http://www.hispanictips.com A Blogante News Service For, From & About Hispanics & Latinos Fri, 16 May 2008 15:43:29 +0000 http://wordpress.org/?v=2.5 en http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/ http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/#comments Fri, 16 May 2008 15:43:29 +0000 Tomas http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/ "Latino consumers in the U.S. will now find an online resource for topics ranging from personal finance and computers to parenting on the newly launched broadband Web site, Saber Hacer, accessible at http://www.SaberHacer.com. The two powerful verbs -- Saber and Hacer -- translate into know-how that engages the consumer in an interactive, educational and fun way. As of today, consumers will have expert-driven content, in both English and Spanish, at their fingertips that provides them with how-to tips and valuable advice on topics of interest to the community.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080515/LATH082)

According to the AOL/Roper Study conducted in 2005, Hispanics' online use of broadband connections is rapidly increasing. The survey found that Hispanics rely heavily on the Internet to learn about products, share opinions and improve their lives overall. However, it also pointed to the greater need for Spanish content and information relevant to the community. Given this trend, Saber Hacer is tapping into a space largely empty of significant, culturally relevant information, in both English and Spanish, for consumers looking for expert advice on various issues affecting their families' lives.

"We recognize that the Internet is becoming a more powerful tool that more Hispanics are utilizing. Through Saber Hacer, we are empowering Latinos hungry for information that is going to help them make important decisions on topics of relevance to them and to the community as a whole," said Michele Ruiz, president and Co-founder of Saber Hacer.

With more than 20 years of production experience, Saber Hacer is led by Emmy-Award-winning journalist Michele Ruiz, who served as KNBC-TV's 6pm News Anchor from 1998-2005. Michele conceived the idea of Saber Hacer with a keen eye on the importance of providing information, with journalistic standards, in language and relevant to the lives of Hispanics in the U.S. today. "Saber Hacer holds the key to valuable information that is often unavailable to Latino consumers for various reasons. We have partnered with experts in different fields to make culturally relevant information readily accessible at the click of a button," Ruiz adds.

Currently, the Saber Hacer broadband site contains original content -- not translated -- and continues to develop culturally pertinent topics such as health, education and careers among others. The Saber Hacer team has also given a great deal of attention to the many market segments that define the Latino community, which is why content is developed in both English and Spanish. With investment in focus groups, technology and video production, Saber Hacer continues to build its knowledge-based content, creating an intellectually exciting and emotionally engaging bilingual outlet for consumers. In addition, Saber Hacer provides a series of bilingual DVDs obtainable through the online store that offers more resources available to consumers.

For more information or for media inquiries, please contact Delia Lopez at 310.882.6844 ext. 52 or dlopez@saberhacer.com.

