In Most-Watched Season Finale in Show’s History 8.4 Million Tune in to Univision to See Nastassja Bolivar Crowned the Next “Nuestra Belleza Latina”

The fifth season finale of Univision Network’s hit reality series “Nuestra Belleza Latina” (Our Latin Beauty) reached 8.4 million Total Viewers 2+ that tuned in to all or part of last night’s two-hour grand finale. The telecast – which saw Miami’s Nastassja Bolivar declared “Nuestra Belleza Latina 2011” and win $250,000 in cash and prizes, along with a one-year contract to be Univision on-air talent – led the Network to a third place finish for the entire night among all broadcast networks among Adults 18-34, ahead of CBS and NBC, and #4 among Adults 18-49, ahead of CBS.

Additionally, last night’s telecast was the highest-rated finale in the history of “Nuestra Belleza Latina” with 4.9 million Total Viewers 2+ (up 23% from last season’s finale), and averaged 2.5 million Adults 18-49 (+18%), 1.5 million Women 18-49 (+20%), 991,000 Men 18-49 (+14%), 1.4 million Adults 18-34 (+14%) and 1.7 million Persons 12-34 (+12%). Over the course of its entire full-run, “Nuestra Belleza Latina” showed double-digit percentage audience growth compared to its fourth season among all key demographics, including Total Viewers 2+ (+18%), Adults 18-49 (+20%), Adults 18-34 (+19%), Women 18-49 (+17%), Men 18-49 (+25%) and Persons 12-34 (+15%).

“Building our Sunday night ratings via strong reality programming has been one of Univision’s top priorities over the course of the 2010-11 season, and we couldn’t be happier at the growth shown year-over-year by our longest-running reality franchise, ‘Nuestra Belleza Latina,’” said Luis Fernandez, president of Entertainment and Univision Studios.  “We plan to continue this trajectory as we head into the summer, and year-round, with original programming on Sunday nights.”

Additional Highlights

Sunday’s two-hour grand finale (from 8:00pm to 10:05pm):

o Was the most-viewed telecast in the program’s fifth season run among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34, Men 18-49, Women 18-49, Men 18-34, Women 18-34 and Persons 12-34.

o Made Univision one of the top-ranked broadcast networks:
#2 among Women 18-49 and Women 18-34, beating CBS, FOX and NBC
#3 among Adults 18-34, Men 18-34, Persons 12-34 and Teens 12-17, ahead of CBS and NBC
#4 among Adults 18-49 and Men 18-49, beating CBS
#5 among Total Viewers 2+

o Helped Univision finish strongly among all broadcast networks for the entire night from 7:00pm-11:00pm
#3 among Adults 18-34, Men 18-34, Women 18-34 and Persons 12-34, ahead of CBS and NBC
#4 among Adults 18-49 and Women 18-49, beating CBS
#5 among Total Viewers 2+ and Men 18-49

o Grew its second hour by impressive margins: Total Viewers 2+ (+36%), Adults 18-49 (+35%), Women 18-49 (+40%), Men 18-49 (+29%), Adults 18-34 (+37%) and Persons 12-34 (+35%).

o Delivered more Adult 18-34 viewers than the entire line-ups on CBS (“60 Minutes” and “Jesse Jones: Innocents Lost”) and NBC (“Dateline NBC,” “Minute To Win It” and “Celebrity Apprentice-Season Finale”) as well as the season finales of ABC’s “America’s Funniest Home Videos” and FOX’s “American Dad,” making it the fifth most-watched program on broadcast television.

o Out-delivered the season finales of ABC’s America’s Funniest Home Videos” and FOX’s “American Dad” and CBS’ entire line-up which consisted of “60 Minutes” and a special movie presentation of “Jesse Jones: Innocents Lost” among Adults 18-49.

o Out-performed the entire line-ups on both CBS (“60 Minutes” and “Jesse Jones: Innocents Lost”) and NBC (“Dateline NBC,” “Minute To Win It” and “Celebrity Apprentice-Season Finale”) among Persons 12-34.

o Averaged more Total Viewers 2+ than the season finales of FOX’s “American Dad” and “Bob’s Burgers.”

o Was the fourth highest-rated program on broadcast television on Sunday night with more Women 18-49 viewers than ABC’s “America’s Funniest Home Videos;” CBS’ “60 Minutes” and “Jesse Jones: Innocents Lost;” NBC’s “Dateline NBC” and “Minute To Win It;” and FOX’s “American Dad,” “Bob’s Burgers” and “The Simpsons.”

o Ranked among the Top 10 most-watched programs on all of broadcast television for the entire night among Adults 18-49 (#6), Persons 12-34 (#6) and Total Viewers 2+ (#10).

The fifth season (March 6, 2011 through May 22, 2011) of Univision’s “Nuestra Belleza Latina” generated 3.5 million Total Viewers 2+, 1.8 million Adults 18-49, 946,000 Adults 18-34, 1.0 million Women 18-49, 731,000 Men 18-49 and 1.1 million Persons 12-34.

