http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Sun, 21 Mar 2010 11:14:48 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2010/03/19/master-schedule-with-times-and-dates-of-presentations-for-hispanic-pr-social-marketing-conference-may-10-12-released/ http://www.hispanictips.com/2010/03/19/master-schedule-with-times-and-dates-of-presentations-for-hispanic-pr-social-marketing-conference-may-10-12-released/#comments Fri, 19 Mar 2010 16:25:01 +0000 Tomas http://www.hispanictips.com/2010/03/19/master-schedule-with-times-and-dates-of-presentations-for-hispanic-pr-social-marketing-conference-may-10-12-released/ The master schedule of presentations and times for sessions of the Hispanic PR & Social Marketing Conference, May 10-12 in Dallas was released today. The conference is being co-presented by the Hispanic Public Relations Association (www.HPRA-USA.org) and the Hispanic PR Blog (www.HispanicPRBlog.com).

To view the full schedule of what is considered the most comprehensive professional development boot camp ever assembled for marketers in the Hispanic public relations and social marketing field, click MASTER CONFERENCE SCHEDULE (Updated version March 18, '10) http://www.hispanicprblog.com/wp-content/uploads/2010/03/MASTER-CONFERENCE-SCHEDULE-Updated-version-March-18-101.htm . For all of the most updated conference information be sure to bookmark www.HispanicPRConference.com.


Conference highlights include:

-- 22 sessions, keynote presentations and panels razor-focused on best practices in Hispanic public relations and social marketing. Tens sessions focus on marketing to Hispanics through social networking strategies and five on marketing to new generation Latinos. Two sessions focus on how corporations and other organizations can be more effective in the field of diversity.

-- More than 60 speakers spanning the corporate, government, non profit and agency worlds of Hispanic public relations and social media.

-- A stellar exhibition area featuring companies and services that are relevant to communicators in the fields of Hispanic marketing and PR.

-- The conference is being sponsored by Southwest Airlines, McDonalds, Fleishman, Ketchum, VPE Public Relations, the Jeffrey Group, the Kellogg Foundation, RL Public Relations, Telenoticias, Hispanic Communications Network, PR Newswire, Cision and the Dallas Convention and Visitors Bureau.

Conference sponsorship information is available by contacting show director Ray Bianchi at rbianchi@hispanicprblog.com, calling (305) 600-4878 or visiting our web site at www.HispanicPRConference.com. To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR.

CONFERENCE ADVISORY BOARD
The 2010 agenda of this first annual convention has been organized by a national advisory board consisting of: Cruz Flores (Qwest Communications), Olga Romero (Southwest Airlines); Cristina Alfaro (McDonald's); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Monica Talan (Univision); John Echeveste (VPE Public Relations); Romina Bongiovanni (Edelman Multicultural); Bernadette Morris (Black PR Wire); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations); Deborah Charnes (Bromley) and Eric Baca (Latino Leaders Magazine).

ABOUT THE HISPANIC PUBLIC RELATIONS ASSOCIATION (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

ABOUT THE HISPANIC PR BLOG
Founded by Multicultural PR veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) is the PR industry's premier source for news and views focused on Hispanic PR and social marketing. The blog and its accompanying daily newsletter Hispanicize feature columns, stories, white papers, job postings, calendar events and more.

Contact:

Hispanic Public Relations Association
John Echeveste, 626-403-3200, ext. 212
email: john@vpepr.com

