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Hispanic/Latino Business Review – March 20th-25th, 2010

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New Survey of Corporate Hiring: Black and Latino Executives Falling Further Behind

Vanidades is celebrating its 50th anniversary in 2010. Launched in 1961 and published by Televisa Publishing & Digital, Vanidades became the first Spanish-language women’s lifestyle magazine in the United States :: from hispanicad.com

Analysis: What Language do Hispanics Respond More To? New Research… :: from www.portada-online.com

Immigrant white-out – America’s racial and ethnic diversity was on full display at the National Mall on Sunday. What was also apparent that day was the lack of diversity in newsrooms. :: from www.impre.com

Spanish-language TV is hot ‘rambunctious free-for-all’ – From novela make-overs to desired advertising markets, population growth spurs Hispanic television renaissance – Their advertising sales may be down nearly $100 million, but Spanish-language broadcasters say that ringing sound you hear from their industry isn’t an alarm bell. It’s a wake-up call — and a lot of companies have already answered. – “This time next year, if you’re not in Hispanic media, you’re going to want badly to get in,” says Don Browne, president of Telemundo. :: from www.miamiherald.com

Puerto Rico’s once thriving real estate industry is now burdened by more than 11,000 unsold properties. :: from www.laht.com

Entertainment and Social Networking, most visited Content Categories by Hispanics :: from www.portada-online.com

Mi Pueblo opens to throngs of patrons in San Rafael, CA :: from www.marinscope.com

Chucho and Palomita Clothing is Up for Grabs at Wal-Mart

Isabel Toledo to Design A Shoe (and Purse) Line with Payless Shoes :: from hissip.com

Fisher-Price(R) Launches Unique ‘Moments to Share’(TM) Application Built on Facebook(R) Platform With Despierta America Co-Host and Mom Karla Martinez

EXTRA WON SIX AWARDS FOR EXCELLENCE IN HISPANIC PRINT MEDIA

Banco Pichincha, Ecuador’s largest, announced Wednesday that it will become the first Latin American commercial bank in Spain after clearing a final regulatory hurdle. :: from www.laht.com

Verizon Wireless and Univision Interactive Media To Bring Exclusive Live Streaming Matches of the 2010 FIFA World Cup to Mobile Devices

Marketer Interview with Yvette De Jesús: Allstate’s 2010 Hispanic Marketing Plans :: from www.portada-online.com

Argentina gov’t confronts inflation with discount fish – inflation rate seen above 20% this year :: from www.reuters.com

Sales Leads: Seccion Amarilla USA, Navarro Discount Pharmacies, Unum… :: from www.portada-online.com

Hispanic/Latino Business Review – March 13th-19th, 2010

Additional

Teresa Saldivar became the first Latina gemologist to own a jewelry store when she opened Teresa’s Jewelers more than 20 years ago. – Orange County, CA :: from ocbizblog.com

As millions of Americans fill out the Census questionnaire this month, I can’t help but wonder when the results come out, who in the Hispanic market is going to be leading the charge to tell “Our Story”. :: from www.hispanicad.com

Heineken USA continues its “Demuestra Quién Eres” Hispanic marketing platform with a series of insightful, new ads that showcase occasions when mischief and smarts win over safe and predictable. :: from hispanicad.com

Puerto Rico’s changing Telecommunications Landscape. :: from hispanicad.com

Discovery en Espanol To Premiere ‘Instinto Asesino’ (’Killer Instinct’)

HITN Launches New Weekly Show on NY Politics – INSIDE NUEVA YORK

MVP Baseball Slugger Albert Pujols the Latest Milk-Drinking Athlete to Urge Teens to Make a Difference in Their Bodies, Their Fitness…and in the World Around Them

Verizon Copa Alianza Kicks Off 2010 Tournament Season

Arcos Dorados Beats Sales Records for McDonald’s Restaurants in Latin America in 2009

Car Care Council Launches Spanish Version of Digital Car Care Guide

Portada Quick Hits: Online Advertising Growth, Now Hiring!, Impacto USA :: from www.portada-online.com

DEWALT Announces Partnership with Golden Boy Promotions and the Ultimate VIP Experience Sweepstakes

US Media Consulting to Represent Wall Street Journal Americas as Advertising Sales Rep Across Latin America

Hispanic Aerospace Engineer and Comedian, Shayla Rivera, Awarded for Motivational Speaking and Advocacy

More than 100 vendors are expected to turn out for Yakima’s first Latino Business, Consumer & Career Expo on Sunday. – Washington :: from www.yakima-herald.com

For the 2nd time, a federal judge has declared unconstitutional a Farmers Branch ordinance banning illegal immigrants from renting in the city :: from www.dallasnews.com

Nearly Two-Thirds of Mexican Towns Have No Banks :: from www.laht.com

Chilean companies have used last month’s devastating earthquake as an excuse to lay off 9,000 workers without severance, the CUT labor federation said. :: from www.laht.com

Nativist Group Blames Immigrants for Unemployment and Low Wages :: from immigrationimpact.com

Bromley Wins Two 2010 ARF David Ogilvy Awards

Keeping Queso Fresco Fresh – Queso fresco, a quintessential ingredient in Mexican cuisine, would retain higher quality in supermarket display cases if stored at a lower temperature. :: from www.redorbit.com

Pan American Bank (Los Angeles) to Be Joined by Congressional Leaders to Raise Funds and Awareness

