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Poll Results Indicate Uncertainty and Decline in Approval Towards the Democratic Vote – Obama still favored, but majority of Latino registered voters undecided about 2012 Election
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Tagged: Barack Obama, democrat, impremedia, Latino Decisions, poll, RepublicanimpreMedia, the leading Hispanic news and information company, announced today the results of a tracking poll that covers Latino perspectives on the current political climate and the job done by Congress and President Obama.
Thirty-six percent of survey respondents listed Immigration Reform/The Dream Act as their top concern when asked what is the most important issues facing the Latino community that Congress and the President should address. Thirty-three percent cited creating jobs and fixing the economy as their top concern.
The poll also covered registered Latino voters’ opinions of the President, Congress, and the Democrat and Republican parties. While Obama and the Democratic Party are still favored over the Republicans, results suggest Latino voters are concerned about the current political leadership resulting in a significant number of voters saying they are undecided about the upcoming 2012 presidential election.
“Both parties should be worried,” said Monica Lozano, CEO of impreMedia, “Data from the 2010 Census reaffirms that Hispanics are a larger and more important voting bloc than ever, and neither Democrats nor Republicans can afford to lose that vote or be perceived as failing to connect to the Latino community.”
When asked what they thought of the job Barack Obama was doing, 73% responded that they either strongly approved or somewhat approved. When asked the same question about the U.S. Congress, 12% said they strongly approve, 27% said somewhat approve, and 45% said either somewhat disapprove or strongly disapprove.
The poll additionally asked registered voters to look ahead to the 2012 election and if they were more likely to vote for Barack Obama or for the Republican challenger. Forty-one percent said they were certain to vote for Obama, 14% said they would vote Obama but could change their mind, 10% were undecided but leaning towards Obama, and 14% listed themselves as undecided/don’t know.
The Republican vote has also not improved with respect to Latino vote. The same series of questions were fielded in February and 66% felt that Republicans were being hostile and didn’t care too much about reaching out to Latinos. While today’s poll indicates a slight decline to 62%, the Republican image to Latinos is still a negative one. Interestingly enough the poorest image of Republicans come from those who are U.S. born with just17% of respondents saying they ‘think Republicans are currently doing a good job’.
Respondents were also asked about how well they felt the Republican and Democratic parties were reaching out to Hispanics: “Would you say the [Republican or Democratic] party is currently doing a good job of reaching out to Hispanics, that they don’t care too much about Hispanics, or that they are being hostile towards Hispanics?”
Forty-seven percent said the Democratic Party was doing a “good job” versus 21% for the Republican Party. 27% responded “don’t care too much,” and 11% said “being hostile” for the Democrats, versus 42% and 20% for the Republicans. The results also indicated a slight drop for Democrats, compared to a poll with the same question in February, when 52% indicated they felt the Democratic Party was doing a good job.
“Neither party has really done enough to build a connection to Latinos,” stated Monica Lozano, “although Democrats are still favored, it is not going in the right direction, and while Republicans have improved their approval ratings with Latinos slightly, it is still not enough to show they have the support needed to win in a presidential election”
A breakdown of the findings are below:
- Generally speaking what are the most important issues facing the Latino community that you think Congress and the President should address?
o 36%- Immigration reform/Dream Act: (35% U.S. born/37% foreign born)
o 33% -Unemployment/economy: (37% U.S. born/30% foreign born)
- And do you approve/disapprove of the job Barack Obama is doing as President?
o 38% – Strongly approve (34% U.S. born / 41% foreign born)
- And do you approve/disapprove of the job the U.S. Congress is doing?
o 27% – Somewhat approve (26% U.S. born / 27% foreign born)
- Thinking ahead to the November 2012 Presidential election, would you say you are more likely to vote for Democrat Barack Obama, or for the Republican Challenger?
o 41% – Certain to vote for Obama (40% U.S. born / 42% foreign born)
o 14% – Undecided / Don’t know (14% U.S. born / 15% foreign born)
- Collapsed 2012 Vote from above question?