or

Lourdes Rodriguez
tel: 626-403-3200, ext. 211
Email: lourdes@vpepr.com

or

Angela Sustaita-Ruiz
Hispanic PR Blog
tel: 305.321.5002
hispanicprblog@gmail.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79314 0 http://www.hispanictips.com/2010/03/19/dirienzo-the-community-has-grown-up-shouldnt-spanish-tv-and-the-hispanic-market-media-spend/ http://www.hispanictips.com/2010/03/19/dirienzo-the-community-has-grown-up-shouldnt-spanish-tv-and-the-hispanic-market-media-spend/#comments Fri, 19 Mar 2010 16:21:49 +0000 Tomas http://www.hispanictips.com/?p=79307 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79307 0 http://www.hispanictips.com/2010/03/19/chilean-firms-fire-6000-without-severance-after-quake/ http://www.hispanictips.com/2010/03/19/chilean-firms-fire-6000-without-severance-after-quake/#comments Fri, 19 Mar 2010 14:36:12 +0000 Tomas http://www.hispanictips.com/?p=79216 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79216 0 http://www.hispanictips.com/2010/03/18/the-world-cup-is-less-than-3-months-away-but-univision-has-sold-more-than-90-of-the-available-spots/ http://www.hispanictips.com/2010/03/18/the-world-cup-is-less-than-3-months-away-but-univision-has-sold-more-than-90-of-the-available-spots/#comments Thu, 18 Mar 2010 16:30:59 +0000 Tomas http://www.hispanictips.com/?p=79136 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79136 0 http://www.hispanictips.com/2010/03/18/tax-breaks-for-captain-morgan-ignite-rum-war-in-caribbean/ http://www.hispanictips.com/2010/03/18/tax-breaks-for-captain-morgan-ignite-rum-war-in-caribbean/#comments Thu, 18 Mar 2010 16:19:49 +0000 Tomas http://www.hispanictips.com/?p=79124 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79124 0 http://www.hispanictips.com/2010/03/18/hispanic-medias-social-revolution-qa-with-telemundo-evp-of-digital-media-and-emerging-business-peter-blacker/ http://www.hispanictips.com/2010/03/18/hispanic-medias-social-revolution-qa-with-telemundo-evp-of-digital-media-and-emerging-business-peter-blacker/#comments Thu, 18 Mar 2010 16:14:07 +0000 Tomas http://www.hispanictips.com/?p=79111 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79111 0 http://www.hispanictips.com/2010/03/18/mi-pueblo-food-center-opens-in-san-rafael-ca-15th-full-service-grocery-store/ http://www.hispanictips.com/2010/03/18/mi-pueblo-food-center-opens-in-san-rafael-ca-15th-full-service-grocery-store/#comments Thu, 18 Mar 2010 16:11:22 +0000 Tomas http://www.hispanictips.com/?p=79107 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79107 0 http://www.hispanictips.com/2010/03/18/video-the-national-hispanic-media-coalition-2010-impact-awards-gala-part-1-2/ http://www.hispanictips.com/2010/03/18/video-the-national-hispanic-media-coalition-2010-impact-awards-gala-part-1-2/#comments Thu, 18 Mar 2010 14:55:55 +0000 Tomas http://www.hispanictips.com/?p=79040 The NHMC 2010 Impact Awards Gala - Part 1 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79040 0 http://www.hispanictips.com/2010/03/18/hispanic-nets-test-social-media-waters-tv-players-get-active-on-such-sites-as-facebook-twitter/ http://www.hispanictips.com/2010/03/18/hispanic-nets-test-social-media-waters-tv-players-get-active-on-such-sites-as-facebook-twitter/#comments Thu, 18 Mar 2010 14:04:33 +0000 Tomas http://www.hispanictips.com/?p=79014 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=79014 0 http://www.hispanictips.com/2010/03/17/kmex-univision-34-wins-ppagla-2009-station-of-the-year/ http://www.hispanictips.com/2010/03/17/kmex-univision-34-wins-ppagla-2009-station-of-the-year/#comments Wed, 17 Mar 2010 17:25:26 +0000 Tomas http://www.hispanictips.com/?p=78976 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78976 0 http://www.hispanictips.com/2010/03/17/analysis-the-state-of-the-hispanic-pay-tv-market-an-interview-with-joe-schramm/ http://www.hispanictips.com/2010/03/17/analysis-the-state-of-the-hispanic-pay-tv-market-an-interview-with-joe-schramm/#comments Wed, 17 Mar 2010 16:48:24 +0000 Tomas http://www.hispanictips.com/?p=78951 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78951 0 http://www.hispanictips.com/2010/03/17/hispanic-youth-marketing-takes-center-stage-on-newly-expanded-agenda-of-hispanic-pr-social-marketing-conference-may-10-12-in-dallas/ http://www.hispanictips.com/2010/03/17/hispanic-youth-marketing-takes-center-stage-on-newly-expanded-agenda-of-hispanic-pr-social-marketing-conference-may-10-12-in-dallas/#comments Wed, 17 Mar 2010 16:10:25 +0000 Tomas http://www.hispanictips.com/?p=78932 Hispanic youth marketing best practices are the focus of four new sessions added to the professional development agenda of the Hispanic PR & Social Marketing Conference, May 10-12 in Dallas, TX. The conference, a co-presentation of the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog, now features an amazing 20 sessions of training.

