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November 20, 2009

Univision Communications Inc. Honors Ray Rodriguez by Dedicating Network Building

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

La Voz and Al Dia, two of Kentucky’s Spanish-language newspapers, have reached an agreement to share advertising and distribution resources and some news content.

Anabel Hernández Joins Hughes Watters Askanase L.L.P. – Houston

La ‘éne•bé•a’ (NBA) campaign targeting Latinos is making big ‘esplashes’

Lourdes Duarte has been promoted to 5 pm weekday anchor at WGN-TV, the Tribune-owned CW affiliate in Chicago.

Johanna Guerra, Sr VP of Network News at Telemundo has left the company – Ramón Escobar, who last held the title of Sr VP of Network Entertainment at Telemundo, is back… as a full time consultant

Gloria Margarita, anchor at KMIR-6, the NBC affiliate in Palm Springs, leaves her job to become the executive director of the Reynaldo J. Carreon foundation.

Interview with Aurora Anaya-Cerda, owner of La Casa Azul Bookstore – NYC

Mapping Out Mexico – Navigating your way through Mexico can be tricky business sometimes – MexicoMaps.com

Outreach program targets Latino farmers in northern Michigan

Patricia Gracia: Crossing the Border Line of Tijuana, Mexico to the US American Dream

Job Board Industry Veteran Launches New Job Search Engine – LatPro, Inc

The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.

Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.

Digital out-of-home (DOOH) Effectively Reaches Latinos On The Go – few marketers truly utilized digital media when reaching out to the Hispanic community.

ICE Assistant Secretary John Morton announces 1,000 new workplace audits to hold employers accountable for their hiring practices

Hispanic Households and Consumer Durables 1998 – 2005

Ken Salazar Blamed By Oil And Gas Companies For Scant Interest In New Drilling Projects

Shakira’s Stats Don’t Lie: Facebook/Ustream Music Video Debut Is A Hit

Economic Blame Game: U.S. Unemployment is Not Caused by Immigration

November 19, 2009

Univision/YouTube Partnership Is A Bigger Deal Than You Think

Coca-Cola’s top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying that targeting “multicultural” Americans will be paramount for the company over the next decade. – no longer cooks up media plans targeting Hispanics around major events, but hopes to reach them all year.

C&R Research recently polled its LatinoEyes panel to assess behaviors by the “majority minority” during the recession, and found that “the recession has forced Hispanics to rethink what’s luxury and what’s necessity”

Papatel launches Free Phone Service nationwide for US Hispanics

The leader of Wal-Mart Stores Inc.’s Latin American division, Vicente Trius, is leaving the company after having served less than five months in the position.

Telefonica and Vivo gain on the Latin Wireless Index, while America Movil and NII lose.

Beginning with the 2009-2010 season, Terra will stream select games live throughout Latin America, in both Spanish and Portuguese

Migration Policy Institute (MPI) Report Finds Immigrants Hit Harder During Economic Downturn than Native-Born Workers

Western Union Foundation Donates $10,000 to Help Victims of Hurricane Ida in El Salvador

After a 3 year trial of producing regionalized news for several top 10 Hispanic market stations via the Telemundo Production Center in Dallas, the network is reverting to producing local news. Dallas, Houston, San Antonio, Phoenix and San Jose will once again have locally produced news.

Why do Hispanics Lack Life Insurance?

The Tulare-Kings Hispanic Chamber of Commerce will name standouts in the community Saturday while raising money to help local businesses. – CA

Local Latinos were honored for their achievements in business and politics Wednesday. – The Massachusetts Latino Chamber of Commerce hosted an event at the Essence Restaurant in Springfield Wednesday night to recognize these individuals for their success.

Recession Reverses Jobs Trend: Immigrants Hit Harder By Downturn Than Native-Born Americans

New Media Pioneers Talk Innovation

This year’s HispanicBusiness magazine focuses its annual media report on Hispanic-owned ad agencies. – Ad Agencies Turn to New Media

MoneyGram International Temporarily Reduces Money Transfer Fees from the United States and Canada to El Salvador – MoneyGram International Reduce Temporalmente Sus Tarifas De Envíos de Dinero Desde Estados Unidos y Canadá A El Salvador

November 18, 2009

How will Hispanics impact the business recovery in Arizona?

