Wing Lands Creative Assignment from Sony Latin America

Leading Hispanic advertising agency Wing has been selected by Sony Latin America to launch a forthcoming audio product line. The assignment was awarded following a review and is effective immediately, as announced today by Alain Groenendaal, president and CEO of Wing.

Wing will develop communications across digital, print, radio and in-store displays. The account will be led by the agency’s New York headquarters.

“Sony is a market leader and a fantastic client partner,” said Groenendaal. “We’re thrilled they’ve chosen us to lead their advertising efforts on such an exciting new product line, and look forward to bringing fresh thinking to the marketplace.”

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About Wing

Wing (formerly WingLatino) is a leading full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets, re-imagining what it means to be an agency in the Latino space. Wing’s client roster includes some of the world’s most recognizable brands, such as P&G’s Pantene, Downy, Cover Girl and Olay, in addition to Goya Foods, Eli Lilly, IDT, and the Ad Council. An agency within WPP’s Grey Group, Wing is headquartered in New York with offices in Miami. For a look at who we are and what inspires us, visit www.insidewing.com.

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