PR: TELEMUNDO MEDIA’S “RELACIONES PELIGROSAS” PREMIERE GROWS 10PM DAYPART BY 10% – Latest original production delivers almost 20 million impressions via Twitter, over 46,000 “likes” and more than 16,000 comments posted on Facebook fueled by groundbreaking social media campaign

Press Release:

The premiere of Telemundo Media’s latest original production “Relaciones Peligrosas” (Dangerous Affairs) last night at 10pm delivered a 10% growth among adults 18-49 versus the average of the previous novela in that daypart, “La Casa de al Lado” (756,000), according to Nielsen. The cutting-edge novela, starring Mexican novela star Sandra Echeverria, delivered a +7% growth versus season-to-date among adults 18-49 and +34% growth versus the same week last year.

The “Relaciones Peligrosas” premiere averaged 830,000 adults 18-49 and 1,284,000 total viewers (persons 2+). The novela’s performance grew in the second half-hour by +5% among adults 18-49 with the final minute averaging 890,000 impressions and reached a cumulative audience of nearly 1.9 million total viewers (persons 2+) and 1.2 million adults 18-49.

Fueled by an unprecedented social media push, the premiere of “Relaciones Peligrosas” garnered as many social media mentions in 24 hours as the first three weeks prior to launch with over 46,000 “likes” and more than 16,000 comments posted on Facebook. Through Twitter alone, it is estimated the premiere reached 19,354,559 total possible impressions.

In Miami, the premiere ranked #1 across all broadcast stations regardless of language for adults 18-34 and adults 18-49, and in New York it ranked #1 among all Spanish-language stations for adults 18-49. In Los Angeles, it ranked #2 across all stations regardless of language, beating all English-language broadcast stations for adults 18-34 and adults 18-49, and in Chicago it was #1 among all Spanish-language stations for adults 18-34.

“La Casa de al Lado” Finale

In addition, the finale of Telemundo’s former 10pm novela, “La Casa de al Lado” on Monday January 23 had a strong performance averaging 1,133,000 adults 18-49 and 2,085,000 total viewers (persons 2+). The finale ranked #1across all broadcast stations regardless of language for adults 18-49 in New York and Miami.

“Una Maid en Manhattan” Performance

Also, Telemundo’s 8pm original novela “Una Maid en Manhattan,” starring Mexican novela stars Litzy and Eugenio Siller, is pacing as second highest rated novela in the network’s history behind “La Reina del Sur. This production is delivering more than 1.6 million total viewers over the course of its 9 week run, according to Nielsen. Additionally, it has outperformed CW among adults 18-49 80 percent of the time since its premiere in the 8-9pm hour.Source: The Nielsen Company, NPM, Live+SD, Relaciones Peligrosas 1/24/12 vs. La Casa de al Lado 5/31/11-1/23/12 and M-F 10-11pm strict daypart for 9/19/11-1/23/12 and 1/24/11-1/28/11. Reach based on NPM fast cume, 1/24/12, 6+ minute qualifier. La Casa de al Lado finale 1/23/12. Una Maid en Manhattan, 11/29/11-1/24/12, vs. CW in the 8-9pm strict daypart.

NSI, Live+Same Day.

Social Media Source: ForSight-Crimson Hexagonand and Facebook Insights.

From: www.nbcumv.com

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