"Our conference now represents the ultimate annual marketers' boot camp for a wide range of topics related to Hispanic PR and social marketing," said Manny Ruiz, conference organizer and publisher of the Hispanic PR Blog. "Our new case study-driven sessions on marketing to Latino youth strengthen our convention's unique value proposition."

The new sessions include case study focused presentations by the U.S. Army, Microsoft Zune and Major League Soccer. These sessions join a fourth one featuring Latino urban youth marketing expert Fred Sotelo. The full conference agenda with days and times will be unveiled on Wednesday, March 17 at http://www.HispanicPRConference.com.

The convention is taking place at the Sheraton in downtown Dallas and features senior multicultural PR speakers from such corporations and organizations as General Mills, Walmart, UnitedHealthcare, Microsoft, the US Army, Qwest Communications, State Farm, Southwest Airlines, McDonalds, Major League Soccer, Goya, the NBA, the American Heart Association, the American Diabetes Association and the National Pork Board, among others.

Conference Sponsors

New conference sponsors include McDonalds, The Jeffrey Group and VPE Public Relations. They join current title sponsors Fleishman Hillard, Telenoticias and RL Public Relations. The official airline of the conference is Southwest Airlines. Supporting sponsors include PR Newswire, Cision, the Hispanic Communications Network and the Dallas Conventions and Visitors Bureau. Media partners are the National Association of Hispanic Publications, Latino Leaders Magazine, My Latino Voice and Black PR Wire.

Conference sponsorship information is available by contacting show director Ray Bianchi at rbianchi@hispanicprblog.com, calling (305) 600-4878 or visiting our web site at http://www.HispanicPRConference.com. To sign up for conference-related Twitter headlines subscribe at http://www.Twitter.com/HispanicPR.

Conference Advisory Board

The 2010 agenda of this first annual convention has been organized by a national advisory board consisting of: Cruz Flores (Qwest Communications), Olga Romero (Southwest Airlines), Cristina Alfaro (McDonald's), Jorge Diaz de Villegas (Fleishman), Aymee Zubizarreta (State Farm), Armando Azarloza (The Axis Agency), Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association), Stephen Chavez (Ketchum), Monica Talan (Univision), John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman Multicultural), Bernadette Morris (Black PR Wire), Rosa Alonso (My Latino Voice), Mario Flores (Sportivo/RL Public Relations), Deborah Charnes (Bromley) and Eric Baca (Latino Leaders Magazine).

About The Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit http://www.hpra- usa.org.

About The Hispanic PR Blog

Founded by Multicultural PR veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (http://www.HispanicPRBlog.com) is the PR industry's premier source for news and views focused on Hispanic PR and social marketing. The blog and its accompanying daily newsletter Hispanicize feature columns, stories, white papers, job postings, calendar events and more.


