Ad Agency DLB Group Launches Mastercard’s New Campaign in US & Mexico

Global marketing network, DLB Group Worldwide is proud to partner with Club America and Denarii Systems to launch the new Club America Prepaid MasterCard in the U.S. and Mexico. This new card aims to provide Club America members with a convenient payment and money transfer experience, while connecting sports fans with their favorite hometown teams.

“This is a very ambitious initiative that presents the Club America Prepaid MasterCard as a payment option, plus a convenient way to transfer money between Mexico and the United States,” said Ricardo de la Blanca, CEO of DLB Group. “Our goal is to highlight Mastercard’s iconic brand and connect it to the millions of Club America fans in the U.S. and Mexico to ensure the success of the new card.”

DLB Group’s team of advertising experts developed all marketing and branding efforts to launch the Club America Prepaid Mastercard in both countries.  The company held an event to announce the product in Los Angeles, Calif. on Dec. 29^th and is currently organizing a similar event in Mexico City next month.  Additionally, DLB Group will manage all of Mastercard’s social media efforts.

“Sports are an integral part of our society and our overall culture. With that in mind, our main goal was to make sports fans feel as if Club America Prepaid MasterCard put their passion for their team in the pocket,” said Giancarlo Molero, COO of DLB Group.

DLB Group’s non-conventional strategies have drafted campaigns for distinguished companies such as Procter & Gamble, Hasbro, Coca-Cola, HBO Latin America, Ray Ban and Vodafone. The company’s areas of expertise include, but are not limited to trade marketing, events, audiovisual production, graphic production, Web & multimedia, viral marketing, culture building, strategic planning and brand activations.

About DLB Group Worldwide

DLB Group is a global marketing services integrator and the first independent non-conventional ad network with presence in the U.S., Spain and Latin America.  The staff includes experts in the areas of commercial architecture, SMS, Web design, PR, trade marketing, broadcast and print production among others. DLB Group creates impactful plans that support the message between different media bringing memorable experience and brand contact to the consumer.  The company has offices in the U.S., Spain, Mexico, Chile, Colombia, Venezuela and Panama.

About Club America

With 93 years of existence and the largest number of tournaments played at an international level with high television ratings, Club America goes beyond soccer.  America is a brand with passion. Coupled with passion, successes, lessons and lots of heart, Club America is the referent of the Mexican Soccer team. Club America belongs to Grupo Televisa. It has more than 5 million fans in the United States and nearly 20 million fans in Mexico. For more information, please visit us at www.clubamerica.com.mx. Additional information can be found in our social networks: Facebook and Twitter

About Denarii Systems LLC

Denarii Systems is a payment solutions provider located in Miami, providing turnkey solutions to both financial institutions and companies of different commercial and government sectors worldwide. The main objective of Denarii Systems is to develop projects designed to potentiate low-income communities and unbanked. Denarii Card platform allows for the issuance of an electronic payment card without a bank account, relying on advanced mobile technology that delivers a transactional service via text messaging to all its customers. Denarii also offers a complete solution for processing e-commerce and POS. For more information visit www.denariisystems.com.

About MasterCard Incorporated

As a leading global payments company, MasterCard Incorporated prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 22 billion transactions each year and has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com.

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