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November 5th, 2009
Filed Under: Blogante Business, Marketing & Advertising, Press Releases
Tagged: Tecate
Filed Under: Blogante Business, Marketing & Advertising, Press Releases
Tagged: Tecate
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Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica Festival in Buenos Aires, Argentina.
Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate “Disclaimer” spot, which is part of Tecate brand’s 2009 multimedia campaign rolled out in April.
The award was bestowed on Wednesday (Nov. 4), the final day of the international creative festival that was held Nov. 2-4 at the Hilton Buenos Aires, Puerto Madero.
El Ojo is the latest in a string of recognitions for the celebrated Tecate “Disclaimer” spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina’s Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.
Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light “Papas” series and taking home a silver award in the TV category for Tecate Light’s “Papas Medias de Seda” (”Papas Silk Stockings”) spot.
“El Ojo is further recognition that our team’s creative work resonates among our colleagues in the global advertising community,” said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.
As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands’ distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010.
El Ojo de Iberoamerica is considered the Iberian Peninsula’s most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal.
For more information about Adrenalina, send an email to: news@getadrenalina.com.
About Adrenalina
Like the Spanish word for adrenaline, a hormone generated in the human body when we experience emotions, Adrenalina, New York, creates ideas that provoke engagement, experience and emotion between brands and consumers. The agency specializes in media agnostic ideas, breakthrough advertising, digital innovation and grassroots, retail promotional and channel marketing. Adrenalina, a new kind of agency for a new America, is a minority-owned and managed business.
About MDC Partners
MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners’ philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. “MDC Partners is the Place Where Great Talent Lives.” MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZA.”"
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,726 items found on this site below or dig into the Site Map
Best of the Rest
- November 20, 2009
- Police in Peru say gang members killed people to drain their fat for cosmetics
- Mexican authorities predict fewer Mexican immigrants will be back home for Christmas
- Interview with Aurora Anaya-Cerda, owner of La Casa Azul Bookstore – NYC
- We need an honest definition of who is a “real American”
- Immigration Reform: The Phone Call Heard Around the Country – On the call were Rep. Luis Gutierrez, D-Ill.; Nydia Velázquez, D-N.Y.; and Rep. Raúl Grijalva, D-Ariz. Immigrant rights advocates from various parts of the country also spoke.
- Digital out-of-home (DOOH) Effectively Reaches Latinos On The Go – few marketers truly utilized digital media when reaching out to the Hispanic community.
- A week after abruptly quitting his longtime job as a CNN television news host and commentator, Lou Dobbs said on Thursday he is considering career options including possible runs for the White House or U.S. Senate.
- ICE Assistant Secretary John Morton announces 1,000 new workplace audits to hold employers accountable for their hiring practices
- In Virtual Town Hall with Immigration Reform Activists, Gutierrez Promises Bill By December
- Economic Blame Game: U.S. Unemployment is Not Caused by Immigration
- November 19, 2009
- Shakira Refuses To Do Interviews In Spanish
- BMI Foundation Announces Opening of 7th Annual peermusic Latin Scholarship Competition
- Video: Sofia Vergara’s “Modern Family” Costar Trashes her on “Chelsea Lately”
- The Cuban band Septeto Nacional de Ignacio Piñeiro can legitimately claim to be inventors of salsa. But it last played in the United States when Franklin D. Roosevelt was president, and there was no telling when it might be able to return — until the very slightest hint of a thaw in cultural relations between the United States and Cuba quietly brought the band to New York early this month.
- Mexico’s Drug Violence Gives Rise To Vigilantism
- The wave of crime besetting Puerto Rico seems to be out of control with 800 murders being committed here so far this year, but the island’s top police official says the problem does not fall exclusively within his department.
- The University of Panama indefinitely suspended classes on Wednesday after confrontations between students and police during a protest against alleged U.S. involvement in plans to build new military installations.
- There are 16 million children in immigrant families in the United States
- Over the last 3 years, high schools that received the lowest marks from the city have been the ones with the highest percentages of poor, black and Hispanic students, despite an evaluation system that was meant to equalize differences among student bodies, according to an analysis by The New York Times of school grades released this week.
- Who seriously wants the Cuban trade embargo?
- A legislator from El Paso has criticized proposed history and social studies standards for public schools as being unfair to Hispanics. – Rep. Norma Chavez raised the issue Wednesday in Austin before the State Board of Education.
