ImpreMedia, Panini and La Curacao Sign Distribution and Consumer Promotion Agreement

ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, announces a distribution and consumer promotion agreement with Panini, the official publisher of FIFA licensed albums and stickers. La Curacao Inc., a leading electronics retailer catering to the Hispanic market in Southern California, will also carry the Panini sticker albums and sticker packets. In conjunction with impreMedia’s La Opinión, La Curacao will give away 16,000 stickers.

Through its national network of Newspapers, impreMedia will distribute over 700,000 sticker books in key Hispanic markets throughout the nation: Los Angeles, San Francisco, Houston, Dallas, Miami and Chicago. The 76 page sticker album has a capacity for 688 stickers and will be available free of charge to readers and inserted into the publications. To generate awareness for the product, impreMedia network properties have been running in-paper ads in each newspaper carrying the product. “In looking at our distribution options for this project, it was clear to us that impreMedia was the way to go. We selected impreMedia because they are entrenched in our focus markets, have a long tradition of high quality World Cup editorial and most importantly, reach our target audience; Hispanic families that have a cultural passion for the sport,” said Mark Warsop, CEO of Panini America.

Southern California retailer La Curacao will carry the Panini sticker albums and sticker packets in all 10 of their mega stores in Southern California. A sticker giveaway promotion which will deliver 16,000 stickers free of charge to La Curacao consumers seeks to generate awareness and in addition, La Curacao will have key positions in La Opinión’s coverage of the World Cup starting in May and throughout the entire tournament in June and July. “The Panini/impreMedia alliance made perfect sense for us. Our consumer base is deeply familiar with Panini and its products. They are hard-core fanatics of futbol and World Cup and have come to expect high quality products like Panini from us. This partnership allows us to bring an exciting and high quality FIFA approved product to our consumer. This, combined with the demand that La Opinión can generate in Southern California, means a winning combination for our consumers,” said Ruth Garcia, Marketing Manager at La Curacao.

“This partnership allows us to bring unique value to our readers. We have been engaged with our audience in the road to the world cup with our coverage of the qualifiers. We delivered superb coverage during and immediately after The Draw. Through our World Cup promotion (MARCADOR), we are now ready to send a lucky winner to South Africa. Now, we bring our audience a great FIFA branded Panini product and promotion. Our audience expects and demands only the best when it comes to World Cup and our partnership with Panini and La Curacao is a great example of delivering on that expectation,” said Hugo Hernandez, Corporate Accounts Manager at impreMedia.

About impreMedia

ImpreMedia (www.impremedia.com) is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass 97 products on 7 platforms, including the portal www.impre.com and its McClatchy partners. 31% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 61% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.

ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.

About Panini

The Panini Group, established almost 50 years ago in Modena, Italy has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectables and is the leading multi-national publisher of comics, children’s magazines and Manga in Europe and Latin America. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net or www.paninigroup.com.

About La Curacao

With more than 30 years of service, La Curacao is the leader of department stores among the Hispanic Market in Los Angeles. It is ranked among the best 60 consumer electronics retailers in the United States. Each of the 10 stores has more than 100,000 square feet floor for sales and services of mayor interest in the Latin Community, such as Curatel (telephone service for local and long distance), Travel Agency, Export, Money Transfer, Pasito.com (Internet provider) and a Restaurant Pollo Campero. For further information, visit www.lacuracao.com.

Contact:

impreMedia
Hugo Hernandez, 213-896-2096
hugo.hernandez@impremedia.com

From: finance.yahoo.com

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