Research and Markets: Targeting the US Hispanic Market with CRM Outsourcing

Research and Markets (www.researchandmarkets.com/research/c88636/targeting_the_us_h) has announced the addition of the “Targeting the US Hispanic Market with CRM Outsourcing” report to their offering.

Introduction As observers eagerly await the results of the 2010 US Census, many enterprises anticipate that the US Hispanic population will show considerable growth, both in overall volume and income. However, despite the fact that many CRM outsourcers have already invested in serving this demographic, there exists confusion on how to best harness Hispanic opportunities as this market evolves.

Features and benefits

* A quantitative analysis of the opportunities for CRM outsourcers in the US Hispanic market
* A vertical overview of the most opportunistic sectors for Spanish or bilingual service delivery

Highlights

* The US Hispanic market continues to grow, as does its consumption of small and large goods and services.
* US Hispanic consumption is driving both short- and long-term vertically based opportunities, and CRM outsourcers need to target the right strategies for each sector if they are to profit.
* CRM outsourcers also need to be clear on how Spanish language patterns will develop in the US over the coming years, as changes in communication trends may mean modification of service delivery.

Your key questions answered

* What is the size of the opportunity for CRM outsourcers seeking to service the US Hispanic market?
* What are the best vertical opportunities in which to target bilingual or Spanish language services?
* Can CRM outsourcers service the US Hispanic market onshore, or should this work be done in Latin America?

Key Topics Covered:

SUMMARY

US HISPANICS COULD DRIVE CRM OUTSOURCING REVENUES

* Market opportunity
* Ongoing growth in the US Hispanic population
* Young population
* Recognition of the commercial importance of the US Hispanic market
* Rise in affluence among US Hispanics
* Propensity to consume
* Vertical sweet spots
* Near-term vertical opportunities
* Medium- to long-term vertical opportunities

FLEXIBLE STRATEGIES REQUIRED FOR THE US HISPANIC MARKET

* Evolving language patterns
* Adapted service levels
* How deep is enterprise buy-in for Hispanic programs?
* Delivery location options

RECOMMENDATIONS

* Recommendations for vendors
* Promote bilingual capabilities, not Spanish-only
* Look for low-hanging vertical opportunities
* Leverage existing vertical strengths
* Monitor US enterprise spend on Hispanic marketing

APPENDIX

For more information visit www.researchandmarkets.com/research/c88636/targeting_the_us_h

Source: Ovum

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

From: www.businesswire.com

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