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Coca-Cola’s top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying that targeting “multicultural” Americans will be paramount for the company over the next decade. – no longer cooks up media plans targeting Hispanics around major events, but hopes to reach them all year.

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Posted on: November 19th, 2009
Filed Under: Business Essentials, Business News, Marketing & Advertising
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