Hispanic magazines post solid gains in first half of 2011. Top 10 tables January – June, 2011

Hispanic magazine ad spending is up 29.8% through the first half of 2011 (same titles basis), according to HispanicMagazineMonitor™ estimates released this week by Media Economics Group.

Among the top five Hispanic titles year-to-date, ad revenue is up by 56.9% at People en Español, +9.7% at Latina, +26.1% at TV y Novelas, +49.9% at Siempre Mujer, and +31.7% at Ser Padres.

Procter & Gamble was the largest advertiser in Hispanic magazines with $20.1 million in spending through June, followed by L’Oreal ($9.9 million), Mars, inc. ($3.0 million), General Motors ($2.4 million), and Wyeth ($1.8 million).

The strongest categories in Hispanic magazines were two personal care categories:  Cosmetics (ranked first with $11.6 million in ad spending and up 29.2% from the same period last year) and Haircare (second with $8.2 million in spending and up 56.2%).   The Food category also posted strong gains over last year with $8.2 million in spending (+46.4%) as did the Beverages – Non-Alcoholic category with $3.3 million in spending (+86.3%).   Auto category spending growth remains sluggish with just $4.4 million in spending YTD (+3.2%) – well below pre-recession levels.

About Media Economics Group:

Media Economics Group provides advertising competitive intelligence in the U.S. Hispanic market and key Latin American markets to advertisers, agencies and media companies.   Media Economics Group clients include leading ad agencies and publishers such as: Bravo, Bromley, Impremedia, MEC Global, Meredith Corp., Mindshare, People en Español, Tapestry Partners, Televisa Digital, Univision Interactive, Yahoo! En Español, and Zubi Advertising

For additional information about Media Economics Group, or any of its competitive intelligence services, please contact: Carlos Pelay (704-841-2030; info@media-economics.com ) or visit: www.Media-Economics.com . )

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