TR3S: MTV, MUSICA Y MAS CREATES MORE ORIGINAL WEB CONTENT WITH NEW DIGITAL SERIES “GRILLIN’ WITH RICO” & “EL SPOOKY SHOW”

An Unconventional Latin Grill Master & a Giant Mexican Hamster Take Over www.TR3S.com All Summer Long

Miami, FL June 29th 2011– Tr3s: MTV, Música y Más, the bilingual/bicultural brand for U.S. Latinos, announced today the expansion of its digital output with more original and innovative content for its digital platform. This summer, the brand will introduce two new characters: first up is ‘Rico’, an unorthodox foodie and Latin grill master by trade, and then there’s ‘Spooky’, a mischievous and giant opinionated and clever hamster of Mexican-decent. Both characters will make their digital debut on www.Tr3s.com in July and August, respectively.

“Latinos are one of the largest and most underserved audiences online and research continues to indicate that they seek more bilingual/bicultural content across their multiple platforms.” said Charlie Singer, SVP of Content and Creative for Tr3s. “As one of the premier Latin entertainment destinations, Tr3s is uniquely positioned to deliver innovative content across multiple screens, so we’re stepping up to the plate and introducing unconventional and clever characters that will certainly provide engaging entertainment for this digitally-connected Latino audience.”

“GRILLIN’ WITH RICO”

Five gunshots couldn’t stop him. He’s a wheel-chair bound survivor who loves life and all that it has to offer including food. His familia is his first priority and grillin’ is what brings them together.  Meet Rico Chips. A Mexican-American chef like no other, who whips up ‘sabroso’ (tasty) family recipes by adding a pinch of passion, and an ounce of street knowledge to create his own style of grillin’. The 8-part series, “Grillin’ with Rico”, will premier every Saturday, starting July 2nd on www.Tr3s.com. The series was produced by Chris Brandi in Los Angeles.

“EL SPOOKY SHOW”

The giant Mexican hamster “Spooky” first made his debut during MTV International’s global 2010 World Cup campaign. Generating a wave of spontaneous online activity across the globe, ‘Spooky’ is now taking center stage with his own reality series. Cameras will pop in on ‘Spooky’ and life with roommate and owner ‘Jogu’, for an entertaining look at his pranks, domestic duties, and everything in between. “El Spooky Show” will consist of 12 episodes set to air exclusively online in August, with one new webisode debuting each week. The show’s character and storyline was created by La Comu Summer, the experiential division of global independent advertising agency La Comunidad. The show will be directed by La Comu Summer and produced by Error #170 Productora Audiovisual.

About Tr3s: MTV, Música y Más

Tr3s: MTV, Música y Más, owned and operated by Viacom International Media Networks, reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from Viacom Internationals’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity — milestones, making it and music — as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.

Media Contact
Erica Saylor
Tr3s: MTV, Música y Más
305-322-0893
Erica.saylor@mtvnmix.com

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