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Hasbro Selects DLB Group as Ad Agency of Record in Latin America
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Tagged: Advertising Agency, latin americaGlobal marketing network, DLB Group Worldwide is pleased to announce the addition of international toy company, Hasbro to its reputable roll of clients. Following a competition among 10 prestigious advertising firms, Hasbro elected DLB Group as its advertising agency starting in 2011.
“This victory demonstrates our capacity, creativity and professionalism, which are the most important value to our clients.” said DLB Group’s CEO, Ricardo de la Blanca. “We look forward to creating innovative projects that will optimize Hasbro’s continuing success worldwide.”
DLB Group will design, maintain and host Hasbro’s interactive online campaigns, targeting Latin American countries including Venezuela, Peru, Argentina, Guatemala, Panamá, Costa Rica, Honduras, Ecuador, El Salvador, Colombia, Dominican Republic, Puerto Rico, Chile, Mexico and Brazil. Its first online promotion for the toy company, Navidad Hasbro (Christmas Hasbro), will promote five toy catalogues (Boys, Girls, Preschool, Babies and Games) featuring photos, descriptions and TV ads. Since its launch, the website has already had an average of 10,000 daily visits, a database of 20,000 users and over 30,000 Christmas letters submitted.
In the past, the ad agency developed successful web campaigns for three Latin American brands from Hasbro, including Playskool, Transformers and Littlest Pet Shop. Through this new proposal for 2011, DLB’s goal was to maximize Hasbro’s success in Latin America for four specific brands including Play-Doh (January – March 2011); Littlest Pet Shop (May – August 2011), Playskool (July – Sept. 2011) and Transformers (Sept. – Oct.).
“With this campaign, we reaffirm our commitment to improve Hasbro’s brand through our online and mobile consumer approach.” highlights Giancarlo Molero, DLB’s COO.
DLB Groups non-conventional strategies have drafted campaigns for distinguished companies such as Procter & Gamble, Coca-Cola, HBO Latin America, Ray Ban and Vodafone. The company’s areas of expertise include, but are not limited to trade marketing, events, audiovisual production, graphic production, Web & multimedia, viral marketing, culture building, strategic planning and brand activations.
About DLB Group Worldwide
DLB Group is a global marketing services integrator and the first independent non-conventional ad network with presence in the U.S., Spain and Latin America. The staff includes experts in the areas of commercial architecture, SMS, Web design, PR, trade marketing, broadcast and print production among others. DLB Group creates impactful plans that support the message between different media bringing memorable experience and brand contact to the consumer. The company has offices in the U.S., Spain, Mexico, Chile, Colombia, Venezuela and Panama
About Hasbro
Hasbro Latin America is a subsidiary of Hasbro Inc., a toy company based in Pawtucket in the state of Rhode Island in the United States of America. It is the second game maker in the world, exceeded only by games giant Mattel. Hasbro is known for buying toys from other lines of businesses including themed board game Monopoly, the Play-Doh Playskool or educational toys. Previously, the Hassenfeld Brothers company was called because its founders, the Hassenfeld Brothers. The name was shortened to “Hasbro” in 1968.
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Media Contact:
Ana Livia Coelho
5W Public Relations
212-584-4340
Posted on: December 15th, 2010Curation from Tomás
Filed Under: Business, Business News, Marketing & Advertising, Press Releases