Contact:

Hispanic Public Relations Association
John Echeveste, 626-403-3200, ext. 212
email: john@vpepr.com
or
Lourdes Rodriguez
VPE Public Relations
tel: 626-403-3200, ext. 211
Email: lourdes@vpepr.com
or
Angela Sustaita-Ruiz
Hispanic PR Blog
tel: 305.321.5002
hispanicprblog@gmail.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78932 0 http://www.hispanictips.com/2010/03/16/busca-corp-inc-announced-today-that-their-premier-property-levelup-com-is-now-powering-the-msn-latino-video-game-channel-focused-on-the-u-s-hispanic-market/ http://www.hispanictips.com/2010/03/16/busca-corp-inc-announced-today-that-their-premier-property-levelup-com-is-now-powering-the-msn-latino-video-game-channel-focused-on-the-u-s-hispanic-market/#comments Tue, 16 Mar 2010 17:47:19 +0000 Tomas http://www.hispanictips.com/?p=78826 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78826 0 http://www.hispanictips.com/2010/03/16/triangulating-consumer-research-secondary-data-business-insights-for-an-evolving-hispanic-market-architecture/ http://www.hispanictips.com/2010/03/16/triangulating-consumer-research-secondary-data-business-insights-for-an-evolving-hispanic-market-architecture/#comments Tue, 16 Mar 2010 17:16:03 +0000 Tomas http://www.hispanictips.com/?p=78789 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78789 0 http://www.hispanictips.com/2010/03/16/farmers-demand-immigration-reform-while-lawmakers-take-small-steps-towards-immigration-reform-wisconsin-dairy-farmers-live-the-consequences-of-inaction/ http://www.hispanictips.com/2010/03/16/farmers-demand-immigration-reform-while-lawmakers-take-small-steps-towards-immigration-reform-wisconsin-dairy-farmers-live-the-consequences-of-inaction/#comments Tue, 16 Mar 2010 16:13:19 +0000 Tomas http://www.hispanictips.com/?p=78741 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78741 0 http://www.hispanictips.com/2010/03/15/marketers-miss-hispanics-on-social-sites-only-two-in-10-engage-hispanics-on-the-social-web/ http://www.hispanictips.com/2010/03/15/marketers-miss-hispanics-on-social-sites-only-two-in-10-engage-hispanics-on-the-social-web/#comments Mon, 15 Mar 2010 18:37:57 +0000 Tomas http://www.hispanictips.com/?p=78599 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78599 0 http://www.hispanictips.com/2010/03/15/changing-places-maria-cecilia-pinto-roberto-riadigos-jorge-l-fuentes-michael-roenna/ http://www.hispanictips.com/2010/03/15/changing-places-maria-cecilia-pinto-roberto-riadigos-jorge-l-fuentes-michael-roenna/#comments Mon, 15 Mar 2010 18:15:25 +0000 Tomas http://www.hispanictips.com/?p=78557 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78557 0 http://www.hispanictips.com/2010/03/15/sales-leads-mexico-insurance-services-hormel-x-change-corporation-ikea%e2%80%a6/ http://www.hispanictips.com/2010/03/15/sales-leads-mexico-insurance-services-hormel-x-change-corporation-ikea%e2%80%a6/#comments Mon, 15 Mar 2010 18:15:04 +0000 Tomas http://www.hispanictips.com/2010/03/15/sales-leads-mexico-insurance-services-hormel-x-change-corporation-ikea%e2%80%a6/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78556 0 http://www.hispanictips.com/2010/03/15/u-s-demographics-are-changing%e2%80%a6-are-your-marketing-plans-ready/ http://www.hispanictips.com/2010/03/15/u-s-demographics-are-changing%e2%80%a6-are-your-marketing-plans-ready/#comments Mon, 15 Mar 2010 18:13:47 +0000 Tomas http://www.hispanictips.com/?p=78554 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78554 0 http://www.hispanictips.com/2010/03/15/new-save-a-lot-targets-dallas-hispanic-communities/ http://www.hispanictips.com/2010/03/15/new-save-a-lot-targets-dallas-hispanic-communities/#comments Mon, 15 Mar 2010 17:35:06 +0000 Tomas http://www.hispanictips.com/?p=78508 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=78508 0