The X-Change Corporation Announces Appointment of Roberto Orci to its Board of Directors

The X-Change Corporation (Pink Sheets: XCHC), a multimedia and e-commerce venture serving the diverse and growing Hispanic markets, announced today the appointment of Roberto Orci to the company’s board of directors.

Roberto Orci is a long-time advertising agency leader, former management consultant, and consumer-marketing luminary with 32 years of advertising experience. President of his agency, Acento (www.acento.com), Mr. Orci is responsible for building brands and getting results. Orci’s multiple category experience includes overseeing blue-chip accounts such as American Express, Nestle Foods, Allstate Insurance, and American Honda, to name a few. Prior to his consulting business, Mr. Orci, an expert strategic marketer, was the driving force behind La Agencia de Orci, where he served as President for 12 years.

Mr. Orci said, “In my commitment to serve the Latino market, I’m pleased to have the opportunity to join this interesting new venture, and I have a high degree of confidence in both the board members themselves and the company’s new management team.”

Company President and CEO, Haviland Wright, Ph.D., said, “We are proud to attract Roberto Orci to The X-Change Corporation. He is an acknowledged pioneer in Hispanic marketing and a prudent and sound businessman with a stellar track record. Our team looks forward to working with him closely to build a company of meaningful and lasting value.”

About The X-Change Corporation

The X-Change Corporation is a multimedia and e-commerce venture serving the diverse and growing Hispanic markets of North America, including Canada, North America, and Mexico through the provision of services tailored to their cultural expectations and preferences. These services initially include a bilingual home shopping network accessible through set-top boxes, the web, mobile devices, and TV, and an entertainment service delivering Latino-targeted content to web browsers and mobile devices. The Company intends to seek out or build complementary products that help it achieve its goals for growth and profitability.

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