Leading Latino Business Association Launching First National Bilingual B2B Platform – To enhance the capabilities of its small business members and strengthen its brand The Hispanic Chamber of E-Commerce will launch a test for its next generation digital B2B network.

The Hispanic Chamber of E-Commerce (HISCEC) today announced the launch of its new website with a selected group of beta testers. The bilingual B2B platform combines powerful e-commerce and marketing tools with social networking applications and a website building program. Hiscec.com is now uniquely able to provide companies targeting Hispanic businesses and consumers on-demand solutions previously unavailable in one bilingual platform.

Delivering on users’ desire to drive online sales and improve communication in one website, HISCEC’s proprietary development framework integrates social networking, e-commerce, and online marketing applications. The site also includes a shopping marketplace where all the products and services offered by the members of the HISCEC will be listed.

HISCEC member, MexInsurance.com plans to take advantage of the e-commerce apps. “We are very excited about this new platform,” said Chuck Lundy, CEO of MexInsurance.com. “We manage a large amount of e-commerce data, so the ability to house that information will help us sell and transact online.”

HISCEC members are enthusiastic about the benefits of the new platform, which will officially launch to the public during the 2010 Hispanic Business Showcase September 10 and 11 in San Diego. The new platform moves companies to a behavioral marketing approach, making it easier to develop campaigns that respond to individual interests and needs.

“As a Hispanic multi-platform media outlet we are aware of the growth and importance of E-Commerce among our community and we are very excited to be a part of this event,” said Univision San Diego KBNT Director of Operations & Creative Services, Robert Moutal, a HISCEC strategic partner. “We are very proud to sponsor the 2010 Hispanic Business Showcase this coming September.”

“Our members overwhelmingly agree that solutions supporting marketing and communication should come together into a single, scalable platform,” said Tayde Aburto, President of The Hispanic Chamber of E-Commerce.  “It’s the most powerful integrated digital business tool, available in English and in Spanish.”

About The Hispanic Chamber of E-Commerce

The HISCEC is a national online business association focused on promoting Hispanic businesses through the Internet. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, and promotes distance learning programs to educate its members. For more information visit www.hiscec.com or for media inquiries contact Richie Matthews of DiálogoPR at richie@prdialogo.com.

HISCEC releases can be accessed by visiting www.hbshowcase.com/news

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