o 65% – Vote for Obama (with weak supporters +leaners (67% U.S. born / 64% foreign born)
Thinking about the two political parties in America…
- Would you say the Democratic party is currently doing a good job of reaching out to Hispanics, that they don’t care too much about Hispanics, or that they are being hostile towards Hispanics?
o 47% – Good Job (51% U.S. born / 42% foreign born)
- Would you say the Republican party is currently doing a good job of reaching out to Hispanics, that they don’t care too much about Hispanics, or that they are being hostile towards Hispanics?
o 21% – Good job (17% U.S. born / 25% foreign born)
o 42% Don’t care too much (51% U.S. born / 35% foreign born)
o 20% Being hostile (22% U.S. born / 19% foreign born)
- Generally speaking, do you think of yourself as a Republican, an independent or something else?
o 14% – Republican (12% U.S. born / 16% foreign born)
o 54% – Democrat (55% U.S. born / 53% foreign born)
Each poll in the series of six reflects Latinos views on current issues related to the economy, education, immigration and healthcare. The current poll surveyed views surrounding the Latino vote and approval of current job being done by Congress and President Obama. The poll is conducted with a sample of 500 registered Latino voters.
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Methodology
Latino Decisions surveyed 500 registered voters between March 24th and April 2nd in 21 states with the largest Hispanic populations, comprising 94% percent of the US Hispanic electorate. Voters were selected randomly from the registered voter lists and households were identified for contact using the Census Bureau Hispanic surname list, and merged with third party data to secure telephone numbers. Results were weighted to account for minor deviations from known population characteristics. The margin of error is +/- 4.38% on the full sample.
Voter registration status and Hispanic identification were verified upon contact with respondents, who confirmed if they are registered to vote and of Hispanic/Latino descent. Census Bureau reports suggest approximately 90% of all Latinos in the U.S. have a Spanish-surname. In identifying citizens registered to vote, the registered voter list is far superior to either a simple RDD or household list of Spanish-surname households because of non-citizenship, low rates of voter registration among Latinos, and well-documented propensity of all survey respondents, regardless of ethnicity, to over-report registration status.
Surveying was conducted by fully bilingual interviewers. Respondents were greeted in both languages, and surveys were conducted in either English or Spanish, at the discretion of the respondent. Up to five callbacks are scheduled for each record. The survey instrument was created by Dr. Matt Barreto and Dr. Gary Segura in consultation with impreMedia and translated into Spanish. The survey was administered under the direction of Pacific Market Research, in Renton, Washington, and performed using a Computer-Assisted-Telephone-Interviewing (CATI) protocols. CATI programming is performed by Pacific Market Research. Average interview length was 11.43 minutes.
About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, and www.contigola.com, www.lavibra.com, www.impreautos.com.
Press Inquiries for impreMedia
Jacquelynn Carrera
(213) 896-2368
jacquelynn.carrera@impremedia.com
About Latino Decisions
Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are experienced and nationally respected researchers who have a deep understanding of U.S. Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research’s logistical capabilities, makes Latino Decisions a leader in the field. For more information, please visit www.latinodecisions.com or call 877-271-2300.
Contact for Latino Decisions
Matt Barreto
(877) 571-2300
matt.barreto@latinodecisions.com
Posted on: April 9th, 2011Curation from Tomás
Filed Under: Essentials, Politics, Press Releases, Research
April 10th, 2011 at 12:14 am
What many Latinos who are crossing the lines towards the Republican Party, don’t know, do not remember or they are just ignoring the fact that for decades the GOP has been the WORST enemy of the Hispanic community.
Don’t believe that? Simple: just look at all those bills filed by Republican politicians against immigrants and Latinos. Since mid 80′s the Republican Party has been a poison for the Latino community. It’s very easy, check all newspaper’s archives, public libraries and the like and you will see the naked truth. An still some Latinos vote Republicans..those Latino voters are a disgrace to their community. They are traitors to the Hispanic Community to their roots. Reps are using them that’s all.