News (Noticias) for Business Essentials
Drill Down: Cross-categorical
Drill Down: Really only good for seeing subject specific news like Business in a specific state as few posts are categorized in more than 1 state
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November 20, 2009
Digital out-of-home (DOOH) Effectively Reaches Latinos On The Go – few marketers truly utilized digital media when reaching out to the Hispanic community.
ICE Assistant Secretary John Morton announces 1,000 new workplace audits to hold employers accountable for their hiring practices
Shakira’s Stats Don’t Lie: Facebook/Ustream Music Video Debut Is A Hit
November 19, 2009
Univision/YouTube Partnership Is A Bigger Deal Than You Think
Coca-Cola’s top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying that targeting “multicultural” Americans will be paramount for the company over the next decade. – no longer cooks up media plans targeting Hispanics around major events, but hopes to reach them all year.
After a 3 year trial of producing regionalized news for several top 10 Hispanic market stations via the Telemundo Production Center in Dallas, the network is reverting to producing local news. Dallas, Houston, San Antonio, Phoenix and San Jose will once again have locally produced news.
This year’s HispanicBusiness magazine focuses its annual media report on Hispanic-owned ad agencies. – Ad Agencies Turn to New Media
November 18, 2009
Impremedia to Outsource Editorial and Ad Page Production to Mexico
A report published by The Hispanic Institute and Mobile Future highlights the opportunities presented by mobile broadband access for the nation’s 48 million Hispanics.
Liberman Broadcasting, Inc reported that its revenues have gone down $3 million to $27.5 million in the third quarter of this year
Hispanic Income Trends: Implications for Marketing
New Study Demonstrates Hidden Credit Card Fees Take From the Poor and Give to the Rich – The report found that through imposing swipe fees on every transaction paid by plastic and requiring those fees to be buried in prices to consumers, the credit card industry ensures that the top 10% of Americans get $354 million in frills while the bottom tier pays $669 million more than they should.
New U.S. Hispanic Chamber of Commerce CEO to Fight for Small Businesses
Busting the Private-Label Myth About Hispanics
Spanish-language media company Univision Communications Inc said on Monday it has reached an agreement to feature short and full-length programs on Google Inc’s online video site YouTube.
Troubled auto and home lender GMAC Financial Services said Monday CEO Alvaro de Molina is stepping down.
November 16, 2009
LOPEZ TONIGHT Scores Big First Week – Beating the Competition Among Young-Adult Viewers
Money Trickles North as Mexicans Help Relatives – reverse remittances from Mexico
Magnet States for Hispanics in 2008: Marketing Implications – Felipe Korzenny
Record label Fania, the most recognizable name in tropical music, is poised for a new phase. – Since the acquisition of all its assets by Codigo Group in May, the label has revamped its logo, launched a renewed marketing push and remastered and digitized much of its catalog.
November 13, 2009
‘Tamale Lawyer’ to dish out start-up tale at YWCA lunch – Nancy Andrade, founder of Mexifeast Foods Inc. in Chicago, quit her job as a lawyer to launch her tamale business after many co-workers requested her mom’s recipe.
Postville Raid: Eighteen months have passed since immigration agents raided Agriprocessors Inc. meat plant, arrested nearly 400 workers, and sent the plant spiraling into bankruptcy. – On Thursday, the plant’s former vice president – Sholom Rubashkin – was found guilty of 86 of 91 counts of financial crimes. – Verdict brings closure to many in Postville
Employment Verification: Repairing our Broken Immigration System
November 12, 2009
Men, especially Hispanics, hard hit by loss of good jobs
November 11, 2009
EFE Offers Anti-piracy Application for Ibero-America and US Hispanic Markets
A new study of workers at 50 hotels in the United States found that women were 50% more likely to be injured than men, and that Hispanic women had an injury rate two-thirds higher than their white female counterparts.
Latinos are the fastest-growing ethnic group in organized labor, more than doubling their representation from 5.8% to 12.2% over the past 25 years.
November 10, 2009
HBO, Harley-Davidson, Rite Aid, Arby’s and Cheetos Use HipCricket’s Hispanic Mobile Marketing Network to Most Effectively Reach the Burgeoning, Highly Receptive Hispanic Market
Highest reach ever for Univision Latin Grammys – 12.8M viewers
Entravision Communications reports its revenues are down 17%
At Napa’s Latino markets, owners and shoppers feel the pinch
One of the largest immigration crackdowns under the Obama administration to date took place in the Twin Cities last month, when 1,200 undocumented janitors were ‘quietly’ fired from their jobs
November 9, 2009
Historic Merger Creates Stronger Pipeline for Latinos Into Corporate America – ational Hispanic Business Association (NHBA) to Merge with the Association of Latino Professionals in Finance and Accounting (ALPFA) creating an organization with over 14,000 members nation-wide.