Mexico Eyes Strong Auto Sector Recovery in 2010 :: from www.laht.com

Violence in Mexico spurs demand for bulletproof vehicles :: from www.elpasotimes.com

Levelup.com to Launch the First Video Gaming Channel for the U.S. Hispanic Market

REFORMA announces 2010 Arnulfo D. Trejo Librarian of the Year (LOTY) Winners

Hispanic Editions of The Wall Street Journal will not be repped by US Media Consulting :: from www.portada-online.com

Radio SPOT TEN – Hispanic 3.15.2010 – 3.21.2010 :: from hispanicad.com

The X-Change Corporation Announces Appointment of Roberto Orci to its Board of Directors

The New York Mets announced that Univision Radio’s La Que Buena, WQBU 92.7 FM, will broadcast 150 games in 2010 :: from hispanicad.com

Hispanic Association on Corporate Responsibility (HACR) Announces its 18th Annual Symposium in San Francisco

Looking to Connect With the Powerful Multi-Cultural Hispanic Consumer Market? Hispanic Media Concepts Launches Fama y Fortuna, the Magazine for the Smart Consumer…

Lessons Learned Are Crucial to Rebuilding Homeownership Opportunities for Latinos, Says NCLR

Men’s Zone Coming to Your Supermarket, Chulo – In spring a young man’s fancy turns to . . . :: from latinola.com

Cricket Launches New Nationwide Coverage in All 50 States as Part of Enhanced Value-Driven, Simplified Service Plans

Brandon Benavides has moved to Washington, D.C. to become content producer for WRC-4, the NBC O&O :: from mediamoves.blogspot.com

Puerto Rican journalist Rubén Sánchez will be starring in a new journalism program on América CV Network :: from mediamoves.blogspot.com

Replay chat with local TV icon Estela Casas – El Paso television news anchor :: from www.elpasotimes.com

Latino Credit Union Branches Out – Durham, NC :: from durhamcounty.mync.com

Oil giant Petrobras the most lucrative firm in Latin America :: from www.hispanicbusiness.com

Tratados como perros – Hispanos referidos a trabajos inhumanos por agencia de empleo de Chinatown, NYC :: from www.impre.com

Changing Places: Cristy Leon-Rivero, Darren Himebrook, Carla Poumian-Ruiz, Anil Pereira, Jay Samit.. :: from www.portada-online.com

Tampa Bay Hispanic Media Join Efforts in New Campaign for the Census 2010

HITN Applauds National Broadband Plan: Continues Plans for National Broadband Access for Latinos and

Nina G. Vaca Elected to Kohl’s Corporation Board of Directors

SUBWAY® Restaurants Sponsors Univision Radio’s Exclusive Concert Series

Should TV ‘Narco-novelas’ be banned in Latin America? :: from www.mexidata.info

Tejano Forum tackles digital challenges – Dave Biondi, Sunny Sauceda, Abel Hernandez, Veronica Sustaita,
Los TexManiacs, Rick Balderrama, Percy Cardona, Michael Arellano, and Frank Salazar.
:: from www.ramiroburr.com

National Hispanic Medical Association Urges U.S. to Improve Health Care Access as Doctors Meet March 25-28 in Washington

Las Noticias, the Spanish-language weekly published by the Freeman, has won four awards in the 2010 Jose Marti Publishing Award competition of the National Association of Hispanic Publications. – New York :: from dailyfreeman.com

Grant for Latino farmers targets ‘a big barrier’ – Michigan State :: from www.thetimesherald.com

Grants revitalize downtown Pasco with Latino style – Washington state :: from www.tri-cityherald.com

Hispanic media keeps growing :: from www.miamiherald.com

IAPA: Latin America leaders threatening critical media :: from www.miamiherald.com

Charlotte hispanic community gears up for Mexico vs. Iceland soccer game – March 24th, 2010 – more than 65,000 tickets have already been sold :: from www.wcnc.com

El Paso Hispanic entrepreneur profile: George Saenz extols value of getting an education :: from www.elpasotimes.com

The Massachusetts Latino Chamber of Commerce hosted local business and city leaders ahead of its annual convention in Washington D.C in Springfield today. :: from www.wwlp.com

Event to educate Latino farmers on aid will take place March 25 in Imlay City – Michigan :: from www.mlive.com

Last year 6,000 businesses in Cuidad Juarez closed their doors because of the uncontrolled violence :: from www.elpasotimes.com

Eva Longoria Parker to Celebrate AT&T $1 Million Total Donation to PADRES Contra El Cancer

Expo mujer acquaints Latino women with businesses, services – Salt Lake City :: from www.sltrib.com

Ernest I.J. Aguilar, one of the first Latinos to ever run for political office in the Yakima Valley and founder of Hispanic Chamber, has died after a long battle with cancer at his Sumner home at 90. :: from seattletimes.nwsource.com

Hispanic Market Gets A Fresh Look – On March 30, Telemundo Hartford/Springfield, MetroHartford Alliance, The Ad Club of Connecticut and Bauza & Associates LLC will join forces to host Hartford’s first Hispanic Marketing Forum at The Hartford Club :: from www.hartfordbusiness.com

Statement from the UFCW Minority Coalition on Walmart’s Pattern of Race-Based Incidents

Posted on: March 29th, 2010
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Filed Under: Business, Business Essentials, Business News, Essentials
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