Nielsen Names New Members to its Multicultural Advisory Councils

The Nielsen Company has named new members to its distinguished roster of community and business leaders currently serving on the company’s three external multicultural advisory councils: The African American Advisory Council (AAAC), The Asian Pacific American Advisory Council (APAAC) and The Hispanic Latino Advisory Council (HLAC). Established in 2005, the individual councils have been instrumental in providing insights to Nielsen’s executive leadership on how to improve Nielsen’s diversity and panel recruitment initiatives in the Hispanic, African American and Asian communities.

The new members of AAAC are:

Matthew C. Barnhill Jr., senior vice president of corporate market research, BET, has more than a decade of marketing and research experience and has led the Market Research Department at BET since its founding in 2000. Prior to joining the BET, Barnhill spent seven years at Procter & Gamble, developing marketing strategies and research standards for some of its most popular brands. Adonis E. Hoffman, founder & chairman of American Business Leadership Institute is an attorney, business advisor, professor and leadership strategist with high-level experience in public policy, corporate affairs, and international relations. He has been a legal and communications advisor to CEOs and boards, elected officials, trade associations and foreign governments, providing counsel on challenging policy issues. Americus Reed II is associate professor of marketing at The University of Pennsylvania’s Wharton School of Business and has served on the faculty since 2000.Reed has developed innovative classroom applications and integrated real world companies into the classroom to engage in semester-long applied projects in his consumer behavior course.

The new members of APAAC are:

Grace Chiu is founder of GC Global Research. Chiu’s career in multicultural and international marketing research began in 1993 when she was recruited to run Asian Perspective, Inc., a small, pioneering multicultural research agency based in New York City. In 2000, Chiu founded GC GLOBAL Research (GCGR) which specializes in consultative multicultural market research and international studies. Rosabel Tao, is an accomplished corporate communications strategist with two decades of experience on both the client and agency sides and has worked with a broad portfolio of companies from a full range of growth stages – from global brands to start-ups. Anthony (Tony) Wang is in-house counsel at Twitter, where he focuses on mobile, international, monetization and general legal support. Prior to Twitter, Wang was managing counsel at Google, where he supported Google’s international operations. Theresa Mai Wright is chief financial officer and vice president  of Little Saigon TV, a leading Vietnamese television network in Los Angeles. She is responsible for media sales and marketing supporting the expansion of the company’s broadcasting in Southern California as well as nationwide via satellite.

HLAC will add:

Vincent Cordero, executive vice president and general manager of FOX Deportes, leads the day-to-day operations of the network, production, programming development, research, marketing, on-air promotion and distribution strategy.  He also identifies new media and business opportunities. Prior to Fox, Cordero worked at Univision Communications in various leadership positions. Raúl Lomelí-Azoubel is executive chairman and co-founder of SABEResPODER whose mission is empowering Spanish-speaking consumers to become more informed, confident, and active participants in U.S. society, while providing corporations, agencies, and nonprofit entities with powerful and exclusive media solutions to build generational brand loyalty.

The three councils, which meet jointly twice a year, recently met in Tampa, Florida near the company’s Global Information and Technology Center. Council members made recommendations and offered suggestions regarding Nielsen’s strategic direction in the areas of supplier diversity, recruitment and other diversity initiatives and outreach.

“The Nielsen Company is fortunate to have attracted such seasoned and respected leaders to advise us and we are confident that their expertise, contacts and collective experiences will be invaluable to us in our efforts toward greater inclusiveness,” said Susan Whiting, Nielsen’s vice chair. Whiting was also recently named the company’s chief diversity officer and shared her vision for enhanced diversity efforts with council members. “We have incorporated many of the councils’ recommendations over the years. We welcome the views of the new members and are ever so grateful to the retiring members who were with us right from the very beginning for their pioneering insights and perspectives.”

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.

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