La Reina Del Sur Continues to Grow in Week 2 Outperforming Premiere Week Across All Key Demos and Up Double Digits Among Men 18-49 and Adults 18-34

Telemundo’s “La Reina Del Sur” averaged over 2.8 million total viewers (persons 2+) Monday through Friday for the telenovela’s second week on air according to Nielsen national audience estimates, beating all English language networks Monday-Friday 10-11pm among Adults 18-34 and positioning Telemundo as the #1 network regardless of language among Men 18-34.

“La Reina del Sur” out-performed its premiere week ratings across all key demographics averaging over 2.8 million total viewers (persons 2+) (2,869,000), a +4% increase over its first week (2,746,000) and Reina has reached 10 million viewers since its premiere.

In its second week, 1,872,000 Adults 18-49 tuned in to “La Reina del Sur,” +7% week-over-week growth (1,756,000). The telenovela also grew among all key demos: Women 18-49, 883,000 vs. 882,000 (+1.000 impressions); Men 18-49, 988,000 vs. 874,000 (+13%); Adults 18-34, 1,085,000 vs. 991,000 (+10%); Women 18-34, 484,000 vs. 467,000 (+4%) and Men 18-34, 601,000 vs. 524,000 (+15%).

For the month of March 2011, Telemundo’s Monday through Friday prime time programming is up +40% over February 2011 (872,000 vs. 621,000) and up +34% over March 2010 (650,000).

The second week of “La Reina del Sur” tied for #1 in Los Angeles, ranked #1 New York and Miami and #2 in Houston, across all stations regardless of language, among Adults 18-49.

Among Spanish-language networks “La Reina del Sur” tied for #1 in Los Angeles, ranked #1 in New York, Miami and Chicago, and #2 in Houston, Dallas and San Francisco for Adults 18-49. The telenovela went up from the prior week in Los Angeles and New York by 4%, Dallas by 16%, Chicago by 6% and San Francisco by 20% among Adults 18-49 and Las Vegas 6% among households.

Telemundo’s mobile and digital platforms have continued to surge in week 2. The “La Reina del Sur” website on Telemundo.com has generated 10.2 million page views, 435,000 unique users and a total of 2.4 million video streams to date. On mobile, the “La Reina del Sur” site generated 763,000 unique users and 115,000 page views. The telenovela’s Facebook page has grown to over 20,000 fans and over 5,000 followers on Twitter. “La Reina del Sur” has doubled Telemundo.com’s daily page views and unique users since its premiere. The telenovela has increased Telemundo.com’s month over month growth by +26% in unique users, +38% in page views and +38% in video streams.

Source: The Nielsen Company, NPM, Live+SD. 2/28/11-3/4/11 vs. 3/7/11-3/11/11. Strict daypart Mon-Fri 10p-11p for ABC, CBS, NBC, UNI, 3/7/11-3/11/11. Strict daypart Mon-Fri 7p-11p, March’11 2/28/11-3/11/11, Feb’11 1/31/11-2/27/11, March’10 3/1/10-3/28/10. AA Reach projections, Live+SD, 2/28/11-3/11/11, 6 min qualifier. The Nielsen Company, NSI, Live+SD, 2/28/11-3/4/11 vs. 3/7/11-3/11/11; ranking is based on the 10-11pm ETZ time period, 3/7/11-3/11/11.

About Telemundo:

Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Contacts

Telemundo
Michelle Alban, 305-889-7585
Vice President, Corporate Communications & Public Affairs
michelle.alban@nbcuni.com

From: www.businesswire.com

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