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Hispanic/Latino Business Review – March 13th-19th, 2010

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Tagged:

Hispanic Media’s Social Revolution – Q&A With Telemundo EVP of Digital Media and Emerging Business Peter Blacker :: from www.multichannel.com

Mi Pueblo Food Center opens in San Rafael, CA – 15th full service grocery store, they have plans to open five more stores this year in Northern California. :: from abclocal.go.com

Hispanic Nets Test Social-Media Waters – TV Players Get Active on Such Sites as Facebook, Twitter :: from www.multichannel.com

Marketers Miss Hispanics on Social Sites – Only two in 10 engage Hispanics on the social Web :: from www.emarketer.com

U.S. Demographics are Changing… Are Your Marketing Plans Ready? :: from hispanicad.com

More than $4.8 Million Raised During Two-Day Univision Radio Event to Help St. Jude Fight Childhood Cancer

March 19, 2010

Master Schedule With Times and Dates of Presentations for Hispanic PR & Social Marketing Conference, May 10-12 Released

DiRienzo: The Community Has Grown Up; Shouldn’t Spanish TV and the Hispanic Market Media Spend? :: from www.portada-online.com

Chilean Firms Fire 6,000 without Severance after Quake :: from www.laht.com

Additional

In Continued Celebration of National Reading Month LNESC, Procter & Gamble and Target Partner to Improve Reading Skills Among Hispanics

Antoinette Zel, President of La Comunidad announced the appointment of Darren Himebrook as Director of Interactive Production and Carla Poumian-Ruiz as Senior Account Director for the agency. :: from hispanicad.com

Simbiosis launches as Latino-owned & focused business development resource. :: from hispanicad.com

Saber Foundation Helps Latinos Go to College – part of the Idaho Hispanic Chamber of Commerce :: from www.kivitv.com

US secretary of labor to convene national action summit on Latino worker safety and health in Houston

Three Latina florists create success together in San Antonio :: from www.mysanantonio.com

March 18, 2010

The World Cup is less than 3 months away, but Univision has sold more than 90% of the available spots. :: from mediamoves.blogspot.com

Tax breaks for Captain Morgan ignite rum war in Caribbean – Captain Morgan’s move from Puerto Rico to Virgin Islands has sparked feud between U.S. territories :: from www.orlandosentinel.com

Video: The National Hispanic Media Coalition 2010 Impact Awards Gala – Part 1 & 2 – hosted by Wilmer Valderrama and Jose Luis Valenzuela

Additional

How Much Do We Really Know About Mexico? :: from www.mediapost.com

Recession, Census Take Radio Bilingue’s Year-Long National Multimedia Series on the Economy to D.C., North

Latin Interactive World: A look at Santillana Publishing :: from www.portada-online.com

Unum Releases Videos to Help Spanish-Speaking Customers Understand Products and Services

BankAtlantic’s Marta Armas, Appointed by The Florida Bar to the Grievance Committee for the Eleventh Judicial Circuit

Anchor Kathy Vara now at KNBC-4 to become the sole anchor of the 4:30 to 5 am newscast. :: from mediamoves.blogspot.com

Economy drives Prince George’s couple back to El Salvador :: from www.washingtonpost.com

Three Mexican guestworkers find doing things legally incurs a high cost :: from www.latinalista.net

Hispanic entrepreneur profile: Tenacity, concrete firms up success for Joe A. Rosales – El Paso :: from www.elpasotimes.com

Federico Peña toasted, nearly roasted – Hispanic Chamber of Commerce of Metro Denver’s Lifetime Achievement Award :: from www.denverpost.com

Maximum TV and Dreamhouse Entertainment Partner to Offer Full-Length Telenovelas and Other Types of TV Programming to US Hispanic Market Via the Internet

Women Guestworkers Challenge Seafood Company’s Gender-Based Job Restrictions – 3 Mexican Women Represented By ACLU And North Carolina Justice Center

The RNHA Launches New Website

IMF Board Approves $790M Precautionary Loan For El Salvador :: from online.wsj.com

March 17, 2010

KMEX Univision 34 wins PPAGLA 2009 Station of the Year :: from hispanicad.com

Analysis: The State of the Hispanic Pay TV market, An interview with Joe Schramm :: from www.portada-online.com

Hispanic Youth Marketing Takes Center Stage on Newly Expanded Agenda of Hispanic PR & Social Marketing Conference, May 10-12 in Dallas

Additional

Grand Celebration Launch of Bimbo(R) Bread at Miami Winn-Dixie Stores

Walmart Opens 1000th Walmart MoneyCenter, Announces 500 More for 2010

Mobile Social Network MocoSpace Reaches 11 Million Members: One-third are Hispanics :: from www.portada-online.com

América TeVe has hired Wilfredo Cancio Isla as Editorial Producer for its news department. :: from mediamoves.blogspot.com

Generation Equis Media Launches Hispanic Marketing Forum to Help Marketing Professionals Shine.

