ImpreMedia and Golden Boy Promotions Announce Innovative Multiplatform Marketing Campaign to Support Mayweather vs. Mosley WBA World Welterweight Championship

-ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, has partnered with Golden Boy Promotions to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Floyd Mayweather and Shane Mosley.

Entitled “Who R U Picking?” (www.whorupicking.com), the much anticipated bout will take place Saturday, May 1, 2010, at the MGM Grand in Las Vegas, Nevada. It will be distributed live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT www.hbo.com/#/boxing/fights/2010/05-01-shane-mosley-vs-floyd-mayweather.

The 12-round battle matches two of the most prominent boxers today, matching current WBA welterweight champion Shane Mosley (46-5-39 KOs) against Floyd Mayweather (40-0-25 KOs), thought by many to be the best boxer of this era.

To generate pay-per-view subscriptions to the live championship bout, impreMedia has created a multiplatform campaign that includes a sweepstakes promotion for a trip for two to the fight in Las Vegas including airfare and hotel accommodations. The promotion will also provide a chance to take part in the “Community Experience” – having a ringside experience during the bout. Anyone 21 and over will be able to register for the sweepstakes.

The promotion is supported with a heavy media schedule to direct impreMedia’s 9.3 million monthly online, print and mobile audience to the sweepstakes. This campaign includes display ads with leaderboard placements promoting the pay-per-view message across the impre.com network, mobile messaging via news alerts and SMS message one hour prior to the fight, video spots and ads in impreMedia’s newspapers.

Hispanic boxing enthusiasts can interact with their favorite sport via impreMedia’s “Round 13” or “Round Trece” (www.round13.com) social media component. “Round 13” enables fans to view videos and the latest boxing news, share ideas, debate via forums and discuss other related boxing topics.

“ImpreMedia’s superior boxing content, from videos and blogs to print and interactive forums, will really engage the Hispanic boxing fan and increase excitement and anticipation for this championship bout,” said Richard Schaefer, CEO Golden Boy Promotions. “Their comprehensive coverage supports Golden Boy’s efforts to provide sports fans with an unparalleled level of entertainment.”

“ImpreMedia has a powerful combination of assets – extensive boxing editorial, a critical scale of Hispanic boxing fans, multiplatform offerings and an exciting sweepstakes promotion that will result in terrific activation for HBO PPV subscriptions. Furthermore, our new editorial franchise “Round13″ has become top-of-mind among Boxing fanatics and it now shows as top referral for all searches about the subject,” said Arturo Duran, impreMedia’s CEO/Digital

Fans can sign up to the sweepstakes and to the Round 13 boxing community at www.round13.com and participate in forum discussions, view videos and the latest boxing news.

About impreMedia

ImpreMedia (www.impremedia.com) is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass 97 products on 7 platforms, including the portal www.impre.com and its McClatchy partners. 31% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 61% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com..

From: www.businesswire.com

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