About Saber Hacer
Saber Hacer, LLC, a media company using the brand name Saber Hacer(TM), is dedicated to providing Latinos in the U.S. and Latin America with high-quality video content in a variety of digital formats. The Company was founded in April 2006 with its first content produced in September 2006. Saber Hacer was created to fill a significant void in the Hispanic community of expert-driven instructional, self-help, and educational information, in both Spanish and English, for the fastest growing population in the U.S." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/introducing-new-bilingual-and-bicultural-how-to-video-on-demand-web-site/feed/ http://www.hispanictips.com/2008/05/16/univision-announces-2008-first-quarter-results/ http://www.hispanictips.com/2008/05/16/univision-announces-2008-first-quarter-results/#comments Fri, 16 May 2008 15:36:17 +0000 Tomas http://www.hispanictips.com/2008/05/16/univision-announces-2008-first-quarter-results/ "Univision Communications Inc., the leading Spanish-language media company in the United States, today announced financial results for the first quarter ended March 31, 2008. For the first quarter, net revenue increased 5.8% to $458.8 million in 2008 from $433.7 million in 2007. Adjusted operating income before depreciation and amortization2 increased 2.8% to $150.9 million in 2008 from $146.8 million in 2007. The company’s music recording and publishing business3 as well as certain non-core assets have been reported as discontinued operations for all periods presented and are not included in the above results. Joe Uva, Chief Executive Officer, said, “I am pleased that Univision achieved another period of positive results with both our Television and Radio businesses substantially outperforming the broadcast industry. The Univision Network attracted more young adults than CBS to rank as the #4 network for the entire quarter among young adults, Univision Radio continues to deliver exceptional audience share growth and improvement in rank in key markets, and Univision Online forged important partnerships with CNET, the NFL and Verizon Wireless to leverage and build on its unmatched popularity among U.S. Hispanics.” Uva continued, “Looking to the 2008-2009 Upfront, we feel confident in our competitive position. We are excited to bring the new ROI tool developed with Nielsen to the market, which will provide marketers with valuable television viewing data fused with purchase information to help accurately target consumers, maximize their advertising spending and grow their businesses.” Andrew W. Hobson, Chief Financial Officer, said, “Our Television and Radio businesses continued to grow in the first quarter with our revenue growth significantly outperforming the overall broadcast industry.” The following tables set forth the Company’s unaudited financial performance for the three months ended March 31, 2008: Unaudited In millions Three Months Ended March 31, Net Revenues OIBDA4 2008 2007 2008 2007 Television $365.2 $340.9 $129.6 $119.4 Radio 85.8 83.4 22.0 26.4 Internet 7.8 9.4 (0.7) 1.0 Consolidated $458.8 $433.7 $150.9 $146.8 2007 amounts represent a predecessor basis of accounting. TELEVISION HIGHLIGHTS Univision Network The following table sets forth the total primetime audience and ranking of the country’s leading broadcast and cable television networks for the first quarter 2008, as measured by Nielsen’s National Television Index (NTI): Total U.S. Primetime Network Audience 1st Quarter 2008 Rank* Network Adult 18-34 Avg. Audience (000) Adult 18-49 Avg. Audience (000) 1 FOX 3,232 7,161 2 ABC 1,336 3,308 3 NBC 1,284 3,339 4 UNIVISION 1,163 1,990 5 CBS 1,147 3,274 6 TBS 692 1,176 7 CW 639 1,153 8 USA 556 1,229 9 MTV 490 630 10 CMDY 475 707 Source: Nielsen Media Research, NTI, 12/31/07-03/30/08 Live+SD data. Primetime defined as M-Sa 8-11p, Su 7-11p. *By Adults 18-34 The Univision Network out delivered CBS to rank as the #4 network in the country in primetime among Adults 18-34 in the first quarter, as measured by Nielsen’s NTI. In the first quarter, Univision delivered more viewers than either ABC, CBS, NBC or FOX on nine out of every 10 nights – or more than 90% of the time – in primetime among Adults 18-34. Among Adults 18-49, Univision ranked as the #5 network in the country in primetime and delivered more 18-49 year old viewers than either ABC, CBS, NBC or FOX on one out of every three nights in the first quarter. Univision maintained its strong results on Friday nights in the first quarter, ranking as the #1 network for the entire night on more than 75% of the Fridays in the quarter among Adults 18-34. During the first quarter, Univision’s blockbuster novela “Al Diablo con Los Guapos” (“Down With the Beautiful”) propelled the network to the #2 spot among all networks in the country during the highly competitive 8:00 p.m. – 9:00 p.m. weeknight hour among Adults 18-34. Univision also broadcast the most-watched “Premio Lo Nuestro” awards show in its history during the quarter, reaching 12 million total viewers and increasing Adult 18-34 viewership 11% over last year. In addition, underscoring the importance of Univision’s weeknight network news to Hispanic Americans, “Noticiero Univision” achieved a record-breaking audience level of 1.3 million Adults 18-49, representing a viewership increase of 5% over first quarter last year while the other major network evening news programs experienced an average decline in viewership of 7%. Locally, during the 2008 first quarter, Univision stations were ranked as the #1 station in any language in primetime among Adults 18-34 in Los Angeles, Houston, Fresno and Bakersfield. Univision’s primetime novela block outdelivered the competition among Adults 18-49 in Los Angeles, Houston, Fresno and Bakersfield. In total day, Univision stations were ranked as the #1 station in any language in Los Angeles, Houston, Dallas, Fresno, Austin and Bakersfield among Adults 18-34 and in Los Angeles, Houston, Fresno and Bakersfield among Adults 18-49. TeleFutura Network TeleFutura continued its viewership growth in the 2008 first quarter, increasing its primetime audience 6% among Adults 18-34 and 3% among Adults 18-49, and its total day audience 13% among Adults 18-34 and 5% among Adults 18-49, compared to first quarter last year. During the first quarter, TeleFutura was the #2 Spanish-language network, behind only Univision, in weekday daytime, weekend daytime, early morning and late fringe among Adults 18-34, Adults 18-49 and Persons 2+. Additionally, TeleFutura’s primetime movie block increased its popularity, growing its audience 11% among Adults 18-34 and 10% among Adults 18-49, compared to first quarter last year. Locally, during the 2008 first quarter, TeleFutura stations were ranked as the #2 Spanish-language stations in primetime among Adults 18-34 in Chicago, Houston, San Antonio and Sacramento, and among Adults 18-49 in Los Angeles (tie), Chicago, Houston, San Antonio, Sacramento and Tucson (tie). In total day, TeleFutura stations were ranked as the #2 Spanish-language station among Adults 18-34 in Los Angeles, Chicago, Houston, Dallas, San