Free Webinar Helps Financial Organizations Capture the Hispanic Market

Mexico announces austerity plan to save $3 billion :: from www.miamiherald.com

March 16, 2010

Busca Corp, inc. announced today that their premier property, Levelup.com, is now powering the MSN Latino video game channel focused on the U.S. Hispanic market. :: from www.vee2.net

Triangulating Consumer Research: Secondary Data & Business Insights for an Evolving Hispanic Market Architecture. :: from hispaniccmo.wordpress.com

Farmers demand immigration reform – While lawmakers take small steps towards immigration reform, Wisconsin dairy farmers live the consequences of inaction. :: from www.pri.org

Additional

Southwest Airlines and the Hispanic Association of Colleges and Universities Open Travel Program for College Students

Mercado de Dinero USA Wins 6 Prestigious Awards for Excellence in Hispanic Print Media José Martí Awards Were Presented During NAHP’s XXV Annual Conference

OVER 5,000 SEIU MEMBERS TO DESCEND ON NATIONAL MALL FOR “MARCH FOR AMERICA” IMMIGRATION REFORM RALLY

Radio SPOT TEN – Hispanic 3.8.2010 – 3.14.2010 :: from hispanicad.com

La comunidad & Converse second series of videos that promote the creative spirit of the brand. :: from hispanicad.com

Telemundo announced a collaboration with The Department of Justice’s Office of Justice Programs on a multi-platform campaign, entitled “En Busca de la Esperanza” (In Search of Hope). :: from hispanicad.com

Census Bureau Reports Puerto Rico’s Manufacturers’ Shipments Reach $80.2 Billion in 2007

Seccion Amarilla USA and SeccionAmarilla.com Launch Their 2010 Advertising Campaign With the Staging of ‘La Mejor Jugada’

HNBA Condemns Intimidation Tactics Aimed at the Hispanic Community

Senior White House Official Moe Vela Joins Holland & Knight As Partner

Andres Carvallo to Join Grid Net as Executive Vice President and Chief Strategy Officer

Say Goodbye To American Fratboys, Hello To Tijuana’s New Hip Hangouts – (interesting post and video) :: from guanabee.com

Desarrollo turístico sostenible ¿para cuándo en México? :: from vivirmexico.com

RCN Adds Latin American, Central American & Dominican Republic Channels; Company Is First US Cable Operator to Offer Pasiones & Centroamerica TV

CBS Radio sports/talk WSCR-AM (670) is gearing up for the launch on April 4, of a new version of “Latino Baseball Chicago,” featuring not one, but two sons of Chicago White Sox manager Ozzie Guillen :: from www.suntimes.com

Landlords discriminating against Hispanic residents, says council – Dayton, Ohio :: from www.daytondailynews.com

American University Launches Center for Latin American and Latino Studies

El periodista guatemalteco Carlos Enrique Wer García murió en Santiago de Cuba a los 74 años de edad a causa de un paro cardiaco, informa hoy el diario oficial Granma. :: from www.miamiherald.com

Venezuelan TV News Chief Kidnapped :: from www.laht.com

Journalist killed in southern Mexico, 4th so far in 2010 :: from www.chicagotribune.com

March 15, 2010

Changing Places: Maria Cecilia Pinto, Roberto Riadigos, Jorge L. Fuentes, Michael Roenna… :: from www.portada-online.com

Sales Leads: Mexico Insurance Services, Hormel, X-Change Corporation, IKEA… :: from www.portada-online.com

New Save-A-Lot Targets Dallas Hispanic Communities :: from www.csnews.com

The Latino Community Credit Union is adding two branches and making its first foray into business loans – Durham, NC :: from www.newsobserver.com

Additional

New Quinceañera Magazine Debuts in Orange County – XV Magazine :: from latinola.com

Berta Castañer has been hired by Cablevision as Assistant News Director for News 12 Bronx and News 12 Brooklyn. :: from mediamoves.blogspot.com

Vermont dairy farmer talks about immigration probe :: from www.washingtonpost.com

IKEA awards account to Ogilvy & Mather and *S,C,P,F , Ogilvy’s Hispanic agency partner

How Advertisers Can Reach Hispanic Consumers – Sales-Fax News Reports on the Growing Trend of Brands Utilizing Hispanic Marketing

Some Chilean wineries may go broke after quake – According to Chile’s association of winemakers, quake damage to wine vats caused losses of 33 million gallons. :: from www.miamiherald.com

Watch video – Fox targets Latino, black markets with new film :: from www.hispanicmpr.com

Multicultural Ad Spending Outpaced Market – Spanish-language and African-American media expenditures sagged, but still outperformed other segments :: from www.adweek.com

VeneMovies & Semillitas, Two New 24-Hour Spanish Language Channels, Added to RCN’s Hispanic Cable TV Program Packages

Posted on: March 22nd, 2010
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Filed Under: Business, Business Essentials, Business News, Essentials
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