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HispanicTips’ Latino Business News Summary – October 31st, 2011

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Business Essentials

Nearly 4.8 Million Total Viewers Watched Telemundo’s First Ever “2011 Billboard Mexican Music Awards” :: from tvbythenumbers.zap2it.com

Marketers as Publishers: Leveraging Content & Online Tools to Engage Latinos :: from www.profnetconnect.com

Billionaire investor Ron Burkle and his Yucaipa Companies are launching a new partnership to back companies targeting the large and growing Hispanic community in the U.S. :: from blogs.wsj.com

Mexico’s El Universal launches San Antonio/McAllen sites – eluniversalsanantonio.mx – Mexico media expanding into US :: from www.portada-online.com

E-Verify emphasis can make it hard to find workers :: from articles.sfgate.com

PR: Entravision Communications Corporation Announces Record Morning Drive Ratings for “El Show de Alex ‘El Genio’ Lucas”

Deseret Media Company’s Spanish language newspaper takes home multiple top awards at national conference :: from www.deseretnews.com

Follow The Money, It Leads to the Latino Market – “The U.S. Hispanic market will soon be the 11th largest economy in the world” :: from latino.foxnews.com

Soft drink makers are targeting black and Hispanic teenagers with sharp rise in advertising – Hispanic children saw 49% more ads for sugary drinks and energy drinks on Spanish-language television, and Hispanic teens saw 99 % more ads – (you think there might be connection between our soaring rates of obesity and diabetes?) :: from www.dailymail.co.uk

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Latino Leaders Magazine Honors Dallas Lawyer Marcos G. Ronquillo With Maestro Award for Leadership

Listen to podcast with Joaquin Nuño-Whelan, vehicle chief engineer for small cars, Chevrolet about his job and the Sonic :: from www.hispanicmpr.com

Syfy has taken their “Imagine Greater” theme to new heights by targeting Hispanic viewers. :: from hispanicad.com

Sales Leads: Verizon Wireless – Zenith Multicultural, Culture Health, Napa County :: from www.portada-online.com

Changing places:Zeke Montes, Rafael Hernandez, Anna Ceppi, Caroline Garcia :: from www.portada-online.com

Puerto Rico’s push to lure moviemakers to the island could face some major competition from the neighboring Dominican Republic. :: from www.caribbeanbusinesspr.com

PR: Univision Interactive Media Recognized with Multiple 2011 PromaxBDA Latin America Awards

PR: Walgreens Sponsors Chicago’s Fifth Annual Latino Fashion Week Nov. 1 – 6

A Media Matters analysis of Fox News guests from April 2010 to June 2011 has found that of the guests Fox chose to discuss immigration, an overwhelming majority took anti-immigrant positions or held anti-immigrant views. – data show that anti-immigrant guests outnumbered those with a pro-immigrant point of view by a 3-to-1 margin – (fair and balanced!) – yet they are the only English-language TV network with a site dedicated to latinos :: from mediamatters.org

PR: Latino Hotel Association Establishes Procurement Committee to Boost Number of Latino Businesses in Hospitality Industry

Carmen Ortiz-McGhee – Emerging Manager Programs: Not Just for the Emerging Anymore. :: from www.huffingtonpost.com

St. Louis Cardinals’ Spanish-radio voices help team’s popularity in United States, Mexico – Gabriel Trujillo and Rolando Cantu :: from www.azcentral.com

Las Vegas Developer has plans for Latino music venue downtown :: from www.lvrj.com

Daniel Garza: My Hispanic Parents, American Entrepreneurs :: from latino.foxnews.com

Roberto Lovato: The Greatest Threat to Liberty on Its 125th Anniversary: Corporate Tyranny :: from www.huffingtonpost.com

PR: Coors Light Delivers a Gol for Primera Division Soccer Fans

PR: Latino Consumers: Demographic Patterns and Spending Trends Among Hispanic Americans, 8th Edition – (so we know from the latest Census data that there are more than 50 million of us in the country yet this “new” market research report subtracts more than 2 million putting us at 48 million)

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Posted on: October 31st, 2011
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Filed Under: Business Essentials, Business News
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