Patricia Sturla Launches Weekly Column on Impremedia

“El ABC de la Moda” is a multi-platform weekly column providing fashion advice and tips to Latinas

LOS ANGELES, October 3, 2011- Beauty, fashion and image expert, Patricia Sturla, recently teamed up with leading Hispanic news and information company, impreMedia, to launch a weekly syndicated column that runs in the company’s newspapers and websites. The column, “El ABC de la Moda” (The ABC of Fashion), provides advice and tips on fashion topics that are relevant to Latinas nationwide. Every Friday, Patricia brings readers the latest in fashion, including the must-haves in a woman’s wardrobe in order to look her best without spending a fortune.

“El ABC de la Moda” is published every Friday on impreMedia’s main website (www.impre.com) and other company’s properties, including Los Angeles daily La Opinión (www.laopinion.com). The topics that Patricia has discussed in her column include:

-          Swimwear: the retro look

-          Fashion’s dos and don’ts

-          Lingerie

-          Vintage fashion

-          Skin care during the summer months

-          The secrets of wearing the right bra

“I am very happy to team up with impreMedia in this exciting new venture. This column provides me with another channel to connect with Latinas and help them learn fashion tricks that will make them feel good inside and out, as well as relevant advice and tips about every day fashion, which is accessible and available to all body types and budgets.” expressed Patricia.

“We are excited to partner with Patricia Sturla and feature her expert fashion and beauty advice to our female audience looking for a Latina perspective. Her expertise and unique insights will bring an added value,” stated Hilda Garcia, VP of Multiplatform News and Information for impreMedia.

To learn more about fashion tips and ideas, visit Patricia Sturla’s weekly column, “El ABC de la Moda,” at www.impre.com/vida-y-estilo/moda. Readers can also connect with Patricia through her page on Facebook at www.facebook.com/patriciasturlaoficial.

Over the last 14 years, Patricia Sturla has influenced the lives of thousands of Hispanics in California by helping them to improve their image in the areas of beauty, fashion and personal development. At present, she is a regular contributor for beauty, fashion and image segments at major TV outlets including KVEA- Telemundo Los Angeles’ “Acceso Total” and KAZA- Azteca America Los Angeles’ “Noticiero Azteca America.” Patricia recently partnered with beauty brand, Garnier as Hispanic spokesperson to introduce the new Garnier Fructis Pure Clean Shampoo and Conditioner to the Texas Hispanic market. This was part of Garnier’s new program called The Cleaner Greener World Tour, in partnership with TerraCycleâ, which educates consumers to think differently about their beauty waste, and to learn simple ways to make a positive impact on the environment. She also conducts seminars and consults on matters related to fashion, entertainment and personal development.

About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the www.impre.com portal.  25% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: www.impremedia.com.

impreMedia portals and publication websites are: www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, www.contigola.com and www.lavibra.com.

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