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COORS LIGHT AND DADDY YANKEE PARTNER TO PROMOTE LATEST SINGLE, “GRITO MUNDIAL” – Exclusive Events In Six Cities Give Fans Opportunity To Meet Daddy Yankee

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Posted on: November 11th, 2009
Filed Under: Blogante Entertainment, Musica, Press Releases
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Light and are teaming up to promote the artist’s release of a new single, “Grito Mundial,” as a prelude to the launch of his new album, “ Mundial,” slated to be on the market in early 2010.

Light En Exclusiva (In Exclusive) is a series of VIP events taking place in six cities across the country where legal-drinking-age fans will have the opportunity to meet and greet the Latin superstar.

The first release event will kick off in Orlando, November 18 where hundreds of adults gain access to the intimate and exclusive appearance through a text messaging and/or radio promotion.  The Grammy-award winning artist will then travel to Houston, Dallas, New York, Philadelphia and Chicago to meet and greet fans En Exclusiva.

”We know how popular is within the Hispanic community, and an opportunity to meet him, up close, in an exclusive environment is a real thrill to loyal fans,” said Pamela Palacios, associate brand manager for Light.  “This will be a once-in-a-lifetime experience for some very lucky people, thanks to the world’s most refreshing beer.”

The En Exclusivasingle release event of the Grammy Award-winning artist provides a powerful reassertion of ’s commitment to the urban movement that has been the artist’s signature since he began his career more than 10 years ago.
This is the second year that Light has partnered with .  The brand sponsored the U.S. debut of his CD, “Talento de Barrio,” in 2008 by hosting CD release events in New York, Orlando and Dallas.

The six-city tour is being supported this year via retail, text messaging and radio promotions that provide opportunities for fans to receive a VIP ticket to meet .

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