Hipcricket Names Doug Stovall Senior Vice President of Sales

Mobile marketing leader Hipcricket, which recently passed the 50,000 campaign mark by doubling the number of campaigns in one year, today announced that Doug Stovall has joined the company as senior vice president of sales. A high-performing mobile marketing and advertising executive for more than a decade, Stovall has won business from Staples, Urban Outfitters, MGM Casinos and Conde Nast, among hundreds of top brands.

“Over the past couple years, I’ve watched the mobile marketing and advertising industry grow and mature, and Hipcricket has been at the forefront of that growth”

Over his seventeen year career, Stovall has created and directed the mobile sales units for Acuity Mobile, Merkle, Inc. and TeleCommunications Systems (TCS). Other clients over the years have included Harrah’s Casinos, Pitney Bowes, Discover Financial Services, Enterprise Holdings (Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car), H&R Block, Utah Jazz and Washington Capitals, among others.

At Merkle, a provider of interactive and digital marketing services, Stovall served as vice president of mobile business development. In that role, he created and directed a mobile sales organization and implemented a corporate customer acquisition strategy.

Stovall previously served as the vice president of sales at Acuity Mobile, where he built and managed direct and indirect sales and business development organizations for the provider of interactive mobile marketing, advertising and content delivery solutions. In 2008, he pushed revenue up 414 percent year-over-year and was part of the executive team that successfully sold Acuity Mobile to NAVTEQ, a Nokia (NYSE: NOK) company, in 2009.

Stovall also has experience building strategic partnerships with carriers and handset manufacturers.

“Doug is a proven leader with success in sales, mobile marketing and advertising, software products, technology and strategic planning,” said Eric Harber, Hipcricket president and COO. “As the company continues to build on its success as the premier provider of mobile marketing and advertising solutions, Doug will be a great resource.”

“Over the past couple years, I’ve watched the mobile marketing and advertising industry grow and mature, and Hipcricket has been at the forefront of that growth,” said Stovall. “It’s an exciting time to be in the mobile industry, and Hipcricket is the company to join.”

Founded in 2004, Hipcricket is a leader in mobile marketing and advertising software and solutions. Most recently in 2009, Hipcricket teamed with major brands and media to create and run integrated mobile programs that led to permission-based databases that have seen numbers well into the six figures.

Hipcricket is also helping brands and retailers uniquely and effectively reach Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing and Advertising Network, HBO, Harley-Davidson, Arby’s, Cheetos and others are reaching a demographic that over indexes in cell phone penetration, text message usage and their propensity to interact, and has buying power that is projected to exceed $1 trillion in 2010.

About Hipcricket

Hipcricket, Inc. drives new revenue and customer loyalty for consumer brands, agencies and media companies through strategic, creative and measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and solutions company has delivered more than 50,000 successful campaigns for customers including Coca Cola, Staples, Hershey’s, Jameson, Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting and NBC. With its unique technology and experienced, customer-focused team, Hipcricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands with audiences they desire to reach via the first comprehensive Hispanic Mobile Marketing Network. The company is based near Seattle with additional operations in New York and Mexico City. More information can be found at www.hipcricket.com.

Contacts

fama PR
Nicole Cornwell, 617-758-4191
Hipcricket@famapr.com“

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