LAST WEEK TO SUBMIT WORKS FOR THE FIRST ANNUAL BILLBOARD LATIN MUSIC MARKETING AWARDS

The deadline to submit campaigns for the First Annual Billboard Latin Music Marketing Awards is February 28, 2011.  Billboard invites advertising agencies and record labels to submit, free or charge, their works by visiting www.BillboardLatinConference.com. The Billboard Latin Music Marketing Awards are part of the 22nd Annual Billboard Latin Music Conference Presented by State Farm® to be held from April 26 to 28 at the Eden Roc Renaissance, Miami Beach, Florida.

Submissions for the Billboard Latin Music Marketing Awards will be judged by a panel of music industry experts in the areas of innovation, creativity, content and measurement. Finalists will be announced on March 18, 2011, and winners will be announced at the Billboard Latin Music Marketing Awards reception that will take place on Tuesday, April 26 at the Eden Roc Renaissance.

Billboard Latin Music Award Categories Include:

·       Best Print Campaign
·       Best Online or Social Campaign
·       Best TV Campaign
·       Best Tour Sponsorship
·       Eligibility period: January 1, 2010 – December 31, 2010

By submitting their campaigns, agencies will receive a discounted registration to the conference. All finalists will be featured at the conference, while selected finalists will be invited to present their campaign. Winners will be honored at the Billboard Latin Music Marketing Awards reception, and will be featured in Billboard Magazine and Billboard.biz, with a link to their campaign and website.

In addition, the conference will also feature a Marketing Day to present special panels that highlight today’s most relevant topics. Marketing Day will feature exciting panels in the areas of: Effectiveness of Local Branding featuring a conversation with agencies and brands from Texas to Argentina; Marketing Business Studies from brands and digital marketers; The Art of Synching and Licensing, focused on how to get your track and artist on television, commercials and film; My Big Vast Social Network, optimizing and monetizing your social sites; and Sponsor Me, I’ll Play For You, demonstrating how to develop and maximize partnerships between artists and brands.

Marketing panelists to date include:

·       Carlos Boughton, Brand Director, Tecate and Tecate Light, Heineken USA
·       Carla Dodds, Director, Multicultural Marketing, Walmart
·       Roberto Garcia, Executive Director Hispanic Marketing, AT&T
·       Steven Wolfe Pereira, SVP, Managing Director, MediaVest Multicultural
·       Andrew Sunnucks, Co-Founder, Audio Network
·       Rodrigo Paranhos Velloso, Head of Business Development, Google Latin America
·       Luis Estrada, GM Universal Music Latino/Machete

For full details of the 2011 Billboard Latin Music Conference and Awards Presented by State Farm® please visit, www.BillboardLatinConference.com.

About Billboard

Now in its 117th year, Billboard is the world’s premier music brand consisting of Billboard magazine, Billboard.biz, Billboard conferences and events, and Billboard.com—the online destination of choice for millions of music fans. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. The brand reaches tens of millions of consumers daily through many strategic relationships with major companies including Reuters, SanDisk, Telemundo, Motorola, Microsoft Zune, Napster, GTech, AT&T, Sony Music Entertainment, MySpace Music and Amazon. These relationships leverage Billboard’s brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms. Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShoWest, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Mediaweek, Brandweek, Adweek Conferences and The CLIO Awards).

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For Billboard Latin Music Conference press credentials, contact:  Danixa Lopez, danixa@santacruzpr.com

For Billboard Latin Music Award press credentials, contact: Paola Marin, billboard@telemundo.com

For Conference Registration information, contact: Andrea Martin 212.493.4026 or Conferences@Billboard.com

For Sponsorship Questions, contact: Cebele Marquez 646.315.2961 or Cebele.Marquez@Billboard.com

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