Antonio, Sacramento, Fresno (tie), Austin (tie), Tucson (tie) and Bakersfield, and among Adults 18-49 in Los Angeles, Chicago, Houston, Dallas, San Antonio, Phoenix (tie), Sacramento, Austin (tie), Tucson (tie) and Bakersfield (tie). Galavisión Network The Galavisión Network delivered its strongest ever first quarter performance in primetime and total day, achieving audience increases of 14% in primetime and 17% in total day among Adults 18-49 compared to first quarter last year. Galavisión remained the #1 Spanish-language cable network among U.S. Hispanics during the quarter, attracting nearly double the Adult 18-49 audience of its closest competitor among the other individually rated Spanish-language cable networks in primetime. RADIO HIGHLIGHTS Univision Radio’s net revenue grew 2.9% in the first quarter of 2008, compared to an average decline of 4.8% in the markets we operate in according to Miller Kaplan. In the Arbitron Winter 2008 book, Univision Radio’s outstanding programming and effective cross promotion with Univision’s local television stations resulted in audience share growth and improvement in rank among Adults 18-34 and Adults 25-54 in key markets. In Los Angeles, Univision Radio maintained its leadership position with KLVE and KSCA ranking as the #1 and #2 stations in the market respectively, among Adults 25-54. Univision Radio’s New York station cluster posted notable audience share increases of 14% among Adults 18-34 and 38% among Adults 25-54, compared to the same period last year. In San Francisco, KSOL maintained its #1 ranking in the market among Adults 18-34. Additionally, Univision Radio had the #1 station among Adults 18-34 and Adults 25-54 in Dallas, Phoenix, and Puerto Rico. INTERNET HIGHLIGHTS Univision Online unique visits increased by 16% compared to the first quarter last year. In addition, video streams increased 68% in the quarter compared to a year ago, driven by streamlined usage features and the recent launch of the site’s new video portal. During the first quarter, Univision.com announced a partnership with CNET to provide Univision.com users with access to a special mini-site for product reviews, breaking news about technology and original videos to help Spanish-speakers navigate and learn about today’s digital world. Additionally, Univision Online announced a partnership with the National Football League to jointly manage and operate NFLatino.com, powered by Univision.com, the official Spanish-language website of the NFL. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/univision-announces-2008-first-quarter-results/feed/ http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/ http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/#comments Fri, 16 May 2008 15:19:02 +0000 Tomas http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/ "Five new channels join the exclusive Latin American network line-up, making LAETV the only media sales rep firm that covers 50 percent of available Hispanic channels in the country Miami, Florida (May 14, 2008) — Latinamerican Ethnic TV (LAETV) announced today the addition of five new networks to its portfolio, which makes it the largest Latin American television network sales rep firm in the United States, covering 50 percent of available U.S. Hispanic network options. "Without a doubt, we are the most qualified option for those advertisers seeking to establish brand recognition and to increase their products’ demand. We have definitely become the best connection between the media and the Hispanic communities originating from Mexico, Central and South America," said Kurt Pflucker, president of LAETV. Experience and knowledge of the market has allowed LAETV to provide Hispanic’s in the U.S. with excellent programming from their countries of origin. In addition to keeping them in touch with their roots, it allows advertisers to establish more emotional ties to this community and reinforces their brand loyalty. The networks represented by LAETV range from those specializing in sports and news, with direct broadcasts from Latin American countries to those specializing in entertainment and general information, these channels include CANAL SUR, SUR Perú, TV Venezuela, SUR México, TV Colombia, Telefe, Ecuavisa, TV Chile, CentroaméricaTV, 22 México, Once México, AYM Sports, Televisa Michoacán and MI CINE México. It’s important to emphasize that the increase in the number of networks represented implies potential access to almost 100 percent of all the diverse nationalities that comprise the Hispanic market in the United States. Businesses oriented towards the Hispanic market seek to maximize the awareness already gained in Latin America of their brands. By having networks with original content from these countries and offering a portfolio with so many options, LAETV responds to the needs of these companies. "We know very well each of the idiosyncrasies of the different groups that comprise the Hispanic community. We know what they watch, what attracts them and what they buy. Thanks to our varied and extensive portfolio, we offer our clients the possibility of a real closeness with these groups," stated Pflucker. "Although our signals are not yet measured by Nielsen, our clients continue to buy our networks because of the reaction of their audiences to the brand and during direct response campaigns that have proven to be successful," concluded Pflucker. LAETV offers its services to clients from diverse industries, from airlines to car dealerships, phone card and remittance companies. The current portfolio of clients, include LAN Airlines, Spirit Airlines, Toyota, Lexus, Americatel and Western Union among others. About LAETV LAETV, the largest U.S. Hispanic cable/satellite television sales rep firm in the United States, offering new alternatives focused specifically on attracting this lucrative market. With headquarters in Miami and offices in New York and Los Angeles, the company provides specific local programming, an opportunity that allows advertisers to establish closer emotional ties with consumers from these Hispanic communities. LAETV represents 14 of the principal Latin American networks that reflect the views and diversity of the Hispanic segments that live in the United States, proving to be highly efficient in brand positioning and in generation of direct responses. For more information visit www.latinoethnictv.com " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/laetv-becomes-largest-us-hispanic-cablesatellite-television-sales-rep-firm-in-the-united-states/feed/ http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/ http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/#comments Fri, 16 May 2008 15:16:11 +0000 Tomas http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/ "A few weeks ago, the U.S. Census Bureau released updated data on the size and makeup of the U.S. Hispanic population. The statistics show that this demographic now comprises more than 45 million consumers. The magnitude of the number speaks for itself, but what concerns me is the idea of falling short on the promise that is made to existing and prospective clients.

