ImpreMedia and Top Rank Announce Innovative Multiplatform Marketing Campaign to Support March 13 Pacquiao vs. Clottey World Welterweight Championshi

ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.

Entitled “The Event” (pacmanclottey.com), the much anticipated bout will take place Saturday, March 13, 2010 at Cowboys Stadium in Arlington, Texas, and will be produced and distributed live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.

Hispanic boxing enthusiasts can interact with their favorite sport via impreMedia’s “Round 13” or “Round Trece” (www.round13.com) social media component. “Round 13” enables fans to view videos and the latest boxing news, share ideas, debate via forums and discuss other related boxing topics.

Considered by many as the greatest Filipino fighter in history, Manny (“Pacman”) Pacquiao (39-3-2, 37 KOs) is the first boxer in history to win seven world titles in seven different weight divisions and is almost certainly a future boxing Hall of Fame inductee. Joshua Clottey (35-3-0, 20 KOs) is a welterweight boxer from Accra, Ghana and is the former IBF Welterweight champion.

“ImpreMedia offers comprehensive coverage of boxing that includes videos, blogs, print and interactive forums that really engages the Hispanic fan,” said Todd duBoef, president, Top Rank, Inc. “We are very pleased to partner with them once again for this exciting championship fight.”

To generate pay-per-view subscriptions to the live championship bout, impreMedia has created a multiplatform campaign that includes a sweepstakes promotion for a trip for two to the fight in Dallas including airfare and hotel accommodations. The promotion will also provide a chance to take part in the “Community Experience” – having a ringside experience during the bout. Anyone 21 and over will be able to register for the sweepstakes.

The promotion is supported with a heavy media schedule to direct impreMedia’s 9.4 million monthly online, print and mobile audience to the sweepstakes. This campaign includes display ads with leaderboard placements promoting the pay-per-view message across the impre.com network, mobile messaging via news alerts and SMS message one hour prior to the fight, video spots and ads in impreMedia’s newspapers.

ImpreMedia’s extensive editorial and multiplatform assets demonstrate our ability to add exceptional value to sports organizations such as Top Rank,” said Arturo Duran, impreMedia’s CEO/Digital. “Our audience of enthusiastic boxing fans, combined with our digital, mobile and print platforms, will result in terrific activation for our partner.”

Fans can sign up to the sweepstakes and to the Round 13 boxing community at www.round13.com and participate in forum discussions, view videos and the latest boxing news.

About impreMedia

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass 97 products on 7 platforms, including the portal www.impre.com and its McClatchy and Atlanta Latino partners. 31.5% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 17 markets total and representing 64% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.atlantalatino.com, www.vistamagazine.com, and www.contigola.com.

Contacts

ImpreMedia
Soizic Sacrez
soizic.sacrez@impremedia.com
212-807-4611

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