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News (Noticias) for Essentials



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November 7, 2009

WCVI Study Finds Disproportionate Foreclosures in Latino, Black Communities

BLS: Unemployment Rate Rose to 10.2% in October; Hispanic Unemployment at 13.1%

November 6, 2009

Orange Advertising Network Launches in the US and Latin America

El Tiempo de Boston is New England’s seventh Spanish-language weekly paper. New England is home to 900,000 Hispanics, including 437,000 in Massachusetts

November 5, 2009

Older Hispanics hit by high jobless rate – The AARP is holding a forum focusing on older Hispanic workers, who were among the first to be laid off when the recession hit.

Peru’s Gonzalo Begazo among most influential Hispanics in technology in USA

U.S. Hispanics and Acculturation

The U.S. Supreme Court has indicated it is interested in hearing an appeal from business groups that, for the past two years, have been trying to have Arizona’s controversial employer-sanctions law thrown out. – The sanctions law, which punishes companies for hiring illegal immigrants and requires all Arizona employers to use a federal electronic system to verify the work status of employees, has been upheld by two lower courts.

November 4, 2009

Ad Spend in Spanish-Language Media Falls by 6.3%, Nielsen Says – Hispanic Print Suffers Double-Digit Drop for 12 Months Through June 2009

Minorities, less-educated workers see staggering rates of underemployment – the underemployment rate is 25.1% for Hispanic workers and 23.8% for black workers, compared with 14.2% for white workers

November 2, 2009

Reeling Mexico hopes travel deals bring back the tourists

Despite Recession, Startup Hispanic Endeavors Grow – From Vidaysalud to Zubi Shop, Internet Investment Continues

Daisy Expósito-Ulla receives Women of Virtue Award from LatinBiz

Greater Dallas Hispanic Chamber of Commerce struggles to end ‘toxic’ rift

Rising NFL viewership signals cultural shift for Hispanics

Tapping the Hispanic consumer market – Distributor helps gas stations stock Hispanic foods – St Joseph, Missouri

The Hispanic Market Is Set to Soar – The 2010 Census will radically alter the demographic map and the rules of engagement between Hispanic and general-market shops

October 30, 2009

A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion, a 6.3 percent decline over the previous 12 months

Study Emphasizes “Economic Value” of Spanish in U.S., Brazil – salaries of bilingual Hispanics in US are 2.7% higher on average than those for Hispanics who only speak English.

Mexican emigrants sent home $16.4 billion during the first nine months of this year, down 13.4% from the same period in 2008

15% of the U.S. population is of Latino descent, but Latinos remain underrepresented on English-language television. Only 4% of on-camera talent is Latino

October 29, 2009

New Study Shows that for Latinos in NYC, The Recession is a Depression

October 28, 2009

Mexico’s America Movil 3Q profits up 50.6%

Mexicans Fleeing Violence Spur a Boom in El Paso – Spike in Murder Rate in Juárez Is Among the Factors Boosting Nightlife and Home Sales in U.S. Border City

Nationally Recognized Latina Lista Blog Re-Launches as Multimedia News Site

Pizza Patrón Q3 Sales Increase 5.98% – Nation’s #1 Latin Pizza Brand Continues Positive 2009 Sales Trend

October 27, 2009

Latina’s ‘Viva Mexico’ Special Issue Debuts Custom Covers and Generates Additional Revenue, Advertisers

US workers, immigrants unite vs. work visa program – The program has issued visas for 22 years amid steady complaints, and both sides of the immigration debate say it warrants close scrutiny as the Obama administration prepares to tackle comprehensive immigration reform next year.

October 26, 2009

CNN’s “Latino In America” Not The Ratings Hit “Black In America” Was

Mexico’s Union Bust Reveals Flaws in NAFTA

Recession Squeezes Mexican Workers In U.S.

The NBA this month launched Éne-bé-a, a multichannel marketing campaign.

Society of Hispanic Professional Engineers Breaks Records for Registered Attendees at Annual Conference in Washington, D.C. Oct. 28-Nov. 1

Fields Lost, Hispanic Farmers Find Other Work as a Legal Fight Drags On – (good read)

Credit Where Credit Is Due: How to Reach Hispanics

Miami Media LLC, a subsidiary of NYC based Manhattan Media which in 2008 bought Latin Trade, announced late last Friday that it has acquired Latin Business Chronicle

Hispanic ad spending is down in all media but online and out-of-home – The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%.