Obviously, the rationale behind targeting Hispanics is to tap into this treasure trove of 45 million consumers with incredible buying power. Yet, when one looks at the strategies and programs that are planned and executed against the segment, they fall short on their ability to reach all 45 million. It seems to me that this is because of how the market has always been perceived, thought about and, most important, sold. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/go-on-use-english-or-spanglish-its-ok/feed/ http://www.hispanictips.com/2008/05/16/el-concilio-expands-with-san-joaquin-county-latino-population-california/ http://www.hispanictips.com/2008/05/16/el-concilio-expands-with-san-joaquin-county-latino-population-california/#comments Fri, 16 May 2008 15:07:35 +0000 Tomas http://www.hispanictips.com/2008/05/16/el-concilio-expands-with-san-joaquin-county-latino-population-california/ "This year marks 40 years that El Concilio (Counsel for the Spanish Speaking) has helped tens of thousands of people every year with programs such as its legal services.

As more Latinos call San Joaquin County home, there is an increasing need for such services. More than 35 percent of the county population is Latino, and that number is expected to reach nearly 50 percent by 2050, according to data from the U.S. Census Bureau and California Department of Finance.

The nonprofit group, started in 1968 by the human services Cursillo movement group from Catholic Charities, has more than a dozen programs, many of them intended for Latinos. They include child care centers for the children of migrant workers, free and low-cost health insurance enrollment, mental health services, English classes and immigration services." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/el-concilio-expands-with-san-joaquin-county-latino-population-california/feed/ http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/ http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/#comments Fri, 16 May 2008 15:02:18 +0000 Tomas http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/ "Yahoo! Telemundo today launched Search Assist, the most advanced assistance technology available on the Web, as well as the integration of video and photos within the search results, making Web search an effortless task for U.S. Hispanic consumers. The new Yahoo! Telemundo Search was designed to better understand user intent and provide them with the results they are looking for in just one search.

Recent research conducted by Harris Interactive on behalf of Yahoo! on the state of the Web shows that consumers are suffering from "Web Search fatigue." The study revealed that 99 percent of online adults use a search engine to find information on the Internet, with a mere 15 percent of people finding what they're looking for with their first search and typically needing to conduct three to four searches.

"The new Yahoo! Telemundo Search was created to optimize user experience and get consumers what they want on the first search query," said Jose Rivera Font, vice president and general manager, Yahoo! Hispanic Americas. "Consumers want answers and they want them quickly, so the changes we've made are focused on getting people to the best answer - whether it be a Web link, photo, video or video clip - all in one search."

Search Assist goes beyond basic search "suggestions" and gives consumers real-time query suggestions as well as related topics and concepts, which is especially valuable when a person is searching for an unfamiliar topic.

Yahoo! Search Assist is there for consumers when they need it and can be turned off when they don't. As a user types in the search box, it predicts when the person needs help with their search and opens a drop down menu of suggestions and related concepts (see diagram 1*) that enable further exploration around their search topic.

In addition to the new Search Assist feature, Yahoo! Telemundo Search has also introduced multimedia integration including video and photos (see diagram 2*) directly in the search results -- allowing consumers to get their answer - whether it's a Web link, photo or video clip -- without leaving the page.

The Search Assist feature also includes YouTube and Metacafe videos indexed by Yahoo!. In addition, consumers can use shortcuts if they are only interested in accessing videos on these particular sites. To do this, they should type in the search word followed by the site they want to look in, like site:www.youtube.com or site:www.metacafe.com. For example: "caída de edgar site:www.youtube.com". When the consumer finds the video they are looking for, they will see a still photo of it and a direct link to play the video.

Similarly, Yahoo! Telemundo users can also integrate images in their search results by adding the word 'imágenes' after their keyword search. For example: "Shakira Imágenes". (see diagram #2*)

The Spanish-language versions of Search Assist, available in Yahoo! Telemundo, Yahoo! México and Yahoo! Argentina, are tailor-made to reflect local search behavior, language and tendencies. So when you search for 'Ricky Martin' on Yahoo! Telemundo Search, Search Assist won't suggest "photos, lyrics, songs, music" like it does in the U.S., instead, it will offer most suggestions in Spanish like "fotos, biografía, videos, conciertos".