- Farewell to an icon: Artist who tore at racism is buried at 99 – R.I.P. José Cisneros
- November 18, 2009
- Hispanics are 9% of the Virginia’s schoolchildren, but 5% of gifted students.
- A New United Movement Stops Mexico for a Day
- Analysis reveals driving out undocumented immigrants doesn’t bode well for congressional representation
- After accidental deportation, critics say immigration officials making mistakes – After a Salvadoran man was mistakenly deported, immigration rights activists have complained about toughened enforcement by authorities.
- Governor Deval Patrick urged Massachusetts residents today to avoid getting mired in “the usual debate” over illegal immigration as he gave his cabinet 90 days to craft a plan for better integrating all foreign-born residents into the state’s daily fabric.
- More Americans are playing tennis – The biggest increases were among Hispanics, with 32% more playing the game.
- Mexico’s Juarez on path to anarchy
- Experts warned on Tuesday that the rise in health problems due to obesity among Mexican children, which is considered to be an epidemic, threatens “for the first time” to reduce life expectancy rates in the country.
- The estimated damage caused by the Nov. 7-8 floods and mudslides to El Salvador’s infrastructure has climbed to $880 million, the country’s public works minister said Tuesday.
- Trend Toward Smaller Families in Latin America – The number of people per household in Latin America will fall by 18 percent by 2020, according to a study released in this capital Tuesday by consulting firm Euromonitor International.
- A Woman’s Nation Spurred by LatinaTION
- Sosa Skin Lightening Fires Debate About Afro-Latino Heritage
- Congressman Raúl Grijalva talks to his daughter Marisa about his mother’s influence on his education. – new Historias from StoryCorp
- After two days of deliberations, on Oct. 14 the Mexican Supreme Court made public its decision that Ulises Ruiz Ortiz (governor of the state of Oaxaca) is culpable for the human rights violations that occurred in Oaxaca as a result of teacher protests and political and social unrest in May 2006-January 2007 and July of 2008.
- Organizations alarmed by the increased violence against women and others in Mexico are traveling by caravan to demand justice for the victims. – The national caravan, which began in Mexico City, is part of the international Mujeres de Negro (Women in Black) campaign to protest violence against women, children and other vulnerable groups.
- Colombia elige a su nueva reina y ya llueven las críticas – Natalia Navarro se convirtió en Miss Colombia y, aunque era favorita, a muchos no les gusta su lenguaje; en la coronación aseguró que es “cabezona” y “berraca”
- CNN was so sick of Lou Dobbs, it gave him an $8 million severance package to leave
- The Cuban ties that bind, 50 years on – Visiting her father’s homeland under newly relaxed travel restrictions is both invigorating and saddening.
Latest Essentials
- November 20, 2009
- Hispanic lawmakers say an old adversary, White House chief of staff Rahm Emanuel, has his fingerprints all over a push to prohibit illegal immigrants from buying health insurance plans in a new market for people who don’t get insurance through their employers.
- Some U.S. Democrats see momentum building for an overhaul of immigration laws that would legalize millions of undocumented workers, but analysts say a crowded agenda and struggling economy may once again sink hopes for reform next year.
- The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.
- Do Long Island Police Ignore Hate Crimes?
- Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.
- Ana Maria Perez Gonzalez, said to be the oldest woman in the world, died in Mexico this week. She was 119.
- Part of a Cuban blogger’s essay that advocates lifting the ban on U.S. travel to Cuba was read aloud at a House Foreign Affairs committee hearing. – Yoani Sánchez
- November 19, 2009
- TOP Ten reasons you should watch Lopez tonight not Conan
- Migration Policy Institute (MPI) Report Finds Immigrants Hit Harder During Economic Downturn than Native-Born Workers
- After a 3 year trial of producing regionalized news for several top 10 Hispanic market stations via the Telemundo Production Center in Dallas, the network is reverting to producing local news. Dallas, Houston, San Antonio, Phoenix and San Jose will once again have locally produced news.
- Nacional Records Sampler 2009 | The New Sounds Of Latin Music – 21 FREE mp3s over at Amazon – (cool!)
- Ironically, Latinos should be greatful to former CNN blowhard Lou Dobbs – commentary by Albor Ruiz
- When White Writers Do “Latino” Issues – It was chaos this week in the LA Weekly’s virtual mailroom, which received a deluge of reactionary attitude in regard to Christine Pelisek’s cover story “Chaos in the Casitas: Lawless, south of the border–style speakeasies get a grip on L.A.”
