TR3S: MTV, MUSICA Y MAS SCORES ITS MOST WATCHED QUARTER EVER & ACHIEVES 47% YEAR-OVER-YEAR GROWTH IN ITS LATE NIGHT SLOT – Up 30% in Prime Time and 19% in Total Day in First Quarter 2011

Tr3s: MTV, Música y Más, the bilingual/bicultural network for the U.S. Latino, kicks off the year with its highest performance in the history of the brand during key day parts. According to Nielsen Media Research, first quarter delivered impressive year-over-year results with an increase of 30% in Prime Time, 19% in Total Day and 47% in Late Night. Tr3s’ first quarter ratings were fueled by solid viewership from “Niñas Mal’s” 5.4 million viewers (P2+), the original hit “Quiero Mis Quinces” & Hispanic sitcom “George Lopez”, which both garnered 3.4 million viewers (P2+).

With its core 12-34 audience, the network’s first-ever MTV-style novela, “Niñas Mal”, captivated an audience of 2.6 million viewers in Q1 2011. The culturally-relevant “Quiero Mis Quinces” tapped into 1.8 million (P12-34) and smash hit “George Lopez” drew-in 1.7 million viewers (P12-34). MTV content also resonates with the Tr3s audience with “16 & Pregnant” scoring 1.6 million viewers (P12-34).

As part of its 360º product offerings, the brand has increased its exclusive content and visibility on its digital and social platforms. The number of unique visitors spiked 62% year-over-year, with an increase in streams served by 104%. The brand’s digital media strategy includes creative, engaging and original multiplatform content that delivers user engagement and innovative client integration opportunities.

**Source:  Nielsen Media Research NHIH, 1Q 2010, 1Q 2011, 1+ min qualifier, based on all airings, Live+SD

*** Omniture, Mar 2010, Mar 2011 US Unique Visitors, video streams

About Tr3s: MTV, Música y Más

Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, reaches 6.3 million Hispanic TV households (49% of US Hispanic Total TV HH) and 35 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity — milestones, making it and music — as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected thru www.tr3s.com.

Press Contact

Erica Saylor

Tr3s: MTV, Música y Más

305 322 0893

erica.saylor@mtvstaff.com

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