As part of the new Yahoo! Telemundo Search, consumers will also see new Yahoo! Search Shortcuts, with the most useful information found on the Web, including information contributed by other online users. The new shortcuts were designed to help consumers save time when searching for popular categories such as images, news, weather, maps, and directions (see diagrams 3-6*).

Since its initial launch in October of 2007, Yahoo! Search Assist is now available in 15 countries, including Argentina and Mexico, and in seven languages.
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/yahoo-telemundo-launches-search-assist-ew-search-feature-makes-web-search-effortless-for-us-hispanic-consumers/feed/ http://www.hispanictips.com/2008/05/16/upfront-v-me-bills-itself-as-key-spanish-language-net-via-pbs-05162008/ http://www.hispanictips.com/2008/05/16/upfront-v-me-bills-itself-as-key-spanish-language-net-via-pbs-05162008/#comments Fri, 16 May 2008 14:58:37 +0000 Tomas http://www.hispanictips.com/2008/05/16/upfront-v-me-bills-itself-as-key-spanish-language-net-via-pbs-05162008/ "Spanish-language channel V-me--distributed partly via digital multicast in partnership with PBS stations--held its first upfront this week. It made programming announcements covering an original preschool production, several new reality series and continued content from the Food Network.

The 14-month-old network offers 30-second spots, but also PBS-style underwriting and sponsorship opportunities." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/upfront-v-me-bills-itself-as-key-spanish-language-net-via-pbs-05162008/feed/ http://www.hispanictips.com/2008/05/16/where-do-latinos-go-now-latino-voters-who-supported-sen-hillary-clinton-by-a-2-to-1-margin-in-the-primary-elections-could-face-a-different-choice-in-november-if-clinton-is-out-of-the-race-latino/ http://www.hispanictips.com/2008/05/16/where-do-latinos-go-now-latino-voters-who-supported-sen-hillary-clinton-by-a-2-to-1-margin-in-the-primary-elections-could-face-a-different-choice-in-november-if-clinton-is-out-of-the-race-latino/#comments Fri, 16 May 2008 14:56:48 +0000 Tomas http://www.hispanictips.com/2008/05/16/where-do-latinos-go-now-latino-voters-who-supported-sen-hillary-clinton-by-a-2-to-1-margin-in-the-primary-elections-could-face-a-different-choice-in-november-if-clinton-is-out-of-the-race-latino/ "No one has bragging rights over the Latino vote, not yet. And after the massive immigrant rights marches of 2006, the old token "tamale politics" won't work — if they ever did.

With Sen. Barack Obama emerging as the probable opponent to Republican Sen. John McCain, the Latino media and blogosphere have been abuzz with speculation on how the two might fare head-to-head.

Obama did poorly among Latinos against Sen. Hillary Clinton (On Super Tuesday, Latinos voted for Clinton by a 2-to-1 margin). The conventional wisdom has been that he is woefully vulnerable in this demographic. But McCain is not necessarily ideally positioned, according to Los Angeles political columnist Pilar Marrero. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/where-do-latinos-go-now-latino-voters-who-supported-sen-hillary-clinton-by-a-2-to-1-margin-in-the-primary-elections-could-face-a-different-choice-in-november-if-clinton-is-out-of-the-race-latino/feed/ http://www.hispanictips.com/2008/05/16/did-you-know-one-out-of-every-four-children-under-the-age-of-18-years-in-the-united-states-are-hispanic/ http://www.hispanictips.com/2008/05/16/did-you-know-one-out-of-every-four-children-under-the-age-of-18-years-in-the-united-states-are-hispanic/#comments Fri, 16 May 2008 14:48:38 +0000 Tomas http://www.hispanictips.com/2008/05/16/did-you-know-one-out-of-every-four-children-under-the-age-of-18-years-in-the-united-states-are-hispanic/ "One out of every four children under the age of 18 years in the United States are Hispanic" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/did-you-know-one-out-of-every-four-children-under-the-age-of-18-years-in-the-united-states-are-hispanic/feed/ http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/ http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/#comments Fri, 16 May 2008 14:43:58 +0000 Tomas http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/ "One of my biggest gripes about the market is that it seems like we're always talking to ourselves. By we, I mean U.S. Hispanic ad agencies. Every Hispanic industry event it seems like we're preaching to the choir. We need an advocate that spreads the word down the client halls and throughout corporate America.

But that's just part of it. In my opinion, the true lack of voice in the market has to do with the work. Over the last few years, the Hispanic market has improved creatively. We are finally no longer just a blip on the screen at major award festivals. Latino agencies are consistently having a presence at Cannes, Clio and FIAP.

