T-MOBILE & TR3S: MTV, MÚSICA Y MÁS GIVE EMERGING LATINO ARTISTS MULTI-PLATFORM EXPOSURE ON ‘DESCUBRE & DOWNLOAD’
D&D introduces Future Hit Makers & offers ‘Free Latin Music’ Downloads on www.tr3s.com, this month’s listen Colombian breakout star Jiggy Drama
Miami, FL August 30th, 2011 – Tr3s: MTV, Música y Más, the bilingual/bicultural brand for Latinos in the US, partners with T-Mobile to present “Descubre and Download”, a multi-platform destination committed to promoting a new generation of Latino artists. D&D gives music fans the opportunity to be the first to discover new artists, while providing fans ‘Free Latin Music’. Following in the footsteps of previous D&D artists and Latin super stars Prince Royce and Joey Montana, D&D introduces Jiggy Drama this month on download.tr3s.com.
The buzzworthy Jiggy Drama will unleash two singles on D&D with “La Flaka” and “La Fuga” from his new album Nerdside. Offering a new sound, a fresh flow, and an inescapable rhythm that pleases the ear, Jiggy Drama’s hot new beats and inventive lyrics are sure to get you moving.
“We’re always looking for innovative platforms that give clients the opportunity to connect with music fans across multi-screens,” said Luisa Fairborne, VP, Ad Sales for Tr3s, “With D&D, we continue to serve as one of the leading destinations for new music discovery, while partnering with powerful brands to deliver a multitude of content that resonates with the rapidly growing bilingual/bicultural audience.”
“D&D” is the place to discover what’s new in music from coast to coast, introducing the freshest sounds in rap, rock en Español, hip-hop, reggaeton, pop and more. D&D showcases emerging artists in: 30-:40 vignettes with exclusive artist interviews that run daily, six-week video rotation campaign and appearances on entertainment shows like “Lo Que Te Pica.” On the digital front, the “D&D” artist page will feature a ‘Free Latin Music’ download of the latest single(s) and additional content such as a feature BLOGAMOLE, photos, interviews, videos, wallpapers and more.
About Tr3s: MTV, Música y Más
Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity – milestones, making it and music – as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.
Media Contact
Erica Saylor
Tr3s: MTV, Música y Más
Posted on: August 30th, 2011Curation from Tomás
Filed Under: Business News, Cultura News, Musica, needs curation, Press Releases
