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PRISA DIGITAL AND MAYA PUBLISHING GROUP LLC CLOSE ADVERTISING SALES AGREEMENT
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MIAMI, FL – August 30, 2011 - PRISA Digital, the new division of Grupo PRISA the worldwide media leader in Spanish and Portuguese content, and Maya Publishing Group, a company of Grupo Editorial Notmusa, one of the largest publishing companies in Mexico, announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the region.
With the agreement PRISA Digital becomes a sales representative of the online editions of TV Notas, Record, Veintitantos, 15 a 20 and H Extremo in the USA and in Latin America in the following markets: Colombia, Argentina, Brazil, Chile, Peru, Bolivia, Uruguay, Ecuador and Venezuela. The online editions of Maya Publishing have more than one million users and an audience coveted by advertisers.
Ana Laura Rivaroli, CEO of Maya Publishing Group, LLC, said: “We trust PRISA Digital as an established industry leader as their websites are visited by more than 24 million unique users per month around the world. With this scope and support we see a clear expansion beyond the borders of Mexico and the United States.”
Alvaro Palacios, Vice President of Sales and Operations for PRISA Digital Americas commented: “Maya Publishing Group properties contain a unique combination for advertisers in the region as their audience is composed of some of the most valued segments: young people, teenagers, sports enthusiasts and celebrity fans.”
Jose Luis Ortega, Director of Business Development of PRISA Digital Americas added: “The editorial content and the power of Maya Publishing Group have positioned their properties as leaders in their market segments. For example TVnotas USA received the award for best entertainment magazine in 2010 by people´s vote. This alliance with Grupo Notmusa strengthens PRISA Digital’s content offering.”
With this new agreement, PRISA Digital Americas continues to consolidate its presence in the region placing PRISA at the forefront of the distribution of content through multiple platforms, with an ambitious strategy that consolidates it as a multinational media corporation.
ABOUT PRISA DIGITAL:
PRISA DIGITAL is the new area designed to lead the digital transformation of PRISA, the leading media company in the production and distribution of news, entertainment and education in the Spanish and Portuguese speaking world. With a focus on multi-channel access, it has over 100 websites, visited by over 24 million users a month across different segments including Print, Radio, TV, Publishing and Online. PRISA is at the forefront of multi-device content distribution with an ambitious launch strategy offering products and services tailored to the consumption habits of users through smartphones, PDAs, game consoles, and other mobile devices.
For media inquiries about PRISA DIGITAL, please call (786) 417-4430 or send an e-mail to: jmercado@prisadigital.com
For media inquiries about Maya Publishing, please call Alexandra Zanic al (305) 532-0204 ext. 1240 or send an e-mail to: azanic@mayapublishinggroup.com
Posted on: August 30th, 2011Curation from Tomás
Filed Under: Business News, needs curation, Press Releases