Yet with all this success, we have yet to create our own voice for the U.S. Hispanic market. Today, the voice of the U.S. Hispanic market is what I call borrowed interest. There is some great work, but the best spots tend to be very South American." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/16/us-hispanic-market-needs-to-find-its-voice/feed/ http://www.hispanictips.com/2008/05/15/jlo-will-host-gala-to-benefit-sick-children/ http://www.hispanictips.com/2008/05/15/jlo-will-host-gala-to-benefit-sick-children/#comments Thu, 15 May 2008 19:41:17 +0000 Tomas http://www.hispanictips.com/2008/05/15/jlo-will-host-gala-to-benefit-sick-children/ "The birth of her twins Max and Emme seems to have awakened the philanthropist in Jennifer López. The Puerto Rican singer will devote some of her time to helping sick kids. JLo will host the third annual Noche de Niños gala to benefit the Children’s Hospital in Los Angeles, CA, as reported by the Associated Press. The 39-year-old singer and actress will help coordinate the fundraising event, which will include a performance by husband Marc Anthony. Mexican rock band Maná, Spanish singer Alejandro Sanz and Colombian pop sensation Juanes are also confirmed. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/jlo-will-host-gala-to-benefit-sick-children/feed/ http://www.hispanictips.com/2008/05/15/aracely-arambula%e2%80%99s-brother-is-released-from-the-hospital/ http://www.hispanictips.com/2008/05/15/aracely-arambula%e2%80%99s-brother-is-released-from-the-hospital/#comments Thu, 15 May 2008 19:41:00 +0000 Tomas http://www.hispanictips.com/2008/05/15/aracely-arambula%e2%80%99s-brother-is-released-from-the-hospital/ "After spending various days at a hospital in Mexico City, Leonardo Arámbula, the brother and manager of actress Aracely Arámbula, will be released and continue his recovery from home, as reported on Televisa’s TV show La oreja. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/aracely-arambula%e2%80%99s-brother-is-released-from-the-hospital/feed/ http://www.hispanictips.com/2008/05/15/vip-access-inside-people-en-espanol%e2%80%99s-50-most-beautiful-party/ http://www.hispanictips.com/2008/05/15/vip-access-inside-people-en-espanol%e2%80%99s-50-most-beautiful-party/#comments Thu, 15 May 2008 19:40:46 +0000 Tomas http://www.hispanictips.com/2008/05/15/vip-access-inside-people-en-espanol%e2%80%99s-50-most-beautiful-party/ "Beauty reigned during one of the year’s most awaited nights. On Wednesday, People en Español’s 50 Most Beautiful party took over club Mansion. A constellation of stars walked the red carpet of this posh New York nightclub, surrounded by limousines. The cold weather and their busy work schedules were not enough to stop our ‘Bellos’ from attending their own bash. They travelled exclusively to ‘the city that never sleeps’ not to miss this glamorous party… even if it meant taking a redeye flight back home.
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/vip-access-inside-people-en-espanol%e2%80%99s-50-most-beautiful-party/feed/ http://www.hispanictips.com/2008/05/15/julieta-venegas-speaks-tr3s/ http://www.hispanictips.com/2008/05/15/julieta-venegas-speaks-tr3s/#comments Thu, 15 May 2008 19:39:03 +0000 Tomas http://www.hispanictips.com/2008/05/15/julieta-venegas-speaks-tr3s/ "In celebration of the highly anticipated worldwide premiere of "Julieta Venegas MTV Unplugged," MTV Tr3s is giving Julieta fans an unprecedented and intimate look at the Mexican singer/songwriter through its marquee "Artists Speaking Tr3s" superstar campaign, beginning on May 16th. The campaign will run for more than six weeks and features nine vignettes, co-created with Julieta, that show a side of her that fans have never before seen. There's also exclusive programming, online and mobile experiences and several exclusive performances and appearances that make up "Artists Speaking Tr3s: Julieta Venegas."

"In this Artists Speaking Tr3s campaign, Julieta is literally surrounded by LOVE because it is a recurring source of inspiration for her," explains Jesus Lara, Senior Vice President of Music and Talent, MTV Tr3s and MTV/VH1 Latin America.

Created by the MTV Tr3s On-Air Promotions team in collaboration with the artist, Julieta's nine vignettes feature stripped down versions of the world to provide a clean and aesthetic place where Julieta plays, talks and interacts with LOVE. The vignettes explore the different ways and forms in which she does this, from living it, talking about it, using it and expressing it in her writing, music and songs.

In addition to the extensive on-air promo campaign, Julieta will also be featured in exclusive and multiplatform programming such as "Videologia" (May 26th at 9 PM) and "Making MTV Unplugged (May 26th at 9:30 PM) and the premiere of "Julieta Venegas MTV Unplugged" (June 5th at 9 PM).

