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Quepasa Assembles New E-mail Delivery Team and New Membership Growth Soars

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“Quepasa Corporation (OTC Bulletin Board: QPSA) Quepasa.com, one of the world’s fastest-growing Latino social networks, today announced the formation of a cross-functional team dedicated to e-mail management and deliverability.

As part of this initiative, the Company recently hired Tony Patti as Director of Deliverabilty. Tony is a recognized leader in the field of e-mail deliverability. With a record of success spanning over a decade, Tony has developed focused, customized deliverability solutions for such brands as Travelocity.com and True.com, helping them achieve unprecedented delivery-to-inbox rates. As an expert in e-mail marketing, ISP relations, and the latest in industry trends and standards, Tony’s deliverability stewardship ensures that Quepasa’s vital marketing investment pays – instead of being lost in spam filters.

“Over the course of the rebuilding of the Quepasa social network, one of the main challenges to our viral growth and ultimate monetization has been inconsistent e-mail delivery,” said John Abbott, Quepasa’s CEO. “We believe having a dedicated email team will improve both user acquisition and retention. The new team has been a tremendous success – in only the few weeks since we have had the team together and focused on e-mail delivery, our daily new member figures have more than tripled and we believe the growth will continue as a result of the more systematic approach to email communications.”"

Posted on: November 10th, 2009
Curation from Tomás
Filed Under: Business, Business News, Press Releases, Technology
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