PR: ‘Redefining Crossover’ ROMEO SANTOS Claims Third Week At #1 – PEOPLE, Hot 97, NPR, Washington Post, Mun2 & More Praise “Formula Vol. 1″

Having Already Achieved Latin Music’s Strongest Initial Release In Over Four Years, Formula Vol. 1 Has Quickly Reached Double-Platinum Sales In The U.S. Latin Market Following Continued “Fandemonium” At Romeo Instore Appearances (See Below) 

More Recent News & Release Coverage On ROMEO SANTOS

• Last Week, Santos Made A Groundbreaking Visit To Hot 97 In New York, Bringing Bachata To The English Language Airwaves Of One Of The Top Urban Music Stations In The Country. Click Below To Watch Romeo’s Interview With Angie Martinez – “The Voice of New York”

- Romeo Santos With Angie Martinez “The Voice of New York” At The Hot 97 Studio. 

• Watch News Report As Thousands Of Romeo Santos Fans “Take Over” Times Square For A Recent Instore Appearance: www.youtube.com/watch?v=eAlvp3OFXMY&feature=player_embedded
  

• Listen To NPR Herald Romeo For “Taking Bachata Mainstream”
  

• Watch A Two-Part Special Biography Of Romeo, Including A Behind The Scenes Look At the Creation And Early Reaction To “ Formula Vol. 1” With Mun2’s “Romeo Santos, Inside the Formula”- Part 1 and  Part 2
  

MORE NEW REVIEWS OF “FORMULA Vol. 1”

“A solid solo debut with a mix of ballads and up-tempo jams including ‘Promise,’ a hit duet with Usher”

- People Magazine – Sexiest Man Alive Issue

“Formula Vol. 1 may redefine crossover:  This summer, Maroon 5’s “Moves Like Jagger” dominated Latin radio airplay — until bachata singer Romeo Santos dropped “You,” an infectious, heartfelt ballad that quickly crushed everything else in rotation. With the release of his debut solo album, “Formula Vol. 1,” Santos seems poised to save an even broader swatch of listeners from mediocre radio tunes. …Formula Vol. 1 [had] the biggest sales week of any Latin album since 2007 according to Billboard. And the album’s singles, which have dominated Latin charts also have done well on pop charts. Part of the reason for the album’s success is that Santos, in his quest for mainstream appeal (a grand plan that also includes a starring role in a new, still-untitled ABC comedy series), doesn’t sell out bachata die-hards. “Promise,” the album’s latest single, a duet with Usher, is a prime example. Santos refuses to meet the R&B star halfway — with its soulful, twangy bachata guitar, bongos and Santos’s Spanish-language lyrics delivered in a crisp falsetto, the singer manages to team up with a pop star without “going pop.” Even on “All Aboard,” an English-language track with Lil Wayne, the bilingual star stays true to his style. …The tortured love songs Santos writes and composes, including “La Diabla” and “La Bella y la Bestia,” are impossible to resist, whether one understands all of the lyrics or not.”

- Washington Post

“Like Prince, Romeo Santos’ speaking voice is a surprising departure from his singing one. …on his debut solo album, he croons in an impossibly high falsetto Spanish, laced with pathos, desire, and youthful slang.  But when He talks, as he does in the skits of his conceptual release, he sounds like a raspy, deep-voiced guy from the Bronx. This duality defines Formula Vol. 1.  Romantic bachata songs like ‘Que se Mueran’ and ‘Llévame Contigo’ sway and swirl to tropical Latin rhythms as a syncopated guitar chord sets a relaxed tempo.  But on more urban tracks like ‘All Aboard’ with Lil Wayne and ‘Promise’ featuring Usher, Santos switches gears, favoring seductive English lyrics.  It’s an ambitious album that speaks to the Latino experience and should resonate with listeners negotiating multiple cultures the world over.” – iTunes

“ROMEO SANTOS: BACHATA GOES BIG-TIME … With A Will Smith-Produced ABC Sitcom, And A Solo Debut Album That Already Features Two #1’s, Romeo Santos Arrives With The New Heft Of The Latin Demo– But Aims To Reach Everyone. [Formula Vol. 1 is] an album chock full of hits” – Billboard

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