Starting May 16th, viewers can learn more about Julieta's MTV Unplugged by visiting http://www.unplugged.mtvtr3s.com. "Julieta Venegas MTV Unplugged" will be available in full on http://www.unplugged.mtvtr3s.com starting June 5th, and affiliated programming will be posted to the site prior to the show's airdate. Throughout the campaign, users can learn more about Julieta via her MTV Tr3s artist page packed with music videos new and old, Artists Speaking Tr3s vignettes, a behind-the-scenes of Artists Speaking Tr3s video exclusive, photos, bios and more. MTV Tr3s Mobile will feature long-form versions of the on-air promos.

On June 17th, New York's Times Square will be flooded with fans anxious to catch a glimpse of Julieta as she makes an appearance on "Mi TRL," which will be projected on a public jumbo 44 1/2 foot video screen for all to see. Julieta will follow her "Mi TRL" taping with an appearance at the Virgin Megastore at 7 PM where she will autograph copies of her "Julieta Venegas MTV Unplugged" CD/DVD, which is being released the same day by Sony/BMG. "Mi TRL" featuring Julieta airs on June 19th at 4 PM.

The "Artists Speaking Tr3s" campaign with Julieta Venegas wraps up on Saturday July 12th when the channel sponsors a free concert with her as part of New York Summerstage.

"Julieta Venegas is one of those rare artists who is known not only for her amazing musical talent but also for her distinct interpretive style which has earned her fans throughout the world," added Lara. "Julieta was the muse of LOVE in our Artists Speaking Tr3s campaign and only MTV Tr3s is able to present her in such an innovative way. It was exciting to provide her with the creative platform of the Artists Speaking Tr3s campaign and we are thrilled to provide our audience with such a special look at her and her music."

MTV Tr3s selects superstar Latino artists throughout the year for its "Artists Speaking Tr3s" campaign and collaborates with them on the creation of distinctive, customized spots that offer fans the most intimate television programming experience -- an unprecedented and unique look at their favorite artists, their music and their lives. Previous "Artists Speaking Tr3s" artists include Aventura, Enrique Iglesias, and AB Quintanilla.

"Julieta Venegas MTV Unplugged" provided an acoustic platform for Julieta to showcase new songs and perform some of her biggest hits in an intimate setting before a live audience. During the show, she integrated an eclectic mix of rhythm and harmony by incorporating an array of instruments including the tuba, clarinet, xylophone, flute and a string quartet, among others, giving a new twist to some of her classic hits such as "Limón y Sal," "Lento" and "Me Voy." New songs included "El Presente", "Algún Día", "Mira la Vida" and "Ilusión."

MTV Tr3s (http://www.mtvtr3s.com) is the most widely distributed TV network dedicated to superserving today's bicultural Latino youth and is currently seen in 6.3 million Hispanic TV households and 33.3 million total TV households. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos and celebrate their hybrid identity and culture. In addition to music programming, the MTV Tr3s programming slate features lifestyle series, news, documentaries and other long-form programs." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/julieta-venegas-speaks-tr3s/feed/ http://www.hispanictips.com/2008/05/15/state-program-helped-janitor-become-teacher-daniel-silva-in-chicago/ http://www.hispanictips.com/2008/05/15/state-program-helped-janitor-become-teacher-daniel-silva-in-chicago/#comments Thu, 15 May 2008 19:36:11 +0000 Tomas http://www.hispanictips.com/2008/05/15/state-program-helped-janitor-become-teacher-daniel-silva-in-chicago/ "The 37-year-old Latino from Logan Square represents the type of educators being funneled into the system by Grow Your Own Teachers. GYO was established by the state Legislature in 2004 to prepare 1,000 new teachers by 2016 to work in schools with disadvantaged populations and high turnover rates.

Now seeking from the Legislature a $1.5 million increase in its $3 million appropriation of the last two years, GYO partners community groups, colleges and local school districts to recruit candidates of diverse backgrounds to work in schools in their own communities statewide. About 545 candidates currently are in the pipeline -- 87 percent of them minorities." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/state-program-helped-janitor-become-teacher-daniel-silva-in-chicago/feed/ http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/ http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/#comments Thu, 15 May 2008 19:35:13 +0000 Tomas http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/ "Total 2008 ad investment expected to reach $767.4 million in real dollars; ad execs blame politics for economic woes; few bright spots offer relief.