U.S. Census Allots $145 Million to Reach Out to Minorities – about $28 million to Hispanic media

October 17, 2009

Talking TV with Univision’s Joe Uva – The Spanish-language media company chief on the business of telenovellas, the tastes of Hispanics and why advertisers should listen up.

Ford, NFL Stick with Hispanic-Aimed Campaigns Despite Modest Results

A steep drop in U.S. payments for telephone calls to Cuba may have been caused by Cuban Americans’ growing travel to the island, the U.S. economic crisis or increased Internet communications

Take a look at photo of Target’s offensive Illegal Alien costume – it has already been pulled from their site

40 positions eliminated from the Telemundo workforce across nation

October 15, 2009

Wal-Mart takes cheap mobile phone plans nationwide – announced the expansion to more than 3,200 stores of the service, developed with TracFone Wireless, the U.S. unit of Mexican cellphone giant America Movil, owned by billionaire Carlos Slim.

October 14, 2009

Cheerios(R) Serves Up Six Million Children’s Books Inside Boxes this Fall; Que Bueno! All Five Books Are Specially Printed in English and Spanish

National Association of Hispanic Journalists (NAHJ) still needs to raise $225,000 before the end of the year or cease operations and stop all programs for the rest of the year

A small Miami-based company said the U.S. government has given it permission to lay the first optical communications fiber from the U.S. to Cuba. That could drastically cut the cost of calling the island nation and make the Internet more accessible to Cubans.

Mexico’s automotive industry saw production plummet 37.7% during the first nine months of this year, while exports plunged 35.5% and domestic sales dropped 30.6%

October 13, 2009

United States Hispanic Chamber of Commerce Appoints Javier Palomarez President and CEO

Iowa, U.S. gripped by trial in wake of historic immigrant raid – Postville raid aftermath

The anchor Lou Dobbs appears to be exploring an exit from CNN, his longtime employer. – (Could he move to FOX?)

October 12, 2009

Hispanic Farmers Fight To Sue USDA – In Texas and across the Southwest, Hispanic farmers have been fighting the Agriculture Department for close to a decade.

Whispering to Rottweilers, and to C.E.O.’s – Cesar Millan, the “Dog Whisperer,” built a multimillion-dollar company on his skill with pets and their owners. “God was my lawyer,” he says, and his pack chose his producers.

Remittances to Honduras Fall Nearly 11 Percent in ‘09

October 9, 2009

Hispanic Public Relations Association(R) Honors Industry’s Best at 25th Anniversary Celebration

Leading, independent Hispanic Public Relations agency, RL Public Relations (RLPR) was honored with three awards during the 25th Anniversary HPRA (Hispanic Public Relations Association) PRemio Awards & Scholarship Gala held in Hollywood.

Weak passwords dominate statistics for Hotmail’s phishing scheme leak – (5 of top 10 passwords are Spanish)

U.S. Shifts Strategy on Illicit Work by Immigrants – (more on the American Apparel layoffs)

October 8, 2009

Government Terminates “No Match” Rule Harmful To Legal Workers

October 7, 2009

“Levántate,” Telemundo network’s morning show, which celebrated its one year anniversary at the end of August, will be adding another hour to its daily programming. Starting next Monday, the show will air from 7 to 10 am ET/PT.

Government Lags in Hiring of Latinos – The overall Latino hiring disparity is equivalent to more than 100,000 jobs or roughly $5.5 billion in salaries

Schwarzenegger’s proposed budget could fail California Latinos

In a recession, it seems, people eat more tortillas and stop buying flowers for their sweethearts. It’s not actually that simple, but tortilla-makers landed on a recently released top-10 list of best-performing privately held companies, and florists landed in the bottom 10.