Yanked off the air in July after co-host Don Pryor repeatedly uttered an ethnic slur, “The Todd and Don Show” will return to KLBJ-AM on Dec. 7, according to a statement released jointly by the station’s management and local Hispanic leaders who met earlier today. – Austin

Erwin Martinez, chief information officer for Rabobank, N.A. in Roseville was recently added to the list of the top 100 Hispanics in Information Technology.

T-Mobile Complete(R) Offers Hispanic Consumers Flexibility and Value with New Pay-in-Advance Packages

Mega TV’s Mega News ‘Edicion Nocturna’ is the ‘First and Only Interactive News in Hispanic

PODER-ABC* Business Awards Celebrates Leadership Excellence in the Americas

Telemundo, Billboard and the Puerto Rico Tourism Company Sign Agreement to Broadcast the 2010 Billboard

Univision Becomes a Premier Spanish-Language Content Partner with YouTube(TM)

Latin Grammy’s en Español; How much more proof do you need?

Impremedia to Outsource Editorial and Ad Page Production to Mexico

The Associated Press on Wednesday announced changes in its Latin America and Caribbean operations, closing a service limited to Puerto Rican news within Puerto Rico while adding editors and reporters elsewhere for the expanding Spanish market in the Americas.

A report published by The Hispanic Institute and Mobile Future highlights the opportunities presented by mobile broadband access for the nation’s 48 million Hispanics.

As part of NBC Universal’s “Green Is Universal” campaign, mun2 kicks off Green Week with eco-friendly on-air and online content.

Dieste breaks unique campaign to finish 2009 earlier: on November 30th.

Eduardo Caballero to receive Medalla de Cortez Award in NYC

Money Transfer Service to Latin America – ATMCASH launches online and over the phone money transfer service to Latin America

ImpreMedia and Business News Group Announce Industry-Leading Production Partnership

Ray Gomez, news director for Pro 8 News (NBC affiliate), the CW and Telemundo in Laredo, passed away last night.

Liberman Broadcasting, Inc reported that its revenues have gone down $3 million to $27.5 million in the third quarter of this year

The purchasing power of Hispanics is growing at a rate nearly 3 times as fast as that of the general population in Arizona and nationwide, said an Arizona State University business expert who has studied the market for 14 years.

Dr. G. C. Rapaille and Accentmarketing Collaborate to Uncover the US Hispanic Collective Unconscious

The Sunflower Entertainment Group Forms – Sunflower Entertainment, a leading music publishing and licensing house specializing in Latin music, today, announced the formation of the Sunflower Entertainment Group (SEG).

Hispanic Income Trends: Implications for Marketing

The Houston Hispanic Chamber of Commerce recognized leaders from across the Americas at its 26th annual Triunfando awards ceremony this weekend.

New Study Demonstrates Hidden Credit Card Fees Take From the Poor and Give to the Rich – The report found that through imposing swipe fees on every transaction paid by plastic and requiring those fees to be buried in prices to consumers, the credit card industry ensures that the top 10% of Americans get $354 million in frills while the bottom tier pays $669 million more than they should.

Latina Leadership Lessons: The Wicked Sister!

New U.S. Hispanic Chamber of Commerce CEO to Fight for Small Businesses

Busting the Private-Label Myth About Hispanics

The Puerto Rico Senate approved a bill that will allow big stores to open Sundays, a measure that aims at boosting the U.S. commonwealth’s stagnant economy, but which is opposed by owners of smaller stores.

New Mexico’s Top 20 Hispanic-owned Companies

Undocumented workers impact Mississippi’s economy

Spanish-language media company Univision Communications Inc said on Monday it has reached an agreement to feature short and full-length programs on Google Inc’s online video site YouTube.

Troubled auto and home lender GMAC Financial Services said Monday CEO Alvaro de Molina is stepping down.