“Advertising in a Recession” was the title of a panel discussion held during the early 1980s, when oil prices drove interest rates to more than 20%." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/recession-chokes-advertising-industry-in-puerto-rico/feed/ http://www.hispanictips.com/2008/05/15/illegal-immigrant-ban-a-first-states-move-has-shaken-up-the-academic-world-north-carolinas-community-colleges-ban-on-illegal-immigrants/ http://www.hispanictips.com/2008/05/15/illegal-immigrant-ban-a-first-states-move-has-shaken-up-the-academic-world-north-carolinas-community-colleges-ban-on-illegal-immigrants/#comments Thu, 15 May 2008 19:34:20 +0000 Tomas http://www.hispanictips.com/2008/05/15/illegal-immigrant-ban-a-first-states-move-has-shaken-up-the-academic-world-north-carolinas-community-colleges-ban-on-illegal-immigrants/ "N.C. community colleges are the first statewide system to bar illegal immigrants from seeking college degrees, according to the American Association of State Colleges and Universities.

The move has shaken up the academic world by going beyond the nationwide debate over whether undocumented students should pay lower in-state tuition.

"This has really caught the attention and caused a lot of alarm," said Dan Hurley, the association's director of State Relations and Policy Analysis. "Charging them out-of-state tuition is one thing, but barring them entirely is another." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/illegal-immigrant-ban-a-first-states-move-has-shaken-up-the-academic-world-north-carolinas-community-colleges-ban-on-illegal-immigrants/feed/ http://www.hispanictips.com/2008/05/15/i-give-up-says-brazilian-minister-who-fought-to-save-the-rainforest/ http://www.hispanictips.com/2008/05/15/i-give-up-says-brazilian-minister-who-fought-to-save-the-rainforest/#comments Thu, 15 May 2008 19:30:57 +0000 Tomas http://www.hispanictips.com/2008/05/15/i-give-up-says-brazilian-minister-who-fought-to-save-the-rainforest/ "Brazil has been accused of turning its back on its duty to protect the Amazon after the resignation of its award-winning Environment Minister fuelled fresh fears over the fate of the forest. The departure of Marina Silva, who admitted she was losing the battle to get green voices heard amidst the rush for economic development, has been greeted with dismay by conservationists.

"She was the environment's guardian angel," said Frank Guggenheim, executive director for Greenpeace in Brazil. "Now Brazil's environment is orphaned."" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/i-give-up-says-brazilian-minister-who-fought-to-save-the-rainforest/feed/ http://www.hispanictips.com/2008/05/15/nicaraguan-transit-strike-spawns-food-shortages-a-tense-calm-punctuated-by-violence-and-protests-blanketed-nicaragua-as-a-transportation-strike-continued-into-its-second-week/ http://www.hispanictips.com/2008/05/15/nicaraguan-transit-strike-spawns-food-shortages-a-tense-calm-punctuated-by-violence-and-protests-blanketed-nicaragua-as-a-transportation-strike-continued-into-its-second-week/#comments Thu, 15 May 2008 19:30:39 +0000 Tomas http://www.hispanictips.com/2008/05/15/nicaraguan-transit-strike-spawns-food-shortages-a-tense-calm-punctuated-by-violence-and-protests-blanketed-nicaragua-as-a-transportation-strike-continued-into-its-second-week/ "Last month, all anyone could talk about in the marketplace was the rising cost of food. Now that a violent transportation strike has paralyzed the country for two weeks and prevented deliveries from getting to market, the conversation has shifted to food shortages.

''Things are going from worse to more worst,'' said veteran market vendor Manuel Ramírez, inventing a superlative to describe his frustration with the unraveling situation in Nicaragua. ''Even the [produce] baskets look like they are on strike,'' he said, nodding to the large market bins that are empty except for a few rotting tomatoes and what appears to have been lettuce.

In the streets, several protests continued Wednesday while a tense calm prevailed throughout most of the country. Striking bus and truck drivers have clashed with riot police in recent days and the U.S. Embassy in Managua warned U.S. citizens to take precautions in the face of the strike, which began May 5." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/nicaraguan-transit-strike-spawns-food-shortages-a-tense-calm-punctuated-by-violence-and-protests-blanketed-nicaragua-as-a-transportation-strike-continued-into-its-second-week/feed/ http://www.hispanictips.com/2008/05/15/61-illegal-immigrants-detained-in-south-la-officials-say/ http://www.hispanictips.com/2008/05/15/61-illegal-immigrants-detained-in-south-la-officials-say/#comments Thu, 15 May 2008 19:30:12 +0000 Tomas http://www.hispanictips.com/2008/05/15/61-illegal-immigrants-detained-in-south-la-officials-say/ "Sixty-one illegal immigrants, including three toddlers, were discovered at a house in South Los Angeles early Wednesday by federal immigration agents serving a search warrant as part of an investigation into a human smuggling ring, authorities said.

Immigration and Customs Enforcement agents entered the single-family, two-story home in the 10000 block of South Normandie Avenue about 6:30 a.m. and found the Central and South American immigrants crowded into the house, with trash and rotting food piled 2 to 3 feet high in each room, agency spokeswoman Virginia Kice said. The immigrants told agents that they had been staying there since Friday." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/15/61-illegal-immigrants-detained-in-south-la-officials-say/feed/