- More Than 60,000 Americans in 45 States Organize for Immigration Reform
- New Report Shines Light on Detainee Rights Violations in Minnesota
- CIS Report Attempts to Erase 100 Years of Data on Immigrants and Crime
- Video: Senator Menendez Speaks on Behalf of Hispanic Farmers’ Discrimination Lawsuit + update
- November 18, 2009
- New Report: More Than 2 Million Hispanic Households With Children Face Hunger – Hispanic households with children experiencing very low food security up almost 50%
- On November 18 at 8:00 PM Eastern time/5:00 PM Pacific, all across the country people are hosting house parties with their families, friends, neighbors, churches, classmates and anyone else who supports comprehensive immigration reform for America.
- Video report of Latina forced to give birth while in chains in Maricopa County, AZ courtesy of Sheriff Joe Arpaio (en Español)
- California’s Republican gubernatorial candidate Meg Whitman told a group of supporters Tuesday that she is making an unprecedented effort to attract Latinos to the Republican party – in South El Monte
- Hundreds of defendants awaiting trial for violent crimes in Dallas County have been deported by federal immigration officials and then set free in their home countries. – The practice goes back to at least 1991 and includes the release of murder, kidnapping and child rape suspects.
- Environmentalists alarmed by Puerto Rico policies – Sweeping from lush mountain rain forests to pristine beaches, a corridor of land protected by Puerto Rico’s last governor hosts dozens of rare and endangered species and was championed by celebrities who helped fight off resort proposals. – Now new Gov. Luis Fortuno has revoked the reserve as part of a drive to bring jobs and investment for the U.S. territory’s struggling economy. And activists see a broader pattern of looser protection for the island’s environment.
- Deporting undocumented students affects the chances for legal return if Congress doesn’t address it in immigration reform bill
- Eleventh-hour criticism is arising over President Obama’s nomination for United States attorney in northern Iowa of a prosecutor who had a leading role in the criminal cases against hundreds of illegal immigrants arrested in a May 2008 raid at a meatpacking plant in Postville, Iowa. – Stephanie Rose
- From a group calling themselves Electronic Civil Disobedience comes the Transborder Immigrant Tool, a simple mobile application intended to aid and abet border-crossers from Mexico to the United States by mapping the safest routes to take. – This GPS app is built to work on the cheapest cell phones available.
- Report from America’s Voice: The New Constituents… How Latinos Will Shape Congressional Apportionmention After the 2010 Census
- November 16, 2009
- 15th annual Mariachi Vargas Extravaganza in San Antonio – more than 1,000 professional & student musicians participating – 8-day festival of mariachi competitions, workshops, presentations, serenades & concerts attracts more than 15,000 visitors annually.
- Money Trickles North as Mexicans Help Relatives – reverse remittances from Mexico
- Scarlet “A” will dominate immigration reform rhetoric – Greg Tejeda on immigration reform & Janet Napolitano’s speech
- The first Texas Hispanic legislators didn’t want to go public when they organized some 40 years ago out of fear they might be considered “un-American.” – Today, the Mexican American Legislative Caucus (MALC) is growing in influence — and raising record amounts of money — as Texas’ population turns increasingly Hispanic.
- Supporters of tough U.S. sanctions against the Cuban government have given more than $10 million to congressional campaigns over the last seven years
- Oregon universities try to recruit more Latino students – In 2007, Latinos made up nearly 12% of the 12th-grade class and less than 6% of freshmen in the university system. About 20% of first-graders that year were Latino.
- The Obama administration will insist on measures to give legal status to an estimated 12 million illegal immigrants as it pushes early next year for legislation to overhaul the immigration system, Homeland Security Secretary Janet Napolitano said on Friday.
- Authorities say a 7-year-old boy, three women and a university professor are among 15 people who were killed in a single day (this past Friday) in the Mexican border city of Ciudad Juarez.
- Sonia Sotomayor unwittingly adds celebrity touch to Supreme Court
- One of the Republican Party’s most respected and relied-upon consultants has serious reservations about two the party’s biggest names. – Alex Castellanos, a conservative media strategist and regular presence on CNN, raised questions of Sarah Palin’s viability for office and took major swipes at Florida Senate candidate Charlie Crist
- November 13, 2009
- ASU, ALRE release major study on Arizona’s Latino population – (direct link to report & powerpoint)
- 10 Latino MLB ‘09 Season Highlights – (some cool stuff here)
- The ‘flea’ CNN’s Lou Dobbs couldn’t shake off – Interview with Roberto Lovato