November 16, 2009

LOPEZ TONIGHT Scores Big First Week – Beating the Competition Among Young-Adult Viewers

Florida-based content and network provider Olympusat has tapped former Lionsgate exec Arturo Chavez for the position of general manager of its Hispanic owned and operated networks. This will include Hispanic kid-targeted channel Sorpresa (Surprise), which Olympusat has recently purchased from Firestone/Juniper Content Corp.

Shaping the Future of the Hispanic Knowledge Capital – Dr. Ivonne Chirino-Klevans touches on the growth of the Hispanic population in the United States

FindLaw Launches ‘FindLaw en Espanol’ Center for Spanish-Speaking Consumers

Latino milkers and the recession

Mobile Classified Ad Service Fulfills Mexican-American Entrepreneur’s Dream

On Monday November 16, The Clorox Company will launch a new TV campaign for the Hispanic market created by Alma DDB in which Pine-Sol will put four traditional cleaning fragrances to really work, so that they do much more than just aromatize.

Money Trickles North as Mexicans Help Relatives – reverse remittances from Mexico

Retailers catering to the Hispanic consumer market in the U.S. are invited guests of Canada’s Beef Information Centre at a series of seminars in the next few months.

Juan Pablo Montoya fueling Hispanic attraction to NASCAR

A total of 2.92 million Mexicans were out of work in the third quarter of this year, a figure equal to 6.2% of the nation’s workforce

Protesters picket at Taos hotel where owner told employees to Anglicize Hispanic names

Magnet States for Hispanics in 2008: Marketing Implications – Felipe Korzenny

Tampa Mayor Pam Iorio will be the keynote speaker Nov. 18 when the Tampa Bay Chapter of the Association of Latino Professionals in Finance and Accounting (ALPFA) and Prudential hold their summit, entitled Branding: Creating an Image for Success.

Record label Fania, the most recognizable name in tropical music, is poised for a new phase. – Since the acquisition of all its assets by Codigo Group in May, the label has revamped its logo, launched a renewed marketing push and remastered and digitized much of its catalog.

The Latino Breakfast Club and Chicago Hope Academy Bridge the Gap

TELEMUNDO’S VERONICA CONTRERAS TO EMCEE THE LATINO TRENDSETTER AWARD GALA

ImpreMedia and Top Rank Announce Innovative Multiplatform Marketing Campaign to Support November 14 Cotto vs. Pacquiao World Welterweight Championship

November 13, 2009

LATINA Style Business Series Welcomes Texas State Representative Jessica Farrar as Luncheon Keynote Speaker

Telemundo announced that Pilar Lamadrid has been named Vice President of Specials.

‘Tamale Lawyer’ to dish out start-up tale at YWCA lunch – Nancy Andrade, founder of Mexifeast Foods Inc. in Chicago, quit her job as a lawyer to launch her tamale business after many co-workers requested her mom’s recipe.

Spanish Broadcasting System, Inc. Reports Results for the Third Quarter 2009

Postville Raid: Eighteen months have passed since immigration agents raided Agriprocessors Inc. meat plant, arrested nearly 400 workers, and sent the plant spiraling into bankruptcy. – On Thursday, the plant’s former vice president – Sholom Rubashkin – was found guilty of 86 of 91 counts of financial crimes. – Verdict brings closure to many in Postville

ESPN Deportes Radio WAMA 1550 AM Launches in Tampa

The 12-year-old Hispanic Business Alliance has a new home and new name to expand its services and reach into the Memphis Hispanic community – making the transition into the Memphis Hispanic Chamber of Commerce

JCPenney Hires Patricia Romero to Lead Multicultural Marketing – Former Hyundai Exec Left Carmaker Amid Shrinking Ad Budget for Hispanic Market

New Article from SSRN on NAFTA’s Impacts on Immigration

Employment Verification: Repairing our Broken Immigration System

November 12, 2009

Frank M. Pesqueira, who owned the Grande Tortilla Factory for more than 60 years, died Nov. 9 a few days after suffering a stroke. He was 99. – Tucson

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