Bromley Takes Ten at Local ADDY® Awards

Bromley Communications, LLC earned ten honors at last night’s ADDY^® awards ceremony recognizing the best in the local advertising industry.  Of its ten nominations, the agency won four gold awards.

The American Advertising Federation San Antonio ADDY^® awards, the city’s largest ad industry competition, recognizes outstanding achievements in creativity and excellence in advertising.  Bromley Communications has traditionally earned multiple local ADDY awards.  Within the last decade, the agency earned two “Best of Show” Awards:  in 2007 for the San Antonio Symphony and in 2004 for Burger King.

“In 2009, we continued our tradition of delivering strong bicultural work and product-focused communications that showcase the agency’s expertise in knowing the consumer as well as our brands.  This work resonated not only with our Hispanic target, but with a wider audience, leading to an unprecedented number of spots airing in the general market,” said Bromley’s Creative Director, Ron Landreth.

In all, the agency was recognized with five ADDYs for General Mills, two for Coors Brewing, two for the San Antonio Convention and Visitors Bureau and one for Nestlé.

One gold went to General Mills’ Yoplait “PEEL” spot that ran in both Hispanic and general market. This :30 second television commercial romanced the product attributes using photorealistic computer graphics to communicate taste appeal and flavor variety.

Also going beyond the US Hispanic market were the Coors Light “SHADOW” and “BRIDGE” TV spots.  “BRIDGE,” shot in New Zealand, was an evolution of a previous campaign while “SHADOW” was a teaser to launch cold-activated cans as part of the excitement of a summer blockbuster.

Bromley, general market agency of record for the San Antonio Convention & Visitors Bureau since 2000, won two awards for non-traditional work as part of the Deep. In the Heart. Campaign. A print ad welcoming the National Veterinarian Association convention featured a hotel’s four-legged permanent resident as an endearing reminder of the city’s warmth and charm.

The second award, a gold, was for a 79’ x 12’ history wall posted on a construction site at a bus stop that doubled as a beautification project for the city while instilling local residents and passersby with thought provoking imagery of the city’s roots.

The ADDY® Award is unparalleled as it recognizes ground-breaking creativity among advertising agencies.  All Gold winners in the local competitions will compete in the regional ADDY® Awards scheduled for later this year.

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