Atlanta Hawks to reach hispanic market with new website
In an effort to respond to the growing demand from its Hispanic audiences , the NBA’s Atlanta Hawks today announced the launch of its newest website, Atlanta Hawks en Español.
Featuring original video content, Twitter feeds from Hispanic players in the NBA and a blog from the Hawks’ own Al Horford, the Atlanta Hawks look to expand its reach among a population that has grown 96 percent in Georgia between 2000 and 2010.
“Our goal as an organization has always been to look for ways to further engage our fans and provide a comprehensive Hawks experience for each and every one of them,” said Tracy White, Chief Sales Officer and Senior Vice President of Sales and Marketing for the Atlanta Hawks. “Atlanta Hawks En Español provides the platform for us to connect with our Hispanic supporters in a more personalized, customized way.”
In conjunction with the NBA’s multiplatform Hispanic marketing campaign, éne•bé•a, Atlanta Hawks En Español exemplifies a commitment to providing the Atlanta Hawks experience to an increasingly global audience, including a demographic that makes up 15 percent of the NBA’s fan base.
“The ability to represent Hispanic players in the NBA is an honor,” said Al Horford, Dominican-born, All-Star center for the Atlanta Hawks. “For my team to dedicate its time and effort to creating a tailored website for the Hispanic fans in Atlanta and around the world shows how international our game and our team are.”
The Atlanta Hawks will continue to connect with Hispanic fans through in-arena promotions and supporting the NBA’s Noche Latina.
To visit Atlanta Hawks En Español, please visit www.nba.com/hawks/espanol/
Posted on: June 29th, 2011Curation from Tomás
Filed Under: Business News, needs curation, Press Releases
June 29th, 2011 at 9:53 am
Great article. As a huge NBA fan, and follower of the ene-be-a strategy, this is a great step. I know Orlando has a Spanish page as well, are there any others you know of?
Also, the link should be changed, the correct one is: www.nba.com/hawks/espanol/
June 29th, 2011 at 10:27 am
changed that link, thanks – good question but off the top of my head I can’t recall others. I know the Red Sox just did this www.nesn.com/2011/06/red-sox-announce-launch-of-spanish-language-webpage.html but that is baseball
interestingly enough I just tried to find a list or something of NBA teams site en Espanol and couldn’t find one anywhere. i would think that would be front and center on www.nba.com/enebea/ – makes wonder about the ene-be-a execution