The Burden of Immigration Laws on Business

Vasquez & Co., California’s Oldest, Largest Hispanic-Owned CPA Firm, Celebrates the Bold Work of Founder

Maryland Labor Secretary Thomas Perez easily won Senate confirmation Tuesday as the new head of the civil rights division at the Justice Department. – All of the negative votes were cast by Republicans

October 5, 2009

Univision telenovela “Manana Es Para Siempre” (”Tomorrow Is Forever”), which concluded last night, is set to rank as the fourth-highest-rated drama in Univision history in both adults 18-49 and total viewers.

Top 100 Influential Hispanics List taps Dominicans on Wall Street

The political crisis in Honduras is having a crippling effect on trade in Central America, with Guatemala, El Salvador and Costa Rica losing millions of dollars of trade every day.

Mexico Tourism: Strong Decline – International tourism receipts in Mexico will decline by 16% in dollar terms in 2009.

Voting Begins for the MillerCoors 2009 Lider of the Year

Review of 2010 Census Communication Plan included Felipe Korzenny

Twenty Five Years of Action – Hispanic Public Relations Association celebrates its proud legacy at Hollywood gala, Oct. 8, 2009

Legal travel to and from Cuba is booming, even though the Obama administration has not officially changed any rules regarding nonfamily travel to the island.

October 2, 2009

Portada goes FREE – While certain premium website features and access to past issues will require a paid membership, current print and digital editions of Portada will be Free.

Entravision Communication’s stock, which at one point dropped to 12 cents over the past year, has made it past the $1 mark again and therefore, back in compliance with NYSE.

October 1, 2009

The Economic Benefits of Immigration to Maine – NEW AMERICANS IN THE PINE TREE STATE

September 30, 2009

Univision #1 Network in the Country in overall Prime on Friday Night

Study Reveals Critical Shortage of Latinos in Technology

Charleston composer Fernando Rivas continues his winning ways – one of America’s leading composers for children’s television

Latin Grammys tap into social media to build buzz

Peter W. Davidson of Brooklyn, described as “an experienced dealmaker and executive in the private sector,” has been named to a key post in the state’s economic development agency – will be executive director, the No. 2 person, at the Empire State Development Corp., or ESD – Many of his businesses have been geared toward the Hispanic community, including El Diario/La Prensa.

Businessman activist Cid Wilson (only Dominican in the group) has proudly set to work on the task given him by President Barack Obama, which is to plan together with other prominent leaders the creation of the National Museum of the American Latino.

U.S. Businesses Court Increasingly Affluent Hispanic Consumers – Companies aim products and services at growing Hispanic population

Online Advertising Targets Dynamic U.S. Hispanic Market

Immigration Crackdown With Firings, Not Raids

September 29, 2009

Next year, Latin America will have to borrow $400 billion to compensate for the lack of national capital, a high-ranking World Bank official said.

Puerto Rican unions called a general strike for Oct. 15 in response to the dismissal of 17,000 public employees.

U.S. Hispanics & the New Economic Reality

Hispanic TV Summit: Spanish-Language Marketing Is Sensitive – To Go Bilingual Or Not Is One Question Facing TV Marketers

Hispanic TV Summit: Growing Hispanic Market Awaits “Cultural Mind-Shift” – Marketing and sales executives say mainstream advertisers need better understanding of Hispanic consumers.

Hispanic TV Summit: Promotions Execs Build Brand Awareness Through Experiential Marketing – Events-based campaigns, experiential marketing prove successful among Hispanic consumers

Hispanic TV Summit: Distributors Differ On Local Vs. International Content – Some panelists say importing international is wise investment, others tout U.S. programming

Texas’ Top 20 Hispanic-Owned Companies 2009

September 28, 2009

Latino lifestyle mag celebrates first birthday – Cafe – (congrats, I really like this pub)

RIP: The Man Behind Sazón Goya, José Antonio Ortega Bonet

Hispanic TV Summit: Sandoval Accepts Achievement Award, Touts P&G’s Leadership in Market – North American marketing GM recalls early years in U.S., importance of Hispanic TV

Hispanic TV Summit: Spanish-Language Marketing is Sensitive – Cable-operator, satellite-TV marketers discuss whether to go Spanish-only or bilingual in messages

At Last, Advertising That Delivers a Relevant Message… and Will Actually Move Product – a Corona magazine ad

How Smart Growth Disadvatages African-Americans & Hispanics