MARTIN CERDA TO RECEIVE HISPANSOURCE AWARD FOR EXCELLENCE IN U.S. HISPANIC MARKETING RESEARCH

Martin Cerda, Founder and Research Director of Encuesta, Inc., is the recipient of the 6th Annual HispanSource Award for Achievement in Hispanic Marketing Research. The award will be presented by the James J. Hill Reference Library and Aguilar Productions at the 14th Annual Hispanic Marketing Midwest Conference held in Minneapolis, MN on June 16, 2010. Cerda is being recognized for a career spanning 25 years in U.S. Hispanic marketing and opinion research, and his commitment to the Latino community through the efforts of Encuesta, Inc. and the Americanos Poll. Past award recipients include Dr. Felipe Korzenny, Carlos Santiago, Carlos Garcia, Sonya Suarez-Hammond, and David Morse.

“Encuesta, Inc. and I are humbled by this recognition” said Cerda. “It is a privilege to be the “eyes and ears” of decision-makers, and as a researcher my efforts are always “behind-the-scenes” and rarely recognized. This award will inspire us to carry forward our important work and responsibility to our clients and the Latino community.”

Earlier this year, Cerda received a Great Mind Awards Certificate of Recognition from The Advertising Research Foundation (The ARF), acknowledging his company’s innovations in the area of Hispanic online research, and was also honored by The ARF with the David Ogilvy Award for his work on behalf of Reynolds Wrap Aluminum Foil and Bromley Communications (Silver Award in the Household Products Category).

About Encuesta, Inc.

Encuesta, Inc. is an award winning U.S. Hispanic market research and public opinion polling company that delivers creative and reliable solutions. Founded in 1989, the research-based consultancy helps decision-makers understand Latinos and the best ways to reach them through highly customized study design, objective analysis, and culturally relevant insights. Backed by exceptional technical ability and highly experienced in-house resources, Encuesta, Inc. maximizes results by implementing the best of both traditional and emerging research techniques.

In 1999, the company launched the first dedicated U.S. Hispanic online qualitative and quantitative research website. The company is responsible for the Americanos Poll®, a public opinion poll created in 2005 to help bridge the knowledge gap that exists regarding the U.S. Hispanic community. In 2007, the company was awarded the Gold Supplier Award by MillerCoors. In 2010, two distinct Hispanic omnibus study designs were introduced, one based on random probability sampling (CATI – telephone surveys with household/cell phone frames) and another using science-based recruitment (hybrid) methods (CAWI – web-based surveys using its proprietary Hispanic online panel).

Encuesta, Inc. is based in Miami, Florida. For more information, visit encuesta.com or contact us via e-mail at info@encuesta.com.

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