2010 Applications Now Being Accepted for the Lopez Negrete Hispanic Marketing Education Fund Scholarship

Lopez Negrete Communications, Inc., the second largest independent, Hispanic owned and operated, full-service agency in the country specializing in Hispanic marketing, is encouraging students to apply for the company’s scholarship fund. The deadline for all students who wish to apply for the Lopez Negrete Hispanic Marketing Education Fund scholarship is March 1, 2010. Links to the scholarship application can be found at www.aaf-houston.org/2010-scholarship/.

“We consider the establishment of the Fund an investment in the youth and an investment in our industry,” says Alex López Negrete, president, CEO and CCO of Lopez Negrete Communications, Inc. “The availability of a rich and varied talent pool, bolstered by the winners of the scholarship, can guarantee that the business of Hispanic marketing remains fresh and innovative, while benefiting students facing rising tuition costs.”

The Lopez Negrete Hispanic Marketing Education Fund Scholarship is made available by the American Advertising Federation-Houston’s charitable foundation, the Advertising Education Foundation of Houston. This is the third year the scholarship will be awarded to certified junior or senior students. Students must have selected a major in a marketing-related field such as advertising, marketing, communications, radio/TV/film production, media studies or marketing research. Applicants may be Latino or non-Latino, but must be bilingual and focused on, or with a specific interest in, Hispanic marketing and advertising.

“The Lopez Negrete’s are principal supporters of the local ad federation and of education,” said Jay Hagins, AAF-Houston President. “We’re fortunate to have such a generous community of businesses in the Houston area, businesses like Lopez Negrete.”

While students may attend eligible institutions in any location, preference will be given to those attending classes full time at the University of Houston, University of St. Thomas, Emerson College, Texas State University or The Florida State University.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, Calif., the company’s billings for 2009 were estimated at $164 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Microsoft Corporation, Kraft Foods (Kraft Singles, Kraft Mayonnaise, Ritz Crackers), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Guerrero Mexican Foods, Azteca Milling L.P., Sonic Drive-Ins, Reliant Energy, and others. With more than 170 employees, Lopez Negrete Communications, Inc., is a proven leader in providing fully integrated national Hispanic marketing and communications services.

ABOUT THE AMERICAN ADVERTISING FEDERATION-HOUSTON
The American Advertising Federation-Houston, formerly Houston Advertising Federation, is an association of advertising professionals encompassing all disciplines in the advertising, marketing and communications industries. Founded in 1911, the American Advertising Federation-Houston (AAF-Houston) is one of the oldest service organizations in Houston. Through educational programs and seminars, student conferences, and public service projects, the AAF-H encourages professional development throughout the industry and promotes a better understanding of advertising in the community. The American Advertising Federation-Houston, Inc. is a Non-Profit 501(c)(6) organization.

ABOUT THE ADVERTISING EDUCATION FOUNDATION OF HOUSTON
AEFH was founded in 2001 by AAF-Houston to act as its non-profit charitable organization. The mission of AEFH is to promote the advancement of marketing communications through the enhancement of the quality of education in communications and marketing, primarily in the area served by the AAF-Houston. It seeks to increase the number of qualified young advertising professionals through scholarships, grants, programs and seminars. AEFH is a set of funds within the Greater Houston Community Foundation (GHCF), a fully tax-exempt 501(c)(3) charity.

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