Source: The Nielsen Company, Sunday (05/22/2011) 7:00pm-11:00pm, Univision’s entire line-up in addition to  “Nuestra Belleza Latina” grand finale telecast (8:00pm-10:00pm) based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings 7:00pm-11:00pm.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Full-run data for “Nuestra Belleza Latina” based on (03/06/2011-05/22/2011).  Live+SD.
Local Highlights

Sunday’s two-hour grand finale of Univision’s reality competition “Nuestra Belleza Latina” (Our Latin Beauty):

o Made Univision the #1 broadcast station in its time period:
o in Miami and Houston among Adults 18-34, Adults 18-49, Adults 25-54, Women 18-34, Women 18-49, Women 25-54, Men 18-49, Men 25-54, Persons 12-34 and Viewers 2+

o Increased over its 2010 finale performance (Sun, 5/23/2010, 8p-10p):
o among Total Viewers 2+ in: Los Angeles (+25%), New York (+42%), Miami (+15%), Houston (+50%), Dallas (+9%), Chicago (+40%), Phoenix (+19%), San Francisco (+36%) and Sacramento (+19%)
o among Adults 18-49 in: Los Angeles (+13%), New York (+83%), Miami (+6%), Houston (+22%), Dallas (+9%), Chicago (+60%), Phoenix (+4%) and Sacramento (+39%)
o among Adults 18-34 in: Los Angeles (+30%), New York (+19%), Houston (+5%), Chicago (+125%) and San Francisco (+35%)
o among Persons 12-34 in: Los Angeles (+19%), New York (+23%), Houston (+26%), Chicago (+65%), San Francisco (+36%) and Sacramento (+4%)

o Versus English-language ‘original’ airings on Sunday night:
o Ranked #1 among Adults 18-34, Adults 18-49, Persons 2+ and Viewers 12-34 in Miami
o Ranked #1 among Adults 18-34 (tied with “Sal y Pimienta”), Adults 18-49 and Persons 2+ in Houston
o Ranked #2 behind Billboard Music Awards on KABC among Adults 18-34 (tied with “Simpsons” and “Family Guy”) and Adults 18-49 and #2 behind “60 Minutes” on KCBS in Los Angeles
Source: The Nielsen Company, NSI Ratings (05/22/2011, 05/22/2010) time period data based on Sunday 8:00pm-10:00pm Eastern/Pacific / 7:00pm-9:00pm Central/Mountain.  Live+SD Overnights
Local Highlights from March 6, 2011-May 22, 2011:

The fifth season edition of Univision’s “Nuestra Belleza Latina” increased over its 2010 performance:

o among Total Viewers 2+ in: Los Angeles (+36%), New York (+32%), Miami (+6%), Houston (+4%), Dallas (+47%), Chicago (+33%), Phoenix (+42%), San Francisco (+42%) and Sacramento (+20%)
o among Adults 18-49 in: Los Angeles (+43%), New York (+29%), Miami (+17%), Dallas (+31%), Chicago (+23%), Phoenix (+31%), San Francisco (+29%) and Sacramento (+35%)
o among Adults 18-34 in: Los Angeles (+54%), New York (+12%),Miami (+3%), Dallas (+7%), Chicago (+70%), Phoenix (+24%), San Francisco (+46%) and Sacramento (+10%)
o among Persons 12-34 in: Los Angeles (+48%), New York (+18%), Chicago (+42%), Phoenix (+46%), San Francisco (+38%) and Sacramento (+18%)

Source: The Nielsen Company, NSI Ratings (03/06/2011-05/22/2011, 03/14/2010-05/22/2010) time period data based on Sunday 8:00pm-10:00pm Eastern/Pacific / 7:00pm-9:00pm Central/Mountain.  Live+SD Overnights

About “Nuestra Belleza Latina”

Thousands of young hopefuls auditioned throughout the U.S. and Puerto Rico, leaving 89 contestants to compete for 12 slots and a chance to move into the “Nuestra Belleza Latina” mansion. After countless gut-wrenching eliminations and surprising twists and turns, the final four beauties battled it out in the grand finale: Nastassja Bolivar of Miami, FL (Nicaraguan); Gredmarie Colón of Miami, FL (Puerto Rican); Jenny Arzola of Miami, FL (Cuban); and Nicole Suarez of Chicago, Illinois (Colombian).  Bolivar and runner-up Colón were both awarded with one-year talent deals with Univision and will go on to be the Network’s newest on-air personalities.

The show, hosted by Giselle Blondet, featured a panel of celebrity judges including Mexican beauty queen and former Miss Universe Lupita Jones, novela heartthrob Julián Gil and beauty pageant icon Osmel Sousa. Last night’s “Nuestra Belleza Latina” winner was chosen by fan vote – users selected their favorites via toll free voting and AT&T subscribers voted via text message – with close to 35 million votes cast throughout the duration of the season.  Also this season, AT&T, Colgate® Total®, Disney Parks, jcpenney, Maybelline New York, Garnier and SUBWAY® Restaurants were seamlessly integrated throughout the program’s TV and online platforms.

To download pictures of the show please visit: ftpmia.univision.net
Username: press
Password: Univision
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 86% of U.S. Hispanic households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and service, and Univision Partner Group, a specialized advertising and publisher network; and Univision Emerging Networks, a suite of six cable offerings including De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

From: www.univision.net

Leave a Reply