With more than 3,000 employees, not including hundreds of sales representatives and truck drivers, Goya has 17 factories in the United States, the Caribbean and Spain, and generates more than $1 billion in sales per year.
Korean-Americans learn Spanish to help out at work – Business owners attempt to cool tension with Latino workers – Chicago
Hispanic company makes news profitable – While other media companies struggle, John Paton and his Hispanic impreMedia are happily thriving
November 7, 2009
WCVI Study Finds Disproportionate Foreclosures in Latino, Black Communities
BLS: Unemployment Rate Rose to 10.2% in October; Hispanic Unemployment at 13.1%
November 6, 2009
Orange Advertising Network Launches in the US and Latin America
El Tiempo de Boston is New England’s seventh Spanish-language weekly paper. New England is home to 900,000 Hispanics, including 437,000 in Massachusetts
November 5, 2009
Older Hispanics hit by high jobless rate – The AARP is holding a forum focusing on older Hispanic workers, who were among the first to be laid off when the recession hit.
Peru’s Gonzalo Begazo among most influential Hispanics in technology in USA
U.S. Hispanics and Acculturation
The U.S. Supreme Court has indicated it is interested in hearing an appeal from business groups that, for the past two years, have been trying to have Arizona’s controversial employer-sanctions law thrown out. – The sanctions law, which punishes companies for hiring illegal immigrants and requires all Arizona employers to use a federal electronic system to verify the work status of employees, has been upheld by two lower courts.
November 4, 2009
Ad Spend in Spanish-Language Media Falls by 6.3%, Nielsen Says – Hispanic Print Suffers Double-Digit Drop for 12 Months Through June 2009
Minorities, less-educated workers see staggering rates of underemployment – the underemployment rate is 25.1% for Hispanic workers and 23.8% for black workers, compared with 14.2% for white workers
November 2, 2009
Reeling Mexico hopes travel deals bring back the tourists
Despite Recession, Startup Hispanic Endeavors Grow – From Vidaysalud to Zubi Shop, Internet Investment Continues
Daisy Expósito-Ulla receives Women of Virtue Award from LatinBiz
Greater Dallas Hispanic Chamber of Commerce struggles to end ‘toxic’ rift
Rising NFL viewership signals cultural shift for Hispanics
Tapping the Hispanic consumer market – Distributor helps gas stations stock Hispanic foods – St Joseph, Missouri
The Hispanic Market Is Set to Soar – The 2010 Census will radically alter the demographic map and the rules of engagement between Hispanic and general-market shops
October 30, 2009
A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion, a 6.3 percent decline over the previous 12 months
Study Emphasizes “Economic Value” of Spanish in U.S., Brazil – salaries of bilingual Hispanics in US are 2.7% higher on average than those for Hispanics who only speak English.
Mexican emigrants sent home $16.4 billion during the first nine months of this year, down 13.4% from the same period in 2008
15% of the U.S. population is of Latino descent, but Latinos remain underrepresented on English-language television. Only 4% of on-camera talent is Latino
October 29, 2009
New Study Shows that for Latinos in NYC, The Recession is a Depression
October 28, 2009
Mexico’s America Movil 3Q profits up 50.6%
Mexicans Fleeing Violence Spur a Boom in El Paso – Spike in Murder Rate in Juárez Is Among the Factors Boosting Nightlife and Home Sales in U.S. Border City
Nationally Recognized Latina Lista Blog Re-Launches as Multimedia News Site
Pizza Patrón Q3 Sales Increase 5.98% – Nation’s #1 Latin Pizza Brand Continues Positive 2009 Sales Trend
October 27, 2009
Latina’s ‘Viva Mexico’ Special Issue Debuts Custom Covers and Generates Additional Revenue, Advertisers
US workers, immigrants unite vs. work visa program – The program has issued visas for 22 years amid steady complaints, and both sides of the immigration debate say it warrants close scrutiny as the Obama administration prepares to tackle comprehensive immigration reform next year.
October 26, 2009
CNN’s “Latino In America” Not The Ratings Hit “Black In America” Was
Mexico’s Union Bust Reveals Flaws in NAFTA
Recession Squeezes Mexican Workers In U.S.
