CAHCC) at their 29th annual convention held in San Francisco earlier this month.

“Eddie Batiz is an inspirational example of the successful Hispanic entrepreneur,” said Joel Ayala, President and CEO of the CAHCC. “Eddie has faced common obstacles and gotten past them. He’s taken advantage of our organization’s deep network of and partnered with other Hispanic business owners. We’re proud to honor Eddie Batiz this year,” Ayala noted.

Batiz has made a career of starting and growing businesses. He founded Inbound Clicks because he saw a need in the market for businesses of all sizes to better engage web visitors. He discovered that chat and other interactive capabilities can lead to increased ecommerce sales and improved customer service. His expertise and interactive services helped to increase the ecommerce sales of 1800MATTRESS by 600 percent.

“I am surprised but honored to be recognized by the CAHCC,” said Eddie Batiz. “Since founding my first company in 1982 I’ve learned the key is struggling to stay alive. Looking for every resource you can to meet the next milestone, make the next sale–especially in this tough economy. And never throwing in the towel,” he added.

About California Hispanic Chambers of Commerce

The CAHCC is the premier and largest regional Hispanic business organization in the nation that promotes the economic growth and development of Hispanic entrepreneurs.

About Inbound Clicks

Inbound Clicks provides capabilities that allow businesses to add a live sales force or customer service team to websites. Inbound Clicks’ interactive chat services helped to increase the ecommerce sales of 1800MATTRESS by 600 percent. The company can be reached on 1-800-317-7090 or on the web at www.inboundclicks.com/

About Batiz.com, Inc.

Batiz.com, since 1998, is an award-winning development firm specializing in customized branding solutions, application development, network infrastructure and systems integration. The San Diego- and New York-based firm was named to Entrepreneur magazine’s 2001 “Hot 100 Fastest Growing Companies” list and Hispanic Magazine’s “Hispanic Entrepreneur 100″ list for 2002 among others. Visit them at