The NBA this month launched Éne-bé-a, a multichannel marketing campaign.
Society of Hispanic Professional Engineers Breaks Records for Registered Attendees at Annual Conference in Washington, D.C. Oct. 28-Nov. 1
Fields Lost, Hispanic Farmers Find Other Work as a Legal Fight Drags On – (good read)
Credit Where Credit Is Due: How to Reach Hispanics
Miami Media LLC, a subsidiary of NYC based Manhattan Media which in 2008 bought Latin Trade, announced late last Friday that it has acquired Latin Business Chronicle
Hispanic ad spending is down in all media but online and out-of-home – The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%.
U.S. Census Allots $145 Million to Reach Out to Minorities – about $28 million to Hispanic media
October 17, 2009
Talking TV with Univision’s Joe Uva – The Spanish-language media company chief on the business of telenovellas, the tastes of Hispanics and why advertisers should listen up.
Ford, NFL Stick with Hispanic-Aimed Campaigns Despite Modest Results
A steep drop in U.S. payments for telephone calls to Cuba may have been caused by Cuban Americans’ growing travel to the island, the U.S. economic crisis or increased Internet communications
Take a look at photo of Target’s offensive Illegal Alien costume – it has already been pulled from their site
40 positions eliminated from the Telemundo workforce across nation
October 15, 2009
Wal-Mart takes cheap mobile phone plans nationwide – announced the expansion to more than 3,200 stores of the service, developed with TracFone Wireless, the U.S. unit of Mexican cellphone giant America Movil, owned by billionaire Carlos Slim.
October 14, 2009
Cheerios(R) Serves Up Six Million Children’s Books Inside Boxes this Fall; Que Bueno! All Five Books Are Specially Printed in English and Spanish
National Association of Hispanic Journalists (NAHJ) still needs to raise $225,000 before the end of the year or cease operations and stop all programs for the rest of the year
A small Miami-based company said the U.S. government has given it permission to lay the first optical communications fiber from the U.S. to Cuba. That could drastically cut the cost of calling the island nation and make the Internet more accessible to Cubans.
Mexico’s automotive industry saw production plummet 37.7% during the first nine months of this year, while exports plunged 35.5% and domestic sales dropped 30.6%
October 13, 2009
United States Hispanic Chamber of Commerce Appoints Javier Palomarez President and CEO
Iowa, U.S. gripped by trial in wake of historic immigrant raid – Postville raid aftermath
The anchor Lou Dobbs appears to be exploring an exit from CNN, his longtime employer. – (Could he move to FOX?)
October 12, 2009
Hispanic Farmers Fight To Sue USDA – In Texas and across the Southwest, Hispanic farmers have been fighting the Agriculture Department for close to a decade.
Whispering to Rottweilers, and to C.E.O.’s – Cesar Millan, the “Dog Whisperer,” built a multimillion-dollar company on his skill with pets and their owners. “God was my lawyer,” he says, and his pack chose his producers.
Remittances to Honduras Fall Nearly 11 Percent in ‘09
October 9, 2009
Hispanic Public Relations Association(R) Honors Industry’s Best at 25th Anniversary Celebration
Leading, independent Hispanic Public Relations agency, RL Public Relations (RLPR) was honored with three awards during the 25th Anniversary HPRA (Hispanic Public Relations Association) PRemio Awards & Scholarship Gala held in Hollywood.
Weak passwords dominate statistics for Hotmail’s phishing scheme leak – (5 of top 10 passwords are Spanish)
U.S. Shifts Strategy on Illicit Work by Immigrants – (more on the American Apparel layoffs)
October 8, 2009
Government Terminates “No Match” Rule Harmful To Legal Workers
October 7, 2009
“Levántate,” Telemundo network’s morning show, which celebrated its one year anniversary at the end of August, will be adding another hour to its daily programming. Starting next Monday, the show will air from 7 to 10 am ET/PT.
Government Lags in Hiring of Latinos – The overall Latino hiring disparity is equivalent to more than 100,000 jobs or roughly $5.5 billion in salaries
Schwarzenegger’s proposed budget could fail California Latinos
In a recession, it seems, people eat more tortillas and stop buying flowers for their sweethearts. It’s not actually that simple, but tortilla-makers landed on a recently released top-10 list of best-performing privately held companies, and florists landed in the bottom 10.
The Burden of Immigration Laws on Business
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